• 유통과학연구
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• 제17권12호
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• pp.95-103
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• 2019

Purpose : Promoting startups has increased in importance in labor market policies since the economic crisis. In Korea, the Ministry of SMEs and Startups is also seeking to revitalize youth startups and traditional markets by moving young stores into idle spaces in traditional markets through 'Project to Support the Activation of Youth Mall'. Research into startups in traditional markets is very limited. Therefore, this study looks at the differences between the management performance of young merchants and senior merchants, and looks at the impact of the business period. Research design, data and methodology : It was divided into youth startup and senior startup based on the age of 40 and startup and nonstartup. Based on these criteria, the company intends to compare and analyze sales and margin rates by setting the sales and margin rates with the management performance of the startup and senior startups. In particular, to look at the feasibility of government funded projects for young merchants, the company will look at the changes in sales and margin rates of young merchants and senior merchants over the period of operation. In this study, the analysis was based on the raw data of the Statistics of traditional market in 2017, and the ANCOVA was used. Results : First of all, the sales volume of stores operated by young merchants, was higher than those operated by senior merchants. Next, the margin ratio does not differ from that of stores that are for young people and those. These findings suggest that the profit structure of stores in traditional markets is similar between young merchants and senior merchants. Third, if you look at the performance of new startups based on one year of business period in more detail, it turns out that young startups have improved in sales and margin rates since startups, while senior startups have no difference. Conclusions : While it means that management performance can be improved through support for young startups, it suggests that there is a limit to supporting senior startups. Therefore, this research indicates that the government support projects centered on youth can contribute to the revitalization of traditional markets.

• 디지털콘텐츠학회 논문지
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• 제19권9호
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• pp.1689-1697
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• 2018

본 논문에서는 첨단 ICT기술을 활용하여 온라인 소비자를 오프라인의 전통시장과 연결해주는 O2O 플랫폼 서비스를 기반으로한 모바일 어플리케이션의 디자인을 연구하였다. 소비자가 직접 시장에 방문하여 면대면 (Face-to-face)으로 접촉하는 기존 판매 방식에 더하여 모바일 결제와 개인화 추천서비스 등 첨단 기술을 이용하여 전통시장 소비자의 저변을 확대하고 판매방식 다변화를 통한 이익창출에 기여할 수 있는 방안을 모색한다. 특히, 한국 사용자뿐만 아니라 한국 문화와 상품에 익숙하지 않은 외국인을 위한 다국어를 통한 상품정보 제공기능과 모바일 결제, 저전력 블루투스 비콘(Beacon)을 이용한 근거리 상점 추천 등을 포함한 전통시장 소비자의 편의를 높일 수 있는 방안을 제안하였다. 본 연구에서 제안하는 전통시장 모바일 어플리케이션은 안드로이드 운영체제에 종속된 네이티브 어플리케이션으로 객체지향 프로그래밍 언어인 자바를 통해 개발하였고 이를 위해 객체지향 분석 설계 방식을 이용하였다. 연구의 결론으로는 현재 각광받고 있는 O2O 서비스를 중심으로 새로운 전자상거래 모델을 디자인하였으며, 이를 통해 전통시장의 저변 확대를 도모할 수 있는 방안을 또한 함께 제안하였다.

• 한국재난정보학회 논문집
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• 제17권1호
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• pp.60-67
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• 2021

연구목적: 전통시장은 시간적인 차이를 두고 필요에 의하여 공간이 생성 및 구획되어 불규칙적인 공간 활용 패턴을 갖는 경우가 많다. 그 영향으로 내적으로는 시설노후화, 점포의 과밀화 등과 같은 문제로 화재발생 위험성이 높고, 외적으로는 노후 주거 및 상업 시설과 인접한 경우가 많아 화재확산의 위험성이 높다. 연구방법: 본 논문에서는 기존 전통시장 대형화재 자료를 활용하여 황학동과 동대문 일대의 전통시장을 대상으로 화재 위험요인 및 화재 확산 위험성에 대하여 현장조사를 실시하고 화재 발생과 확대 위험요인에 대해 검토하였다. 연구결과: 분석결과, 노후화시설과 점포과밀화로 인한 높은 화재하중 및 안전의식 부재 등과 같은 다양한 문제점이 존재하는 것으로 파악되었다. 특히, 전통시장주변의 좁은 골목과 함께 발달한 노후주거시설은 화재확산 위험성이 매우커서 대책마련이 필요하다. 전통시장은 상인회를 중심으로 화재 및 재난관리를 하는 반면 주변 주거지역은 제대로 관리되고 있지 못하였다. 결론: 전통시장과 함께 주변의 노후주거시설을 함께 관리할 필요가 있으며, 전통시장과 노후주거시설에서 발생한 화재에 대하여 신속한 대피가 가능하도록 조기경보체계와 정보연계가 필요하다.

