• 영어영문학
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• 제57권6호
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• pp.1151-1171
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• 2011

Conrad's novels, specifically the Lingard Trilogy-Almayer's Folly, An Outcast of the Islands, and The Rescue-and Lord Jim, set in the Southeast Asian or Malay Archipelago can be considered travel literature that played a significant role in British imperial expansion. Conrad's Malay novels were based not only on his experience in the region during his commercial journey but also on information from earlier travel writings about the Malays and their customs, including James Brooke's journals. The English traders in Conrad's novels, namely Lingard and Jim, were partly modeled on Brooke, the White Rajah, who founded and ruled the English colony on the northwest of Borneo in the 1840s. The white traders in Conrad's novels, who act as enlightened rulers, represent the British commercial expansionism, which was obscured by the phenomenon of the civilizing mission in the late nineteenth century. On the other hand, the colonial official Clifford's tales and novels about British Malaya demonstrate the typical travel accounts of the late nineteenth century that stress the civilizing mission over commercial exploitation. The concept of the enlightening mission was rooted in evolutionary anthropological thinking, which developed as part of the natural history in the early nineteenth century. In fact, the development of natural history, stimulating British expansion in search of commercially exploitable resources and lands, enabled travel writing as the collection of natural knowledge to become a profitable business. In Conrad, the white characters are mainly traders acting as colonial rulers, while in Clifford, they are scientific rulers with their commercial interests rarely apparent. In sum, Conrad's novels reveal that the new imperialism of the civilizing mission is still a commercial one, which disturbs rather than contributes to the imperial expansion-in contrast to other travel literature such as Clifford's.

• 한국정보시스템학회지:정보시스템연구
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• 제32권1호
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• pp.201-221
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• 2023

Purpose Customers consider the overall experience with the company as important as the quality of the product, and companies are also paying attention to creating long-term relationships with customers through optimal customer experiences. In this study, we propose a customer experience management process called 'CX-Q', which combines customer journey map and Q-methodology to understand the importance of customer experience based on the overall customer experience. Design/methodology/approach. CX-Q is a process that combines Q-methodology and customer journey maps, allowing stakeholders to explore and improve customer experiences at each contact point while engaging with brands, products, and services. It also enables them to derive customer experience insights and important management points for each segment. To demonstrate the usefulness of the proposed CX-Q, this study analyzed the experience of customers who used the Airbnb travel platform service as an example, applying the CX-Q process. Findings A total of four customer segments were derived, and it was found that each segment valued different attributes during the customer journey stage. The customer experience analysis using the CX-Q process proposed in this study is expected to help understand customers in more detail and assist in managing and improving customer experience.

• 아태비즈니스연구
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• 제6권2호
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• pp.81-95
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• 2015

This study is an investigative study into the effects that the 'travel motivations' of participants on walking tourism has on their 'degree of satisfaction' by identifying tourist motivations for selecting walking tour among many types of tourism and their effects on hikers' degree of satisfaction. This study was conducted with hikers affiliated with 'walking on beautiful roads '-one of Busan's preliminary social enterprises- with a total of 176 copies used for a final effective sample. Data collected was analyzed using SPSS WIN 18.0 to conduct a frequency analysis of the sample. Along with exploratory factor analysis, Cronbach's ${\alpha}$ coefficient was used as an estimate of the validity and reliability of each factor. Multiple regression analysis was done for an analysis of travel motivations and their effects on satisfaction. The scale rates items in the questionnaire in the following categories: 'Motivations' for walking tours consist of 5 factors- vacation, soul-searching, social get-togethers, nature tour, community experience-with a total of 20 items. 'The degree of satisfaction' is made up of a factor with a total of 4 items. The results of the study are as follows: with respect to the hypothesis that motivations for walking tour would have a positive effect on the degree of satisfaction, test results show that 'motivations' have significant partial effects on the 'degree of satisfaction'. Motivations affect the degree of satisfaction in the order of nature tour and soul-searching except for experience and social get-togethers- an indication that participants on walking tours tend to travel for the attractiveness of nature, wanting time for reflection and meditation. As the first investigative study into participants in walking tours products offered by travel agencies, the study has the following implications for marketers: First, travel agencies selling walking tour products and government institutions concerned about the development of hiking trails need to discuss ways to make the most of natural resources as they are- rather than using development-oriented approaches. The study has its own limitation: it is that with the lack of domestic and international studies on walking tours, the study has not gained access to precedent studies on the subject so it has not established a systemic approach to the emerging type of tourism. Hopefully, this study will make a small contribution to its development.

