• Human Ecology Research
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• 제54권5호
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• 대한교통학회지
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• 제11권2호
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• pp.5-26
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• 1993

In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior. In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative models(logit, linear-additive, conjunctive, lexicographic model) in predicting travel mode choice bebavior, an empirical study of the mode choice in work-trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

• 한국철도학회논문집
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• 제11권4호
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• pp.417-423
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• 2008

교통계획을 수립하는 계획가들은 그동안 출퇴근 교통수단의 전환을 촉진하는 정책적 노력을 지속적으로 추진해왔다. 본 논문은 경부축 고속철도 등장이후 지역간 통행체계의 변화된 통근행태를 분석해보고자 하였다. 연구에 사용된 데이터는 코레일의 2004년$\sim$2008년 간의 자료이다. KTX 정기권 이용자의 등장으로 인해 그동안의 정성적인 추정이 아닌 계량적인 분석을 통해 통근권 변화에 대해서 거리대, 시간대, 운임수준 및 기종점 통행패턴에 대해 분석하였으며, KTX로 인해 통근거리는 길어졌지만 통행시간 감소로 인한 편익을 인식하게 되면서 정기권 이용자의 통근권역이 확장되었음을 나타낸다.

• 유통과학연구
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• 제15권6호
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• pp.13-24
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• 2017

Purpose - The current study aims to examine the effect of social network factors on travel agency employees' occupational outcomes such as job performance and job satisfaction through innovation behavior in a comprehensive model. Research design, data, and methodology - Based on a theory of social network, the concept of social network was assessed by three factors: a) network size, b) network range, and c) tie strength. To test the proposed hypotheses, structural equation modeling (SEM) was employed based on data from 197 travel agency employees in Korea. Result - The results showed that the associational activity of network size had a positive effect on innovation behavior, while the network range of network size had a significant negative effect on innovation behavior. Subsequently, innovation behavior positively influenced on job performance and job satisfaction, respectively. Conclusions - The results offer some insights into the extended model and have important managerial implications for Korean travel agencies. More specifically, considering diverse domains of social network and organizational research, this study advances critical utility of social network factors in a high facilitating level of innovation behavior, which can help travel agency employees promote their job performance and job satisfaction.

• 대한토목학회논문집
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• 제28권2D호
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• pp.171-179
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• 2008

본 연구는 토요일에 생계활동에 참여하는 출근자와 생계활동에 참여하지 않고 여가활동만 참여하는 휴무자를 대상으로 활동참여 및 통행행태간의 관계를 분석하였다. 분석결과 각각의 활동참여는 통행을 유발시켜 통행시간이 발생되며, 통행시간이 모여 통행량이 발생하는 3단계의 인과구조를 이루고 있음을 확인하였다. 출근자의 경우 생계활동시간과 여가활동시간의 관계를 보면, 부(-)의 관계를 가짐에 따라 생계활동시간이 길어질 때 여가활동시간이 짧아짐을 알 수 있다. 이는 시간적인 제약(time budget)으로 인해 생계활동시간이 증가할 때 여가활동에 투입되는 시간이 짧아짐에 따라 나타나는 현상이다. 생계활동시간과 통행시간, 생계활동시간과 통행수 관계 역시 부(-)의 관계를 가짐에 따라 생계활동시간이 증가할 때 통행시간과 통행수가 감소한다. 여가활동시간과 통행시간 및 통행수의 관계를 보면 출근자 및 휴무자 모두 양(+)의 관계를 보인다. 따라서 여가활동시간이 길어진다는 것은 많은 여가활동에 참여하는 것으로 이에 따라 통행시간 및 통행수가 증가한다.

• 산경연구논집
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• 제11권1호
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1998년도 Proceedings The 4th International Transport Symposium
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• pp.160-167
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• 1998

Recent world-wide interest in activity-based travel behavior modeling has generated an entirely new perspective on how the profession views the travel demand process. This paper seeks to further promote the case of activity-based travel behavior models by providing some empirical evidence of relationship between travel time and activity duration decision for worker with transportation panel data. The travel time from home to work and from work to home, without activity involvement, is estimated by the Ordinary Least Squares (OLS) method. And, the travel time to and from the selected activity and the activity duration are modeled simultaneously by the Three Stage Least Squares (3SLS) method due to the endogenous relationship between travel time and activity duration. Two kinds of models, OLS and 3SLS, include selectivity bias corrections in a discrete/continuous framework, because of the inter-relationship between the choice of activity type/travel mode (discrete) and the travel time/activity duration (continuous). Estimation is undertaken using a sample of over 1300 household two-day trip diaries collected from the same travelers in the Seattle area in 1989. The behavioral consequences of these models provide interesting and provocative findings that should be of value to transportation policy formulation and analysis.

• 대한교통학회지
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• 제28권2호
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• pp.53-64
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• 2010

본 연구에서는 정보통신 이용행태와 통행행태, 특히 통행발생빈도 변화와의 관계를 파악하기 위하여 수도권에 거주하면서 수도권에 직장을 둔 직장인 995명을 대상으로 개인특성, 통행특성, 토지이용특성, 정보통신이용특성 등을 설문 조사한 결과를 분석하였다. 통행특성으로는 차량이용빈도, 통근수단, 그리고 통근시간을, 토지이용특성으로는 주거지와 직장근처 지하철역까지의 거리를, 정보통신이용특성으로는 인터넷이용빈도, 자료 및 정보획득, 커뮤니케이션 & 여가활동, 인터넷구매 및 판매, 금융 및 전자민원, 핸드폰서비스이용량, 그리고 이메일이용빈도 등을 이용하였다. 분석결과 통행특성과 토지이용특성이 정보통신이용특성과 더불어 상호 영향을 미치면서 통행빈도의 변화에도 영향을 미치고 있는 것으로 나타났다. 특히, 통근시간이 길고, 주거지와 직장에서 지하철을 이용하기 어려울수록 인터넷을 이용하여 자료 및 정보를 획득함으로써 실제 통행을 감소시키는 것으로 나타났다.

• 한국지역지리학회지
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• 제12권2호
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• pp.265-280
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• 2006

본 연구 목적은 한국과 일본의 문화적 특성이 자국민의 해외여행 행태 및 여행사의 기업전략에 끼친 영향을 밝히는데 있다. 이와 관련하여 본 연구에서는 한국과 일본 관광객의 해외여행 행태, 여행의 진행과정, 여행업의 구조변화, 관광분야 해외직접투자 등에 대해 조사하였다. 한국과 일본의 국제관광에 있어서 뚜렷이 구분되는 특징은 높은 패키지여행 비중, 강한 민족적 연계, 대형 도매여행사 중심의 여행업 구조개편, 해외 현지지사의 설립과 리조트 및 호텔에 대한 해외직접투자 둥으로 요약된다. 호주여행에 있어서 한국과 일본의 이러한 두드러진 특징은 강한 집단의식과 언어 및 음식과 같은 문화적 특성에 의해 영향 받은 것으로 판단된다.

• 한국의상디자인학회지
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• 제19권2호
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• pp.117-128
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• 2017

This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.