Plans for practical utilization of UCC

UCC의 실제적 활용을 위한 계획

  • Park, Sungbum (Department of Management Planning, National Information Society Agency) ;
  • Lee, Sangwon (Division of Information and Electronic Commerce, Wonkwang University)
  • 박승범 (한국정보화진흥원 경영기획부) ;
  • 이상원 (원광대학교 정보전자상거래학부(정보과학연구소))
  • Published : 2013.07.17

Abstract

The commercialization of UCC was already initiated, and there are some successful cases like 'YouTube.' However, the development level of UCC is not mature, stable yet. It's because most of the UCC users are young people and the contents are mainly about humor, funny, minor story. In other words, the practical use of UCC is not totally popularized but partly active. Therefore we want to think out 'how UCC can be utilized by many people and applicable to many industries.' UCC has enough possibility to be advanced, and it will greatly influence the society. In this paper, we will first explain Web 2.0 and the present conditions of online movies. After analyzing the problems and limitation of today, we will propose some suggestions for plans for practical utilization of UCC.

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