Browse > Article

A Study of factors Influencing u-Market Service Acceptance for Traditional Market Revitalization  

Yoo, Ho-Sun (Graduate School of International Management, Kyunghee University)
Kim, Jae-Kyeong (School of Management, Kyunghee University)
Kim, Min-Yong (School of International Management, Kyunghee University)
Kwon, Oh-Byung (School of International Management, Kyunghee University)
Cho, Hye-Kyung (Department of Informational and Communications Engineering, Hansung University)
Publication Information
Information Systems Review / v.10, no.2, 2008 , pp. 97-121 More about this Journal
Abstract
There are relatively inactive discussions about applying ubiquitous technology (uT) to traditional marketplace. If u-Market which affords to promote customer shopping convenience and on/offline shopping experience is implemented, then traffic of visiting customers as well as the revenue of the market will increase. Ultimately, it will lead to revitalizing traditional market. For this purpose, we developed a realistic u-Market service scenario with restricted uT considering spatial limitation and poor infrastructure of the physical marketplace. Based on u-Market service scenario, we have empirically investigated the determinants of u-Market service acceptance of the actual customers of traditional marketplace. We hope the results of this study will help in improvement of u-Market system development and service feasibility.
Keywords
Traditional Market Revitalization; Shopping Experience Promotion; u-Market Service; Technology Acceptance Model; UTAUT;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 김병선, "효과적인 유비쿼터스 캠퍼스 시스템의 설계", 한국콘텐츠학회 추계종합학술대회논문집, 제3권, 제2호, 2005, pp. 294-299
2 김성후, 박창호, 김청택, "유비쿼터스 서비스 평가를 위한 u-체험성의 분석", 조사연구, 제7권, 제1호, 2006, pp. 1-28
3 김찬동, "서울시 재래시장 활성화 정책의 문제점과 성과향상 방안", 서울연구포커스, 서울시정개발연구원, 2005
4 박철, 유재현, "유비쿼터스 특성이 u-서비스 이용에 미치는 영향: u-캠퍼스 환경을 중심으로", Information System Review, 제8권, 제1호, 2006, pp. 81-97   과학기술학회마을
5 변명식, 최장호, "재래시장 활성화방안 모델 연구", 한국마케팅학회 춘계학술대회 발표논문집, 2004, pp. 19-40
6 서울특별시, "재래시장 활성화 지원업무편람", 2002
7 이민우, "재래시장의 활성화 방안에 대한 연구 - 경영.마케팅 측면을 중심으로-", 산업경제연구, 제18권, 제2호, 2005, pp. 701-718
8 이재훈, "유통환경과 재래시장의 미래", 한국유통학회 기조연설, 2000
9 이태민, 전종근, "유비쿼터스 접속성과 상황기반 제공성이 모바일 상거래 수용의도에 미치는 영향에 관한 연구: 기술수용모델 적용을 중심으로", 경영정보학연구, 제33권, 제4호, 2004, pp. 1043-1071
10 한광현, 김태웅, "모바일게임 플레이 의도의 영향 요인 연구", 경영정보학연구, 제16권, 제2호, 2006, pp. 123-141   과학기술학회마을
11 Anderson, J. E. and P. H. Schwager, "The Tablet PC: Applying the UTAUT Model", Paper presented at the American Conference on Information Systems, Acapulco, Mexico, 2006
12 Bandura, Albert, Social foundations of thought and action, Prentice Hall, Englewood Cliffs, NJ, 1986
13 Davis, F. D., R. P. Bagozzi, and P. R. Warshaw, "Extrinsic and Intrinsic Motivation to Use Computers in the Workplace", Journal of Applied Social Psychology, Vol.22, No.14, 1992, pp. 1111-1132   DOI
14 French, J. R. P. and B. Raven, "The Bases of Social Power", in Studies in Social Power, D. Cardwright (ed.), Institute for Social Research, Ann Arbor, MI, 1959, pp. 150-167
15 Kawsar, F., K. Fujinami, and S. Pirttikangas, "Personalization and Context Aware Services: A Middleware Perspective", ubiPCMM06: 2nd International Workshop on Personalized Context Modeling and Management for UbiComp Applications( ubiPCMM06), 2006, pp. 17-21
16 Taylor, S. and P. Todd, "Assessing IT Usage: The Role of Prior Experience", MIS quarterly, Vol.19, No.4, 1995a, pp. 561-570   DOI   ScienceOn
17 Li, J. P. and R. Kishore, "How robust is the UTAUT instrument? A Multigroup Invariance Analysis in the Context of Acceptance and Use of Online Community Weblog Systems", In: Proceedings of the 2006 ACM SIGMIS CPR Conference on Computer Personnel Research, Claremont, CA, USA, 2006, pp. 183-189
