• Korea Journal of Hospital Management
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• v.20 no.2
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• pp.57-71
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• 2015

In this research, by confirming the path relation between the patient's perceived quality of the medical service and their revisit intent, and by investigating the adjustment effect of the customer's trust of the hospital between the quality of the medical service and the image of the hospital and the revisit intent, this research has the objective of presenting basic data and documentation for the establishment of both a positive hospital image to medical care customers and also a differentiated medical service marketing strategy. The deduced results of the research are as follows. First, the quality of medical service was shown to have a significant influence on the image of the hospital, and second, the quality of medical service was shown to have a significant influence on the revisit intent, but only on certain dimensions. Third, it could be confirmed that there was a partial adjustment effect on the customer's trust of the hospital from the relationship between the revisit intent and the image of the hospital and its quality of the medical service. Finally, it was confirmed that the image of a hospital had a very significant influence on the revisit intent.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.7
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• pp.3386-3411
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• 2019

Secured and reliable routing is a crucial factor for improving the performance of Wireless Mesh Networks (WMN) since these networks are susceptible to many types of attacks. The existing assumption about the internal nodes in wireless mesh networks is that they cooperate well during the forwarding of packets all the time. However, it is not always true due to the presence of malicious and mistrustful nodes. Hence, it is essential to establish a secure, reliable and stable route between a source node and a destination node in WMN. In this paper, a trust based secure routing algorithm is proposed for enhancing security and reliability of WMN, which contains cross layer and subject logic based reliable reputation scheme with security tag model for providing effective secured routing. This model uses only the trusted nodes with the forwarding reliability of data transmission and it isolates the malicious nodes from the providing path. Moreover, every node in this model is assigned with a security tag that is used for efficient authentication. Thus, by combining authentication, trust and subject logic, the proposed approach is capable of choosing the trusted nodes effectively to participate in forwarding the packets of trustful peer nodes successfully. The simulation results obtained from this work show that the proposed routing protocol provides optimal network performance in terms of security and packet delivery ratio.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.10
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• pp.2658-2681
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• 2023

In edge computing scenarios, IoT end devices play a crucial role in relaying and forwarding data to significantly improve IoT network performance. However, traditional routing mechanisms are not applicable to this scenario due to differences in network size and environment. Therefore, it becomes crucial to establish an effective and reliable data transmission path to ensure secure communication between devices. In this paper, we propose a trusted path selection strategy that comprehensively considers multiple attributes, such as link stability and edge cooperation, and selects a stable and secure data transmission path based on the link life cycle, energy level, trust level, and authentication status. In addition, we propose the Stability-based On-demand Multipath Distance Vector (STAOMDV) protocol based on the Ad hoc AOMDV protocol. The STAOMDV protocol implements the collection and updating of link stability attributes during the route discovery and maintenance process. By integrating the STAOMDV protocol with the proposed path selection strategy, a dependable and efficient routing mechanism is established for IoT networks in edge computing scenarios. Simulation results validate that the proposed STAOMDV model achieves a balance in network energy consumption and extends the overall network lifespan.

• Journal of information and communication convergence engineering
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• v.12 no.4
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• pp.257-262
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• 2014

Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce studies published in Korean journals between 2000 and 2014, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. In this meta-analysis, the path between trust and purchase intention showed the biggest effect size. The second biggest effect size was found in the path between commitment and purchase intention, while the smallest one was obtained with perceived. Thus, we present the theoretical and practical implications of these results and discuss the differences among these results through a comparative analysis with previous studies.

• Journal of Distribution Science
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• v.11 no.4
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• pp.73-80
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• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.453-463
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• 2016

This study examined the relationship among dropout, organizational trust, and intention to transfer in the department affiliated with Physical Education. Data were collected from 480 students in the department affiliated with Physical Education from 6 institutions of a 4-year university located in Seoul, Gyeonggi-do, Incheon, and ChungChong-do. For the research model analysis, a structural equation model and bootstrapping were conducted. Results indicated that the academic domain, the social domain, and the environmental domain of dropout had a positive effect on organizational trust. But the only the academic domain in the relationship between dropout and intention to transfer affected intention to transfer positively. The social domain and the environmental domain were not statistically significant on intention to transfer. Moreover, organizational trust had a positive effect on intention to transfer. Finally, organizational trust partially mediated the path between the academic domain and intention to transfer. It fully mediated the paths between the social domain and the environmental domain and intention to transfer.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1427-1437
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• 2008

The purposes of this study were (1) to identify the effects of perceived justice on trust, commitment, repurchasing, and negative word-of-mouth intention in the Open Market by recovering the customer's dissatisfaction, and (2) to compare the effects of perceived justice between two consumer groups divided by the level of fashion involvement(High/Low). In this survey, the respondents were 369 consumers who experienced dissatisfaction in the Open Market in a year. The data were analyzed by confirmatory factor analysis, path analysis, and multiple group analysis using Amos 7.0 program. The results were as follows. It tested main effect of perceived justice on trust and commitment with dissatisfaction handling. 1) As expected, all of the perceived justice had the positive effects on trust. 2) However, only interactional justice positively influenced on commitment. 3) The customers' trust had the positive effect on the customers' commitment after the perception of justice. 4) The trust and commitment had the positive effects on repurchasing intention. 5) However, trust negatively influenced on negative word-of-mouth intention and commitment positively influenced on negative word-of-mouth intention. 6) The consumer groups classified by the level of fashion involvement showed significantly different effects of perceived justice on postcomplaint behavior.

• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• Proceedings of the Korea Information Processing Society Conference
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• 2006.05a
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• pp.849-852
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• 2006

본 논문은 무선 센서 네트워크 라우팅 프로토콜에서 일어날 수 있는 보안 위협 요소들에 대해 알아보고 상호인증에 관한 문제를 해결할 수 있는 Randomized Path-Hash 노드 인증 프로토콜(RPHAP)을 제안한다. 이 프로토콜은 노드 간 상호인증을 제공하며 센서 추적에 대한 안전성까지 제공한다. 또한 간단한 연산 능력의 Hash를 이용하기 때문에 전력 소모에 대한 오버헤드가 적어 모든 센서 네트워크의 프로토콜에서 활용이 가능한 장점을 갖는다.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.9C
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• pp.908-922
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• 2003

The Public Key Infrastructure (PKI) trends to delegate the certificate path processing to the Delegated Path Discovery (DPD) Server and Delegated Path Validation (DPV) server recently. The most critical factor for the selection of the delegated server is to allow the server to be equipped with a high reliability through a low cost, and simple implementation. In this paper, we propose a new certificate path processing scheme employed the trusted CA as the DPD/DPV server by adding the capability of the Validation Authority (VA) to the trusted CA. Since our proposed scheme uses the existing trusted CA as validation server, we can achieve a high trust through a simple implementation for the processing. Besides, we propose an additional scheme for reducing an overhead on the trusted CA. it is obtained by delegating digital signature verification to CAs on the path and by skipping the repeated path processing. As the result, our proposed validation scheme can be performed efficiently with high speed and low computational overhead.