• 한국의류학회지
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• 제41권6호
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• pp.1039-1049
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• 2017

This study investigated the effect of shopping satisfaction on travel satisfaction, travel specific quality of life and overall quality of life for Korean vacation tourists. Tourist evaluations on those four variables were confirmed first. The effect of shopping satisfaction on the other variables was then investigated. The effect of demographics was also identified. An on-line survey method was used to obtain data of 20's-50's tourists, while factor analysis, regression analysis, ANOVA, and Duncan test were applied to analyze data. The results were as follows. First, shopping satisfaction of the vacation travel showed a positive effect on tour satisfaction, which affected the quality of life after travel. Second, travel specific quality of life had a significant effect on overall quality of life and confirmed the bottom-up spillover effect. Third, the perception of shopping satisfaction, travel satisfaction, travel specific quality of life, and overall quality of life differed by demographic factors. Women and young tourists revealed high satisfaction scores in shopping and travel; in addition, wealthy travelers showed a higher quality of life. Occupation tended to partly affect satisfaction and quality of life. The findings implied that travel and tourists' shopping are an important element to enhance the quality of life.

• 유통과학연구
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• 제21권1호
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• pp.107-117
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• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• Human Ecology Research
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• 제54권5호
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2008년도 추계학술대회 및 정기총회
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• pp.37-62
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• 2008

Recent market environment shows a new relationship between customer and company. You can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. Despite the fact there are a lot of marketing activities initiated by customers in the online travel market, customer participation has been given little attention in the academic literature. Our research is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt(1994). According to the theory, trust is central to successful relationship marketing. This study explores the effect of trust on customer participation in the online travel market. Consequently, this study suggests some managerial implications for marketing strategies in response to customer initiative in the marketing activities on the online travel market.

• 경영과학
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• 제26권2호
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• pp.1-18
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• 2009

Recent market environment shows a new relationship between customer and company. You can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. Despite the fact there are a lot of marketing activities initiated by customers in the online travel market, customer participation has been given little attention in the academic literature. Our research is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt(1994). According to the theory, trust is central to successful relationship marketing. This study explores the effect of trust on customer participation in the online travel market. Consequently, this study suggests some managerial implications for marketing strategies in response to customer initiative In the marketing activities on the online travel market.

• 한국항행학회논문지
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• 제16권1호
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• pp.131-144
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• 2012

본 연구는 상호 협력적 관계를 형성하여 온 항공사와 여행사가 공급자와 수급자로서 유통경로상의 관계특성요인을 파악하고 갈등과 파트너십 성과에 미치는 영향관계를 규명하여 항공사와 여행사 두 조직이 비즈니스 파트너로서 동반자적 관계를 형성하여 함께 성장할 수 있는 방향을 모색하고자 하였다. 설문조사는 항공사와 여행사 두 조직간 인식의 차이를 규명하고자 양방향 연구(dyadic research)로 진행되었으며 연구결과 항공사와 여행사간 유통관계특성은 갈등에 항공사와 여행사 모두 유의한 영향을 미치는 것으로 나타났으며, 항공사와 여행사간 갈등은 파트너십 성과에 항공사와 여행사 모두 유의한 영향을 미치는 것으로 나타났다. 또한 항공사와 여행사간 유통관계특성은 파트너십 성과에 항공사와 여행사 모두 유의한 영향을 미치는 것으로 나타났다.

• 한국의상디자인학회지
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• 제18권2호
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• pp.207-219
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• 2016

This study was performed to investigate shopping behavior of Chinese, Japanese, and US tourists in Korea. For this purpose, travel activities and shopping items were identified first. And thereafter the shopping satisfaction, travel satisfaction, intention to word-of-mouth, and intention to re-visit were compared by country, gender and age. Finally, the effect of shopping satisfaction on travel evaluations as well as the effect of demographics on shopping satisfaction were examined. Secondary data were used for this survey, while ${\chi}^2$ test, t-test, ANOVA, Duncan test and regression analysis were applied to analyze data. The results were listed below. First, main travel activities were shopping, followed by enjoying natural scenery and visiting historic sites. Apparel, cosmetics, leather goods, and shoes were major shopping products. Chinese and Japanese tourists preferred cosmetics and apparel most, while US travellers bought lots of apparel and shoes. Men and older tourists tended to buy food products more than women and younger people did. Second, degree of shopping satisfaction significantly differed by country and age. The US tourists showed highest satisfaction, followed by Japanese and Chinese ones. Younger people tended to be satisfied more than older people significantly. In terms of travel satisfaction and intention for word-of-mouth, the US tourists, women, and younger people revealed higher scores than the other counterparts. Intention to re-visit Korea were significantly different, based on country and gender, showing higher for the US people and women. Third, shopping satisfaction was found to affect travel satisfaction, intention for word-of- mouth, and intention to revisit Korea significantly. In turn, travel satisfaction was also shown significantly to affect on intention for word-of-mouth, and intention to re-visit Korea.

