• 서비스연구
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• 제8권1호
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• pp.13-26
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• 2018

대부분의 제품은 다양한 국가 구성 요소로 구성되어 있으며 국가 이미지를 사용하는 브랜드 전략이 마케팅 분야에서 널리 사용되고 있다. 소비자에게 제품의 원산지는 의사 결정에 의미 있는 고려사항이다. 이에 본 연구는 소비자가 원산지 효과의 양면차원에 따라 글로벌 브랜드를 어떻게 평가하는지에 대해 살펴보고자 함이다. 본 연구는 원산지 효과의 양면차원인 생산지 원산지와 브랜드 원산지의 상호작용과 글로벌 아이덴티티의 조절 효과를 살펴보는 것을 목표로 한다. 연구 1에서는 브랜드의 원산지와 생산지 원산지의 상호 작용 효과가 사회적 명성 차원에서 유의미하게 나타났다. 연구 2에서는 분산분석에서 브랜드 원산지와 글로벌 아이덴티티가 유의미한 주효과를 갖는 것으로 나타났다. 브랜드 원산지와 생산지 원산지의 상호작용이 사회적 명성 차원에서 유의미한 효과를 나타났고, 브랜드 원산지와 글로벌 아이덴티티의 상호작용은 혁신성과 사회적 책임에 유의미하게 영향을 미쳤다. 브랜드 원산지와, 생산지 원산지, 글로벌 아이덴티티의 삼원상호작용은 사회적 책임부분에서 유의미하게 나타나, 글로벌 아이덴티티의 조절효과가가 검증되었다. 본 연구결과는 원산지 효과를 이용하는 글로벌 브랜드 전략을 이해하고 원산지 효과 관련 문헌에 새로운 지식을 추가하는 데 기여할 수 있다. 본 연구의 학문적 실무적 시사점, 제한점 및 향후 연구 방향을 논의하였다.

• 한국경영과학회지
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• 제29권4호
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• pp.73-93
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• 2004

This study was to identify the determinants of web interactivity and investigate the structural relationships between web interactivity, e-brand relationship quality, and customer loyalty. For these purposes, the authors developed several hypotheses and collected the data from 268 users of Internet site. The data was analyzed with LISREL 8.5. The findings and summary are as follows. First. control had a significantly positive effect on satisfaction. Second, two-way communications had not an effect on satisfaction and trust. Third, responsiveness had a significantly positive effect on satisfaction and customer loyalty. Fourth, satisfaction had a significantly positive effect on trust and customer loyalty. Finally, trust had a significantly positive effect on customer loyalty. At the end of this paper, the managerial and theoretical implications, limitations and further research directions were suggested.

• 한국대기환경학회지
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• 제33권5호
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• pp.435-444
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• 2017

In this study, we investigated the effect of aerosol feedback on $PM_{10}$ simulation using a two-way coupled air quality model (WRF-CMAQ). $PM_{10}$ concentration over Korea in January 2014 was simulated, and the aerosol feedback effect on the simulated solar radiation was intensively examined. Two $PM_{10}$ simulations were conducted using the WRF-CMAQ model with (FB) and without(NFB) the aerosol feedback option. We find that the simulated solar radiation in the west part of Korea decreased by up to $-80MJ/m^2$ due to the aerosol feedback effect. The feedback effect was significant in the west part of Korea, showing high $PM_{10}$ estimates due to dense emissions and its long-range transport from China. The aerosol feedback effect contributed to the decreased rRMSE(relative Root Mean Square Error) for solar radiation (47.58% to 30.75%). Aerosol feedback effect on the simulated solar radiation was mainly affected by concentration of $PM_{10}$. Moreover, FB better matched the observed solar radiation and $PM_{10}$ concentration than NFB, implying that taking into account the aerosol direct effects resulted in the improved modeling performance. These results indicate that aerosol feedback effects can play an important role in the simulation of solar radiation over Korean Peninsula.

• 통상정보연구
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• 제8권4호
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• pp.323-341
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• 2006

IThis research meets with empirical results in pursuit of aim as below mentioned. Firstly, it gets a line on two-way effects which have an effect on both (the country image and corporate image) by using the corporate image for the study of the country image. After making an analysis of the empirical test, found out that the corporate image has influence upon the country image significantly. Also found out that the country image has an effect on the corporate image powerfully. Therefore, it effects an inspection of evidence that the country image and corporate image have significantly positive concern, each other. Secondly, it is offering the way to use the culture marketing as grasping the mediating effects, which culture difference has influence upon the country image and the corporate image. The mediating effects show that the country image has influence on the corporate image more as culture difference is bigger.

