• 아동학회지
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• 제25권6호
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• pp.321-335
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• 2004

The purposes of this study were 1) to investigate parental amounts of Internet use for purpose of rearing 2) to investigate their environment and preparation level to use Internet as educational information source 3) to investigate whether there are differences between Korean and U.S. parents in environment, level of preparation, and amounts of use of Internet for purposes of child rearing 4) to find out the factors of use of Internet for purposes of child rearing. The questionnaire used in this survey included five sections : background, environment, preparation, amount of total Internet use, and amount of Internet use for purposes of child rearing. Participants were 282 parents (128 American; 154 Korean) with at least one 3~ to 7-year-old child. Findings revealed that parents used the Internet frequently, but they did not frequently use the Internet for purposes of child rearing. There were differences between Korean and U.S. parents in environment, level of preparation, and amount of Internet use for purposes of child rearing. The main factor that affected use of the Internet for purposes of child rearing was 'trustworthiness of Internet information'. Finally, it was suggested the implications for better Internet use for purpose of rearing from the findings.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권1호
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• pp.1-17
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• 2014

Cooperative spectrum sensing (CSS) is considered as a powerful approach to improve the utilization of scarce radio spectrum resources. However, most of CSS schemes assume all secondary users (SU) are honest, and thus offering opportunities for malicious SUs to launch the spectrum sensing data falsification attack (SSDF attack). To combat such misbehaved behaviors, recent efforts have been made to trust schemes. In this paper, we argue that powering CSS with traditional trust schemes is not enough. The rational SSDF attack is found in this paper. Unlike the simple SSDF attack, rational SSDF attackers send out false sensing data on a small number of interested primary users (PUs) rather than all PUs. In this case, rational SSDF attackers can keep up high trustworthiness, resulting in difficultly detecting malicious SUs in the traditional trust schemes. Meanwhile, a defense scheme using a novel trust approach is proposed to counter rational SSDF attack. Simulation results show that this scheme can successfully reduce the power of rational SSDF, and thus ensure the performance of CSS.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.183-187
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• 2019

The paper aims to provide some recommendations to improve the operational capacity of the Tra Vinh Provincial Center of Public Administrative Services and to improve the effectiveness and efficiency of management in the State administrative agencies. The study on people's satisfaction towards public services of Tra Vinh Provincial Center of Public Administrative Services was conducted by collecting primary data of 300 people who used public services provided by this Center from September 2018 to November 2018. By using the multivariate regression method, the author found that there were a number of factors affecting people's satisfaction towards public services at the Center, including procedures, service fee, and attitudes of the staff, empathy, staff capacity, and trust. These factors had an impact on people's satisfaction towards public administrative services performed by staff officers from Tra Vinh Provincial Center of Public Administrative Services. Since then, the study has proposed policy implications to improve people's satisfaction on service quality at the Center such as: Develop a flexible charge mechanism of public services; Enhance the sense of responsibility of staff officers; Pay attention to improving administrative procedures; Establish trustworthiness to people; Pay attention to professional improvement; and Build up a friendly and respectful team of staff.

• 융합보안논문지
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• 제19권1호
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• pp.31-40
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• 2019

정보보호(Information Security)는 최근 사이버공간의 출현과 확장으로 인해 그 중요성이 점차 증가하고 있다. 1998년 미국 국방부 정보작전 교리에서 유래된 '정보보증(Information Assurance)'은 기존의 정보보호 개념에 대응과 복구를 포함한 광의의 적극적 보호, 정보체계 전 수명주기에서 보안관리, 위험분석 과정에서의 신뢰성 등을 추가한 개념으로서 현재 널리 사용중이다. 그러나 국내에서는 정보보증 개념을 잘못 이해하거나 정보보호와 혼용하여 사용하는 경우가 종종 발생하고 있다. 본 논문에서는 정보보증 개념의 명확한 이해를 위해 정보보증 관련 기존 문헌들을 고찰하여 정보보증 개념을 정의하고자 하였다. 본 논문에서 제안한 정보보증 용어 정의의 주요 표현들에 대한 구문 분석을 수행함으로써, 용어 정의의 타당성을 제시하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.979-986
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• 2021

Online food delivery and food delivery apps have continued to grow exponentially in Malaysia. Fundamental aspects in entrepreneurship of the food and beverage industry, such as knowledge and attitudes towards online food delivery services being outsourced, have yet to be extensively recognized. The present study intends to explore this area of subject matter within the Malaysian context by using behavioral reasoning theory. The actual interview for this study took place in May 2020, and 14 interviews had been carried out. All interviews were audio-recorded with the consent from the respondents for reference purposes and subsequently transcribed verbatim. The transcripts were then checked against audio records. Content analysis was used to analyze the transcripts by focusing on n frequency counts and coding of themes. A qualitative method has been adopted by employing an interview to elicit the perspectives of entrepreneurs from Sarawak on the determinants and barriers in outsourcing online food delivery services. Results indicate that high potential in revenue, broad exposure to reach customers, convenience, and provision of job opportunities are the four factors that determine to outsource. In contrast, food quality maintenance, trustworthiness, high cost incurred, and consumer technology resistance are four factors that serve as barriers towards outsourcing third-party online delivery.

