• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.25-53
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• 2001

Two of most important industries in Changwon, the distribution industry and the construction industry have been threatened by the recent economic downturn. Rehabilitating plans for traditional markets tend to focus on renovation of facilities rather than on the managerial solution. Traditional market plays vital roles as a social safety net and a source of development of regional economy. Modernization of facilities and differentiation of business areas are two most important issues for the revitalization of the traditional market. Traditional markets should adopt a strategy which can make a difference in characteristics of the market, regional culture, regional industry and consumer behavior of the region. Purposes of this study are: first, to understand characteristics of traditional markets in Changwon, second, to draw implications for administrative and financial supports for traditional markets in Changwon.

• Journal of Distribution Science
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• v.12 no.2
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• pp.17-25
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• 2014

Purpose - This study used empirical methods to investigate the consciousness structure of vendors in the S marketing area, which is a commercial revitalization district in the country, and examined its effect on their business activities. Based on the results derived through the performance of an actual proof analysis, this study aims to facilitate the promotion of changes in the consciousness structures of traditional market vendors, with a view to allowing them to adapt to the current economic realities in the country. Further, this study aims to provide suggestions that would improve the efficiency of the commercial revitalization program of the government. Research design, data, and methodology - This study examined all the stores in the S marketing area using a questionnaire survey conducted over three weeks beginning on July 4, 2012, and involved the performance of a data analysis on 1,859 samples. The questionnaire consisted of two parts. The first part addressed the market revitalization and the second part addressed the store management strategies. Questionnaire responses were calibrated based on a Likert scale. Statistical analysis was conducted using PASW version 18.0. Results - The results of the analysis of the consciousness structure of merchants in the S marketing area have led to the discovery that they have a medium level of satisfaction with market revitalization. There was a difference in the perceptions of the concept of store management between merchants and customers. Merchants have poor strategies for store management, which do not go much beyond an imitation of the practices of large domestic discount stores. Conclusions - The appearance of big discount stores and the accompanying changes in people's consumption patterns have led to a decline in local market areas. The government has sought new ways to secure autogenic power for local markets. To create regional economies, the government enacted a revised "Law for creating traditional markets and shopping streets" in 2010 and introduced a commercial district revitalization program. This program, which originally supported only the S marketing area, has subsequently expanded into neighboring shopping districts so that the whole of the regional market can be revitalized. However, since the revitalization of the traditional market and the government support required for it were mostly limited to facilities, the result has not proved to be effective. Although there are several reasons why the government investment was characterized by poor efficiency, traditional market vendors' consciousness structure, which did not adapt well to the vagaries of time and its consequent changes, was a major cause. Only when vendors have a true merchant spirit can they have a real service focus that will enable them to clearly understand the distribution organization. This will have the effect of bring about complete customer satisfaction and will ensure the survival and development of traditional markets.

• Journal of Information Technology Application
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• v.3 no.3
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• pp.41-69
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• 2001

This paper compares the price strategies of Korean internet retailers against those of Korean traditional retailers in regard to books, CD\\`s, cosmetics, softwares, PC and peripherals, and electronic home appliances. The data shows that the average prices of books, CD\\`s, and cosmetics are cheaper in the internet market than in the traditional market when there is a large purchase. However, when there is a small purchase, the average prices of books and CD\\`s are more expensive in the internet market than in the traditional market. In other cases, the difference of the average prices in the two markets was negligible. When there is a large purchase, the dispersion of prices of books is smaller in the internee market than in the traditional market. In other cases, the dispersion of prices is smaller in the internet market than in the traditional market, but the difference was negligible to be statistically significant. The findings imply that internet retailers generally pursue a specialization strategy against traditional retailers by factors other than prices. Internee retailers seem to pursue price competition against traditional retailers only for large purchases in some cheap commodity industries. It is also found that the internet shopping-malls managed or owned by existing traditional retailers or manufactures are rare and are operated dependently on existing distribution channels. The findings also imply that the Internet market begins to be established only in some cheap commodity industries and the Internet market has yet to be generally established in Korea.

• Journal of Distribution Science
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• v.14 no.8
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• pp.77-86
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• 2016

Purpose - The purpose of this study is to measure the effect of reputation in culture oriented market on revisit intention and word of mouth(WOM) effects for Traditional Market. Research design, data, and methodology - 5 point Likert-scale has been adopted for this study designed based on previous study. Used SPSS ver.23, factor analysis & Cronbach's alpha, correlation, regression test were made. 277 samples were used for analysis. Results - Tourist satisfaction as an element that affects on revisit intention and word of mouth effects for traditional Market. Their goods images and impressions from experience of traveling and purchasing keep in mind and be another place and story to talk others. Culture is an important factor that maintains and regenerates cities and cities should be perceived as cultural places instead of simple physical places. Culture was associated with higher revisit and word of mouse intentions for traditional market. The tourists can select a new places and visit the market if it has a special culture and special food which people can like and enjoy even they do not have regional brand image. Conclusions - Tourist satisfaction of users in traditional markets and their revisit intentions and the results indicated that higher customer satisfaction was associated with higher revisit and word of mouse intentions. Culture factors will be the motive to find out peoples a hometown in heart.

