• 웰빙융합연구
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• 제5권3호
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• pp.43-49
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• 2022

Purpose: This study aims to study the perception of merchants and customers about the odor problem of traditional markets in Wonju, Gangwon-do. Research design, data and methodology: A survey was conducted to investigate the perception. The survey consisted of 11 questions for merchants and 12 questions for customers. Results: In a survey of merchants - The question 'What kind of smell did you smell at the traditional market?' was investigated with multiple responses. Regarding the odor experience, unclean odor was the highest with 105 votes (36%), followed by rotting odor with 82 votes (28.1%) and other odors with 44 votes (15.1%). In a survey of customers - The question 'What kind of smell did you smell at the traditional market?' was investigated with multiple responses. As a result of the survey, filthy smell was the highest with 98 votes (43.2%). Next, rotten smell was found with 60 votes (26.4%) and others with 31 votes (13.7%). Conclusions: If the odor problem in the traditional market is solved, the economic and health damage to the merchants will be reduced. Further, it will help to revitalize traditional markets by increasing customer visits. As a solution, it is judged that it is good to study the direction of the establishment of a real-time monitoring system and the preparation and application of odor removal measures.

• 한국농촌건축학회논문집
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• 제15권1호
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• pp.1-11
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• 2013

The Gongju Sanseong Traditional Market, the subject of this study, was formed in the early 1900's, and along with the development of Gongju, it has been constantly changed and expanded up until now. The Sanseong Traditional Market located in Gongju, the Korea's representative historic city, exhibits merits in the aspects as a city based on the symbolic significance of the city where it is located and historical characteristics; however, it also presents some problems as well in consideration of user convenience and accessibility. Thereupon, this study conducted literature review on traditional markets, field research with a field trip, and a survey in order to analyze the spatial characteristics of the market environment and grope for the methods of activation. The conclusion suggested through this is as written below: First, the changes of types regarding spatial use according to the modernization project of traditional markets are essential, so about the spatial use according to the spatial changes, it is needed to distribute it balancedly considering the central space of the market. Second, with the understanding of the spatial types of traditional markets, it is needed to build a plan for alternation in the types of physical space based on that. Third, it is necessary to suggest the methods of integrated spatial use among standing markets and 5-day markets. In particular, through the approaches from the aspects of architectural and urban design and through reasonable spatial planning, a systematic approach considering the convenience of the users and merchants using it as their living space should be prioritized. And lastly, it is needed to reorganize the space according to the physical and non-physical methods in order to figure out the methods of activating traditional markets in agricultural areas and minor cities. With the complex approaches above, we can grope for the methods of activating traditional markets.

• 유통과학연구
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• 제10권9호
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• pp.37-45
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• 2012

Purpose - The objective of the paper is to examine display techniques and tools at traditional clothing stores to improve the traditional market. Since most research has been done theoretical and model based approaches, changing business environments requires more holistic and detailed facts to apply or develop a retail business strategy. Research design / data / methodology - The study employs qualitative research such as direct observation as well as direct interview and telephone interview from May 7 to Jun 2, 2012. The paper examines lighting, various display techniques and tools. The analysis of 80 store pictures for them had been done three examiners with agreement. Results - Sample garments are displayed on the walls; the racks of hangers are attached on the upper part of the walls; there is indirect lighting only. Furthermore, the merchandises are displayed, without any consistency, on various sizes and shapes of hangers, only on the owners' arbitrariness. When considering that the Korean traditional fabrics (Juddan) have a little pattern and colors as their important elements for displaying. Conclusions - The findings of this study show that the retailers in the traditional market need to have lessons on colors and to learn how to use the specific lighting and to display merchandise.

• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.280-289
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• 2018

전통시장은 지역주민의 전통문화와 정서가 담긴 곳으로 단순히 상품의 거래의 공간이 아닌 문화공간, 지역 경제, 커뮤니티 등 우리 삶의 중심에 있어 왔다. 그러나 시설의 노후화 등으로 대형마트, 백화점등에 소비자를 지속적으로 빼앗기고 있는 실정이다. 내부 시설을 포함 디스플레이에 대한 인식이 낮아 겉모습에 비해 개발이 매우 저조한 실정이며 특히 제품명, 가격표, 원산지 등을 표기한 표지판은 시장 내 들어서면 가장 먼저 눈에 띔에도 불구하고 개선이 되어 있지 않은 실정이며 이러한 전통시장 서체에 대한 개선이 필요한 실정이다. 전통시장 내 사용되는 서체를 조사 분석을 진행해 차후에 더 나아가 전통시장만의 전용 서체를 만들어 시장 서체의 통일성을 갖추고 차별화 된 아이덴티티를 구축하여 전통시장 전용 서체를 개발하고자 한다.

• 유통과학연구
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• 제14권10호
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• pp.29-38
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• 2016

Purpose - This research examines the effects of local universities on urban regeneration to recover commercial supremacy in the original urban area and provides clear information on the "University Cooperation Project for Traditional Market." Research design, data, and methodology - The "University Cooperation Project for Traditional Market" started in 2015. This study was conducted focusing on 22 places selected in 2015 and the project content in those locations. Results - This study analyzes the link to urban regeneration and spreads the concept along with theoretical consideration of university cooperation for traditional markets. Additionally, it promotes policies to help propel the project based on characteristics of the region. Conclusions - A differentiated project should be created, with characteristics of the region reflected, and detailed programs developed and implemented resulting in meaningful achievement from the perspective of members of the local community, who may have deviated from existing perspectives. Additionally, opportunities should be established for the direct application of young consumer ideas through experimental business to regenerate the traditional market (commercial supremacy), the center of the local economic society.

• 산경연구논집
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• 제10권10호
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• pp.45-51
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• 2019

Purpose - The purpose of this study was to propose a win-win development plan for not only suppliers of delivery applications but also traditional market vendor companies and delivery riders by analyzing existing delivery models and presenting a new delivery model to enhance competitiveness of the traditional market using delivery apps. Research desgin, data, and methodology - Specifically, small retailers, such as traditional markets and supermarkets, presented a compromised delivery model that utilizes the platform of specialized delivery app service providers for order reception, and that the delivery is delivered by delivery systems jointly hired by Vendor companies, such as franchising companies. To validate the significance of the trade-off delivery model, a cost-benefit analysis was conducted by those involved in the delivery application. Results - From the perspective of suppliers of specialized delivery applications, it is analyzed that the use of specialized delivery applications in traditional markets will be a new market opportunity for service providers to achieve increased sales. It is expected that consumer choice and satisfaction will be increased as convenience and accessibility of traditional market businesses that were available only through direct visit from the user side of the delivery application will be expanded. From the standpoint of delivery application franchises, it is analyzed that they can seek to increase sales and increase customer service as well as ease labor cost burden due to joint employment of delivery riders. The delivery rider will be able to seek to improve customer service due to job security, wage stability, risk reduction and overheated competition due to direct employment. Conclusion - In conclusion, the compromised delivery model solved the problems raised in the preceding study conducted on delivery application suppliers, users, franchises, and riders to establish that it could be a strategic alternative to increasing sales and expanding detailed rights for the self-employed in the traditional market, which are experiencing difficulties in management. However, the adoption of a compromise delivery model requires social consensus from those involved in the delivery application and requires legal, institutional and policy support, which will require continued follow-up research on the delivery model in the future.

• 유통과학연구
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• 제15권7호
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• pp.5-17
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• 2017

Purpose - This study analyzes an economic effect on the project that Korean government supported for the vitalization of traditional markets using an input-output model. From 2002 to 2013, the government provided 180.8 billion won for a Management Modernization Project and 2.851 trillion won for a Facility Modernization Project for vitalization of traditional markets. Research design, data, and methodology - The present study conducted inter-industry analysis by matching industries related to the Traditional Market Project for the measurement, and calculated the ripple effect of each project. Result - The results from the study showed that from 2002 to 2012, the Management Modernization Project and Facility Modernization Project showed a 296.1 billion won effect on production inducement, a 158.7 billion won value-added inducement effect, and a 3,135-person effect on employment inducement in total. From 2002 to 2013, the Facility Modernization Project showed a 6.948 trillion won effect on production inducement, a 2.1109 trillion won effect on value-added inducement, and 40,209-person of effect on employment inducement in total. Conclusions - This study provided an empirical demonstration of a clear effect of the governmental support to traditional markets on developing regional economies. In particular, this study empirically analyzed and presented that there were a considerable amount of an economic effect by region due to governmental policy support to traditional markets.

