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http://dx.doi.org/10.6109/jicce.2014.12.4.257

A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies  

Nam, Soo-Tai (Department of Information Management, Institute of Convergence and Creativity, Wonkwang University)
Jin, Chan-Yong (Department of Information and EC, Institute of Convergence and Creativity, Wonkwang University)
Sim, Jaesung (Department of Mathematics and Computer Information Science, Mansfield University of Pennsylvania)
Publication Information
Journal of information and communication convergence engineering / v.12, no.4, 2014 , pp. 257-262 More about this Journal
Abstract
Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce studies published in Korean journals between 2000 and 2014, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. In this meta-analysis, the path between trust and purchase intention showed the biggest effect size. The second biggest effect size was found in the path between commitment and purchase intention, while the smallest one was obtained with perceived. Thus, we present the theoretical and practical implications of these results and discuss the differences among these results through a comparative analysis with previous studies.
Keywords
E-commerce; Meta-analysis; Purchase intention; Satisfaction; Trust;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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