• Journal of Distribution Science
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• v.6 no.1
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• pp.25-46
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• 2008

The latest flow in Korea's distribution market is characterized by the deterioration of small/medium distribution market due to the rapid growth of multinational discount stores. As various multinational discount stores have merged with Korean discount stores (Homever acquired Carrefour and E-Mart acquired Wal-Mart), these discount stores have enlarged in size and dominated the market. On the contrary, small/medium distributors with relatively weak infrastructures are losing competitiveness in the market. Traditional marketplaces in local areas, in particular, are facing a serious crisis as they are neglected in the depressed local markets and have been beaten by the increasing discount stores and the diversifying distributors. The purpose of this study was to propose alternative plans to revitalize traditional marketplaces that are endangered by the unbalanced development of the distribution industry. This study analyzed the distribution performances and problems of Daejeon Metropolitan City and used the analysis to point out the problems specific to traditional marketplaces and propose a way to revitalize them. I hope that this study can help discount stores and small/medium distributors find balance in the market, and give traditional marketplaces the competitiveness to pursue sustainable growth.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.394-403
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• 2017

This study investigates the problems of cultivating and revitalizing traditional market through Busan Yeongdo-gu Namhang-Market, cultural-tourism market type. The study's result shows culture-tourism market should establish integrated regeneration plans to satisfy residents, traders, and tourists with the security of public facilities considering local franchise specializing street, open space, and living area.

• Journal of the Korean Institute of Rural Architecture
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• v.17 no.1
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• pp.1-8
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• 2015

The purpose of this study is to consider activation methods of traditional markets in Jinju city through questionnaire and field survey. Research framework is summarized into two categories: physical environment and operation program. The results are as follows: 1) the gross profit on sales has been decreased continuously and the main causes of that have been recognized as insufficiency of parking lots and convenient facilities and deterioration of environment in spite of facilities modernization project; 2) consumers visited a traditional market because of proper price and reliance on goods, etc. However, they were not satisfied with the physical environment such as parking lots and resting spaces and the operation program such as cultural event and performance. In conclusion it was thought that activation methods of traditional market would be related to the improvement plan in the physical aspect such as parking lots, walkway, convenient and crime prevention facilities and in the operation program aspect such as cultural event, marketing, management consulting, information infrastructure, and delivery system.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.378-381
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• 2007

Traditional intermediaries refer to service providers such as travel agents, real estate brokers, job agencies and insurance agents which matching services for buyers and suppliers in a traditional market. The introduction of Electronic commerce resulted in the automation of many tasks provided by intermediaries and seemed to eliminate the role of many traditional intermediaries, which is called disintermediation. However, depending on their market power, traditional intermediaries either will be disintermediated or fill new roles by providing added value and assistance, which is called reintermediation. According to the research of Alina M. Chircu et al. there are three conditions for reintermediation for traditional intermediaries. Three conditions are weak appropriability of EC innovations, ownership of co-specialized assets for both market intermediation and EC innovations and economies of scale. Besides these three reintermediation conditions, we hypothesize that leveraging BPO can be a suitable strategy for traditional intermediaries to be transformed into reintermediaries. Business Process Outsourcing (BPO) is the leveraging of technology or specialist process vendors to provide and manage an organization's critical and/or non-critical enterprise processes and applications. This paper will investigate the relationship between above reintermediation conditions including BPO and reintermediation.

• Journal of Advanced Navigation Technology
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• v.16 no.4
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• pp.665-672
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• 2012

In this paper, we find out about the effort and status of GwangJu metropolitan city to reinvigorate traditional market. And we propose the micro payment model based on Android NFC and tokenization technique to support the small trader's micro payment in aspect of information technology more than the physical infrastructure and environmental improvement projects to reinvigorate the traditional market. The micropayment model supports facilities of payment using smart phone based on NFC, and the encryption and tokenization support the indirection authentication and privacy of users.

• Journal of the Korean Institute of Rural Architecture
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• v.6 no.2
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• pp.11-20
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• 2004

The rural area is activated and if it does to sleep, that versatility the reading is necessary from the side which is various it sees. Only expansion or improvement of namely base facility it will have and there is not a possibility becoming the basic activation countermeasure. With this with the instance investigation against the traditional market activation which is developed the Gamgok from same background has both the quality of the rural and the city in the center it joins in and the far it will be able to complement a problem point it presents. Also it presents the activation plan which considers the regional quality which from the research which it sees relates with a traditional market to sleep and it does.