• Title/Summary/Keyword: Trustworthiness

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Comparative Study of Evaluating the Trustworthiness of Data Based on Data Provenance

  • Gurjar, Kuldeep;Moon, Yang-Sae
    • Journal of Information Processing Systems
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    • v.12 no.2
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    • pp.234-248
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    • 2016
  • Due to the proliferation of data being exchanged and the increase of dependency on this data for critical decision-making, it has become imperative to ensure the trustworthiness of the data at the receiving end in order to obtain reliable results. Data provenance, the derivation history of data, is a useful tool for evaluating the trustworthiness of data. Various frameworks have been proposed to evaluate the trustworthiness of data based on data provenance. In this paper, we briefly review a history of these frameworks for evaluating the trustworthiness of data and present an overview of some prominent state-of-the-art evaluation frameworks. Moreover, we provide a comparative analysis of two key frameworks by evaluating various aspects in an executional environment. Our analysis points to various open research issues and provides an understanding of the functionalities of the frameworks that are used to evaluate the trustworthiness of data.

Mobile shopping intentions: Do trustworthiness and culture Matter?

  • GARROUCH, Karim;TIMOULALI, ElHabib
    • Journal of Distribution Science
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    • v.18 no.11
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    • pp.69-77
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    • 2020
  • Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.

The Mediating Effect of Trustworthiness in the Relationship between Psychiatric Nurses' Nonverbal Communication and Clients' Satisfaction on the Nursing Services (정신병동 입원환자가 지각한 간호사의 비언어적 커뮤니케이션과 간호서비스 만족도의 관계에서 신뢰감의 매개효과)

  • Wie, Hwee
    • Journal of Korean Academy of Nursing Administration
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    • v.15 no.3
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    • pp.382-390
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    • 2009
  • Purpose: The purpose of this study was to determine whether nurses' nonverbal communication predict clients' service satisfaction and to investigate the mediating effects of their trustworthiness between nurses' nonverbal communication and clients' service satisfaction in psychiatric wards. Methods: A convenience sample of 206 psychiatric inpatients was obtained. Participants completed a demographic sheet and three study instruments. Results: There were statistically significant positive relationships between nurses' nonverbal communication, trustworthiness and clients' satisfaction. Trustworthiness was found to partially mediate the relationship between nonverbal communication and clients' satisfaction. Conclusion: Clients' perception of nurses' nonverbal communication, trustworthiness and satisfaction on the nursing services have a strong relationship. Findings contribute to a more comprehensive knowledge base regarding nursing services.

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Design Factors Influencing the Perceived Trustworthiness in E-commerce Websites (전자상거래 웹사이트의 인지 신뢰성에 영향을 미치는 디자인 요인들)

  • Hwang, Won-Il
    • The Journal of Society for e-Business Studies
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    • v.13 no.3
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    • pp.137-152
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    • 2008
  • Customer's trust is one of major competitiveness sources along with price in Internet Web-based B2C e-commerce business. In general, trust is defined as the attitude that is established by a trustor when trustworthiness exists in a trustee and is perceived by a trustor. Designing e-commerce websites is important in that e-commerce website is understood as a means of constructing perceived trustworthiness and delivering it to customers. In this study 50 participants were interviewed and total of 831 participants responded to the survey questionnaire to investigate design factors influencing the perceived trustworthiness in e-commerce websites. Nine design factors were derived as the perceived trustworthiness-related design factors, and only six out of nine design factors were found as having significant effects on the perceived trustworthiness of e-commerce websites. In addition, the significant design factors were different according to gender and ages of e-commerce customers.

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An Empirical Study on the Structural Relationships among Colleague trustworthiness, Organizational trust and Organizational citizenship behaviors (동료신뢰성, 조직신뢰, 조직시민행동 간의 구조적 관계)

  • Baek, You-Sung
    • Management & Information Systems Review
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    • v.35 no.4
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    • pp.155-168
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    • 2016
  • The purpose of this study is to empirically examine the structural relationships among colleague trustworthiness, organizational trust and organizational citizenship behaviors(OCB). To conduct such examination, the author (i) designated colleague trustworthiness, organizational trust and OCB as variables and (ii) designed a research model by conducting preceding studies on the variables. To examine the research model the author collected the survey data from the 2 universities employees, 134 copies of questionnaire. Collected data were analyzed using SPSS and AMOS programs. The analysis results are as follows. Especially, (1) there was no statistically significant relationship between colleague trustworthiness and OCB. (2) it was found that higher degree of integrity the constructs of colleague trustworthiness would lead to higher degree of organizational trust. (3) organizational trust has been found to exert mediating effect on the relationship between colleague trustworthiness and OCB. The implication and limitation which this study are as follows. First, this study has discovered that organizational trust is the important mediating variable that affect the process of relationship between colleague trustworthiness and OCB. This study have limitation in that was conducted based on cross-sectional design of research. Because, the formation of trust is a dynamic process.

