The Usefulness of Product Display of Online Store by the Product Type of Usage Situation - Focusing on the moderate effect of the product portability - (사용상황별 제품유형에 따른 온라인 점포 제품디스플레이의 유용성 - 제품 휴대성의 조절효과를 중심으로 -)
- Lee, Dong-Il;Choi, Seung-Hoon
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- Journal of Distribution Research
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- v.16 no.2
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- pp.1-24
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- 2011
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1. Introduction: Contrast to the offline purchasing environment, online store cannot offer the sense of touch or direct visual information of its product to the consumers. So the builder of the online shopping mall should provide more concrete and detailed product information(Kim 2008), and Alba (1997) also predicted that the quality of the offered information is determined by the post-purchase consumer satisfaction. In practice, many fashion and apparel online shopping malls offer the picture information with the product on the real person model to enhance the usefulness of product information. On the other virtual product experience has been suggested to the ways of overcoming the online consumers' limited perceptual capability (Jiang & Benbasat 2005). However, the adoption and the facilitation of the virtual reality tools requires high investment and technical specialty compared to the text/picture product information offerings (Shaffer 2006). This could make the entry barrier to the online shopping to the small retailers and sometimes it could be demanding high level of consumers' perceptual efforts. So the expensive technological solution could affects negatively to the consumer decision making processes. Nevertheless, most of the previous research on the online product information provision suggests the VR be the more effective tools. 2. Research Model and Hypothesis: Presented in
, research model suggests VR effect could be moderated by the product types by the usage situations. Product types could be defined as the portable product and installed product, and the information offering type as still picture of the product, picture of the product with the real-person model and VR. 3. Methods and Results: 3.1. Experimental design and measured variables We designed the 2(product types) X 3(product information types) experimental setting and measured dependent variables such as information usefulness, attitude toward the shopping mall, overall product quality, purchase intention and the revisiting intention. In the case of information usefulness and attitude toward the shopping mall were measured by multi-item scale. As a result of reliability test, Cronbach's Alpha value of each variable shows more than 0.6. Thus, we ensured that the internal consistency of items. 3.2. Manipulation check The main concern of this study is to verify the moderate effect by the product type of usage situation.indicates that our experimental manipulation of the moderate effect of the product type was successful. 3.3. Results As
indicates, there was a significant main effect on the only one dependent variable(attitude toward the shopping mall) by the information types. As predicted, VR has highest mean value compared to other information types. Thus, H1 was partially supported. However, main effect by the product types was not found. To evaluate H2 and H3, a two-way ANOVA was conducted. As
indicates, there exist the interaction effects on the three dependent variables(information usefulness, overall product quality and purchase intention) by the information types and the product types. As predicted, picture of the product with the real-person model has highest mean among the information types in the case of portable product. On the other hand, VR has highest mean among the information types in the case of installed product. Thus, H2 and H3 was supported. 4. Implications: The present study found the moderate effect by the product type of usage situation. Based on the findings the following managerial implications are asserted. First, it was found that information types are affect only the attitude toward the shopping mall. The meaning of this finding is that VR effects are not enough to understand the product itself. Therefore, we must consider when and how to use this VR tools. Second, it was found that there exist the interaction effects on the information usefulness, overall product quality and purchase intention. This finding suggests that consideration of usage situation helps consumer's understanding of product and promotes their purchase intention. In conclusion, not only product attributes but also product usage situations must be fully considered by the online retailers when they want to meet the needs of consumers.
A Survey on the Use and Perception of Environmentally-friendly Organic Materials among Korean Farmers (친환경유기농자재에 대한 농업인의 사용실태 및 인식도 조사)
- Paik, Min-Kyoung;Park, Sung-Eun;Kim, Bong-Hoe;Kim, Yong-Ki;Oh, Jin-Ah;Kim, Doo-Ho;Lee, Je-Bong
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- The Korean Journal of Pesticide Science
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- v.17 no.1
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- pp.41-49
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- 2013
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This study was performed to investigate the cultivation pattern and perception, such as safety awareness, of environmentally-friendly organic materials among Korean farmers. The main reason for participation of the environmentally-friendly agriculture was for the production of safe agricultural crops. Compared to small-acreage farmer were more aware about the safety of environmentally-friendly organic materials to the subjects. Accordingly, 23.6% among the respondents with environmentally-friendly agriculture certification experienced the adverse effect by using the environmentally-friendly organic materials, compared to 33.8% of among the respondent without the certification. The experienced type of adverse effects consisted mainly 'eyes itch', 'hands and feet itch' and 'fatigue'. Also, respondent experiencing the adverse effects by using the environmentally-friendly organic materials more comply with the usage standard as how to use marked in wrapping paper, compared to the respondent without experiencing the adverse effects, which indicate that the compliance with the usage standard as how to use marked in wrapping paper is closely related the experience the adverse effects. Further study should be needed for more precise investigation of comment for the farmers in order to suggest the effective improvement in terms of policy or education for their safety.
