• The KIPS Transactions:PartB
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• v.18B no.5
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• pp.325-332
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• 2011

Social Network Services(SNS) such as Twitter, Facebook and Myspace have gained popularity worldwide. Especially, sentiment analysis of SNS users' sentence is very important since it is very useful in the opinion mining. In this paper, we propose a new sentiment classification method of sentences which contains formal and informal vocabulary such as emoticons, and newly coined words. Previous methods used only formal vocabulary to classify sentiments of sentences. However, these methods are not quite effective because internet users use sentences that contain informal vocabulary. In addition, we construct suggest to construct domain sentiment vocabulary because the same word may represent different sentiments in different domains. Feature vectors are extracted from the sentiment vocabulary information and classified by Support Vector Machine(SVM). Our proposed method shows good performance in classification accuracy.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.2
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• pp.453-459
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• 2017

Users tend to check in and post their statuses in location-based social networks (LBSNs) to describe that their interests are related to a point-of-interest (POI). While previous studies on discovering area-of-interests (AOIs) were conducted mostly on the basis of density-based clustering methods with the collection of geo-tagged photos from LBSNs, we focus on estimating a POI boundary, which corresponds to only one cluster containing its POI center. Using geo-tagged tweets recorded from Twitter users, this paper introduces a density-based low-complexity two-phase method to estimate a POI boundary by finding a suitable radius reachable from the POI center. We estimate a boundary of the POI as the convex hull of selected geo-tags through our two-phase density-based estimation, where each phase proceeds with different sizes of radius increment. It is shown that our method outperforms the conventional density-based clustering method in terms of computational complexity.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.23 no.5
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• pp.977-983
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• 2013

This paper presents result of researching personal information exposure of Korean twitter and facebook users. Personally identifiable information such as e-mail and phone numer is exposed in the accounts less than 1%. However there are many cases that a person is identified by non personally identifiable information. For example, 350 thousands accounts are distinguished with other accounts because its name is unique. Using combination of information such as name and high school, we can distinguish 2.97 millions accounts. We also found 170 thousands account pairs that are candidate of one users' own account. Linkability between two accounts in two different domains means that the person is identified. Currently, only personally identifiable information is protected by policy. This paper shows that the policy has limited effects under the circumstances that a person can be identified by non personally identifiable information and the account linking is possible.

• Management & Information Systems Review
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• v.31 no.4
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• pp.517-538
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• 2012

The purpose of this study is to explore key factors that influence the intention of continuous use of social network service users in the online environment. Since the intention of continuous use is one of the most critical factors in the profit model of social network service, the findings of this study should be useful to the SNS firms. This study use the personal and network aspects as major behavior intention of that influence user's attachment to a social network service. The results are summarized as follows. First, use motivation in self-determination have effects on emotional attachment, information sharing intention, loyalty. The world's most leading social network services now, the social network service has developed very fast as a kind of new online service. During the past few years, the number of Twitter's registered users around the world has already exceeded 170 million. Not only have the United Sates, many countries around the world have also been hit by the wave of SNS, including those in Korea. Since the intention of continuous use is one of the most critical factors in the profit model of social network service, the findings of this study should be useful to the SNS firms. We need to continue the study of social network.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.410-422
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• 2017

This study researches PDA (Paralingustic Digital Affordances) in the social media on the basis of Uses and Gratification theory. The study defines PDA as Likes in Facebook and Instagram and Favorites in Twitter. The study inquiries into the motivation of using PDA and interpretational way when Social media users play a role of a sender or a receiver. For this research purpose, the focus group and interview were conducted with 36 college student in the Korea metropolitan area. The research is to comprehend the motivation and satisfaction of using PDA by applying structured theory frame of Uses and Gratification. As a result, it contributes to more satisfactions when PDA users interact each other as a sender and a receiver than mere verbal-communication. Furthermore, PDA in each social media has different meaning and gravity. For instance, Likes in Instagram is considered less important and lighter than Likes in Facebook. Moreover, people use the PDA without any restriction. People favorably use PDA most of the time, but sometimes they use in contradictory or sarcastic way.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.195-200
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• 2019

Nowadays as the use of mobile communication devices such as smart phones and tablets and the use of Computer is expanded, data is being collected exponentially on the Internet. In addition, due to the development of SNS, users can freely communicate with each other and share information in various fields, so various opinions are accumulated in the from of big data. Accordingly, big data analysis techniques are being used to find out the difference between the response of the general public and the response of the media. In this paper, we analyzed the public response in SNS about child allowance and childbirth grant and analyzed the response of the media. Therefore we gathered articles and comments of users which were posted on Twitter for a certain period of time and crawling the news articles and applied sentiment analysis. From these data, we compared the opinion of the public posted on SNS with the response of the media expressed in news articles. As a result, we found that there is a different response to some national policy between the public and the media.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.74-85
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• 2019

This Study explores the reason why the social media like Cyworld, Iloveschool in Korea in the viewpoint if the layered model by interview. As a result the success factor in the viewpoint of layered model, user used social media for fulfilling the need for linking with other users and the social media offers the customized contents to user. Finally the social media dominated the market in advance. Facebook and Kakao talk are good examples of successful media. The failure factors are to care less about what other users want, to limit the expand of platform and not to copy with the change of the media environment. Iloveschool, Cyworld and Twitter are the examples of failure social media in Korean society. This study highlights the importance of the sensitivity of the change of environment. The expert mentioned the importance of 4th industrial revolution technology like AI, Big data and expected that new technology will emerge and the service will be developed by the change of user's taste.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.265-273
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• 2021

The main purpose of this study is to investigate the effects of social-face sensitivity and SNS social capital on ethical consumption in Korea. Online survey was conducted on 313 adults randomly sampled across the country. The results show that formality had relatively strong positive effect on ethical consumption. But, shame-consciousness had negative effect on ethical consumption. Secondly, the more bridging social capital on SNS, the higher ethical consumption. Lastly, it turned out that Twitter users have more positive ethical consumption than Instagram users. This study revealed for the first time the fact that social-face sensitivity could be a significant predictor of ethical consumption.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.230-232
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• 2011

Owing to the advent of digital devices which equipped with GPS, such as smartphone and tablet pc, a number of LBSNS applications have been released and even SNS applications serve various Location-Based Services. In twitter's case, the news of interesting area is provided to user not by being subscribed them automatically, but by being searched on web-site. This paper describes the system designed for users want to subscribe the local news without procedure like searching using operators. This system uses PBSM(Partition Based Spatial-Merge Join) which has no index for batch processing and against a massive query. The results from Spatial Join are stored in Materialized View then provided to user.

• Korean journal of communication and information
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• v.58
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• pp.31-54
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• 2012

This study explored possibilities and conditions of the SNS dromological paradigm and creative resistance in SNS era. For solve this theoretical questions, I analyzed authority of speed and material conditions. In order to attain this achieve, reviewed Virilio's theories which is criticizing speed, power and sense of artificial. And also studied Kittler's theories about material conditions, 'Information Machine'. Following those theoretical base, this study find social issues and advanced research's propensity for connecting SNS dromological paradigm. Furthermore, I designed depth interview to find SNS users think and experience. This study's significance of result is expanding cultural study filed in SNS approach and provided that exploratory sight.