• 보건의료산업학회지
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• 제7권3호
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• pp.45-55
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• 2013

Cosmetic products are high value-added ones, and characterized by short life-cycles and income elasticity. Since most cosmetic products are procured through consults with salespersons, it is necessary to have detailed knowledge about basic cosmetics. In this paper, a possible relationship marketing strategy is suggested using the results of examining the effects of relationship marketing factors and relationship quality in cosmetics industry. The findings of this research can be summarized as follows. In order to examine the effects of relationship marketing factors and relationship quality on satisfaction which is a relationship performance, and the willingness to procure it again, this paper executed multiple regression analysis. The typical findings of this paper are as follows. The higher the specialty is, the better the brand image is, the higher customization and trust with customer are, the higher satisfaction and willingness to buy it again get. The analysis of relative influences of sub-factors revealed that trust was the strongest factor. In this paper, by revealing the effects of relationship marketing factors and relationship quality on relationship performance, empirically suggested the results which show the same findings as those of previous researches. This result can be a method to establish systematic education systems in places selling basic cosmetic products and in cosmetics companies.

• Journal of Construction Engineering and Project Management
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• 제10권1호
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• pp.1-15
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• 2020

With the increased dependence on subcontracting in the construction industry, the operational relationship between main contractors and subcontractor plays an imperative role in successful project delivery. Consequently, improving this relationship increases the probability of project success and enhancing project performance. A wide range of research has confirmed that partnering improves the main contractor-subcontractor relationship. Though the positive impact of partnering on project performance is supported by a plethora of evidence, the guiding theory on practical partnering process steps is limited. The study aimed at improving subcontracting in the construction industry through a partnering process relevant to Zambia guided by factors obtained from industry expects. Questionnaire surveys and Semi-structured interview were adopted to investigate the perception of construction industry professionals and academics towards the main contractor-subcontractor relationship along with improvement factors. The findings showed that the relationship between main contractors and subcontractors on most projects in Zambia is unsatisfactory therefore justifying attention. Top factors that can enhance the main contractor-subcontractor relationship were identified. From the factors deduced and guidelines on partnering best practices, a project partnering model was developed.

• 한국의류산업학회지
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• 제10권5호
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• pp.625-635
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• 2008

The purpose of this study was to investigate the mediating roles of the relationship quality and the switching cost during the processing of effects of service quality on the service loyalty in the beauty industry. Service quality factors were defined as the interaction quality, the outcome quality and the physical environment quality. The relationship quality were defined as the satisfaction and the trust of customer. Amos was used to analyze the research hypotheses and the proposed model. All research hypotheses were adopted. The empirical results were as follows; Service quality influenced positively on the relationship quality, and then the relationship quality yielded the service loyalty. Also the relationship quality influenced positively on the switching cost and then the switching cost influenced positively on the service loyalty. Each service quality dimension had a significant effect on the satisfaction, the trust and the relative importance of service quality dimensions on the satisfaction, the trust followed the order of the interaction quality, the outcome quality and the physical environment quality.

• 복식
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• 제58권9호
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• pp.151-165
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• 2008

The purpose of this study is to establish theoretical basis for relationship marketing exercised in the esthetic industry and to empirically analyze causal relationship among factors of esthetic relationship marketing, together with quality and the performance of the relationship. With empirical research, this study finds out that such relationship marketing factor as customer orientation, employee' expertise, physical property have an impact on the relationship quality between customers and esthetic salons' service providers. Customer satisfaction and trust increase the relationship between service providers and customers, and this also increases repurchase intention of the customer towards the service providers. These are significant findings in that they illustrate the importance of employee' expertise and customer orientation, and physical property in determining satisfaction and trust. The result of this study shows that service providers can enhance customer satisfaction and trust by utilizing relationship marketing more effectively, and can preserve the current customer basis.

• 수산해양교육연구
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• 제24권2호
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• pp.166-179
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• 2012

This study shows how the service quality of port supply industry impacts with customer satisfaction and relationship orientation. Through previous research, service quality of port supply company is considered, at the same time, the key factor of service quality is divided into tangibles, reliability, responsiveness, assurance and empathy. Sample design is based on shipping companies which are registered in Korea Ship owners' Association and Korea Ship managers' Association from Aug. 8 through 26 in 2011. And total of 275 questionnaires are collected from shipping companies in Busan and Kyong nam. Result of this study would be utilized in marketing strategy for port supply industry. In the future research, based on analysis of port supply company's characteristics, the study for port supply industry which are perceived by customers could be conducted.