• 유통과학연구
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• 제18권2호
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• pp.39-48
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• 2020

Purpose: This study examines components that dictate service quality of Online Travel Agencies. Research design, data and methodology: This study performed a survey that targeted people who have purchased travel products using Online Travel Agencies in the past year at Incheon International Airport. Out of 280 questionnaires, this study selected 249(88.9%) questionnaires for analysis. In analysis, this study used statistical package called 'SPSS 22'. Results: Based on the results, this study identified that company reputation and transactional stability influenced consumers' intent to share anecdotal and practical information. Conclusions: This study discovered several major findings. First, 'convenience' and 'price', two major factors in service quality, imposed positive effects on word-of-mouth intention of consumers. In particular, 'convenience' had the most significant impact. Next, this study verified the moderating effects of 'transaction safety' and 'reputation' on the effect relationships between 'convenience' and 'price', and consumer word-of-mouth intention. The results conclude that, in fact, some statistically significant differences among the effect degrees of the two independent variables on the dependent variable according to the safety level of transaction on Online Travel Agencies website do exist. In short, 'transaction safety' variable does have moderating effects on the above relationships.

• 한국콘텐츠학회논문지
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• 제11권5호
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• pp.424-432
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• 2011

오늘날 인터넷의 대중화가 이루어지면서 소비자들은 온라인 게시판 등을 통해 다양한 구전정보를 손쉽게 접할 수 있게 되었다. 여행에 있어 관광객의 정보교류 및 획득이 수월해짐에 따라 온라인 구전(e-WOM: Eloctronic Word-of-Mouth)은 현대사회에 있어서 가장 영향력 있는 커뮤니케이션 수단 중 하나로 부상하였다. 이는 여행사 입장에서도 중요한 의미를 갖는다고 하겠다. 이에 본 연구는 서울과 수도권에 재학중인 330명의 대학생을 대상으로 온라인 구전에 대한 신뢰, 브랜드 태도, 구전수용, 구전활동, 여행상품 구매의도 간의 관계를 분석한 결과, 첫째, 온라인 구전의 신뢰는 브랜드 태도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 브랜드 태도는 구전수용, 구전활동 및 여행상품 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 구전수용은 구전활동에는 긍정적 영향을 미치는 것으로 판명되었으나 여행상품 구매의도에는 유의하지 않은 결과로 나타났다. 따라서 여행사는 자사의 홈페이지나 브랜드 커뮤니티를 통한 온라인 구전의 관리에 있어서, 신뢰를 기반으로 한 긍정적 브랜드 태도의 형성을 통해 고객이 이를 적극적으로 수용하고 널리 전파하도록 노력해야 함을 시사한다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2009년도 춘계학술대회 논문집
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• pp.296-305
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• 2009

Since the beginning of civilization, people live in the times that changes rapidly everyday. Above all things, In April, 2004 the first opening of KTX(high-speed railway) that has been considered as the greatest revolutionary project shrinks the whole nation into a quarter of a day life zone and has repeated the constant change and development. But now, In comparison with ordinary train system KTX fails to notice revenue for travel-product and other many factors of increased revenue. This study introduces and analyzes the present condition of high-speed railway and indicate 'the plan to increase revenue' and 'the effect of creating revenue' through a travel-product on the basis of the travel-products connected with KTX. This study focuses on 'KTX memory train travel' and propose revenue and advertisement-effect created from targeting the middle-aged market. In addition, For improving KORAIL's image and approaching the customer more and more friendly, it grasp diverse events and advertisement plans.