• Journal of Family Resource Management and Policy Review
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• v.12 no.1
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• pp.91-105
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• 2008

This study identifies key determinants and types of participation in UCC Services. The research examines the how the major factors in perception of social presence, fun and entertainment, self-expression, arousal, human relations, positive feedback, information sharing, monetary business opportunity, and user friendliness of web structure contribute to participation in UCC Services. The data used in this study were collected by a web-based survey so that 629 internet users were available for analysis. Some of the practical implications of the results are follows. We have categorized that the type of people participating in UCC Services were readers, modifiers, remixers, and creators. Digital consumers directly connected with other consumers by producing their own digital contents. Multiple regression analysis among the creators group was not included due to small sample size. Self expression, fun and joy and the convenience of the web interface showed strong positive significant impacts on the UCC Service participation of all participation types. Information sharing, other's positive reputation and arousal showed a positive significant impact on the modifiers or remixers type groups. Monetary business opportunity and human relations were not significant in any UCC type group.

• Korean journal of communication and information
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• v.46
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• pp.245-279
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• 2009

UCC, an abbreviation for User Created Contents, is not only a symbol of desire but also a product of creativity that a producer contains his or her subjective disposition. More and more UCC tend to have significantly increased in Web 2.0 environment. However, the research on the contents as a creative product has rarely been processed. It may be fairly said that this results in the indifference of researchers in the special field like the political contents since UCC is usually produced by amateurs. Producers' various desire is unlikely revealed, which leads to the flow of users into open media such as the Internet. It could also be available to represent the property, of plural visual language signs in a field. Moreover, UCC has the attribute of re-mediation in effective communication, so the differences between the semiotic properties in the Internet contents could be a significant material for researches. This could contribute to establish a theoretical system for the visual communication. Therefore, this study aims to analyse the signification of the political video UCC, . To develop this analysis, I apply Greimas' Generative Trajectory of Signification Theory to the text, or the UCC. He classifies it as three structures: deep structure, superficial structure, and discourse structure. As a result, the text shows meaningful contents delivering core political messages. In addition, this approach could exam that 'Obama Syndrome' in American recent presidential campaigns is caused by web 2.0 based on Internet campaigns including video UCC.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.294-303
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• 2009

The primary purpose of this study is to examine the effects of contents quality characteristics on user's satisfaction and continuous usage intention in UCC services. Based on relevant literature reviews, this study posits five contents quality characteristics, that is, accuracy, completeness, variety, playfulness, and timeliness as key determinants of user's satisfaction and continuous usage intention. And then we structured a research model and hypotheses about relationship between these variables. A total 315 usable survey responses of UCC service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, four contents quality characteristics of completeness, variety, playfulness, and timeliness had a positive influence upon user's satisfaction. Secondly, four contents quality characteristics of accuracy, completeness, playfulness, and timeliness had a positive influence upon continuous usage intention. Lastly, user's satisfaction had very significantly related to continuous usage intention in UCC services. From this study, we expect to suggest practical and managerial implications to UCC service providers.

• Korean journal of communication and information
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• v.40
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• pp.45-79
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• 2007

This study explored three questions: (1) what are the motives of producing and using user-created contents (UCC, video clips which are produced and uploaded at various web sites by individuals), (2) what are the gratifications that users obtain from UCC, and (3) what are the differences of gratifications according to individual uses of UCC. A survey was conducted to 258 UCC users and data were factor-analyzed to find the dimensions of motives and gratifications. As for the motives of UCC uses, six factors were constructed: self-expression, private life, participation, information retrieval, rest, and entertainment, among which self-expression showed the largest variation. As for the gratifications, five factors were constructed: self-expression, rest, information retrieval, socializing, and entertainment.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.724-727
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• 2010

지난 몇 년 동안 인터넷을 비롯한 각종 미디어 산업에서 사용자가 직접 제작한 콘텐츠라는 의미를 지닌 UCC(User Created Content)가 주목을 받았다. UCC는 사용자가 직접 이미지, 비디오 등의 형태로 제작한 콘텐츠를 말하는데, 이러한 UCC는 인터넷의 발달과 함께 크게 성장하게 되었으며 이제는 단순한 미디어나 콘텐츠로서가 아닌 하나의 산업으로 인정받기 시작했다. 또한 사용자와의 상호작용성과 체험적 형태를 지닌 상호작용 UCC가 등장함에 따라 이제는 UCC는 우리 생활과 밀접한 연관을 가진다고 할 수 있다. 이에 본 논문에서는 최근 들어 각광을 받고 있는 스마트폰을 활용하여 스마트폰과 상호작용 UCC와의 융합적 접근으로 스마트폰 터치스크린 안에서의 체험형 UCC를 어떻게 제작할 것인지를 알아본다. 기존의 컴퓨터의 모니터를 통해서만 상호작용이 가능하였던 점에서 탈피하여 공간적 제약을 극복하고 누구나 쉽게 이용할 수 있도록 기존 UCC와 새로운 스마트폰 터치스크린의 정보 기술과의 효과적인 융합에 초점을 맞추고자 한다. 그 동안의 UCC 파급효과를 보았듯이 UCC는 남녀노소 누구나 손쉽게 즐길 수 있다. 이러한 UCC가 최근 주목을 받고 있고, 사용자수가 급증하고 있는 터치스크린 기반의 스마트폰을 통해서 다시 한 번 UCC 시장에 활기를 불어넣을 수 있는 방안을 제시한다. 또한 상호작용 UCC를 통해서 기존의 UCC 매체인 모니터를 이용하여 전달하고자 하는 것보다, 스마트폰의 장점과 강력한 특징인 터치스크린을 잘 살려 스마트폰을 통해 보다 효율적으로 전달할 수 있는 방안을 제시한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.105-108
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• 2013

