• Journal of Information Technology Services
• /
• v.10 no.4
• /
• pp.47-65
• /
• 2011

Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2007.11a
• /
• pp.448-452
• /
• 2007

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2005.05a
• /
• pp.121-130
• /
• 2005

The evaluation of ubiquitous computing service is the important work for preparing the commercialization of the ubiquitous business services in which ubiquitous intelligence (ubitelligence) is embedded. However, the methodology for evaluating ubiquitous computing services has not been developed enough. Even the study of making a distinction what is 'ubiquitous' or not is insufficient yet. Hence, this paper aims to propose an integrated methodology to assess the ubiquitous computing services. A multi-layered approach is adopted to assess not only technical but also behavioral service levels.

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2005.12a
• /
• pp.359-366
• /
• 2005

As the ubiquitous computing technology (uT) is prevailing, applying uT is more likely to transform the legacy way of doing business to a new way with the goals of ubiquitous computing: strategic use of information resources by using them everywhere, every time, with any devices for any services. These opportunities naturally require the provision to assess the degree of the transformation from the legacy IT-based e-business to the uT-based business. However, research about assessing the degree of u-transformation has been still very few. Moreover, even deciding what is ubiquitous or not is obscure. Hence, this paper aims to propose the methodology for assessing the degree of u-transformation oriented by the teleology of ubiquitous service, which intends to fully make use of uT in creating new business of next generation. Through the literature review, we developed the methodology to check whether the provided service is ubiquitous or not based on the capabilities that technologies have. and then, the methodology developed to assess the technical requirements that the uT should have when the transformation is considered through the focus group interview based on the literature review of the capability. A two-layered approach is introduced to assess not only the level of ubiquity but also the degree of u-transformation.

• The Journal of Society for e-Business Studies
• /
• v.13 no.2
• /
• pp.165-179
• /
• 2008

In this study we designed the killer services for the scene of bookstore in ubiquitous computing. To achieve this study, we have explored the unmet needs of employees and users in bookstores and examined whether the unmet needs could be served by the resources and capabilities of ubiquitous computing. Then we have extracted detailed killer services that includes value propositions and resource map by using statistical methodology. Finally, the killer services were designed to serve employees and users in bookstores with the service architecture. The result of this study will be applied to develop new business model in ubiquitous computing as the basic research.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.1 no.1
• /
• pp.71-90
• /
• 2006

This paper is purpose to research system use, ubiquitous convenience considering ubiquitous system and system use, ubiquitous convenience considering user satisfaction. In this study system use was signification influenced by system quality, instantly connectivity, and user satisfaction use was signification influenced by system quality, information quality. But system use was not signification influenced by information quality, service quality and ubiquitous convenience was not signification influenced by service quality, instantly connectivity.

• Journal of Intelligence and Information Systems
• /
• v.15 no.2
• /
• pp.75-95
• /
• 2009

The aim of this research is to design and analyze a social network service model using mobile RFID based business card. This paper suggests how the behavior of exchanging business cards will be changed in ubiquitous environment and designs a social networking service model using a ubiquitous business card, which embeds a RFID tag. We describe the scenarios and analyze a role, value and potential benefits of participants of the u-SNS service model. For the proof of the superiority and the feasibility of our model, we compare it with its related researches and products based on the calculation of the benefits and costs of the alternatives.

• International Journal of Contents
• /
• v.5 no.2
• /
• pp.20-25
• /
• 2009

The purpose of this study is to seek new u-business services in restaurant management. Using the concept of business model methodology in family restaurant management domain, this study identifies customers' needs in services at the stage of management of purchase of materials, the production management, and the sales management. In addition, this study suggests two killer applications of a family restaurant management linking with the latest ubiquitous computing technologies: the service of the customer-oriented menu recommendation and the service of the inventory-oriented menu recommendation. These findings may offer practical insights in the context of ubiquitous service model of restaurant management.

• Journal of Digital Convergence
• /
• v.7 no.3
• /
• pp.93-102
• /
• 2009

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.30 no.3
• /
• pp.1-11
• /
• 2007

The purpose of this study is to predict promising Location Based Services under an ubiquitous environment based on their technical characteristics, which is strongly required in rapidly changing circumstances with ubiquitous computing and Broadband Convergence Network (BcN). To begin with, this study proposes a classification scheme of ubiquitous services and defines five technology factors required for ubiquitous services. Next, this study collects a number of ubiquitous services from previous researches and classified them according to the classification scheme of ubiquitous services. And then, technical importance of the collected ubiquitous services are evaluated in terms of technology factors by using service-technology metrics. Finally, a set of important Location Based Services under ubiquitous environments and the correlations between technology factors are identified by using the evaluation results.