• 한국조경학회지
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• 제45권2호
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• pp.1-10
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• 2017

본 연구는 여행참여와 외상적 사건이 주관적 웰빙에 미치는 영향을 검증하였다. 이를 위하여, 긍정적 감정, 부정적 감정 그리고 삶의 만족도를 종속변수로, 여행참여 여부와 외상적 사건의 회상정도를 독립변수로 하여 유사실험을 설계하였다. 2~3주 간격으로 4번 수집한 종단자료를 반복측정 분산분석으로 분석한 결과, 여행참여는 긍정적 감정과 삶의 만족도를 향상시켰으며, 그 효과는 4주 이상 지속되어 여행은 사람들의 주관적 웰빙을 향상시키는 수단이라는 것을 밝혔다. 외상적 사건을 많이 회상한 집단은 부정적 감정이 사고 직후부터 높아졌으며, 그 영향은 7주 이상 지속되었다. 부정적 사건은 긍정적 사건보다 주관적 웰빙에 미치는 영향력이 강하며, 오래 가는 경향이 있기 때문이었다. 여행과 마찬가지로 도시공원 방문도는 즐거운 여가경험이기 때문에 본 연구의 결과를 적용해 도시공원이 중장기적으로 도시민의 주관적 웰빙을 증가 또는 유지시키며, 스트레스를 완화시킬 수 있는 수단이라는 점을 고찰하였다.

• 경영과정보연구
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• 제37권4호
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• pp.175-193
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• 2018

본 연구는 온라인 여행사(OTA) 이용 여행자들의 최초 선택 시 중요하게 고려하는 요인과 재방문 시에는 온라인 여행사 선택요인이 중요도에서 어떻게 차이가 있는지 살펴보고, 이용 만족도에 영향을 끼치는 선택요인을 분석하였으며 온라인 여행사(OTA)를 이용한 경험이 있거나 이용하고자 하는 여행자들의 온라인 여행사 선택에 영향을 끼치는 요인과 어떤 요인을 중요하게 생각하는지, 재방문 시에는 중요도에서 어떤 차이를 보이는지 살펴보고자 한다. 연구결과, 온라인여행사 최초 이용자와 재방문자 간의 재방문 시 선택속성 차이에 관한 검증 결과 "적극적인 컴플레인 해결태도, 변경 및 취소의 편리성, 티켓과 서류의 배송서비스, 컴플레인 제기 편리성, 서비스 보상제도, 최신정보의 갱신 신속성, 예약절차의 간편함, 과거 만족시켜 주었던 정도, 직원의 업무처리능력, 다양한 결제수단과 결제의 안전성, 오프라인 여행사와의 연계성"과 같은 서비스 환경 구축과 강화에 중점을 두어야 함을 시사하고 있었다. 또한 최초 방문시 선택속성별 온라인 여행사에 대한 만족도 분석 결과 선택요인이 만족도에 영향을 미치고 있으며, 그 중 컴플레인 제기 편리성, 잘아는 직원의 유무, 적극적인 컴플레인 해결태도와 같은 A/S 환경요인이 만족도에 공헌하는 것으로 나타났다. 불편민원 대응에 대한 적극적인 고객 서비스의식(Customer Satisfaction Mind)과 이용의 편리성 등 체계적인 서비스 구조를 원하고 있으며, 이는 온라인 여행사의 생존과 발전을 위한 필요한 마케팅 전략이라는 점을 시사하고 재방문 시 선택속성별 온라인여행사에 대한 만족도의 경우 최초 방문자를 표적시장으로 한 마케팅 집중전략이 유효하며, 이는 온라인여행사의 생존을 위한 필수 마케팅 추진전략의 일환(一環)이라는 점을 시사하고 있다.