• 경영정보학연구
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• 제10권2호
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• pp.97-121
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• 2008

유비쿼터스 기술(uT)의 적용에 대한 논의가 상대적으로 저조한 재래시장에 uT를 적용하여 쇼핑고객의 쇼핑편의와 온/오프라인 쇼핑경험을 촉진할 수 있는 u-Market을 구현한다면, 재래시장을 방문하는 쇼핑고객의 수를 증가시킬 수 있으며, 이는 매출증대로 이어져 재래시장 활성화에 일조할 것이다. 이를 위해 우선 현실적인 u-Market 서비스 시나리오를 개발하였고, u-Market 시나리오를 기반으로 실제 사용자들을 대상으로 u-Market 서비스 수용성에 영향을 미치는 요인에 대한 연구를 하였다. 본 연구에서 제안하는 u-Market 서비스 시나리오는 향후 시스템 구현단계에서 개발자들 간의 협업을 촉진하여 고품질의 시스템을 효과적으로 개발하는데 일조할 것이다. 뿐만 아니라 u-Market 서비스 수용성에 영향을 미치는 요인에 대한 연구결과는 차후 재래시장에 실제로 구축될 u-Market 서비스의 성공가능성을 제고하는데 도움을 줄 것으로 기대한다.

• 유통과학연구
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• 제6권1호
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• pp.25-46
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• 2008

국내 유통시장의 흐름은 유통시장 개방이후 대형마트의 급속한 성장에 따른 중소유통 시장의 쇠퇴로 요약 된다. 최근 대형마트의 성장은 외국계 대형마트가 국내 대형마트에게 인수합병(홈에버-까르푸 인수, 이마트-월마트 인수) 되면서부터 대형화, 과점화 되어 가는 양상이며, 유통 인프라가 상대적으로 취약한 중소유통 시장은 경쟁력을 잃어가고 있다. 특히, 중소유통 시장 중에서 지방 재래시장은 침체된 지방 경기속에서 고객들의 외면으로 대형마트의 수요와 유통업체들의 다변화에 밀려 심각한 도산의 위기에 몰려있다. 유통산업의 비균형적 발전에 따른 중소유통 시장의 경영난이 심화되고 있는 가운데 존폐위기에 처해 있는 재래시장의 활성화를 위한 적극적인 노력이 필요한 것이 본 연구를 수행하는 목적이다. 특히, 본 논문에서는 대전광역시의 유통현황의 문제점을 분석하였고, 이를 토대로 재래시장이 처하고 있는 문제점을 지적하여 재래시장의 활성화 방안에 대하여 제시하였다. 본 논문을 통하여 대형마트와 중소유통시장의 성장을 위한 발전방향이 모색되어, 재래시장이 지속적인 성장을 통한 경쟁력이 구축되기를 바란다.

• 유통과학연구
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• 제15권3호
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• pp.39-47
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• 2017

Purpose - The purpose of this study is to measure the effect of brand awareness by color marketing to purchase and revisit intentions in Traditional Markets. Research design, data, and methodology - For this study, 5 point Likert-scale was used based on previous research. Used SPSS ver.22, factor analysis and Cronbach's alpha, regression and correlation were tested. 254 samples were used for the analysis. Results - The three attributes of color marketing(symbolism, identifiability, association) exerted significant effects on brand awareness of traditional marketing explained 38.7% of the variance. Thus, , , and were supported. However, was not supported. Conclusions - Colors play important roles in establishing new images in consumers' minds. The visual sense affects emotions and attitudes and most of the visual sense is affected by colors. Colors that we see move people's heart and induce atmospheres thereby greatly affecting humans' physical and mental activities. To increase traditional market brand awareness, it is necessary for traditional markets to display a level of attractiveness through the use of colors and visuals. So to use color marketing in traditional market is very important for brand awareness which can cause purchase and traditional market revisit intension.