• Culinary science and hospitality research
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• v.19 no.2
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• pp.130-148
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• 2013

Domestic pizza market in Korea is in the age of maturity, and competition in the market is getting intense. Brand personality that can prompt consumer sensibility is evaluated as a proper method to differentiate the image of a corporate rather than products or technology that can be copied easily by competitors. In this study, we examined the structural relationships among brand personality of pizza brands in Korea, customer-brand relationship quality, and repurchase intention with selected measurement based on Aaker's Big 5. Based on questionnaires answered by 291 customers, this study examined validity and reliability by using SPSS 16.0 and AMOS 5.0 for its hypotheses. The result of the study modelling were GFI=0.900, NFI=0.922, CFI=0.965, RMSEA=0.050 at the level of ${\chi}^2$=384.130(df=1.715, p<0.001). First, sincerity, competence, and sophistication of the pizza brand personality had a positive effect on intimacy. Second, sincerity, competence, sophistication, and strength of the pizza brand personality had a positive effect on brand partner quality. Also, intimacy and brand partner quality had a positive effect on repurchase intention. Therefore, in the practical perspective, pizza brand management can utilize the findings of specific pizza brand personality in creating a competitive edge for marketing.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.12 no.6
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• pp.629-635
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• 2019

In Deep Learning models derivative is implemented by error back-propagation which enables the model to learn the error and update parameters. It can find the global (or local) optimal points of parameters even in the complex models taking advantage of a huge improvement in computing power. However, deliberately generated data points can 'fool' models and degrade the performance such as prediction accuracy. Not only these adversarial examples reduce the performance but also these examples are not easily detectable with human's eyes. In this work, we propose the method to detect adversarial datasets with random noise addition. We exploit the fact that when random noise is added, prediction accuracy of non-adversarial dataset remains almost unchanged, but that of adversarial dataset changes. We set attack methods (FGSM, Saliency Map) and noise level (0-19 with max pixel value 255) as independent variables and difference of prediction accuracy when noise was added as dependent variable in a simulation experiment. We have succeeded in extracting the threshold that separates non-adversarial and adversarial dataset. We detected the adversarial dataset using this threshold.

• Journal of Korean Society of Forest Science
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• v.101 no.3
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• pp.365-373
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• 2012

This study purposed to extract and assess the accuracy of assessment for deforestation area in Wonju city using medium resolution satellite image. The total size of deforestation area during the last nine years (2000-2008) was about 467 ha, and it was occurred annually about 52 ha. The most frequent form of deforestation was settlements (72%). Ninety percent of the size of deforestation was less than 2 ha in size. In addition, 79 percent of deforestation area was found within 500 m from the road network and within 100 m of the Forest/Non-forest boundary. This study compared the deforestation based on the administrative information (GIS deforestationI) with the deforestation (RS deforestation) extracted from the satellite imagery by vegetation indices (NDVI, NBR, NDWI). Extraction accuracy, mean-standard deviation${\times}1.5$ applied 3 by 3 filtering, showed reliable accuracy 35.47% k-value 0.20. However, error could be occurred because of the difference of land-use change and land-cover change. The actual rate of land-cover change deforestation area was 32% on administrative information. The 7.52% of forest management activities area was misjudged as deforestation by RS deforestation. Finally, the comparison of land-cover change deforestation (GIS deforestationII) with the RS deforestation accuracy, as a result NDVI mean-standard deviation${\times}2$ applied 3 by 3 filtering, showed improved accuracy 61.23%, k-value 0.23.

• Journal of Korean Society for Geospatial Information Science
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• v.21 no.2
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• pp.3-9
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• 2013

Various data like digital maps(1/1,000 or 1/5,000), field surveying, online materials and literatures are used for the preliminary investigation for urban development such as the feasibility evaluation, the profitability analysis, the zoning proposal, the zoning designation, and the land replotting planning. There are a couple of urban development methods like an expropriation, a replotting, a mixed-used method. The replotting method requires the consideration of land replotting types based on topography and building condition, which is not easy to gather data for the preliminary investigation maintaining the security of development planning. There are limitations of a preliminary investigation using aerial photos to detect topographic and building changes at specific period. GIS data combined with high-resolution imagery has advantages over the current dataset, which come from easy acquisition of various spatial resolution satellite images, wide swath coverage, the choice of imagery resolution satisfying a usage purpose, economic benefit comparing to aerial photos, and the calculation of distance and area on imagery from image modeling. For these reasons, the proposed method in this study enables to perform the more appropriate preliminary investigation using more accurate information.

