• 제목/요약/키워드: Travel satisfaction

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An Analysis of the Growth Factors of Local Food (로컬푸드의 성장요인 분석: 완주 로컬푸드의 신뢰성향상을 중심으로)

  • Yoon, Jangwon;Song, Jaehoon
    • Journal of Applied Reliability
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    • v.16 no.1
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    • pp.15-25
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    • 2016
  • Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.

Adjustable Influence of the Converting Cost in Customer Satisfaction and Customer Preference Affected by the Main Factors of Airline Services (항공서비스요인이 고객만족과 고객애호도에 미치는 영향에 대한 전환비용의 조절적 효과)

  • Chung, Yang-MI;Lee, MI-Hye
    • Journal of Advanced Navigation Technology
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    • v.16 no.6
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    • pp.1065-1079
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    • 2012
  • This research is done with the objectives to examine and to identify how the main factors of airline services, which become fundamentals for airline customers to select their favorite one, affect their customer satisfaction and their customer preference, with a focus on adjustable influence of converting cost. The survey has been conducted with the population of the airline customers who use international airlines through Incheon International Airport and processed with the objectives to verify the influence of the main factors of airline services to customer satisfaction and customer preference and also to collect the verified data for adjustable influence of converting cost between customer satisfaction and customer preference, and its results are as follows: Firstly, airline services have significant impact on their customer satisfaction. Secondly, they also have significant impact on their customer preference, Thirdly, the converting cost between both of customer satisfaction and customer preference to airline services doesn't involve the adjustable function in consecutive cost nor in learning cost but it does involve the one in sunk cost.

A Comparative Study on Current Use and Satisfaction of Skiers between 'Suburban type' and 'Resort type' Ski Resort (스키장 이용실태 및 이용자 만족도에 관한 연구 -도시근교형과 리 조트형의 비교-)

  • 김지현;노정실;김한도;김유일
    • Journal of the Korean Institute of Landscape Architecture
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    • v.22 no.3
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    • pp.151-162
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    • 1994
  • This is a comparative study on the use pattern and satisfaction of skiers between the suburban skiing ground and the resort one. The purpose of this study is to provide basic data for the planning and the management of skiing ground. The sites of case study are Yong Pyung Ski Resort (Resort type) and Bears Town(Suburban type). Data were collected from questionaire. A total of 420 questionaires were completed. And data were subjected to following analysis: First, the descriptive statistics(mean, chi-square analysis etc.) were used to compare the characteristics of the users and the use pattern of two sites. Second, factor analysis was utilized to reduce 22 satisfaction items into the smaller number of factors. Third, regression analysis was used to find the factors affecting users' overall satisfaction in each skiing ground. The findings of this study are as follows: First, it was proved that the characteristics of users between tow sites were different in terms of age, income, and skill level. Second, it was proved that the use pattern between two sites were different in terms of travel distance from home, traffic mode, length of stay, accommodation type, and the money spent per day. Third, By a principal component factor analysis several factors of satisfaction are found: In physical terms, they are 'slope and life facilities', 'recreation and lodge facilities', 'accessibility', 'crowding', and 'landscape'. In psychological terms, they are 'skiing skills and thrills', and 'relaxation and freedom'. Forth, As the result of the stepwise regression analysis, it was yielded that 'relaxation/and freedom' was most important factor to predict the overall satisfaction in both skiing ground. And it was proved that not only physical factors but also phychological(need gratifying) factors were important sources of the satisfaction.