An Experimental Study on Strength Properties of Concrete Using Blast-Furnace Slag Subjected to Freezing at Early Age (초기재령에서 동결을 받은 고로슬래그 콘크리트의 강도발현특성에 관한 실험적 연구)
- Choi, Sung-Woo;Ban, Seong-Soo;Ryu, Deuk-Hyun;Choi, Bong-Joo
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- Journal of the Korea Concrete Institute
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- v.15 no.1
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- pp.43-51
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- 2003
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Recently, to consider financial and constructive aspect usage of Admixture such as Blast-Furnace Slag and Fly-Ash, are increased. Also the use of cold-weather-concrete is increased. Blast-Furnace Slag, a by-product of steel industry, have many advantage to reduce the heat of hydration, increase in ultimate strength and etc. But it also reduces early-age strength, so it is prevented from using of Blast-Furnace Slag at cold-weather-concrete. In this study, for the purpose of increasing usage of Blast-Furnace Slag at cold-weather-concrete, it is investigated the strength properties of concrete subjected to frost damage for the cause of early age curing. The factors of this experience to give early frost damaged were Freezing temperature(-1, -10,
$-15^{\circ}C$ ), Early curing age(0, 12, 24, 48hour), Freezing times(0, 12, 24, 48hour). According to this study, if early curing is carried out before haying frost damage, the strength of concrete used admixture, subjected to frost damage, is recovered. And that properties are considered, the effect of using admixture like blast-furnace-slag, is very high
Effects of Various Synchronization Methods on Postpartum Reproduction in Hanwoo (다양한 발정제어 방법이 한우의 분만성적과 분만후 차기번식에 미치는 영향)
- Lee M. S.;Park J. J.;Jung Y. H.;Park S. B.;Suh G. H.;Kang M. J.;Moon S. J.;Kim C. K.
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- Journal of Embryo Transfer
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- v.20 no.1
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- pp.49-53
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- 2005
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This study was conducted to investigate the effects of repetition usage of various estrus synchronization and seasonal breeding in Hanwoo. Body weight(kg) at birth and weaning in calves produced by seasonal breeding are 24.0kg, 75.6kg in female, 24.9kg, 78.3kg in male, respectively. Changes of birth weight(kg) by parity in Hanwoo increased gradually. Raising rates of calves by raising experience of farmer higher than in more 10 years as
$88.4\%$ and in more 6 years as$84.0\%$ . Delivering rates by induced estrus methods in$PGF_{2}{\alpha}$ , PRID, CIDR and$GnRH-PGF_{2}{\alpha}-GnRH$ were$87.0\%$ ,$87.3\%$ ,$91.6\%$ and$96.0\%$ , respectively. Conception days of post-partum following to induced estrus methods in Control,$PGF_{2}{\alpha}$ PRID, CIDR and$GnRH-PGF_{2}{\alpha}-GnRH$ were 137.1, 147.6, 141.3, 116.6 and 118.0 days, respectively. The results show that repetition usage of various estrus synchronization were not effective on postpartum reproduction in Hanwoo.
A Study on Creation and Development of Folksonomy Tags on LibraryThing (폭소노미 태그의 생성과 성장에 관한 연구 - LibraryThing을 중심으로 -)
- Kim, Dong-Suk;Chung, Yeon-Kyoung
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- Journal of the Korean Society for Library and Information Science
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- v.44 no.4
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- pp.203-230
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- 2010
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This study analyzed the development and growth of folksonomy by examining tags associated with 40 bestsellers on LibraryThing.com in 6-month intervals. It was found that tag values do not decrease but grow in terms of quantity and quality. Accordingly, we examined the major significances of the tags and their potential utilization as an expression of subjects. Our findings were as follows. First, the motivations for tagging can be categorized into personal information for search purposes, self-fulfillment such as sense of achievement, display of emotion and sharing of one's experience with others, or an altruistic objective that emphasizes sociality with a desire that one's actions might provide social benefits. According to our analysis, 74.12% of tags had a social motivation. Second, the total number of tags and the frequency of usage increased with time. Third, the categories that showed a high increase in tag usage were dates of publication and reading, key words, main characters, and book reviews. Tags related to subjects had the highest ratio. Fourth, among Library of Congress Subject Headings (LCSH), multiple genres, key words and main characters were assigned to books, and specific key words and other properties were added as time progressed. There was also a slight increase in the number of tags consistent with LCSH. Fifth, we found that key tags could serve as a compilation of terms that reflects the knowledge base of the corresponding era. Thus, folksonomy should be continuously monitored for its quantitative and qualitative development of the tags to make improvements on its formative disadvantages, and identify internal semantic significance, be actively utilized in conjunction with taxonomy as a flexible compilation of terms that incorporate the history of a specific era.