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Trends of Artificial Intelligence Product Certification Programs

  • Yejin SHIN;Joon Ho KWAK;KyoungWoo CHO;JaeYoung HWANG;Sung-Min WOO
    • Korean Journal of Artificial Intelligence
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    • v.11 no.3
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    • pp.1-5
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    • 2023
  • With recent advancements in artificial intelligence (AI) technology, more products based on AI are being launched and used. However, using AI safely requires an awareness of the potential risks it can pose. These concerns must be evaluated by experts and users must be informed of the results. In response to this need, many countries have implemented certification programs for products based on AI. In this study, we analyze several trends and differences in AI product certification programs across several countries and emphasize the importance of such programs in ensuring the safety and trustworthiness of products that include AI. To this end, we examine four international AI product certification programs and suggest methods for improving and promoting these programs. The certification programs target AI products produced for specific purposes such as autonomous intelligence systems and facial recognition technology, or extend a conventional software quality certification based on the ISO/IEC 25000 standard. The results of our analysis show that companies aim to strategically differentiate their products in the market by ensuring the quality and trustworthiness of AI technologies. Additionally, we propose methods to improve and promote the certification programs based on the results. These findings provide new knowledge and insights that contribute to the development of AI-based product certification programs.

Trust in Korean Workplaces: Meaning and Empirical Search for Antecedents (신뢰의 의미와 그 선행요인에 관한 연구 -상사와 부하관계를 중심으로-)

  • Choi, Sung-Won;Yoon, Bang-Seob
    • Korean Business Review
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    • v.13
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    • pp.31-47
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    • 2000
  • Trust has been viewed from many perspectives according to their domains. This article reviewed some of many formerly suggested studies and models. And antecedents of trust, such as trustworthiness(ability, benevolence, integrity) and individual trust propensity as well as their interactions, were respectively and empirically tested in the context of Korean workplaces. Through the factor analysis of field survey(N=243), proposed conceptual independence in trustworthiness was only partially supported. Of the relationships between antecedents and trust, all components of trustworthiness were significantly sustained. While effects of individual trust propensity and its interactions with trustworthiness on trust were not found.

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Trust and Perceived Usefulness : Re-conceptualizing Theoretical Relationships among Related Variables (신뢰와 지각된 유용성 : 이론적 관련성에 대한 재개념화)

  • Kim, Gimun;Kim, Kijoo
    • Journal of Information Technology Applications and Management
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    • v.21 no.4
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    • pp.247-261
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    • 2014
  • Trust and perceived usefulness have been variables frequently used by IS researchers to explain consumers' online transaction intention. A group of prior studies have incorporated the two variables simultaneously to build better models to capture the phenomenon. However, the studies have largely ignored the role of trust by replacing trust with trustworthiness. The purpose of this study is to fill this gap. To do this, the study conceptualizes and tests relationships between trust, perceived usefulness and related variables. Based on the study results, the study discusses that trust and trustworthiness are distinct and have causal relationships, the dimensions (ability, integrity, and benevolence) of trustworthiness are related but theoretically distinct, and trust performs a mediating role within its nomological network.

The Effects of Intermediary and Site Characteristics of a B2C E-marketplace Upon Trustworthiness Factors and Trust (오픈마켓에서 중개자특성 및 사이트특성이 신뢰가치성 요인과 신뢰에 미치는 영향에 관한 연구)

  • Cho, Hwi-Hyung;Hong, Il-Yoo
    • Information Systems Review
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    • v.11 no.3
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    • pp.83-106
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    • 2009
  • Trust is becoming one of the critical forces that drive consumers into purchases in e-marketplaces, as consumers face uncertainty associated with buying online from unknown sellers. In this paper we propose a consumer trust model specifically designed for an online marketplace. It aims at examining how intermediary and site characteristics of an e-marketplace affect factors of trustworthiness, and understanding the relationship between trustworthiness factors and trust in intermediary. Findings from an empirical analysis indicate that both intermediary and site characteristics are positively associated with factors of trustworthiness - namely, competence, integrity, and benevolence. In addition, all the three factors of trustworthiness were found to have positive relationship with overall trust in intermediary; in particular, integrity had higher association with trust than the other two factors. The paper concludes with suggestions for building consumer trust for the owners of online marketplaces.

Difference in visual attention during the assessment of facial attractiveness and trustworthiness (얼굴 매력도와 신뢰성 평가에서 시각적 주의의 차이)

  • Sung, Young-Shin;Cho, Kyung-Jin;Kim, Do-Yeon;Kim, Hack-Jin
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.533-540
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    • 2010
  • This study was designed to examine the difference in visual attention between the evaluations of facial attractiveness and facial trustworthiness, both of which may be the two most fundamental social evaluation for forming first impressions under various types of social interactions. In study 1, participants were asked to evaluate the attractiveness and trustworthiness of 40 new faces while their gaze directions being recorded using an eye-tracker. The analysis revealed that participants spent significantly longer gaze fixation time while examining certain facial features such as eyes and nose during the evaluation of facial trustworthiness, as compared to facial attractiveness. In study 2, participants performed the same face evaluation tasks, except that a word was briefly displayed on a certain facial feature in each face trial, which were then followed by unexpected recall tests of the previously viewed words. The analysis demonstrated that the recognition rate of the words that had been presented on the nose was significantly higher for the task of facial trustworthiness vs. facial attractiveness evaluation. These findings suggest that the evaluation of facial trustworthiness may be distinguished by that of facial attractiveness in terms of the allocation of attentional resources.

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