• 제목/요약/키워드: Traditional Marketing

검색결과 558건 처리시간 0.027초

간헐적 수요예측을 위한 부트스트랩 시뮬레이션 방법론 개발 (A New Bootstrap Simulation Method for Intermittent Demand Forecasting)

  • 박진수;김윤배;이하늘;정기선
    • 한국시뮬레이션학회논문지
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    • 제23권3호
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    • pp.19-25
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    • 2014
  • 수요예측은 경영 전략을 포함한 모든 경영 활동의 기초가 된다. 특히 부품의 수요예측은 공급망관리 측면에서 매우 중요한 요소 중 하나이다. 부품의 수요는 다양한 산업에서 종종 간헐적 특성을 포함한다. 간헐적 특성이란 수요가 발생하지 않는 경우가 빈번한 현상을 지칭한다. 간헐적 수요 현상에서는 발생된 수요의 분산이 크고 그 발생간격이 확률적이다. 따라서 간헐적 특성을 갖는 수요를 예측하기 위해서 일반적인 시계열 분석기법이나 인과관계를 이용한 모형(회귀모형)을 사용하는 것은 적합하지 않다. 이는 기존의 방법들이 실제 수요행태를 묘사하기 어렵기 때문이다. 이러한 간헐적 수요의 예측을 위해 마코프 부트스트랩이 개발되었다. 이 방법은 1계차 자기상관성을 반영하며 리드타임 동안 수요의 합이 독립임을 가정하였다. 본 연구에서는 리드타임 내 수요 합의 독립가정을 완화한 부트스트랩 방법을 제안한다. 수정된 부트스트랩 방법에 의해 재추출된 데이터는 실측 데이터의 간헐적 특성을 근사적으로 반영한다. 마지막으로 실측 데이터에 수정된 방법을 적용한 예측 결과를 사례로 제시하고자 한다.

경기북부 가구산업현황과 발전 방향 모색 연구 (A Study on the Current Status of Furniture Industry in the Northern Region of Gyeonggi Province and Future Policy Direction)

  • 임광순
    • 한국가구학회지
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    • 제24권4호
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    • pp.433-443
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    • 2013
  • The furniture industry of the northern region of Gyeonggi Province consists of several regional complexes which was just autogenously, that is, not based on the organized and planned movements cultivated and clustered, so it stays small businesses. This fact certainly requires to find right courses for future policy direction, in order to develop the furniture industry centering in the northern region of Gyeonggi Province internationally competitive. Consequently the aim of the present study was to investigate the characteristics of the furniture industry in the northern region of Gyeonggi Province first and to present right development directions for the innovation of the structure of furniture industry according to the change of the times, i.e. to connect the industry, university and the authorities concerned well and to strengthen the technology level of furniture industry accordingly. In addition, this requires education and training of the excellent designers being able to create high added-value industrial sectors, including finding a new Korean national brand which should preoccupy the global market. Furthermore, the high-tech furniture industrial complex specialized in manufacture, distribution and marketing such as the division of work between business to business should be built and finally a Korean traditional & unique furniture culture should be created on the basis of a cultural approach of furniture industry. It would be the timing for entire business sectors related to Korea's furniture industry to establish an international standard certification like ISO, in order to upgrade the quality of furniture steadily while keeping our own tradition, and this belongs to a meaningful attempt for the high-tech lifestyles and the improvement in the quality of life of customers.

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Poultry Industry Trends and Consumer Analysis in Korea: Native Korean Chicken and Processed Chicken

  • Park, Seoyoung;Kim, Nayeong;Jang, Yunjeong;Lee, Dongmin;Moon, Junghoon
    • Agribusiness and Information Management
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    • 제11권2호
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    • pp.25-34
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    • 2019
  • Poultry is one of the three major meats in Korea and is a representative source of protein. The annual per capita consumption of chicken has been showing steady growth trends, with an increase of approximately 89% in 2018 compared to that of 2005. In this study, we investigated the domestic chicken production and consumption, and conducted an overall study on the domestic chicken industry. By using consumer panel data, we analyzed the characteristics of consumers buying chicken. Specifically, poultry was categorized into two types: traditional raw chicken and processed chicken, which emphasizes convenience. The purchase of raw chickens has generally been on the decline. From these, however, the proportion of native Korean chicken and chicken cuts is on the rise. Processed chicken, on the other hand, continues to grow, especially online. After examining the consumption characteristics of consumers who buy chicken, it was found that the purchase share increased with increasing age of native Korean chickens, whereas the purchase share increased with decreasing age of processed chicken. Based on these results, we confirmed that it is necessary to establish differentiated marketing and promotion strategies for each consumer target for the growth of chicken market.