Qualitative Study for Medication Use among Visually Impaired in Korea (국내 시각장애인의 의약품 안전사용 실태에 대한 심층면접조사)
- Koo, Heejo;Jang, Sunmee;Oh, Jung Mi;Han, Nayoung;Han, Euna
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- Korean Journal of Clinical Pharmacy
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- v.26 no.1
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- pp.24-32
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- 2016
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Objective: The visually impaired have limited access to health care services and related information, and thus, they can have serious hurdles against properly taking medications. Despite that it is important to improve self-care ability of the visually impaired for correct medication use, there have been few studies investigating their needs for health care services in Korea, particularly focusing on proper medication usage. This study is to explore safety-related issues regarding mediation usage among the visually impaired based on in-depth interview. We particularly focus on any obstacles for safe use of medicines including experience on medication-related adverse effects in order to provide preliminary evidence for policy measures to improve proper medication use among the visually impaired. Methods: Study sample was visually impaired individuals who resided in Seoul area and were registered in the National Association of Visually Impaired. The association helped the process of recruiting the study participants. In-depth interview for each study participants was conducted. Each interview was recorded and later converted into a written script to extract core contents for the analysis. Results: The study participants comprised of three women (42.9%) and four men (57.1%). One was in his 20's, and there were four participants in 30's and two in 40's. Fully impaired participants were majority (5 out of 7). Limitation to physical access to health care providers and health information were the key factors to hamper safe medication utilization among the study participants. Difficulty reading medication information and may take the wrong medication or incorrect doses of medication, resulting in serious consequences, including overdose or inadequate treatment of health problems. Visually impaired patients report increased anxiety related to medication management and must rely on others to obtain necessary drug information. Pharmacists have a unique opportunity to pursue accurate medication adherence in this special population. This article reviews literature illustrating how severe medication mismanagement can occur in the visually impaired elderly and presents resources and solutions for pharmacists to take a larger role in adherence management in this population. Conclusion: The visually impaired had difficulties reading medication information and identifying medicines, and took incorrect doses of medications. Public support for safe medication use and medication management among the visually impaired is necessary.
Analysis of Long Term Hospitalization in Korean Medical Hospital and Its Affecting Factors - Based on Usage and consumption of Korean medicine Report In 2014 - (전국 한방병원의 장기입원과 이에 영향을 미치는 요인 - 2014년 한방의료이용 및 한약소비실태조사(보건복지부)를 중심으로 -)
- Lee, Sundong
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- Journal of Society of Preventive Korean Medicine
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- v.22 no.2
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- pp.41-53
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- 2018
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Objectives : It was to classify and its affecting factors to the patients of Korean medicine hospital with short term and long term hospitalization. Methods : I focused on long-term hospitalized patients. I was conducted on 344 hospitalized patients among the original data of usage and consumption of Korean medical report in 2014. Among those patients, I have classified them into long term inpatients(131 patients) and short term inpatients(213 patients) based on 16 days of hospitalization. Also multiple regression analysis was conducted to investigate the characteristics of the hospitalization, treatment satisfaction and dissatisfaction, the characteristics of long term hospitalization according to the sociodemographic of the subjects, the top 21 diseases and the distribution of human bodies, side effects and kinds of Korean medicine. Results : There was a statistically significant difference between the short term and long term hospitalized patients due to age, occupation, marital status, all 21 diseases and institutional fees, experience of Korean medical treatment due to traffic accidents. There was no significant difference in gender, education level, residence, income level, type of medical insurance, whether private insurance, type of medical treatment for Korean medicine, medical expenses for car accidents, reason for dissatisfaction with treatment. The number of long term patients at Korean medicine hospitals increased by a statistically significant by age in model 1 where confounding factors were differently controlled. In model 2, the number of long term patients at Korean medicine hospitals increased by a statistically significant by age, among those who earned 5,000,000 Korean won or more, and among those with nerve diseases. The number of long term patients at Korean medicine hospitals decreased by a statistically significant amount among the unemployed and others in model 2. In model 3, the number of long term patients at Korean medicine hospitals increased by a statistically significant by age, among those who earned 5,000,000 Korean won or more, and among those with nerve diseases, while the number decreased by a statistically significant amount among the married. Conclusions : These results suggest that the factors affecting the short term and long term hospitalization of patients with Korean medicine hospital are different from each other. Especially it was significant by age, over 5,000,000won Income per month, nerve disease, but decrease significant married.