• 한국정보시스템학회지:정보시스템연구
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• 제30권1호
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• pp.179-204
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• 2021

Purpose The purpose of this study is to suggest a research model that shows how Youtube influencers affect consumers' Youtube information adoption and purchase intention. Generally, a communicator's character has a significant effect on the persuasiveness of the message. This study segments influencer characteristics into five dimensions and explores the effect of five characteristics on perceived usefulness of information, perceived enjoyment, information adoption, and purchase intention. Design/methodology/approach This study suggests a structural equation model that explains the casual relationship between the five dimensions of Youtuber characteristics and perceived usefulness of information, perceived enjoyment, information adoption, and purchase intention. Findings There are little research on what and how the characteristics of a Youtube influencer can affect consumers' information adoption and purchase intention of the product. This study is significant in that it provides a research model that examines the effect of Youtuber characteristics on consumers' information adoption and purchase intention. This research discovered that the dimensions of trustworthiness and attractiveness of influencer affect information adoption and purchase intention through the mediate variables.

• 유통과학연구
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• 제19권9호
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• pp.65-77
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• 2021

Purpose: Distributed leadership (DL) is a comprehensive and analytical way to understand how leadership manifests itself among people and in the context of a complex organization. With technological advances and seemingly ever-changing pressures on the environment, it is important for education leaders to represent their practice. This study aims to discuss the significance of DL and its role in education. Research design, data and methodology: The present researcher used Qualitative Content Analysis (QCA) because it is credible, transferable, dependable, and confirmable proving its trustworthiness. To begin with, QCA entails a sufficient representation of the social realities being studied, credibility. Results: The investigation of this study indicates that the documents are in the proper functioning of schools to highlight the potential impact of collaborative practices, many of which require sharing school fees. DL can be meant as "influence relationships," discussions in groups, government, and non-leaders, about how teachers influence each other, and teamwork was easy. Conclusions: This study suggests that management can significantly impact organizational changes in management practices to distribute or skip something planned. DL is not a panacea, plan, or formula. Rather, it is a way to get under the skin of local leadership and restore the potential for change in the organization.

• International Journal of Internet, Broadcasting and Communication
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• 제13권2호
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• pp.127-135
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• 2021

The goal of this study was to explore the use of multiple SNS platforms and determine whether the number of used platforms affects one's online self-presentations across the said platforms and if there is any difference in one's online and offline self-presentations based on how many SNS platforms are used. This work studied online self-presentations, compared the on/offline ones and tried to find out if the inconsistencies of one's own (observer's) self-presentations both online (across platforms) and on/offline affected the observer's impression formation (likability, trustworthiness and hypocrisy) of others. The study also aimed to find out if the impression of the others' inconsistency both online and offline would differ based on the level of intimacy between the observer and the discussant. Three levels of intimacy were studied in order to do this: friends, acquaintances and strangers (online-only friends). The results showed that the more platforms people used the more inconsistent their online self-presentations got. Even though the results of the study showed barely significant relationship between the number of SNS accounts and one's online and offline self-presentation, and partial connection between observer's inconsistent self-presentations and impression formation of others, interestingly enough, the results managed to find significant differences between the impressions based on the level of intimacy between the observer and the discussants.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.53-66
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• 2021

The global financial crisis in 2008 eroded trust towards the banking industry overall. To make such institutions more transparent, the International Accounting Standard Board developed the International Financial Reporting Standard 9 (IFRS 9). After the announcement of IFRS 9, academic research has primarily focused on examining the stability of banks due to early loan-loss recognition guidelines under the new system. There appears to be a lack of understanding of how IFRS 9 has influenced institutional depositors' opinions of bank trustworthiness. Hence the goal of this study is to determine how the adoption of IFRS 9 by banks has impacted perceptions of transparency, trust, and skepticism, from the perspective of large institutional depositors. This research was conducted in the context of Malaysian banks that follow the IFRS 9 guidelines. A framework is proposed using the signaling theory, leading to the development of a set of hypotheses. The hypotheses are tested with data collected from 654 financial analysts working in Malaysian companies that are large institutional depositors. The results indicate that the adoption of IFRS 9 has led to higher levels of perceptions of bank transparency and trust, and lower levels of skepticism towards such banks.

• International Journal of Internet, Broadcasting and Communication
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• 제13권1호
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• pp.26-36
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• 2021

The Internet was created as a decentralized and autonomous system of interconnected computer networks used for data exchange across mutually trusted participants. The element technologies on the Internet, such as inter-domain and intra-domain routing and DNS, operated in a distributed manner. With the development of the Web, the Web has become indispensable in daily life. The existing web applications allow us to form online communities, generate private information, access big data, shop online, pay bills, post photos or videos, and even order groceries. This is what has led to centralization of the Web. This centralization is now controlled by the giant social media platforms that provide it as a service, but the original Internet was not like this. These giant companies realized that the decentralized network's huge value involves gathering, organizing, and monetizing information through centralized web applications. The centralized Web applications have heralded some major issues, which will likely worsen shortly. This study focuses on these problems and investigates blockchain's potentials for decentralized web architecture capable of improving conventional web services' critical features, including autonomous, robust, and secure decentralized processing and traceable trustworthiness in tamper-proof transactions. Finally, we review the decentralized web architecture that circumvents the main Internet gatekeepers and controls our data back from the giant social media companies.