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Designing Mobile Application for Korean Traditional Markets Based on O2O Service Platform

O2O 서비스 기반 전통시장 주문 모바일 어플리케이션의 설계 및 개발

  • Bang, young sun (Department of Computer Engieering, College of Engineering, Sangnmyug University) ;
  • Yang, Seung Mok (Department of Computer Engieering, College of Engineering, Sangnmyug University) ;
  • Jeon, Hye Rin (Department of Computer Engieering, College of Engineering, Sangnmyug University) ;
  • Lee, Danielle (Department of Software, College of Engineering, Sangnmyug University)
  • 방영선 (상명대학교 공과대학 컴퓨터공학과) ;
  • 양승목 (상명대학교 공과대학 컴퓨터공학과) ;
  • 전혜린 (상명대학교 공과대학 컴퓨터공학과) ;
  • 이다니엘 (상명대학교 공과대학 소프트웨어학과)
  • Received : 2018.09.10
  • Accepted : 2018.09.27
  • Published : 2018.09.30

Abstract

This paper explored how to design amobile application for Korea's traditional markets based on O2O service and data science technologies. In order to cover a broader scope of customers, diversify the ways to sell products, and increase the profits of Korea's traditional markets, the application bridges online customers with offline stores at traditional markets and augments both convenience and accessibility. Beyond the typical face-to-face interactions between customers and sellers at traditional markets, this application offers mobile payments and personalized recommendations of nearby stores and preferable products using Beacon and datascience technologies. Moreover, it offers multi-language support for foreign customers who are not familiar with Korea's traditional markets and the products sold there. In conclusion, using O2O service, which is a rising trend among prevalent platform technologies, this study proposed a new e-commerce model for Korea's traditional markets to promote market expansion.

본 논문에서는 첨단 ICT기술을 활용하여 온라인 소비자를 오프라인의 전통시장과 연결해주는 O2O 플랫폼 서비스를 기반으로한 모바일 어플리케이션의 디자인을 연구하였다. 소비자가 직접 시장에 방문하여 면대면 (Face-to-face)으로 접촉하는 기존 판매 방식에 더하여 모바일 결제와 개인화 추천서비스 등 첨단 기술을 이용하여 전통시장 소비자의 저변을 확대하고 판매방식 다변화를 통한 이익창출에 기여할 수 있는 방안을 모색한다. 특히, 한국 사용자뿐만 아니라 한국 문화와 상품에 익숙하지 않은 외국인을 위한 다국어를 통한 상품정보 제공기능과 모바일 결제, 저전력 블루투스 비콘(Beacon)을 이용한 근거리 상점 추천 등을 포함한 전통시장 소비자의 편의를 높일 수 있는 방안을 제안하였다. 본 연구에서 제안하는 전통시장 모바일 어플리케이션은 안드로이드 운영체제에 종속된 네이티브 어플리케이션으로 객체지향 프로그래밍 언어인 자바를 통해 개발하였고 이를 위해 객체지향 분석 설계 방식을 이용하였다. 연구의 결론으로는 현재 각광받고 있는 O2O 서비스를 중심으로 새로운 전자상거래 모델을 디자인하였으며, 이를 통해 전통시장의 저변 확대를 도모할 수 있는 방안을 또한 함께 제안하였다.

Keywords

Acknowledgement

Supported by : 한국연구재단

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