• IE interfaces
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• v.20 no.3
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• pp.387-394
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• 2007

Numerous countries promote business programs to revitalize local economy, increase employment, and nurture high-tech industries. Recently, a number of business incubators have been established and operated with aims to adapt to changing environment and increase economic competitiveness in Korea. To give satisfactory results of governmental policy, the requirement to develop the evaluation model to support effective operations of business incubators using the objective and rational criteria is growing. The purpose of this study is to develop evaluation model in Business Incubator using Data Mining Process. We suggested the evaluation model of business incubator, 'Score-5 RS' consists of making evaluation factor process using weighted sum and 5-grade classification and analyzing process by Decision Tree algorithm.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.12B
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• pp.767-778
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• 2007

In this paper, we propose a Intelligent Service Reasoning (ISR) model using data mining in smart home environments. Our model creates a service tree used for service reasoning on the basis of C4.5 algorithm, one of decision tree algorithms, and reasons service that will be offered to users through quantitative weight estimation algorithm that uses quantitative characteristic rule and quantitative discriminant rule. The effectiveness in the performance of the developed model is validated through a smart home-network simulation.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2006.06a
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• pp.122-129
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• 2006

The context-awareness has become the one of core technologies and the indispensable function. for application services in ubiquitous computing environment. In this research, we incorporated the capability of context-awareness in a music recommendation system. Our proposed system consists of such components as Intention Module, Mood Module and Recommendation Module. Among these modules, the Intention Module infers whether a user wants to listen to the music or not from the environmental context information. We built the Intention Module using data mining techniques such as decision tree, support vector machine and case-based reasoning. The results showed that the case-based reasoning model outperformed the other models and its accuracy was 84.1%.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.11a
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• pp.203-212
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• 2002

This study examined the predictive power of data mining algorithms by comparing the performance of logistic regression and decision tree algorithm, called CHAID (Chi-squared Automatic Interaction Detection), On the contrary to the previous studies, decision tree performed better than logistic regression. We have also developed a CDSS (Clinical Decision Support System) with three modules (doctor, nurse, and patient) based on data warehouse architecture. Data warehouse collects and integrates relevant information from various databases from hospital information system (HIS ). This system can help improve decision making capability of doctors and improve accessibility of educational material for patients.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.8
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• pp.3169-3181
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• 2015

Nowadays, online word-of-mouth has become a powerful influencer to marketing and sales in business. Opinion mining and sentiment analysis is frequently adopted at market research and business analytics field for analyzing word-of-mouth content. However, there still remain several challengeable areas for 1) sentiment analysis aiming for Korean word-of-mouth content in film market, 2) availability of machine learning models only using linguistic features, 3) effect of the size of the feature set. This study took a sample of 10,000 movie reviews which had posted extremely negative/positive rating in a movie portal site, and conducted sentiment analysis with four machine learning algorithms: naïve Bayesian, decision tree, neural network, and support vector machines. We found neural network and support vector machine produced better accuracy than naïve Bayesian and decision tree on every size of the feature set. Besides, the performance of them was boosting with increasing of the feature set size.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.312-319
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• 2002

A recommendation system tracks past action of a group of users to make a recommendation to individual members of the group. The computer-mediated marking and commerce have grown rapidly nowadays so the concerns about various recommendation procedure are increasing. We introduce a recommendation methodology by which Korean department store suggests products and services to their customers. The suggested methodology is based on decision tree, product taxonomy, and association rule mining. Decision tree is to select target customers, who have high purchase possibility of recommended products. Product taxonomy and association rule mining are used to select proper products. The validity of our recommendation methodology is discussed with the analysis of a real Korean department store.

• Journal of Intelligence and Information Systems
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• v.4 no.2
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• pp.129-139
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• 1998

통계 software에는 data mining에 필요한 다양한 모형과 함수들이 제공되고 있어 이를 이용한 data mining 도구가 소개되고 있다. 본 논문에서는 data mining을 수행하는데 효과적인 환경을 제공하는 S-Plus로 data mining 기법들을 구현하거나 재구성하였으며, StatServer를 이용하여 대용량의 data base를 직접 관리할 수 있게 하고, S-PLUS의 분석기능을 Internet을 통하여 사용할 수 있게 하여 원거리에서 data mining작업을 수행될 수 있도록 구성하였다. 또한 분석자는 찾아낸 모형을 복잡한 프로그래밍 작업 없이 새로운 웹 페이지를 만들 수 있으며, 이를 통해 운영계의 사용자가 최적 모형이 제시하는 결과를 실제 업무에 즉시 이용할 수 있도록 하였다.

• The Journal of Information Systems
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• v.26 no.3
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• pp.47-61
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• 2017

Purpose Although automobile production has increased since the development of the Korean automobile industry, the number of customers who can purchase automobiles decreases relatively. Therefore, automobile companies need to develop strategies to attract customers and promote their repurchase behaviors. To this end, this paper analyzed customer data from a Korean automobile company using data mining techniques to derive repurchase strategies. Design/methodology/approach We conducted under-sampling to balance the collected data and generated 10 datasets. We then implemented prediction models by applying a decision tree, naive Bayesian, and artificial neural network algorithms to each of the datasets. As a result, we derived 10 patterns consisting of 11 variables affecting customers' decisions about repurchases from the decision tree algorithm, which yielded the best accuracy. Using the derived patterns, we proposed helpful strategies for improving repurchase rates. Findings From the top 10 repurchase patterns, we found that 1) repurchases in January are associated with a specific residential region, 2) repurchases in spring or autumn are associated with whether it is a weekend or not, 3) repurchases in summer are associated with whether the automobile is equipped with a sunroof or not, and 4) a customized promotion for a specific occupation increases the number of repurchases.

• Journal of the Korea Safety Management & Science
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• v.16 no.4
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• pp.275-284
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• 2014

Decision Tree is one of analysis techniques which conducts grouping and prediction into several sub-groups from interested groups. Researcher can easily understand this progress and explain than other techniques. Because Decision Tree is easy technique to see results. This paper uses CART algorithm which is one of data mining technique. It used 273 variables and 70094 data(2010-2011) of working environment survey conducted by Korea Occupational Safety and Health Agency(KOSHA). And then refines this data, uses final 12 variables and 35447 data. To find satisfaction factor in working environment, this page has grouped employee to 3 types (under 30 age, 30 ~ 49age, over 50 age) and analyzed factor. Using CART algorithm, finds the best grouping variables in 155 data. It appeared that 'comfortable in organization' and 'proper reward' is the best grouping factor.

• Journal of Digital Contents Society
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• v.5 no.3
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• pp.205-212
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• 2004

This paper presents a design and implementation example of intelligent society member management system that is constructed to induce various research activity. Based on members data and society activity record, the system executed data mining. In the process of data mining useful society activity rules was produced and in result members could effectively interact with the system. Decision Tree Algorithm was used in the process, which is one of the methods of data mining. We presemts a plan for personalization website to provide user oriented administration policy and dynamic interface by using analyzed information of society activity rules produced.