The commercialization of UCC was already initiated, and there are some successful cases like 'YouTube.' However, the development level of UCC is not mature, stable yet. It's because most of the UCC users are young people and the contents are mainly about humor, funny, minor story. In other words, the practical use of UCC is not totally popularized but partly active. Therefore we want to think out 'how UCC can be utilized by many people and applicable to many industries.' UCC has enough possibility to be advanced, and it will greatly influence the society. In this paper, we will first explain Web 2.0 and the present conditions of online movies. After analyzing the problems and limitation of today, we will propose some suggestions for plans for practical utilization of UCC.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.3
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• pp.171-179
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• 2014

Among the P2P based multimedia streaming architecture, multiple chain architecture has advantage in adapting to dynamically changing network topology simply and rapidly, so this architecture is used for UCC broadcasting system. In UCC broadcasting system, general peer involved in DSLAM becomes UCC server rather than broadcasting system that transfers data from ISP servers. Therefore UCC data generated from UCC server peers is transmitted to peers through DSLAM, and this transmission uses uplink bandwidth of DSLAM. In this paper, I propose an efficient management method of DSLAM uplink bandwidths through negotiating tracker and UCC server peer or head peers of DSLAM. I propose the method that tracker restricts a bitrate of uplink stream of UCC servers when used uplink bandwidth of DSLAM exceeds a certain point of maximum uplink bandwidths. I will show the improved performance of proposed scheme rather than general method with respect to the uplink bandwidth of DSLAM by numerical analysis and simulation.

• Journal of Families and Better Life
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• v.27 no.3
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• pp.201-212
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• 2009

The purpose of research is to investigate patterns and diffusion of consumer participation on Internet UCC based on digital contents services. A sample survey of internet users was conducted, responses were collected from 629 respondents and consumer streaming data were analyzed. Some of the practical implications of the results are follows. Research can find out that patterns of user participation in UCC. The major genres of UCC are like daily lives of individuals, humors, parodies of star entertainers and types of contents like still pictures or images, texts are relatively highly generated comparing with multimedia UCC. Although participants have been being increased in UCC recently, the consumers as prosumers who are classified in contents generating group are ten percents at the most. In generating community-based UCC such as posting answers of questions and activities in Blog, prosumers who are in contents making group(recreational group) show more positive attitudes than simple participants(consuming only). The results of multiple regression analysis indicated that fun & entertainment, arousal, self-expression, user friendly web interface variable commonly posited a significant effect in multimedia UCC Services between two groups. Information sharing and perceived usefulness posited a significant effect in recreational group.

• Journal of Digital Contents Society
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• v.9 no.2
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• pp.325-330
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• 2008

Production and distributon of UCC prepared User of UCC. Power law of participation is available tool for analysis of UCC user. We can devide collective intelligence and collaborative intelligence through power law of participation. We can analyze relation of paticipant and departmentalize type of participation, Power law of participation is available tool for platform design of production and distribution.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.171-178
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• 2007

인터넷 인구 증가와 정보자원 고도화에 따라 인터넷 사용자들은 새로운 형태의 커뮤니케이션을 스스로 발전시켜왔고 이러한 흐름이 최근 UCC의 폭발적인 증가로 이어졌다. 하지만 아직까지 사용자들이 UCC를 공유하는 동기에 대한 명확한 설명은 부재한 상황이다. UCC는 기존에 지속적으로 연구되어 왔던 온라인 커뮤니케이션 형태인 가상공동체나 온라인 구전의 참여 동기를 상당부분 계승하고 있으나 최근의 인터넷 문화와 기술 수준 변화에 부합하는 새로운 참여동기를 포함하고 있는 것으로 보여진다. 본 연구에서는 이러한 UCC 제작 동기를 파악하기 위해 UCC 제작 경험이 있는 300명의 샘플을 대상으로 설문을 수행했고, 이를 통해 UCC 제작 동기가 Self-Creation Motive, Community Commitment Motive, Self-Expression Motive, Community-Relatedness Motive, Reward Motive로 요인화될 수 있음을 밝혀냈다. 본 연구의 결과를 통해 UCC를 비즈니스 모델로 하는 온라인 기업들은 보유 고객의 UCC 공유 동기 성향을 파악할 수 있고, 이를 통해 고품질의 UCC를 확보하기 위한 차별화된 전략을 제시할 수 있게 될 것이다.