• 벤처창업연구
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• 제5권4호
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• pp.69-94
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• 2010

전통시장은 2008.6월 현재 전국에 1,500개가 있으나, 1996년 유통시장 개방 이후 대형마트, SSM 등에 밀려 전통시장은 위축되어 왔다. 2002년 이후 정부와 지방자치단체는 막대한 예산을 들여 시설현대화 및 경영현대화를 지원하고 있으나 성과가 그리 크지 않다. 그 요인으로는 전통시장 지원제도와 지원방식, 낙후된 시설, 다양하지 못한 상품, 고령상인의 주먹구구식 경영과 부족한 서비스 등으로 볼 수 있다. 본 연구는 전통시장의 지원성과 제고를 위해 공설시장을 전국 전통시장의 활성화 모델로서, 그리고 지역별 거점시장으로서 활용하는 방안 연구에 그 목적을 두었다. 전통시장 중 388개 달하는 공설시장은 주로 지방자치단체가 소유한 것으로 일반시장과 달리 시설, 상품, 서비스 등을 상권에 맞게 최적화시킬 수 있다. 또한 공설시장에 전문 인력을 투입해 시장 활성화 모델 겸 인근 전통시장과 연합하여 공동마케팅, 공동구매 등을할 수 있는 거점시장으로 만들 경우 지원성과 제고에 크게 기여할 수 있다. 본 연구의 한계는 공설시장의 지원제도, 거점시장으로서 전환에 국한된 것이며, 상품구색, 서비스 등의 자세한 활성화 방안은 제시하지 못하고 있다.

• 대한건축학회논문집:계획계
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• 제36권1호
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• pp.27-36
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• 2020

Fifteen years after the modernization of traditional markets, commercial facilities and some 1,000 markets across the country contacted arcade operators, there are no specific guidelines on installation standards, exact guidelines for public facilities, and guidelines on law, maintenance and management yet. Therefore, it is necessary to derive a plan that reflects the mindset of the market project and the users as basic planning data for making arcade remodeling of traditional markets more advanced. As a research method, case studies and surveys were conducted and the details are as follows. Through the case study, this study drew suggestions that were available and needed in Korea on the planning plan of arcade space in the developed traditional market and conducted user preference. The survey participants are 150 users of Daegu seomun market. In addition, the survey contents are approached with the concept of remodeling remuneration, so the total number of questions is 47 including 'accessibility', 'comfort', 'openness', 'safety' and 'integrity', which are five elements of the arcade plan. The survey method assessed the importance and satisfaction of each questionnaire on a 5-point scale, and the survey results were compared with technical statistics and means using the SPSS statistics package. The results of user awareness and image survey, in which the installation and remodeling of the ventilation system of the crosshairs are mentioned in the event of fire or in the case of daily ventilation, are important factors in safety. The user-conscious survey, analyzed in 'integrity', indicates that the use of multi-purpose space is required, and that the layout of street stalls and parking and user movements should be integrated. Mac of this study is going to present direction of remodeling plan and behavior analysis by analyzing user preference data for advanced remodeling of arcade in traditional markets.

• 유통과학연구
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• 제15권3호
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• pp.39-47
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• 2017

Purpose - The purpose of this study is to measure the effect of brand awareness by color marketing to purchase and revisit intentions in Traditional Markets. Research design, data, and methodology - For this study, 5 point Likert-scale was used based on previous research. Used SPSS ver.22, factor analysis and Cronbach's alpha, regression and correlation were tested. 254 samples were used for the analysis. Results - The three attributes of color marketing(symbolism, identifiability, association) exerted significant effects on brand awareness of traditional marketing explained 38.7% of the variance. Thus, , , and were supported. However, was not supported. Conclusions - Colors play important roles in establishing new images in consumers' minds. The visual sense affects emotions and attitudes and most of the visual sense is affected by colors. Colors that we see move people's heart and induce atmospheres thereby greatly affecting humans' physical and mental activities. To increase traditional market brand awareness, it is necessary for traditional markets to display a level of attractiveness through the use of colors and visuals. So to use color marketing in traditional market is very important for brand awareness which can cause purchase and traditional market revisit intension.

