Browse > Article
http://dx.doi.org/10.7236/JIWIT.2012.12.3.209

A Study about UCC Communication Structure for improving Social Trust  

Kang, Jang-Mook (Electronic Commerce Research Institute, Dongguk University)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.12, no.3, 2012 , pp. 209-216 More about this Journal
Abstract
The purpose of this study is to find the UCC (User Created Contents) communication structure in the perspective of smart-phone technologies or SNS (Social Network Service). In developing the research model, we have focused on selecting the success factors appropriate for the UCC through reviewing past researches and on developing more accurate success measures. The model consists of relation each service (Facebook linked in Flickr and so on), relation of trust, transfer to Social Capital and so on . The result shows thar process of trust based in UCC is the most important determinants of structure and organization network. And collaboration relationship is the most important of SNS used in SSO and Open-API technologies. The practice characteristic of UCC has direct and indirect effect on SNS of improving social trust.
Keywords
SNS; Smart-phone; UCC; Social Trust; Communication Structure; API;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Jang-Mook Kang,UCC Butterfly and Ubiquitous Typhoon(Seoul : CommunicationBooks, 2007).
2 Jang-Mook Kang et al, "Using fusion technology 'education 2.0' Service Case Study on research and network architecture", Institute of Korea Digital Content, 2008, p. 13.
3 John Musser, Intro to Mashups at Mashup U, 2007.07., http://blog.programmableweb.com/2007/07/ 18/intro-to-mashups-at-mashup-u/ (Site Search 2012)
4 Albert-Laszlo Barabasi, LINKED The New Science of Networks (Seoul : East, 2002). PP. 21-22
5 Ross Mayfield Blogs, http://ross.typepad.com/ (Site Search 2012)
6 Tim O'Reilly, What Is Web 2.0, 2005.09., http://www.oreillynet.com/pub/a/oreilly/tim/news/2 005/09/30/what-is-web-20.html (Site Search 2012)
7 Guest77b0cd12, 2008.12., Social Recommender Systems, slide(11/40), http://www.slideshare.net/ guest77b0cd12/social-recommender-systems -presentation (Site Search 2012)
8 Rohe, W. (2004). Building Social Capital Through Community Development. Journal of the American Planning Association. 70(2). p. 160.
9 Berkovsky et al, Group-Based Recipe Recommendations; Analysis of data aggregation strategies, http://www.slideshare.net/idoguy/ social-recommender-systems-tutorial-www-2011- 7446137(Site Search 2012)
10 Le Thanh Tuan et al, "Telematics Application Models for an Open Software Infrastructure," Journal of Korean Institute of Information Technology, vol. 9, issue 8, pp. 77-78, Aug. 2011.
11 Hyun Hyo Kim, "Metaphor And Thought: Focused on Political Metaphors," Journal of the Korea Academia-Industrial cooperation Society, v.12, no.10, pp. 4348-4349. October. 2011.   DOI