• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.97-112
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• 2016

Many studies have pointed out that trust is the most important component of social capital. Although there have been lots of attempts to measure level of trust between members of community, it is hard to find studies which examine trust from the standpoint of structural aspects. Because of the recent rapid growth of SNS and openness trend on members and their friendship information, it became possible to understand the structure of trust relationships among users in SNS. This study aims to facilitate interpersonal trust by comparing the structure of the trust network among social network users. For this purpose, it proposes a method to explore the structure of trust network and strategies to evolve toward more open structure. In experiments to distinguish structure of trust network with three social network communities, it is discovered that ADVOGATO has characteristics of open and collective network together whereas EPINION and FILMTRUST have collective and open characteristics respectively.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.951-958
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• 2020

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2003년도 창립학술대회
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• pp.403-415
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• 2003

This study is performed to examine the relationships between trust and antecedents in cyberspace. Trust is the major control system in cyberspace. Different time, different spaces, different cultures, indistinct boundaries, flexible structure, separation of information from matters, cybernetics, difficulty of control are differential characteristics between cyberspace and physical space. Providing fit information, use of effective electronic channels, previous trust management, feedback system about output, flexible culture, self-regulation, off-line meeting, providing information about tasks and roles, ability, and justice are supposed to have effects on trust in cyberspace. By electronic mediated systems, the company will have more business opportunity. But trust will be conditional factors of expanding business in cyberspace.

• 한국심리학회지 : 문화 및 사회문제
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• 제11권spc호
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• pp.69-83
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• 2005

다양한 연구자들의 신뢰에 대한 개념화를 고찰해 보고, 조직 내 신뢰에 영향을 미치는 요인들을 거시적 차원에서 미시적 차원에 이르기까지 살펴보았다. 조직내의 신뢰는 조직내 타인의 의도와 행동에 대한 긍정적인 기대를 바탕으로 위험을 기꺼이 감수하겠다는 의지로 개념화 될 수 있다. 조직내 신뢰는 그 조직이 처한 사회문화적 환경에 따라 내용이 달라지며, 보다 수평적이고 유연한 구조로 조직구조가 변화하면서 조직의 성공에 필수불가결한 요소가 되었다. 신뢰의 근거나 통로로서 조직내 연결망의 기능과 리더십 과정에서 신뢰의 역할에 대해서도 논의되었다.

• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.227-249
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• 2005

In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

• Journal of applied mathematics & informatics
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• 제18권1_2호
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• pp.1-23
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• 2005

The decentralized static output feedback design problem is considered. A constrained trust region method is developed that solves this optimal control problem when a complete set of state variables is not available. The considered problem is interpreted as a non-linear (non-convex) constrained matrix optimization problem. Then, a decentralized constrained trust region method is developed for this problem class exploiting the diagonal structure of the problem and using inexact computations. Finally, numerical results are given for the proposed method.

• 아태비즈니스연구
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• 제14권2호
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• pp.17-31
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• 2023

Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

• 한국융합학회논문지
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• 제10권7호
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• pp.183-189
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• 2019

현대 기업경영 환경의 수평적 구조화로의 변화는 조직구성원 개개인의 역량을 넘어, 기업의 목표를 이루기 위해 팀이나 조직 전체가 책임과 목적을 공유하고, 긍정적인 상호영향력을 높이기 위한 공동의 노력과 협력을 요구하고 있으며, 조직의 목적을 달성하기 위해 한 개인(리더)에게 집중화된 구조보다는 여러 구성원들이 정보를 공유하고 집합적인 리더십을 지향하는 조직 구조가 더 효과적이다. 이에 본 연구는 공유리더십의 효과성에 대해 살펴보고자 하였으며, 공유리더십과 조직신뢰 그리고 직무성과에 대한 인과관계 및 영향에 대해 조사하였다. 분석결과, 공유리더십은 조직신뢰에 정의 영향을 미치는 것으로 나타났으며, 조직신뢰는 직무성과에 정의 영향을 미치는 것으로 나타났다. 이는 조직에 대한 신뢰가 높으면 성과에도 긍정적인 영향을 미친다는 것을 의미한다. 본 연구는 아직 연구가 많이 되지 않은 공유리더십과 기존의 리더십 유형들과의 차별성을 살펴보고자 한 것에 의의가 있다.

• 한국인터넷방송통신학회논문지
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• 제12권3호
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• pp.209-216
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• 2012

이 글은 소셜 네트워크 서비스와 스마트폰 기술의 시야에서 사용자 손수 제작 콘텐츠의 커뮤니케이션 구조를 모색하였다. 연구 모델의 개발을 위해, 저자는 정밀한 성공 척도의 개발과 선생 연구를 통해 사용자 손수 제작 콘텐츠의 성공 요인을 선별하는데 역점을 두었다. 제안된 모델은 페이스북과 연결된 플리커 등의 사례와 같은 서비스를 고찰하면서 각 개별 서비스 간의 신뢰의 관련성 그리고 소셜 자본의 전환 등에 대한 내용으로 구성된다. 그 결과 네트워크 자체의 조직 특성과 구조가 사용자 손수 제작 콘텐츠의 신뢰 흐름을 파악하는데 중요한 요인이라는 점을 보여주었다. 그리고 소셜 네트워크 서비스를 통해 협업하는 관계를 가능하게 하는 개방된 API 기술들과 Single sign on의 기술을 고찰하였다. 사용자 손수 제작 콘텐츠의 구체적인 특징은 결국 소셜 자본 및 신뢰를 증진시키는데 소셜 네트워크 서비스의 직접 또는 간접적인 네트워크 효과가 갖는 의미를 기술하였다.

• 산업융합연구
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• 제1권2호
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• pp.107-124
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• 2003

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared. In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The followings are the regression result of this study. First, familiarity factor, customer service factor, seal of security and product value factor made a significant effect on trust. Second, familiarity factor, perceived reputation factor, customer service factor, seal of security and product value factor made a significant effect on participation of group buying. Third, trust of group buying made a significant effect on participation of group buying. In this study, modeling and empirical test were implemented about structure of trust and participation of group buying. We can know where our group buying strategies should focus and which factor we should improve.