• 경영과정보연구
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• 제38권2호
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• pp.119-137
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• 2019

본 연구는 기업의 관점에서 산연협력주체인 기업과 출연(연)간의 관계특성에 영향을 미치는 요인을 분석하고, 이러한 산연협력주체간 관계특성이 산연협력성과에 미치는 영향을 분석하는데 목적을 두고 있다. 기존 산학연협력에 관한 연구에 기초하여 산연협력주체간 관계특성에 영향을 미치는 요인으로 기업의 산연협력의지, 기업의 연구개발능력 및 기업의 지각된 출연(연)역량을 선정하였고, 이들 요인과 산연협력주체 간 관계특성 및 산연협력성과간의 관계를 가설로 설정하였다. 기업의 산연협력의지, 기업의 연구개발능력, 기업의 지각된 출연(연)역량, 산연협력주체간 관계특성 및 산연협력성과로 설정된 연구모형을 검정하기 위하여 산연협력기업을 대상으로 설문조사를 수행하였으며, 116개의 기업으로부터 응답을 받았다. 이 자료를 기초로 PLS-MGA를 활용하여 연구모형을 검정하였다. 실증분석 결과에서 기업의 산연협력의지, 기업의 연구개발능력 및 기업의 지각된 출연(연)역량은 산연협력주체간 관계특성에 정의 영향을 미치고, 산연협력주체간 관계특성은 기업의 산연협력성과에 정의 영향을 미치는 것으로 나타났다. 또한 기업의 연구개발능력과 기업의 지각된 출연(연)역량은 기업의 산연협력성과에 직접적으로 정의 영향을 미치는 것으로 나타났다. 이러한 결과는 기업의 산연협력성과를 높이는데 정책적 및 실무적 시사점을 제공한다.

• World Technopolis Review
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• 제4권2호
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• pp.62-78
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• 2015

The importance of university technology transfer has widely been brought to the center of attention over the last decades. Research and practice thereby often concentrate on issues related to patenting and licensing or entrepreneurship but abstract away from relationship- and network-focused initiatives. In this paper, we argue that efforts to systematically develop close, long-term collaboration partnerships - although complex and resource intensive - are likely to be more beneficial for both universities and industry in the long run. Drawing on data derived from interviews with technology transfer executives of 22 leading European and U.S. universities, we analyze and discuss well-established practices of network and relationship management and their possible impact on technology transfer success. Our findings indicate that dedicated relationship management approaches can yield a sustainable competitive advantage for universities. We thereby shift the focus away from transaction-orientation towards more forward-looking relationship-centric approaches and discuss their institutionalization in great detail.

• 한국조리학회지
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• 제12권4호
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• pp.18-32
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• 2006

This research is to figure out how interpersonal relationships among the foodservice industry affected customer satisfaction and retention. Marketing strategy methods could be indicated to bear fruit in the food-industry based on this research. First, the properties of each factor related interpersonal relationship of foodservice industry, customer satisfaction and retention were obtained from previous studies. Second, interpersonal relationship was applied as an independent variable, retention between customers and the foodservice industry as a consequent variable and customer satisfaction as a parameters. The result reached through convergent validity came to satisfy all variables. Third, it was strongly maintained that the higher interpersonal relationship was, the more satisfied customers were and that the more satisfied customers were, the stronger retention was. It was shown that customers would repurchase and had strong loyalty to a certain enterprise if its services satisfied them and met their expectations.

• 대한산업공학회지
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• 제39권3호
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• pp.212-221
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• 2013

As the convergence among technologies is reorganizing industry sectors, it is quite important to evaluate the probability of technological convergence, and to analyze how the technologies in a certain industry sector affect the same or other industry sectors. As a result, the large number of studies have been focused on the industry convergence. However, most of them have dealt mainly with case studies or strategy and policies and few efforts have been made to study it using quantitative data. The investigation of industry convergence using quantitative data will help understand the characteristics of industry and forecast the future of the industry from an objective point of view. Therefore, this research proposes a methodology to evaluate the possibilities of industry convergence using patent data. In particular, we emphasize the possibilities of technology convergence and suggest a technology relationship matrix to evaluate the technology convergence, as an antecedent of industry convergence. The feasibility and utility of the suggested methodology was verified with a case study on the convergence of IT and BT. The research results are expected to provide a useful guideline for developing a measure of convergence.

• 품질경영학회지
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• 제52권1호
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• pp.173-183
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• 2024

Purpose: This study highlights the importance of emphasizing entrepreneurship and sustainability among managers to address the challenges of Industry 6.0, especially in situations of increasing environmental uncertainty. The research model reveals the important structural relationship between entrepreneurship, sustainability, and innovation performance, and through empirical analysis, we sought to confirm that entrepreneurship in the 6th industry is related to technological innovation. Methods: A survey was conducted targeting 6th industry entrepreneurs, and the relationship was analyzed using SPSS and AMOS. Results: Despite a non-significant direct relationship between entrepreneurship and innovation performance, a notable effect of sustainability on innovation performance was identified. This highlights the fact that entrepreneurship contributes to firm performance through innovation activities, especially in the form of technological innovation. Conclusion: This study highlights the essential characteristics of entrepreneurship and sustainability, highlights their interconnectedness and suggests that their inclusion in the same management activities improves performance.