• Journal of Distribution Science
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• v.9 no.1
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• pp.49-59
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• 2011

Although the South Korean organic food market is in the infancy compared to other industrialized countries, Korean consumers'interest in organic food and retail stores devoting space to organic products have been rapidly increasing. Despite the fact of organic food popularity, the term "organic" is interpreted differently by individuals. As opposed to the US, Japan and the EU where have operated an integrated organic food labelling system, Korea has adopted complex organic labelling systems regulated by several different government bodies. As a result, complicated food labelling standards make consumers confused when purchasing organic foods. Furthermore, in terms of country of origin (COO), it is argued by a lot of researchers that COO effects vary from product to product and from country to country; moreover, other informational cues such as brand and price can influence COO effects. In modern society, COO labelling has been complicated, due to the sourcing, manufacturing and market locations of merchandise spread over the world. Accordingly, the evaluation of COO effects has become complex. In order to examine these issues, a quantitative research was selected to classify the commonfeatures of organic food consumers and construct statistics such as the extent to which people are aware of organic food and COO labellingvia a questionnaire which took place in two cities in Korea with a cluster sample of 161 organic food purchasers. As for the data analysis, one-way analysis of variance (ANOVA), T-tests, bivariate crosstatulations with Cramer's V were conducted,depending on the characteristics of variables and the assumptions the research data need to fit. It has been concluded that in general, Korean organic consumers comprehend the term "organic"in a closer way to the general concept rather than technical term, thus people do not appreciate environmentally labels which include organic food labels, although marital status influence the degree of label awareness, regardless of gender, age, education level and so on. Regarding COO effects on organic food, home organic products were Korean consumers'first choice over those from industrialized countries and developing nations. Specifically, in processed organic product category, domestically cultivated and processed organic products were absolutely preferred to leading national brands produced with imported ingredients and international brands. However, due to a lack of checks of ingredients' COO, consumers tend to purchase a leading national organic food brand, believing that it is a pure organic food sourced domestically. As a consequence, this research has suggested some important managerial implications and future research directions. In order to prevent consumer confusion when buying organic foods, it should be noted that consumers do not comprehend the organic food certifications, due to complicated labelling systems for organic produce and processed organic foods. Therefore, government bodies related to organic food distribution have to know consumers' perception of organic food labels and the significance of customer-oriented labels and reestablish labelling standards. Similarly, public advertising should be followed to raise public awareness of the labelling to enable customers to have the correct information. In addition, not only international marketers but also domestic marketers need to understand COO images and also the influence COO of ingredients has on the image of an organic product.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.6
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• pp.97-109
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• 2008

This study first attempted to catch the transformational affairs and motives of the representative pavilion, Hanbyeok in Honam after its construction. Especially, it re-illuminated the morphologic, significant and functional change process of a pavilion after the early Joseon Dynasty by taking the local scenery, Hanbyeokdang as a sample, and considering the space and scenic characteristics, and diachronically understood its creation process and rebuilt its inherent positional meaning to reach the following conclusion. 1. Weoldanglu, at its early foundation, seems to have stressed the function of a private banquet and lecture hall to train younger students, and served as a reception space. Then the reception function gradually increased, and up to before 1530, it seems to have been called Weoldanglu(月塘樓) or Weoldangwon(月塘院). 2. In 1619, Governor Yoo Saek changed the pavilion name to Hanbyeokdang through the subject of a poem. 200 years after Weoldang's death, it became a public space called Hanbyeokdang, an amusement place in which scholars cultivated great morale, and participated in the sending-off and welcoming of predecessors and successors. This seems to have taken a foothold as a public event or entertainment space for the local administration, Jeonjuboo(全州府) through the remodeling process sponsored by the public. 3. Scenic language such as its indicating name, expression type and surrounding view through old map and so on, the shape of Hanbyeokdang evolved and changed to diverse types after the foundation of Weoldanglu, at the heart of which Hanbyeokdang with its two legs standing at a rock was located. 4. During the late 18th century, Hanbyeokdang seems to have been a wing corridor connected closely to the left corridor of the Jeonju stream bed, whose pattern is presumed to have existed even during the early 19308. Such changes in scenic language make us assume that diverse auxiliary space, a wing corridor, was erected for use as a public banquet and amusement spot of Jeonjuboo Castle, the inherent function of Hanbyeokdang after the mid 18th century. 5. Penetration of Hanbyeokgool and the erection of Hanbyeokgyo caused the change of the ancient shape of Hanbyeokdang. Specifically, a great Hanbyeokgyo passing by the pavilion changed the relative scale, so the pavilion image of pursuing unity with nature has lost the old inherent refinement and visual character.