미국(美國) Sportswear에 관한 연구(硏究) - Claire McCardell, Cavin Klein, Ralph Lauren, Donna Karan을 중심으로 - (The Research for Amarican Sportswear - Focusing on Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan -)

  • 정성혜
    • 복식
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    • 제15권
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    • pp.217-231
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    • 1990
  • The purposes of this study were to research 1) the background of origination, 2) the process of development and 3) the influences to modern clothing culture of American sportswear. The most Influential sportswear designers in America from beginning period to present : such as Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan were selected to study their life and achievements in the world sportswear market. The Results were as follows : 1) World War I & II have caused the greatest changes to modern history America became the center of world economy, society and culture. Politically, they have influenced democracy world-wide and raised the social status of women. The free American women enjoyed sports, Jazz drinking and car-driving. The advanced technology have accelerated mechanization and mass-production to the fashion industrv. 2) The above historical backgrounds have caused to change women's clothing to casual, practical and simple form. Dorothy Shaver at Lord & Taylor began promoting American designers who created the original American spirit. Claire McCardell created the seperated American sportswear to become world-wide fashion. Calvin Klein and Ralph Lauren, the sportswear designers who have the unique American feeling have come to have riches and fames equal to the top designers in Paris. 3) The American sportswear and fashion industry influenced Paris Mode, the traditional Haute Couture to open Pret-a-porter-a-porter. The concept of seperated coordination in American sportswear have promoted the advanced marketing techniques and merchandising systems to modern ready-to-wear industry. Fashion in 1980s have increased the mutual interdepedence between the American sportswear industry and the creative Paris Mode. And then, the fashion world in 1990s and 21C will be changed and developed on the basis of American sportswear mechanism.

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헝가리 남성복식 변천에 대한 연구 (A study on the transition of the Hungarian men's costume)

  • 조현진
    • 복식문화연구
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    • 제24권1호
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    • pp.54-66
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    • 2016
  • This paper examines the transition of the Hungarian men's costume. Transition of the Hungarian men's costume can be divided into pre-eighteenth century, eighteenth century, and since the nineteenth century. Hungarian costume was derived from the Magyar who settled in Hungary in the ninth century. Hungry had begun to accept Western culture in the tenth century, so when the prototype of Hungarian costume was completed, it consisted of Dolman, Mente, pants, and boots combining traditional Magyar style with Western European style. In particular, Dolman shows the uniqueness of the Hungarian men's costume; it has a high, stand-up collar in the back center, closes on the left, has a right front plate with a diagonal cut at the waist, and a wide front closure. In the eighteenth century, Hungarian men's costumes played an important role in displaying national pride while living under the oppression of the Habsburg Empire. In particular, Dolman was worn as a uniform at the battle of independence (1703~1710). This dress of male courtiers became the distinctive style of the eighteenth century and then became the basic style of men's costumes. Since the nineteenth century, Hungarian men's costumes have acted as an means to promote the national consciousness of Hungary through the Citizen Revolution (1848), the War of Independence (1849), and the formation of the Dual Empire (1867). Looking at evolution of the Hungarian men's dress style, it reveals that resistance and struggles against other nations, a history of aggression, and living under oppressed are factors that impact on important clothing transitions.

한중 사이버 문화 협력과 비즈니스 발전방안 (Suggestions for Business Cooperation Utilizing the Cyber Culture Trends between Korea and China)

  • 박문서
    • 통상정보연구
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    • 제7권1호
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    • pp.261-282
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    • 2005
  • In the 21st century, both globalization and e-Transformation trends of business in China have been in progress simultaneously and very rapidly. Due to those phenomena, there is consequently big change not only in the field of political-economy but also in the cultural trend of the world. But, despite of the importance of mutual cooperation between Korea and China, the research about Chinese cyber culture is neglected relatively. The purpose of this study is to review the cyber cultural aspect of business between two countries, and to devise proper measures for cultural cooperation not only reengineering the role of two countries but developing mutual benefit in East Asia in the era of global competition. The methodology used in this study is basically depending on theoretical study. Major findings are as follows: China has some cyber-cultural characteristics like very big size of netizen, heaven on earth of counterfeit, deepening in digital divide, etc. And Chinese traditional off-line culture has changed as the cyber culture spreaded over in cyberspace recently. But, on the other hand, cultural trends are changed to homogeneity both in nation-side which is between Korea and China and in space-side which is between online and offline culture. It is recommended that Korea and China have to endeavor to understand mutual culture, and to utilize the cyber culture in the respect of business cooperation. Consequently, two countries should effort to prepare exchange program for both netizen group, to design culture-networking system, to strengthen cyber-cultural marketing, and to make good use of both Korean Cultural Wave(said Han-Ryu) and Chinese Cultural Wave(said Hwa-Ryu).

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융(Jung)의 아니무스(Animus) 원형에 따른 여성 메이크업.헤어스타일 연구 - 화장품 광고를 중심으로 - (A Study on the Characteristics of Women's Make-up and Hair Style according to the Animus Archetype of Jungian Theory -Focusing on Cosmetic Advertisements-)

  • 정혜경;곽태기
    • 복식
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    • 제61권6호
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    • pp.86-100
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    • 2011
  • The traditional feminity has gradually been diversified in the 21th century due to a change in the society. This diversification of women's images and styles is derived from the addition of masculinity to feminity. C. G. Jung insist that human being is bisexual in nature. Animus is the male aspect in the women's collective unconscious and it is the archetype through which we generally communicate with the collective unconscious. It is also important to get into touch with the collective unconscious for self-realization. This study analyzes subconscious desires based on the Animus archetype in the collective unconscious of women through the diversity of the gender identity shown in cosmetic advertisements. Therefore this study aims to suggest a marketing strategy for the women's beauty industry in the future. For this purpose, this study conducts an empirical analysis of women's make-up and hair style in cosmetic advertisements through the Jungian Animus theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was classified into Mother/Wife, Hetaira, Mediale and Amazon. Second, the Animus archetype stimulates masculinity in women's make-up and hair style. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. This masculinization of women's beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