• 한국산업융합학회 논문집
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• 제26권6_3호
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• pp.1251-1258
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• 2023

Traditional markets are infrastructure with facilities and characteristics of very high population density. Recently, arcades have been installed through traditional market modernization policies, and aging infrastructure has been repaired. However, gas and electrical facilities of traditional markets cannot be easily replaced because of its high density. And because regular inspections are not conducted, management of facilities is on very poor condition. In addition, when a fire occurs in a traditional market, the fire easily spreads to nearby stores and is likely to spread to a large fire because of a lot of highly flammable substances. Smoke detectors and heat detectors are installed in most traditional markets to monitor fires, but malfunctions are frequent due to the nature of smoke detectors and heat detectors, and network facilities are not properly maintained. Therefore, in this study, gas detection sensors and flame detectors are additionally installed in Gwangmyeong Traditional Market, and a digital twin-based traditional market fire monitoring system is implemented in conjunction with existing sensors in the market's 3D model. With this digital twin based fire monitoring system, we can reduce the malfunctions of fire detect sensors, and can easily guide the evacuation route.

• 유통과학연구
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• 제15권2호
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• pp.59-68
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• 2017

Purpose - The year 2016 marks 20 years since the opening of Korean distribution market in 1996. After this opening, the domestic market expanded and modernized, and has grown to become an advanced distribution market with a greater range of consumer choices. On the other hand, traditional markets have waned and their management has become worse. However, traditional markets do not have economic value alone. This study examines the effects of social value in traditional market such as the value of Cultural Tourism and the value of Sharing Community with Traditional Market on Satisfaction, Loyalty and Place Attachment of the residents. Research design, data and methodology - A questionnaire was organized for this study after a hypothesis was set based on theoretical background. Verification of the hypothesis was undertaken by statistically analyzing questionnaire responses. Personal interviews were performed for this study, and a total of 300 responses were collected, of which 228 responses (76%) were from women. The survey coverage was divided into 10 regions ranging from metropolitan areas to the provincial level, and the age groups were divided into 30s to 60s to ensure diversity of the area and age. Results - To summarize the study results, through verification of the hypothesis in terms of meaningful influence, it appears the values of Cultural Tourism to Satisfaction and Loyalty are supported. On the other hand, the value of Sharing Community is only supported for Satisfaction. It appears that Satisfaction to Loyalty and Loyalty to Place Attachment are meaningful effects. The mediator effect was also reconciled through satisfaction and loyalty. Loyalty was analyzed in terms of mediating the effect of satisfaction on place attachment. Conclusions - It is noted in this study that government support is required to preserve traditional markets and renewal program. Community requires multilateral communication and the formation of effective relationships. In contrast to the economic value emphasized by large retailers, the empirical analysis of the non-economic effects of traditional markets has presented the significance of socio-cultural values in traditional markets. In the future, socio-cultural values and economic values should be integrated into more empirical studies through mutual comparison. Investigating the increase and decrease of social value in traditional markets will help the future formulation in government policy.

• 농촌계획
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• 제19권3호
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• pp.75-88
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• 2013

This study aims at reviewing satisfaction on facility modernization project of traditional market by case study on integration & move method of 2 markets (Seongbuk 5 day market & Geumgye daily market). Following this study, it asked 182 merchants & customers at Naju Moksagoeul Market about satisfaction and performance on integration & move and the facility modernization project of traditional markets. According to results of the survey, not only merchants but also customers are satisfied with the modernization project. But in detail, valuations between 5 days market and daily market, and between merchants and customers are different. For example, merchants regard as negative, but customers as positive about move of the markets from city to outside. About half of respondents answer that number of market visits and sales volume after move of the markets are higher than before. More than 80% of respondents answer that culture & tourism market programs are helpful to the market revitalization.

• 유통과학연구
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• 제7권4호
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• pp.37-45
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• 2009

본 연구는 글로벌 금융위기로 인해 발생한 국내 경기침체에 따른 범정부적 민생안정 대책의 일환으로 일자리를 통해 취약 계층의 생계를 지원하고 어려운 지역상권의 소득을 증대시켜 지역경제 활성화를 도모하기 위하여 시행하는 정부 정책 중에 하나인 상품권 발행(온누리, 희망근로, 지역상품권)이 보다 효율적이고도 적절한 정책적 운영이 가능하도록 하는데 초점을 맞추고자 한다. 특히, 지역상권의 대다수를 차지하고 있는 전통시장을 포함한 중소유통업자들에 대한 단기 처방전이 아닌 지역상권의 경쟁력 제고의 방안으로 연결될 수 있는 단초를 제공하고자 한다. 이를 통하여 국내 중소유통업을 영위하는 중소상인의 삶의 질 향상과 지역 활성화 제고방안을 연구한다.