• Journal of Broadcast Engineering
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• v.17 no.4
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• pp.551-564
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• 2012

The purpose of this study is to gain knowledge about the influence of running time of 3D stereoscopic video on audience perceptions. This study compares the influence of running time between 20 minutes and 40 minutes of 3D stereoscopic music shows on audience perceptions such as perceived characteristics, impression, presence, entertainment, fatigue and unnatural looking images. After experiment with 40 samples, the present research found that when people watched shorter 3D stereoscopic music video, they perceived more 3D functionality, such as depth, image conveyance and message conveyance. The results also suggest that people who watched shorter 3D stereoscopic video felt more impression such as definiteness and freshness from the 3D images. Moreover, the result confirm that when watching shorter 3D images, people felt more a sense of presence. Findings of this study have important practical implications how running time is important to 3DTV viewers. Since the nature of this study is exploratory, more research about segmented running time and genre, etc. of 3D stereoscopic videos will be needed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.117-124
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• 2017

In the face of current environment of changing markets and increasing competition, regional financial institutions are also attempting to meet the needs of customers using various methods such as offering new services that satisfy customer demands. This study seeks to determine for regional financial institutions which service products and quality factors affect customer satisfaction and loyalty, and compare service products and service quality sources with the goal of observing the comparative importance of each service factor. This sample is conducted by visiting customer survey from October 7th to October 30th, 2015 to Korea Credit Union Cooperative Association and Seoul Consumer Association. The sample is analyzed as follows. interest rate, deduction, insurance and welfare business had a significant effect on customer satisfaction level among the commodity factors of local financial institution, and accessibility, professionalism and empathy affect service satisfaction level. Second, customer satisfaction has a significant effect on customer loyalty. In addition to the interest rate and professionalism factors, it is analyzed that deductions, insurance and welfare projects and empathy are important factors in the local financial institutions contributing to the local economy while providing financial convenience to local residents. This study suggests key points that regional financial institutions can use to differentiate their image in the competitive financial markets.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.43 no.6
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• pp.507-515
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• 2015

This paper proposes a filtering method for effective state vector estimation of highly maneuvering target. It is needed to hit the point called 'sweet spot' to increase the kill probability in missile interception. In paper, a filtering method estimates the length of a moving target tracked by a frequency modulated continuous wave (FMCW) radar. High resolution range profiles (HRRPs) is generated from the radar echo signal and then it's integrated into proposed filtering method. To simulate the radar measurement which is close to real, the study on the properties of scattering point of the missile-like target has been conducted with ISAR image for different angle. Also, it is hard to track the target efficiently with existing Kalman filters which has fixed measurement noise covariance matrix R. Therefore the proposed method continuously updates the covariance matrix R with sensor measurements and tracks the target. Numerical simulations on the proposed method shows reliable results under reasonable assumptions on the missile interception scenario.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.35-44
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• 2014

The purpose of this paper is to investigate the readability of Nearly White background color in display environment. To perform the experiment, warmup experiment was carried out to for cognitive of whiteness using a Tablet PC. The experiment environment was by a indoor window seat under a mixture of fluorescent light and sunlight. The result of previous test was that the most whiteness perception was a color white a medium wavelength and followed by the short wavelength. The main experiment was to find readability, color combination and visual strains using 4 nearly whites background colors (Reddish, Greenish, Blueish, Yellowish) and one white background color, also text color is limited on black. As a result, readability and color combination had the highest score against a Greenish white background. Visual strain is also the lowest against a Greenish background. On the contrary, readability and color combination preference has the lowest score against the Reddish background. Visual strain is also the highest against a Reddish background. We propose the background color, which improves readability and reduces visual strain in visual display terminals environment through the research results.