• Title/Summary/Keyword: Trend Study

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Nowcast of TV Market using Google Trend Data

  • Youn, Seongwook;Cho, Hyun-chong
    • Journal of Electrical Engineering and Technology
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    • v.11 no.1
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    • pp.227-233
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    • 2016
  • Google Trends provides weekly information on keyword search frequency on the Google search engine. Search volume patterns for the search keyword can also be analyzed based on category and by the location of those making the search. Also, Google provides “Hot searches” and “Top charts” including top and rising searches that include the search keyword. All this information is kept up to date, and allows trend comparisons by providing past weekly figures. In this study, we present a predictive model for TV markets using the searched data in Google search engine (Google Trend data). Using a predictive model for the market and analysis of the Google Trend data, we obtained an efficient and meaningful result for the TV market, and also determined highly ranked countries and cities. This method can provide very useful information for TV manufacturers and others.

The Analysis of Exotic Images in Domestic Fashion Brand Items by Fashion Trend Information - Focusing on the Women's Wear from 2001 to 2006 - (패션 트렌드 정보 키워드에 따른 국내 이국적 이미지 상품 분석 - $2001{\sim}2006$년 여성복을 중심으로 -)

  • Lee, Mi-Yoen
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.634-646
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    • 2007
  • The aim of his study is to understand the developed aspect and proportions of the exotic images. Thus, this analyzed the exotic images in domestic fashion brand items as an relevance with fashion trend information. The exotic images are in the order of 'ethnic', 'retro', artistic', 'elegance', 'primitive', 'seductive', 'folklore', 'extreme hybrid', 'romantic', 'natural', 'splendid', 'bohemian', 'classical', 'kidult', 'modern', 'traditional', 'vintage' expressed in domestic fashion goods by the categories of its key-words expressed fashion trend information, and suitable for the fashion trend in 21C and fashionable for goods in the domestic fashion market by expressing the racial costume images and retro look, the maximized women's elegance, the difference images with an humor and unfamiliarity.

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A Study on the Interior Design Trend of Dwelling Spaces in the High-Rise-Buildings (초고층 주상복합건물 주거공간의 실내디자인 경향)

  • 서붕교;이현희
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2002.04a
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    • pp.58-61
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    • 2002
  • A high-rise Mixed-use building is a multi-purpose which has commercial, business and residential uses. In Korea, after the middle of 1990's, the rate of residential parts was Increased to 90%. Now, the residential parts finally bacame mainly. And residental spaces are more important than before. Residential spaces are according to variety trends such in their areas. Some companies have several interior design trend in their building. They sometimes use the interior trend when to sell their goods(apartments) in their macketing. Modern design is presented in almost dwelling-units-types. But Classic type is presented in large-units-types. Minimal design is presented in only some middle-units-type as well as in the cases of the companies having definite interior trend. Interior design trend is one another factor in dwelling spaces design.

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A Study on the Post-Industrial Design and the Trends (후기 산업주의 디자인과 그 트렌드에 관한 연구)

  • 윤영화
    • Archives of design research
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    • v.17 no.1
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    • pp.191-200
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    • 2004
  • After the Industrialism, long-lasting issues about Post-Industrialism have closely been associated with our daily lives. The keyword of Post-Industrialism could be regarded as Immateriality, which is represented by service, Information and knowledge. In the Post-Industrial society, the major role of Post-Industrial design trend is a mediator to deliver the immateriality to users. Additionally, the maturity of technologies and product life cycle have leaded users to the design trend that is free from the technologies and functions of products. In this context, the most powerful trend of the Post-Industrial design could be "metaphor design" and "poetic dimension". The similarity of these two styles is situated in the romanticism -reflection of symbol and metaphor. However, the appearance of Apple's iMac in 1998, poetic dimension, which uses transparent plastic and colourful, pleasurable 'blobjects' has dominated the post-industrial design trend.

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Big-data Analytics: Exploring the Well-being Trend in South Korea Through Inductive Reasoning

  • Lee, Younghan;Kim, Mi-Lyang;Hong, Seoyoun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.6
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    • pp.1996-2011
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    • 2021
  • To understand a trend is to explore the intricate process of how something or a particular situation is constantly changing or developing in a certain direction. This exploration is about observing and describing an unknown field of knowledge, not testing theories or models with a preconceived hypothesis. The purpose is to gain knowledge we did not expect and to recognize the associations among the elements that were suspected or not. This generally requires examining a massive amount of data to find information that could be transformed into meaningful knowledge. That is, looking through the lens of big-data analytics with an inductive reasoning approach will help expand our understanding of the complex nature of a trend. The current study explored the trend of well-being in South Korea using big-data analytic techniques to discover hidden search patterns, associative rules, and keyword signals. Thereafter, a theory was developed based on inductive reasoning - namely the hook, upward push, and downward pull to elucidate a holistic picture of how big-data implications alongside social phenomena may have influenced the well-being trend.

How Desirable is the Medium? Effect of Point Accumulation Scheme on Consumer Loyalty Toward Reward Program

  • Eujin Park
    • Asia Marketing Journal
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    • v.24 no.4
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    • pp.190-205
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    • 2023
  • An accruable point scenario study was applied to examine the effect of the point-accumulation trend (diminishing vs. increasing) and the nominal value (small vs. large) of a medium for repeated consumption on program loyalty. The results showed that both factors affect consumer loyalty toward a reward program. Consumers who received a medium with an increasing accumulation trend and a large nominal value perceived a reward to be more valuable than those who received a diminishing trend and a small nominal value. The results confirmed that a large nominal value or an increasing accumulation trend increased the perception of reward and program loyalty. However, when the desirability of the medium was controlled, the effect of trend was reduced to almost negligible whereas that of the nominal value remained the same. These findings suggest how consumer perceptions of loyalty programs can be practically managed through point accumulation processes.