Facebook Ambivalence by User Characteristics (사용자 특성에 따른 페이스북 이용의 양가성: 페이스북 이용의 순기능과 역기능을 통한 고찰)
- Lee, Eunji;Cho, Minha;Ahn, Hongmin;Sung, Yongjun
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- Journal of the HCI Society of Korea
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- v.13 no.3
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- pp.43-53
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- 2018
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Facebook, which has the largest number of users worldwide, has both positive and negative effects on our lives and society. The positive effects include social support from others, relationship building, entertainment, etc. In contrast, Facebook users also experience negative emotions such as tiredness and irritation, resulting in dissatisfaction as well as withdrawal from Facebook. The current study investigates both positive and negative effects of the use of by different demographic characteristics (i.e., age and gender), Facebook usage pattern (i.e., posters vs. lurkers), and Facebook usage time and frequency. The results show that (1) female users (vs. male users) feel higher level of fatigue and display stronger intention to discontinue Facebook. Moreover, (2) posters (vs. lurkers) feel higher level of positive emotions and social support, and stronger intention to continue Facebook. Lastly, (3) heavy users (vs. light users) exhibit higher level of positive emotions and stronger intentions to continue Facebook. This research sheds light on the fact that the characteristics of users affect individuals' intention to discontinue SNS and offers practical implications on the ever-expanding SNS market.
A Study on Usage Behaviors and Place Attachment of Urban SSamji Park as a Neighborhood Space - Focused on Hanpyeong Park and Hanpyeom Park located in Capital Area- (근린공간으로서 도심지 쌈지공원의 이용행태와 장소애착에 관한 연구 - 수도권 지역의 한평공원 및 한뼘공원을 중심으로 -)
- Park, Hoon
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- Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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- v.9 no.7
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- pp.707-722
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- 2019
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The concept of neighborhood parks has been used as the principle of forming a community in our society going through modern and contemporary times. The concept of neighborhood parks equipped with physical facilities has been discussed constantly regarding the roles and meanings of them. This study focuses on pocket parks which have been playing roles in improving environment through regeneration and forming regional communities based on that as neighborhood facilities. This author carried out field investigation on total 72 Hanpyeong Park and Hanpyeom Parks formed in the capital area and examined the significance of planning them and also their utility and residents and users' attachment to them through a survey. In this process, this researcher has been able to draw following conclusions. First, according to the demographic characteristics of users, there is significant difference found by groups in terms of their place attachment to the parks. This implies that difference in the major types of residences supplied these days influences their intention to experience ecological space. Second, according to their educational background, there is significant difference found by groups regarding their place attachment to the parks. Third, according to user behavior, there are differences found in their place attachment to the parks and also detailed differences found by groups in terms of the frequency of use and duration of stay.
A Study on User Behavior of University Library Website based Big Data: Focusing on the Library of C University (빅데이터 기반 대학도서관 웹사이트 이용행태에 관한 연구: C대학교 도서관을 중심으로)
- Lee, Sun Woo;Chang, Woo Kwon
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- Journal of the Korean Society for information Management
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- v.36 no.3
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- pp.149-174
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- 2019
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This study analyzes the actual use data of the websites of university libraries, analyzes the users' usage behavior, and proposes improvement measures for the websites. The study analyzed users' traffic and analyzed their usage behavior from January 2018 to December 2018 on the C University website. The website's analysis tool used 'Google Analytics'. The web traffic variables were analyzed in five categories: user general characteristics, user environment analysis, visit analysis, inflow analysis, site analysis, and site analysis based on the metrics of sessions, users, page views, pages per session, average session time, and bounce rate. As a result, 1) In the analysis results of general characteristics of users, there was some access to the website not only in Korea but also in China. 2) In the user experience analysis, the main browser type appeared as Internet Explorer. The next place was Chrome, with a bounce rate of Safari, third and fourth, double that of the Explore or Chrome. In terms of screen resolution, 1920x1080 resolution accounted for the largest percentage, with access in a variety of other environments. 3) Direct inflow was the highest in the inflow media analysis. 4) The site analysis showed the most page views out of 4,534,084 pages, followed by the main page, followed by the lending/extension/history/booking page, the academic DB page, and the collection page.
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