Factors Affecting Savings Deposit Decision of Individual Customers: Empirical Evidence from Vietnamese Commercial Banks

  • VUONG, Bui Nhat;TUNG, Dao Duy;GIAO, Ha Nam Khanh;DAT, Ngo Tan;QUAN, Tran Nhu
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.293-302
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    • 2020
  • Capital mobilization is a traditional business of commercial banks and is one of the core foundations for the development of a bank. Capital mobilization is the main input in the operation of a bank, and this is also the basis for generating output for credit activities as well as other banking activities. This study aims to determine the main factors that affect the decisions of individual customers to put savings deposit in Vietnamese commercial banks. Survey data collected from 403 individual customers were analyzed to provide evidence. The results from the multiple regression analysis by using SPSS software revealed that all scales in this study were reliable, and there were six components impacting the savings deposit decision of individual customers from the strongest to the weakest in the following order: the form of promotion, bank brand, service quality, interest rate policy, and employee knowledge and attitude. Besides, the finding showed customers who have high income tend to have a stronger decision on savings deposits in commercial banks. The main findings of this article provide some empirical implications for marketers in banks and serve as a suggestion to improve these factors in order to retain and attract individual customers' savings deposit decisions.

빅블러 관점으로 바라본 패션 시장의 변화에 관한 연구 (A Study on Changes in the Fashion Market Viewed from the Perspective of Big Blur)

  • 박연진;간호섭
    • 패션비즈니스
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    • 제24권4호
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    • pp.144-160
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    • 2020
  • Today, the development of innovative technologies is accompanied by changes in the industrial structure and the Big Blur phenomenon, where the boundaries in various fields are blurred. The purpose of this study was to view the Big Blur phenomenon as a big paradigm shift in the 21st century and derive environmental changes and characteristics of the Korean fashion market. The research method included an analysis of the fashion brands after 2015. Through this study, we intended to establish a framework for understanding the changes in the fashion market from the perspective of Big Blur and discuss the direction of brand marketing. The research results showed the hyperlinks, connectivity, openness, homeostasis, synchronicity, mobility, interactivity, and brand experience of online and offline spaces beyond the boundaries of virtual space and offline physical spaces such as online physical and spatial viewpoints. It also showed the characteristics. The characteristics from the socio-cultural point of view were characteristic of diversity, mixture, coexistence, composability, and pluralism beyond the traditional socio-cultural and regulatory scopes. Hip hop fashion, street fashion, unisex, genderless, androgynous fashion, and kid fashion are the backbone of the Big Blur and are becoming important factors in fashion. The characteristics of the market and economic viewpoint are prosumers that play roles both as producers and consumers. It shows the extensibility of consumers as producers, the cohesiveness of producers and consumers, the cooperation, and the interconnectivity.

한·중 도시 간 여성 스트리트 패션 색채 비교 분석 -2015 S/S 베이징, 다롄, 칭다오, 난징, 서울을 중심으로- (A Comparative Analysis of Clothing Color of Women's Street Fashion between Korea and China -Focused on Seoul, Beijing, Dalian, Qingdao and Nanjing on 2015 S/S-)

  • 백정현;오현아;배수정
    • 패션비즈니스
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    • 제20권2호
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    • pp.107-123
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    • 2016
  • The purpose of this study is to obtain specific data about the characteristics of color preference on Women's street fashion within China and Korea. Photos of Women's street fashion from the twenties and thirties were taken in person in four cities in China(Beijing, Dalian, Qingdao and Nanjing) and Seoul from July 2nd to August 10th, 2015. Three hundred photos in each city were selected, making a total of 1,500 photos. In the analysis of the colors of the clothing in these five cities, the uses of the multi color was most frequent in Dalian, while those of Black was most prevalent in Beijing, Qingdao, Nanjing and Seoul. The Black proved to be commonly preferred through all the items, regardless of terms of the nationality, areas and seasonal changes. The high incidence of Purple Blue color in Beijing, Dalian and Qingdao might be attributed to their preference of the blue jeans. The Multi color was highly shown in all the cities which might be due to their preference of compound colors rather than the mono ones. The high preference for the chromatic colors such as Red, Yellow Red and Yellow might be ascribed to the Chinese traditional color preferences. The differences lies in the color tones, such as the dark and light grayish tone emphasized in Seoul and Nanjing, and vivid and strong tones in Beijing, Dalian and Qingdao. Seoul shows a liking for the achromatic colors, preferring dark and grayish tones, compared with four cities in China, only Nanjing has a similar trend to Seoul. This study analyzes geographical preferences in China that possibly contribute to the launching of Korean fashion brands in view of the design and marketing as a useful basic resources.