• 제목/요약/키워드: Usage Context

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The Effect of Social Network Services Determinants on Word Of Mouth (구전에 영향을 미치는 SNS 제 요인에 관한 연구)

  • Wei, Hua;Kim, Kyungmin
    • The Journal of Information Systems
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    • v.24 no.1
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    • pp.1-25
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    • 2015
  • Social Network Service (SNS) has been played an important role in the life with the expansion of the modern technology in the cellular communication. More knowledge and understanding should be inevitable even if companies have taken advantage of SNS through word of mouth as one of the new paradigm. In most cases the crucial benefit or peculiarity of SNS has been overlooked because only general aspects of SNS have been applied in the online situation. As a result of this, same paradigm has been considered in reality as SNS was just used one of the marketing tools. However, essential aspects of SNS were investigated to see the relation of usage intention and word of mouth in this study. The hypothesis of the effect of continuous intention of the usage, trust and word of mouth was made and reviewed statistically. The statistical analysis showed there was significant among relationship, context, perceived service quality and continuous intention of the usage. In addition to that, self-expression, relationship, perceived service quality and trust were significant. Finally the continuous intention of the usage and word of mouth was significant as well. Based on this study, SNS provided by the companies could be effective to the customers in terms of word of mouth while different trend was shown in terms of trust.

Context Awareness Reasoning System for Personalized Services in Ubiquitous Mobile Environments (유비쿼터스 모바일 환경에서 개인화 서비스를 위한 상황인지 추론 시스템)

  • Moon, Aekyung;Park, Yoo-mi;Kim, Sang-gi;Lee, Byung-sun
    • IEMEK Journal of Embedded Systems and Applications
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    • v.4 no.3
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    • pp.139-147
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    • 2009
  • This paper proposed the context awareness reasoning system to provide the personalized services dynamically in a ubiquitous mobile environments. The proposed system is designed to provide the personalized services to mobile users and consists of the context aggregator and the knowledge manager. The context aggregator can collect information from networks through Open API Gateway as well as sensors in a various ubiquitous environment. And it can also extract the place types through the geocoding and the social address domain ontology. The knowledge manager is the core component to provide the personalized services, and consists of activity reasoner, user pattern learner and service recommender to provide the services predict by extracting the optimized service from user situations. Activity reasoner uses the ontology reasoning and user pattern learner learns with previous service usage history and contexts. And to design service recommender easy to flexibly apply in dynamic environments, service recommender recommends service in the only use of current accessible contexts. Finally, we evaluate the learner and recommender of proposed system by simulation.

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Context-Aware Security System for the Smart Phone-based M2M Service Environment

  • Lee, Hyun-Dong;Chung, Mok-Dong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.1
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    • pp.64-83
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    • 2012
  • The number of smart phone users is rapidly growing due to recent increase in wireless Internet usage, development of a wide variety of applications, and activation of M2M (Machine to machine) services. Although the smart phone offers benefits of mobility and convenience, it also has serious security problems. To utilize M2M services in the smart phone, a flexible integrated authentication and access control facility is an essential requirement. To solve these problems, we propose a context-aware single sign-on and access control system that uses context-awareness, integrated authentication, access control, and an OSGi service platform in the smart phone environment. In addition, we recommend Fuzzy Logic and MAUT (Multi-Attribute Utility Theory) in handling diverse contexts properly as well as in determining the appropriate security level. We also propose a security system whose properties are flexible and convenient through a typical scenario in the smart phone environment. The proposed context-aware security system can provide a flexible, secure and seamless security service by adopting diverse contexts in the smart phone environment.

The Factors Affecting the Performance of Knowledge Management Systems: Focused on the Quality of Community-of-Practice (지식경영시스템의 사용자 성과에 영향을 미치는 요인: 실행공동체 특성요인을 중심으로)

  • Ryu, Il;Koh, Joon;Kim, Jaejon;Park, Seong-Jong
    • Knowledge Management Research
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    • v.7 no.1
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    • pp.31-47
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    • 2006
  • In order to manage organizational knowledge efficiently, Knowledge Management System(KMS) is considered as mandatory. This study aims at developing a KMS performance model to predict user satisfaction as well as KMS usage, considering the unique features of KMS. By analyzing 261 surveys with LISREL, we found that community of practice(CoP) characteristics - participation and interactivity among users - significantly affects KMS user satisfaction. This implies that the development of KMS should focus on facilitating users' interactivity and participations such as CoP activity, which differs from the general information system context. We also found that KMS usage is influenced by CoP interactivity, not by CoP participation, and that KMS usage as well as user satisfaction leads to user performance. Interpretations and implications of the findings are discussed.

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Investigating Antecedents and Consequences of Enterprise SNS (기업SNS사용의 선행요인 및 결과요인에 관한 연구)

  • Yoon, Jihyun;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.16 no.1
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    • pp.143-170
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    • 2015
  • In the rapidly changing business environment, companies are introducing information technology to effectively manage internal resources in order to achieve a sustainable competitive advantage. We presented the Enterprise Social Network Service(SNS) as new information technology. Enterprise SNS provided employers with sociable functions like Facebook while supporting general task such as mail, authorization and notice. In this research, we focused on Enterprise SNS and suggested self-disclosure, enjoyment in helping others, perceived organizational support, generativity capacity as antecedent variables of Enterprise SNS usage. In addition, we verified the effect of the mediating role of generativity capacity between Enterprise SNS usage and job performance. For empirically verifying the proposed model, we collected sample data from 225 workers using Enterprise SNS and conducted analysis using a structural equation modeling. We expect that this study provides managers who are interested in introducing enterprise SNS with insights on how to facilitate enterprise SNS usage. Also, this study suggests useful theoretical implications to researchers who are interested in the use of enterprise SNS from the context of knowledge management.

