• The Journal of Information Systems
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• v.27 no.1
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• pp.133-151
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• 2018

Purpose Global fintech industry is proliferating. Although domestic investment in fintech service is also increasing fast, user acceptance of fintech payment service seems slower than expected. Previous fintech literature mainly focuses on overall characteristics and technical aspects of fintech including security issues and explores factors affecting the service adoption. This study aims to examine crucial factors affecting user's resistance intention to fintech payment service adoption. The research model was formulated based on innovation diffusion theory and status quo bias theory and validated empirically. Design/methodology/approach The proposed research model was empirically validated with 149 responses from college students who have used fintech payment service. The component-based SEM was employed for data analysis. Findings The significant findings are as follow. First, compatibility has significant negative effect and complexity, and perceived risk has a positive effect on user resistance. Second, institutional trust does not show a significant effect on user resistance but has an indirect effect through the mediation of trust in service provider. Finally, trust in service provider shows the significant negative effect on user resistance.

• The Journal of Information Systems
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• v.22 no.2
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• pp.1-24
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• 2013

The main purpose of this study is to understand how the characteristics of social network services' social group can impact customer satisfaction, trust and repurchase intention. For this, this study extracts five social group factors(word of mouth effect, social interaction, collectivism, variety seeking, information seeking) based on relevant literature reviews. In addition, the study examines the moderating effects of utilitarian value on the relationships between customer satisfaction and trust and intention to repurchase. The proposed model of this study is empirically tested using survey data collected from 220 social commerce users. The results indicated that social group factors except social interaction were positively related to customer satisfaction. In addition, social group factors except social interaction and information seeking were positively related to trust. The results also showed that customer satisfaction and trust had a significant influence on intention to repurchase. The moderating effects of utilitarian value also was significant. The results of this study presented the strategic implications for social commerce firms.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.563-574
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• 2010

This study focused on the consumer post-complaint behavior in the Internet open market due to the rapid growth of Internet fashion markets and increased consumer dissatisfaction that has increased post complaint behavior. This study identifies the effect of perceived justice on consumer trust and repurchase intention, it then compares the effects of perceived justice on consumer trust and repurchase intention among the different types of dissatisfied groups. The respondents were 369 consumers who experienced dissatisfaction in the Internet open market. The data were analyzed by factor analysis, path analysis, ANOVA, cluster analysis using SPSS win 12.0 and Amos 7.0. In the research model, three components of perceived justice: distributive justice, procedural justice, and interactional justice have significant effects on trust. Trust has a positive effect on repurchase intention. Dissatisfied consumers were clustered into three types of those dissatisfied with 1) shopping mall/shipping, 2) service, and 3) products. The consumer groups classified by the types of dissatisfaction showed different effects of perceived justice on trust and repurchase intention in the Internet open market.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.1
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• pp.97-108
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• 2018

The objective of this study will investigate the approach to increase the intention to use Internet primary bank for those who do not use it at present. This study establishes a theoretical model that includes five independent variables - performance expectancy, effort expectancy, social influence, channel trust and trust toward bank - and one dependent variable - use intention -. The empirical results obtained in a sample of 145 university students are followings; The use intention is positively influenced by the performance expectancy, social influence and channel trust. The performance expectancy is the strongest predictor of the use intention. Effort expectancy and trust toward bank has no effect on intention to use Internet primary bank.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.201-218
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• 2006

This research has attempted to asses the relationship between trust management, the element of service discretion act, and the quality of the service. The research model and assumption have been set up based on such a theoretical research and the demonstrative analysis of the customer-encountering employees of five-star hotels in Seoul. The results of the study are as follows; First, the rationalization of management can be achieved by improving the service through having a command of trust management as a management strategy. Second, there has been significant differences between variables such as the degree of importance and accomplishment of trust management. And it tells us that it is necessary to improve the range of service discretion acts up to the level where the difference between importance and accomplishment is not in existence. Third, the variable changes according to demographic characteristics show us the necessity of providing individualized education by recognizing the differences among groups. Fourth, the trust management has a considerable effect on the quality of the service, and this indicates that the quality of the service can be improved through expanding the range of service discretion acts of customer-encountering employees.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.125-135
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• 2002

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The following are the regression result of this study. First, factors affecting on trust of group buying were different from factors affecting on participation of group buying. Second, perceived reputation factor, familiarity factor and product value factor made a significant effect on participation of group buying. Third customer service factor didn't make a significant effect on both participation and trust of group buying. Fourth, product value factor made a significant effect on both participation and trust of group buying. Fifth trust of group buying made a significant effect on participation of group buying

• Journal of Distribution Science
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• v.18 no.11
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• pp.31-39
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• 2020

Purpose: This study attempts to explain why online luxury shopping malls have implemented a difficult registration process and membership fees. These features weaken online shopping convenience, one of the major reasons why people shop online instead of offline. Therefore, this study scrutinizes the effects of membership features on trust, focusing on the moderating effects of registration difficulty and membership fees. Research design, data and methodology: A survey method with a total of 296 survey data was used. A 2 × 2 × 2 factorial design was employed. The three independent variables are price discount rate (20% vs. 70%), registration difficulty (low vs. high), and membership fees (yes vs. no). Results: The results reveal that a price discount rate has a negative effect on trust, whereas membership fees and registration difficulty moderate its negative effect on trust. Conclusions: A high price discount rate lowers trust for online luxury shopping malls. Meanwhile, registration difficulty and membership fees can be used to prevent consumers from losing trust caused by the high price discount rate. Therefore, registration difficulty and membership fees are signals implying that not everyone can use these private online shopping malls, which provide low prices for luxury items.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.125-135
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• 2002

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The following are the regression result of this study. first, factors affecting on trust of group buying were different from factors affecting on participation of group buying. Second perceived reputation factor, familiarity factor and Product value factor made a significant effect on participation of group buying. Third, customer service factor didn't make a significant effect on both participation and trust of group buying. fourth, product value factor made a significant effect on both participation and trust of group buying. Fifth trust of group buying made a significant effect on participation of group buying

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.4
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• pp.151-162
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• 2011

Mobile applications are growing fast and the rising popularity of smartphones, which was supposed to take the market even further. The purposes of this study are as follows. First, we find out what really drives the trust and the intention to continuance use the mobile applications. Second, we explore gender differences in perceptions and relationships between the quality factors and trust. The 231 sets of data collected from 120 male and 111 female, who use the smartphones, were tested against the model using PLS 2.0. The results of this study are as follows. First, perceived usefulness and connectivity had an effect on trust and continuance intension. Second, gender had moderate effect on the relationship between quality factors and trust.

• The Korean Fashion and Textile Research Journal
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• v.15 no.3
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• pp.371-380
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• 2013

The purpose of this study is to investigate the effect of consumer's relationship benefit perception on consumer's relationship quality and loyalty in internet shopping mall. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from November 1, 2011 to November 12, 2011. The structural equation model was constructed to verify hypotheses and 562 useful data were analyzed using SPSS 17.0 and AMOS 19. The results of this study were as follows: First, consumer's relationship benefit perception was classified into economic benefit, psychological benefit, and informational benefit. Second, economic benefit and psychological benefit had a significantly positive effect on consumer's satisfaction and trust. Also both benefit dimensions showed a stronger effect on satisfaction than on trust. Third, informational benefit showed a significantly positive effect only on trust. Finally, consumer's satisfaction affected loyalty via trust more strongly than consumer's satisfaction affected loyalty directly. It suggested that internet shopping mall marketers need to provide the strategic method to make consumers have a trust for the internet shopping mall.