Journal of Applied Reliability (한국신뢰성학회지:신뢰성응용연구)

The Korean Reliability Society (한국신뢰성학회)
권호 표지

An Analysis of the Growth Factors of Local Food

로컬푸드의 성장요인 분석: 완주 로컬푸드의 신뢰성향상을 중심으로

  • Received : 2016.01.23
  • Accepted : 2016.02.29
  • Published : 2016.03.25
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.

Keywords

References

  1. Kim, J. W. (2013). "The Effect of the Recognition of Local food on the Consumer Purchasing Behavior; Focused on Consumer Reliability". Tourism Research, Vol. 28, No. 2, pp. 225-244.
  2. Na, Y. S. (2010). "Reinventing Plan of Local National Agricultural Cooperative Federation to make many Farmhouse happy; Local food Activation Strategy and Policy". Symposium Sourcebook of The Korean Society of Community Living Science.
  3. Kwon, Y. D. (2011). "The Policy and Reality of Local food, Gyeongnam Policy Brief". Gyeongnam Development Institute.
  4. Jin, B. H. and Kim, J. O. (2003). "A Typology of Korean Discount Shoppers : Shopping Motives, Store Attributes, and Outcomes". International Journal of Service Industry Management, Vol. 14, No. 4, pp. 396-419 https://doi.org/10.1108/09564230310489240
  5. Baik, S. W. and Kim, S. H. (2013). "An Analysis of Shopping motives and Satisfaction of the Consumer using Local food direct selling store". Food Distribution Research, Vol. 30, No. 2, pp. 47-66.
  6. Oliver, R. L. and DeSarbo, W. S. (1988). "Response Determinants in Satisfaction Judgement". Journal of Consumer Research, Vol. 14, pp. 495-507. https://doi.org/10.1086/209131
  7. Sin, J. H. (2014). "The current situation and Improvement of Domestic Local food Support Policy". Policy report of Government Audit.
  8. Woo, Y. G., Yoon, B. S. and Kim, Y. W. (2009). "Development Exploration of Wonju Local food". Symposium Sourcebook of Wonju Co-operative Society Movement Council.