• 한국IT서비스학회지
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• 제10권4호
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• pp.47-65
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• 2011

Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.448-452
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• 2007

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2005년도 춘계학술대회
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• pp.121-130
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• 2005

The evaluation of ubiquitous computing service is the important work for preparing the commercialization of the ubiquitous business services in which ubiquitous intelligence (ubitelligence) is embedded. However, the methodology for evaluating ubiquitous computing services has not been developed enough. Even the study of making a distinction what is 'ubiquitous' or not is insufficient yet. Hence, this paper aims to propose an integrated methodology to assess the ubiquitous computing services. A multi-layered approach is adopted to assess not only technical but also behavioral service levels.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2005년도 추계학술대회 발표 논문집
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• pp.359-366
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• 2005

As the ubiquitous computing technology (uT) is prevailing, applying uT is more likely to transform the legacy way of doing business to a new way with the goals of ubiquitous computing: strategic use of information resources by using them everywhere, every time, with any devices for any services. These opportunities naturally require the provision to assess the degree of the transformation from the legacy IT-based e-business to the uT-based business. However, research about assessing the degree of u-transformation has been still very few. Moreover, even deciding what is ubiquitous or not is obscure. Hence, this paper aims to propose the methodology for assessing the degree of u-transformation oriented by the teleology of ubiquitous service, which intends to fully make use of uT in creating new business of next generation. Through the literature review, we developed the methodology to check whether the provided service is ubiquitous or not based on the capabilities that technologies have. and then, the methodology developed to assess the technical requirements that the uT should have when the transformation is considered through the focus group interview based on the literature review of the capability. A two-layered approach is introduced to assess not only the level of ubiquity but also the degree of u-transformation.

• 한국전자거래학회지
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• 제13권2호
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• pp.165-179
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• 2008

본 연구에서는 유비쿼터스 컴퓨팅 기술을 활용하여 대형 도서매장에서 적용될 수 있는 수요자 기반의 u 비즈니스 서비스를 설계하였다. 이를 위하여 대형 도서매장의 업무 프로세스를 분석하고, 현재 제공되고 있는 서비스 사용자로부터 충족되지 못하고 있는 요구사항 또는 새로운 서비스 개발 요구사항을 조사한 다음, 이러한 요구사항을 만족시킬 수 있는 u 비즈니스 서비스를 설계하였다. 설계된 서비스들은 평가모형에 따라 통계적 분석을 진행한 다음 킬러 서비스를 도출하고, 이를 지원하기 위한 자원 시스템을 설계하였다. 본 연구의 결과는 향후 전개될 유비쿼터스 컴퓨팅 환경에서 필요로 하는 사용자 요구사항에 근거한 비즈니스 서비스를 제시함으로써, 관련 기술개발을 위한 타당성을 제시함과 동시에 비즈니스 모델개발을 위한 기초자료로 활용될 수 있을 것으로 기대된다.

• 벤처창업연구
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• 제1권1호
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• pp.71-90
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• 2006

본 연구는 유비쿼터스 시스템 요인인 시스템 사용, 유비쿼터스 편의성에 미치는 영향과 시스템 사용, 유비쿼터스 편의성이 사용자 만족에 미치는 영향을 분석하였다. 분석 결과 시스템 품질과 즉시 접속성이 시스템 사용에 유의한 영향을 미치고 시스템 품질, 정보 품질이 유비쿼터스 편의성에 영향을 미치는 것으로 나타났으며, 아울러 시스템 사용, 유비쿼터스 편의성이 사용자 만족에 영향을 미치는 것으로 나타났다. 따라서 유비쿼터스 시스템 관련 벤처창업을 위해서는 철저한 보안관리가 중요하고, 유비쿼터스 시스템 특징의 하나인 사용자가 필요성을 인식하는 시점에 정보나 서비스를 이용할 수 있는 환경을 구축해야 한다.

• 지능정보연구
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• 제15권2호
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• pp.75-95
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• 2009

본 연구는 RFID(Radio Frequency Identification) 기반의 비즈니스 카드를 활용한 유비쿼터스 사회 연결망 서비스모델을 설계하고 분석한다. 웹 환경에서 제공되는 있는 사회 연결망 서비스는 인맥 관리, 고용관련 비즈니스 분야에서 새롭게 활용되고 있으나, 오프라인과 온라인의 이음매 없는 연결이 어렵고, 정보의 신뢰성이 부족하다는 점에 그 한계를 드러내고 있는 것이 사실이다. 이에 본 연구에서는 유비쿼터스 환경에서 사회적 제스처의 미디어 기능이 어떻게 변화할 것인지를 제시하고, 유비쿼터스 비즈니스 카드를 활용한 사회 연결망 서비스 모델을 설계한다. 이를 위하여 발생할 수 있는 시나리오를 제시하고, 서비스 모델 참여자들의 역할 및 제공 가치와 그들의 잠재적 이익을 검토한다. 그리고 본 연구에서 제안하고자 하는 'u-비즈니스 카드'를 활용한 서비스 모델과 관련 유사 연구 또는 제품들을 비교함으로써, 본 연구에서 제시하고자 하는 모델의 우수성을 입증하고자 한다.

• International Journal of Contents
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• 제5권2호
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• pp.20-25
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• 2009

The purpose of this study is to seek new u-business services in restaurant management. Using the concept of business model methodology in family restaurant management domain, this study identifies customers' needs in services at the stage of management of purchase of materials, the production management, and the sales management. In addition, this study suggests two killer applications of a family restaurant management linking with the latest ubiquitous computing technologies: the service of the customer-oriented menu recommendation and the service of the inventory-oriented menu recommendation. These findings may offer practical insights in the context of ubiquitous service model of restaurant management.

• 디지털융복합연구
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• 제7권3호
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• pp.93-102
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• 2009

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

• 산업경영시스템학회지
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• 제30권3호
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• pp.1-11
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• 2007

The purpose of this study is to predict promising Location Based Services under an ubiquitous environment based on their technical characteristics, which is strongly required in rapidly changing circumstances with ubiquitous computing and Broadband Convergence Network (BcN). To begin with, this study proposes a classification scheme of ubiquitous services and defines five technology factors required for ubiquitous services. Next, this study collects a number of ubiquitous services from previous researches and classified them according to the classification scheme of ubiquitous services. And then, technical importance of the collected ubiquitous services are evaluated in terms of technology factors by using service-technology metrics. Finally, a set of important Location Based Services under ubiquitous environments and the correlations between technology factors are identified by using the evaluation results.