The Effects of Subjective Norm and Social Interactivity on Usage Intention in WBC Learning Systems (웹기반 협동학습 시스템에서의 주관적 규범과 사회적 상호작용이 지속적 사용의도에 미치는 영향)

  • Lee, Dong-Hoon;Lee, Sang-Kon;Lee, Ji-Yeon
    • Journal of Information Technology Services
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    • v.7 no.4
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    • pp.21-43
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    • 2008
  • This paper develops the research model for the understanding of learner's usage intention in web based collaborative learning(WBCL) system. This model is based on the Davis' Technology Acceptance Model(TAM) and Social Interactivity Theory. Data is collected 225 University students from two different institutions. They were divided into 46 groups and asked to complete an online TOEIC preparation module using WBCL systems over 4 weeks. Data were collected at three points for each participant-before, 3 weeks after, and at the end of the online module. The result show that TAM based Belief factors(Usefulness, Ease of use, Playfulenss) are important determinants of usage intention in WBCL systems. The study also found the external factors of the extended TAM to be subjective norm, leader's enthusiasm in WBCL context.

An Artificial Neural Network Model Approach to Predict Managers and Business Students Motivational Levels Using Expert Systems

  • 이용진;윤종훈
    • The Journal of Information Systems
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    • v.5
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    • pp.205-248
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    • 1996
  • Historically, the en-users' acceptance of the expert systems(ES) have generally been used as a proxy for the ES' implementation success by both practitioners and academicians. However, with regard to bank loan decisions, most loan officers approach the acquisition of an ES with apprehension. In order to overcome this skepticism, more research should focus on the behavioral aspects relate to systems acquisition and usage. This research applied Vroom's(1964) expectancy theory in an effort to predict end-users' motivation to use an ES in a bank loan decision context. Because human behaviors and judgements are nonlinear rather than linear functions, accurately predicting human behavior is very difficult. To increase the prediction power for end-users' motivation to use an ES in a bank loan decision context, this research used an artificial neural network (ANN) model. In this research, an attempt was made to evaluate adequacy of the surrogates by analyzing differences between real bank loan officers and student surrogates in applying expectancy theory to estimate bank loan officers' motivation to use ES in a bank loan decision context.

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An Index-Based Context-Aware Energy Management System in Ubiquitous Smart Space (유비쿼터스 지능 공간에서의 지수 기반 상황인지 에너지경영 시스템)

  • Kwon, Ohyung;Lee, Yonnim
    • Knowledge Management Research
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    • v.9 no.4
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    • pp.51-63
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    • 2008
  • Effective energy consumption now becomes one of the area of knowledge management which potentially gives global impact. It is considerable for the energy management to optimize the usage of energy, rather than decreasing energy consumption at any cases. To resolve these challenges, an intelligent and personalized system which helps the individuals control their own behaviors in an optimal and timely manner is needed. So far, however, since the legacy energy management systems are nation-wide or organizational, individual-level energy management is nearly impossible. Moreover, most estimating methods of energy consumption are based on forecasting techniques which tend to risky or analysis models which may not be provided in a timely manner. Hence, the purpose of this paper is to propose a novel individual-level energy management system which aims to realize timely and personalized energy management based on context-aware computing approach. To do so, an index model for energy consumption is proposed with a corresponding service framework.

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An Extended Role-based Access Control Model with Privacy Enforcement (프라이버시 보호를 갖는 확장된 역할기반 접근제어 모델)

  • 박종화;김동규
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.8C
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    • pp.1076-1085
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    • 2004
  • Privacy enforcement has been one of the most important problems in IT area. Privacy protection can be achieved by enforcing privacy policies within an organization's data processing systems. Traditional security models are more or less inappropriate for enforcing basic privacy requirements, such as privacy binding. This paper proposes an extended role-based access control (RBAC) model for enforcing privacy policies within an organization. For providing privacy protection and context based access control, this model combines RBAC, Domain-Type Enforcement, and privacy policies Privacy policies are to assign privacy levels to user roles according to their tasks and to assign data privacy levels to data according to consented consumer privacy preferences recorded as data usage policies. For application of this model, small hospital model is considered.

The Effect of Social Network Service on Social Capital (소셜 네트워크 서비스가 사회적 자본에 미치는 영향)

  • Kim, Jong-Ki;Kim, Jin-Sung;Lei, Zheng-Jie
    • The Journal of Information Systems
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    • v.21 no.3
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    • pp.163-186
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    • 2012
  • With the development of Internet and transition to information society, social capital is expanding to online from the traditional offline context. Especially with the widespread of social network service(SNS) the number of SNS users is increasing sharply and the importance of online social capital has been more and more significant. Most studies on social capital focused on organizational aspects but few studies have payed attention to personal aspect. Empirical studies on the relation between SNS and social capital were seldom conducted in previous studies. Based on the theory of social capital this study targets on the relationship formed through SNS and analyzes on how the relationship affects the perceived social capital. In this study 'self-presentation', 'playfulness' and 'critical mass' are posited as the antecedent factors of 'SNS usage'. This study proposes a research model to examine the effect of 'SNS usage' on 'relationship reinforcement', 'relationship building' and 'perceived social capital'. According to the results of empirical analysis, 'self-presentation', 'playfulness' and 'critical mass' can generate significant positive influence on 'SNS usage'. It also confirms not only the effect of 'relationship reinforcement' and 'relationship building' formed through SNS on 'perceived social capital' but also relationship between the social capital formation and SNS usage. The outcome obtained in this study can be applied in developing SNS services.