• 한국실내디자인학회논문집
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• 제15권3호
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• pp.65-74
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• 2006

This study is intended to analyze the way of incorporating the effect of natural light into the architectural space design by Le Cobusier. The composition of modem architectural space is significantly different from that of classical architecture. Such transition is attributable to the change of tectonic method which was supported by the development of new materials and structural systems. In addition, the effect of natural light systems which is one of the main elements in architectural space has undergone significant changes in modern ages. Moreover, Le Corbusier introduces the new concept of natural light in his works. By bringing the above two trends together, this study analyzed the way how Le Cobusier applied light effect in his works. Specifically, findings regarding the 'traffic flow in the space' with the light, 'elevation effect' with the 'Brise soleil' in Le Cobusier's works were presented. And also the way of lighting the object in the space was presented.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2008년도 춘계학술대회논문집
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• pp.557-561
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• 2008

Shape memory alloys (SMA) have interesting features which are the superelastic effect (SE), shape memory effect (SME), two-way SME (TWSME), and so on. These are utilized in actuation factor. The thermo-mechanical constitutive equations of SMA proposed by Lagoudas et al. were employed in the present study for simulating SMA truss structures. The constitutive equation includes the necessary internal variables to account for the material transformations and is utilized in the non-linear finite element procedure of three dimensional truss structures that composed SMA bar (wholly or partially). In this study, we observed which element should be actuated to get a desired shape (actuation shape) from computational analysis. To reach this goal, we apply SMA constitutive equation to non-linear finite element formulation. And then, we simulate two-way shape memory effect as well as superelastic effect of various three dimensional truss using SMA.

• Smart Structures and Systems
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• 제29권2호
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• pp.311-319
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• 2022

A model of plastic deformation of the shape memory alloys which describes dislocation slip at the microlevel is developed. A condition similar to the Schmid law was adopted for the determination of dislocation slip onset. A description of the interaction of plastic deformation and martensitic transformations by taking into account the densities of deformation defects is proposed. It is shown that the model can correctly describe the effect of plastic strain on the shape memory effect. The proposed model is also capable of describing the two-way shape memory effect.

• 한국통신학회논문지
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• 제32권7C호
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• pp.608-615
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• 2007

일반적으로 양방향 전송을 통한 TOA(Time Of Arrival) 정보는 두 디바이스간의 정확한 RTT(Round Trip Time) 정보로부터 도출되지만 디바이스간의 서로 다른 클럭 표류의 영향으로 인하여 RTT 측정 시 요구되는 응답 시간이 길 경우 매우 심각한 TOA 오차를 야기 시키게 된다. 이를 해결하기 위해서 본 논문에서는 비동기 시스템에서 클럭 표류의 영향을 줄이면서 TOA와 TDOA(Time Difference Of Arrival) 정보를 획득하는 방안을 제안한다. 이를 검증하기 위해서 IEEE 802.15.4a Task Group에서 제시한 단방향 전송을 통한 측위 방안과 비교하였으며 제안된 방안이 기존 방법들보다 개선된 성능을 보임을 확인하였다.

• 마케팅과학연구
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• 제18권2호
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• pp.1-18
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• 2008

The objective of this paper is to describe the construct of bullwhip effect beyond supply chains, namely at industrial and societal levels. The author provides a conceptual discussion of the bullwhip effect - its derivation is extended, and the positioning of the construct is broadened. The bullwhip effect has been explored within intra-organisational and inter-organisational supply chains. A broader descriptive framework is introduced, one that positions the bullwhip effect construct at industrial and societal levels. A conceptual framework is provided that bridges the interface between the micro and macro environments of the bullwhip effect construct, but further conceptualization is required. The introduced derivation and positioning of the bullwhip effect construct reveal a number of research potentials. A principal one is that the exploration of the construct may consider the industrial and/or the societal environment when the bullwhip effect is studied in supply chains. The extended derivation and broadened positioning of the bullwhip effect in the overall environment is of interest to practitioners. It stresses the importance of contextual factors in operative, tactical and strategic supply chain performance. The principal contributions are: a) an interface between micro and macro levels in supply chain performance contributing to an extended derivation of the bullwhip effect; b) a typology of the bullwhip effect contributing to broadening the positioning of the same construct; c) the bullwhip effect being seen as two-way view construct at the micro level and d) a framework ofmanagerial implications. Most important of all is that the causes and effects of the bullwhip effect have been addressed in a wider context that so far has been underestimated in literature.

• Tribology and Lubricants
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• 제24권5호
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• pp.241-249
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• 2008

This paper describes the tribological effects on the nonlinear behavior of a spur gear pair with one-way clutch according to the direct contact elastic deformation model over a wide range of speeds, considering the hydrodynamic effects. The effects of various lubrication parameters, such as viscosity, film width, and friction, on the nonlinear dynamic behavior were analyzed. Forces due to the entraining velocity and the hydrodynamic friction were about two orders smaller than normal forces over the whole speed range. While the viscosity has a strong effect on the behavior of gear pair systems, friction has very little effect on torsional behavior. The inclusion of the hydrodynamic effect facilitates nonlinearity by increasing the overlap and damping, as well as decreasing elastic deformation and tooth reaction forces.