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A Study on Use Intention and Satisfaction of Mobile Transportation Information Applications (모바일 교통정보 애플리케이션의 사용의도와 만족도에 관한 연구)

  • Lee, Chang Hee;Kim, Myung Soo;Kum, Ki Jung
    • International Journal of Highway Engineering
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    • v.15 no.5
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    • pp.167-176
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    • 2013
  • PURPOSES : Lately, a traffic information market has been developed with a rapid speed owing to information and communications. In this situation, a study on the use intention and the satisfaction of mobile transportation information applications of users will be diverse implications and a strategic foundation to local governments and transportation information related enterprises that should provide satisfactory info as public goods to much more users. METHODS : Going along with the flow, this study establishes features of the mobile transportation information applications aiming to the users and analyzes empirical causality for effects of the use intension and the satisfaction. Through this study's analysis, targeting users having experienced transportation information applications among smart phone users, a survey was conducted and characteristics of the transportation information applications were lighted and the effects of the use intention and the satisfaction were analyzed using a technology acceptance model. RESULTS : The analysis result was that Accuracy, Riskiness, Ubiquity and Interactivity as all attributes of transportation information applications have a significant effect on Perceived usefulness and Perceived Ease of Use respectively. The Perceived usefulness and Perceived Ease of Use have affected significantly users' satisfaction respectively, so consequentially this shows effect relationship leading to reuse intention. CONCLUSIONS : The Perceived usefulness and Perceived Ease of Use all for the transportation information applications were shown to influence significantly on the satisfaction. With this kind of result, if users obtain positive outcomes such as travel time reduction or effective roles on their tasks through the transportation information applications, they feel the satisfaction for using and eventually these affect positively to the reuse intention of those transportation information applications.

Correlates of the Participation of Leisure Activities, Leisure Satisfaction, and Quality of Life among Disabled People (장애인의 여가활동참여와 여가만족, 삶의 질과의 관계)

  • Nam, Hyun Joo;Lee, Hyun Ji
    • 재활복지
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    • v.21 no.1
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    • pp.121-140
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    • 2017
  • The purpose of the this study was to investigate the association of the participation of leisure activities, leisure satisfaction and quality of life, and analyze the mediating effect of leisure satisfaction in the relationship between the participation of leisure activities and quality of life among people with disabilities. For the purpose, the data were collected by using non-random purposive and convenient sampling methods and 192 disabled people who reside in Daegu city and Kyungpook provinces filled out self-administered questionnaires for this study. Findings of the study indicated that there were statistically significant relationships among the participation of leisure activities, leisure satisfaction, and quality of life and active types of leisure activities such as physical activities, travel activities, and social participating activities were significantly related with leisure satisfaction and quality of life. In addition, the mediating effect of leisure satisfaction in the relationship between the participation of leisure activities and quality of life was statistically significant. Based on the findings of the study, possible practice implications for improving quality of life among disabled people and recommendation for further study were provided.

Relationship among Role Conflict, Ambiguity, Overload and Service Delivery Level of Tour Conductor (국외여행인솔자의 역할갈등, 모호성, 과부하와 서비스 제공 수준과의 영향관계)

  • Jee, Jin-Ho;Kim, Pan-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.251-258
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    • 2008
  • Many approaches exist for studying travel service quality, employee's satisfaction, and traveler' satisfaction. Although tour conductor play an important role in travel service, there is a lack of research on how to conceptualize and measure tour conductor's role, role stress and service delivery level. So this paper presents a conceptual framework and research approach for examining the role conflict, ambiguity, overload, and service delivery level of tour conductor in group package and the impacts of role stress on service delivery level. Results indicate that there are significant affection on service delivery level of TC among the role conflict, ambiguity, and overload. For the most part, the role conflict and ambiguity more impacted on responsibility and empathy with service encounter, the role overload affected on professional and tangibles. In conclusion, the studies reported here highlight the importance of individual effort as well as organizational police in reducing strain and improving service delivery level.

A Study on the RPA Module Implementation of Cloud Travel and Expense Management System (클라우드 경비지출관리 솔루션의 RPA 모듈 구현에 관한 연구)

  • Lee, In-Sung;Oh, In-Ha
    • Journal of Convergence for Information Technology
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    • v.11 no.4
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    • pp.46-54
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    • 2021
  • As the realization of the 4th industrial revolution is approaching, the paradigm of the corporate work environment is changing to digital, from the traditional work environment. In particular, technologies like RPA(robotic process automation) and chatbot reduce the need for human labor or task by automating simple repetitive tasks, enabling humans to focus on more valuable tasks. In this study, corporates operating expense management services in public cloud computing environments develop a cloud module that simplifies expense report management by grafting robotic process automation and chatbot technology. According to the result of the expert evaluation, the developed system marked 80.3% of satisfaction levels and the highest satisfaction level 94% was confirmed in terms of easy of use. Based on the research result, future research can be suggested to expand the works occurring inside and outside the company to a single RPA environment by additionally linking the work system related to expense management.