• 스마트미디어저널
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• 제13권1호
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• pp.76-85
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• 2024

본 연구는 체험형 전시 콘텐츠 관람객의 프레즌스 경험과 이에 따른 효과, 재관람 의도에 대해 살펴보았다. 이를 위해 혜초의 여행기 왕오천축국전, 실크로드 문화유산을 소재로 한 체험형 전시 콘텐츠 관람객 246명을 대상으로 설문조사를 실시하였다. 조사결과, 콘텐츠 소재에 대한 이해 및 관심도는 프레즌스 경험에 영향을 미치지 않았으나 유사한 체험형 전시 관람 경험은 프레즌스 경험에 긍정적인 영향을 미쳤다. 아울러 전시 콘텐츠의 프레즌스 경험이 높을수록 프레즌스의 효과인 각성과 감동도 컸다. 그리고 프레즌스의 효과 중에서 감동은 재관람 의도에도 긍정적인 영향을 주었다. 따라서 향후 체험형의 전시콘텐츠는 이용자들이 프레즌스를 체험하게 하는 기획, 제작, 전시가 필요하다는 사실을 확인하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.119-147
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• 2017

Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

• 농촌계획
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• 제27권4호
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• pp.43-54
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• 2021

This study analysed changes in rural tourism between before and after COVID-19 using LDA topic analysis. In order to understand the changes in rural tourism, blog data including the keyword 'Gochang-gun travel' was used. As a result of LDA topic analysis with blog data retrieved, the study found nine topics in 2019 and 2020. 2019 and 2020 are, generally, consistent in topics, but the three topics related to rural experiential tourism that appeared in 2019 did not appear in 2020. In 2020, three new topics emerged: Beach vacations and campings. New travel activities of noncontact with other people(Untact tourism in Korean context) in the COVID-19 era, and The negative impacts on travel businesses and behaviours from COVID-19. Especially, the adverse effects of COVID-19 have made an enormous decline in rural experience tourism destinations and cancellation of local festivals. On the other hand, new tourism activities have emerged due to COVID-19. Those activities have included camping, drive-thru destinations, and cycling. Ecological and natural tourist sites such as Ungok Wetland, Seonunsan Mountain, Seonunsa Temple, and Gusipo Beach appeared. These tourist destinations have a quiet atmosphere and less density place noncontacting with other people when visiting. Also, because overseas travel has become difficult, long-term stay travel in rural areas has appeared. This study indicates that COVID-19 has less impacted rural tourism than other tourism destinations with these positive and negative impacts.

• Parasites, Hosts and Diseases
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• 제54권3호
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• pp.261-264
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• 2016

As endemic malaria is not commonly seen in the United States, most of the cases diagnosed and reported are associated with travel to and from the endemic places of malaria. As the number of imported cases of malaria has been increasing since 1973, it is important to look into these cases to study the morbidity and mortality associated with this disease in the United States. In this study, we would like to share our experience in diagnosing and treating these patients at our institution. We did a retrospective chart review of 37 cases with a documented history of imported malaria from 1998 to 2012. Among them, 16 patients had complicated malaria during that study period, with a mean length of hospital stay of 3.5 days. Most common place of travel was Africa, and chemoprophylaxis was taken by only 11% of patients. Travel history plays a critical role in suspecting the diagnosis and in initiating prompt treatment.

• 한국도로학회논문집
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• 제17권6호
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• pp.97-104
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• 2015

PURPOSES : Expressways experience chronic and recurring congestion, especially during weekends and holidays, because of the increased demands for leisure-related travel. The alternatives to solve chronic and recurring congestion may be three-fold: (1) physical expansion of expressway capacities, (2) road pricing, and (3) temporal and spatial distribution of traffic demands. Among these, the third alternative may be the most cost-effective method for the Korea Expressway Corporation (KEC) that can be achieved by using the existing ITS infrastructure. METHODS : KEC initiated a pilot study in which the traffic on congested expressways was managed by providing traffic condition information (i.e., travel times) of neighboring national highways for taking detours via variable message signs (VMS). This study aimed to estimate the detour rate, and the two pilot studies on Seohaean and Yeongdong expressways yielded many benefits. RESULTS : It was revealed that the total length of congestion segments decreased by 7.8 km, and the average travel speed increased by 5.3 km/h. CONCLUSIONS : Based on these findings, it was concluded that the propagation of detour information via VMSs during congestion hours can help reduce congestion on expressways and increase the benefits of the entire network.