An Investigation into Improving Service Quality Distribution and Perceived Value in the Passenger Loyalty of Low-Cost Airlines in Thailand

  • Sirawit PINKUM;Karun KIDRAKARN
    • Journal of Distribution Science
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    • v.21 no.4
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    • pp.21-33
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    • 2023
  • Purpose: To study, analyze, and investigate how to improve the service quality distribution and perceived value of passenger loyalty in low-cost airlines in Thailand. Research Design, data, and methodology: The data was collected from low-cost airline passengers who had used low-cost airlines within Thailand more than twice in the last 12 months. In total, 632 questionnaires were received, representing 97.32%, and in-depth interviews were done using the semi-structured technique. The key informants were either executives or representatives from 4 low-cost airlines operating in Thailand. We utilized structural modeling techniques to examine the data relevant to the investigation. Results: The results show that low-cost airline passengers in Thailand have strong opinions about the perceived value of the passenger loyalty of low-cost airlines within this sector of the Thai air travel industry. The variables were sorted in order of importance and included passenger loyalty, satisfaction, trust, perceived value, and service quality distribution. The relationship between the service quality distribution variables and the significance in relation to passenger loyalty according to low-cost airlines in Thailand showed that service quality distribution had a positive effect on perceived value and that passenger satisfaction has a direct positive effect on passenger loyalty. Conclusions: The 8 QPSTL strategy is successful in terms of service quality distribution and passenger satisfaction, therefore it is an important aspect of low-cost airlines in Thailand.

Effect of Service Education and Training for Tour Conductors upon Customer Orientation and Customer Satisfaction (Tour Conductor의 서비스교육훈련이 고객지향성과 고객만족에 관한 연구)

  • Lee, Jae-Man
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.309-316
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    • 2008
  • In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

Foreign customers' recognition on DongDaeMun fashion market and products - Focused on the Doota-Mall zone - (동대문 패션시장의 이미지와 패션제품에 대한 외국인 소비자의 인식 - 두타몰 지역을 중심으로 -)

  • Ha, Oh-Sun;Kim, Hee-Ra;Shin, Hye-Won
    • Journal of Fashion Business
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    • v.14 no.2
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    • pp.42-56
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    • 2010
  • The purpose of this study is to provide the fundamental data through researching on the actual condition of foreign consumers, the image of DongDaeMun fashion market, the customer satisfaction measurement of DongDaeMun fashion market, and the degree of satisfaction of DongDaeMun market's products. The results of this study are as follows: 1. The analysis on gender who visits DongDaeMun fashion market reveals that female(77.6%) was more than male, and the each age group has a priority in orders of 30s, 20s and 40s. The Japanese shoppers has more willing to visit again and a number of visitors has visited more than twice and many of them came by for the purpose of shopping. Japanese shoppers get the information of DongDaeMun fashion market from families or advertisements by media, while Chinese customers get the information through travel agencies. 2. The image of DongDaeMun fashion market by foreigners is generally positive. They were satisfied with the facilities of DongDaeMun fashion market, the convenience of transportation, business hour and ambience of store, and fashion of clothes. Foreign customers who visited Korea on purpose to do shopping and frequent visitors to Korea have a similar image of DongDaeMun fashion market with that of domestic visitors. 3. The degree of satisfaction to the DongDaeMun fashion market for clothing was usually high. There were only few differences between Chinese shoppers and Japanese shoppers. The higher the satisfaction to the DongDaeMun fashion market was the more they had bought and high intention of visiting. And the more experiences of visiting to the DongDaeMun fashion market showed the higher degree of satisfaction.