18 Rogers, E. M., Diffusion of Innovations, 4th Edition, Free Press: New York, 1995
19 Ruth Cristopher J., "Applying a Modified Technology Acceptance Model to Determine Factors Affecting Behavioral Intentions to Adopt Electronic Shopping on the WWW: A Structural Equation Modeling Approach", Doctoral Dissertation, University of Drexel, 2000
20 Venkatesh, V. and M. G. Morris "Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence and Their Role in Technology Acceptance and Usage Behavior", MIS quarterly, Vol.24, No.1, 2000, pp. 115-139   DOI   ScienceOn
21 Fishbein. M. and I. Ajzen, Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research Reading, Mass.; Don Mills, Ontario: Addison-Wesley Pub. Co., 1975
22 최민경, 이욱, "U-commerce에 있어서 유효한 Business Model에 관한 연구", 한국경영정보학회 2003 추계학술대회논문집, 2003, pp. 58-65
23 Chen, Lei-da, "Consumer Acceptance of Virtual Stores: A Theoretical Model and Critical Success Factors for Virtual Stores", Doctoral Dissertation, University of Memphis, 2000
24 김광남, "재래시장 활성화를 위한 제언", 대한지방행정공제회, 2005, pp. 70-73
25 이준기, 최희재, 최선아, "서비스의 유용성과 프라이버시 염려도가 개인화된 서비스 수용성에 미치는 영향에 관한 연구", 전자거래학회지, 제12권, 제4호, 2007, pp. 37-51
26 Agarwal, R., and J. Prasad, "The Role of Innovation Characteristics and Perceived Voluntariness in The Acceptance of Information Technologies", Decision Sciences, Vol.28, No.3, 1997, pp. 557-587   DOI   ScienceOn
27 Carlsson, J., K. Carlsson, J. Hyvönen, and P. Puhakainen, Walden, "Adoption of Mobile Devices/ Services-Searching for Answers with the UTAUT", Proceedings of the 39th Hawaii International Conference on System Sciences, 2006, Vol.6
28 Mark, M. J., "College Student's Acceptance of Tablet PCs an Application of the Unified Theory of Acceptance and Use of Technology (UTAUT) Model", Ph.D. Dissertation, School of Business, Capella University, 2006
29 유호선, 김민용, 권오병, "유비쿼터스 컴퓨팅 서비스 수용에 영향을 미치는 요인 연구", 전자거래학회지, 제13권, 제2호, 2008, pp. 117-147
30 Blom, J., "Personalisation-A Taxonomy", Extended Abstracts of the CHI 2000 Conference on Human Factors in Computing Systems, ACM Press, New York, 2000, pp. 313-314
31 Compeau, D. R., and C. A. Higgins, "Computer Self-Efficacy: Development of a Measure and Initial Test", MIS Quarterly, Vol.19, No.2, 1995b, pp. 189-211   DOI   ScienceOn
32 윤승욱, "유비쿼터스 사회와 모바일 서비스", 동서언론, 제9집, 2005, pp. 379-405
33 Davis, F. D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, Vol.13, No.3, 1989, pp. 319-339   DOI   ScienceOn
34 Dishaw, M. T. and D. M. Strong, "Supporting Software Maintenance with Software Engineering Tools：A Computed Task-Technology Fit Analysis", Journal of Systems and Software, Vol. 44, No.2, 1998, pp. 107-120   DOI   ScienceOn
35 Taylor, S. and P. Todd, "Understanding Information Technology Usage: A Test of Competing Models", Information System Research, Vol.6, No.2, 1995b, pp. 144-176   DOI   ScienceOn
36 이태민, "모바일 환경에서의 상호작용성 구성요인이 고객관계 구축 및 구매의도에 미치는 영향에 관한 연구", 마케팅연구, 제19권, 제1호, 2004, pp. 61-96
37 중소기업청, "재래시장의 재개발.재건축", 중소기업청, 2000
38 Lu, J., J. E. Yao, and C. S. Yu, "Personal Innovativeness, Social Influences and Adoption of Wireless Internet Services via Mobile Technology", The Journal of Strategic Information Systems, Vol. 14, No.3, 2005, pp. 245-268   DOI   ScienceOn
39 Ajzen, I., "The Theory of Planned Behavior", Organizational Behavior and Human Decision Processes, Vol.50, No.2, 1991, pp. 179-211   DOI
40 Hair, Jr. J. F., R. E. Anderson, R. L. Tatham, and W. C. Black, Multivariate Data Analysis, 5th Edition, New Jersey: Prentice-Hall, 1998
41 Chunchill, Gilbert A. Jr., "A Paradigm for Developing Better Measures of Marketing Constructs", Journal of Marketing Research, Vol.16, 1979, pp. 30-38
42 김정수, 김영걸, "인터넷 뱅킹에서 고객이 인지하는 가치가 고객 충성도에 미치는 영향", 경영정보학연구, 제12권, 제4호, 2002, pp. 215-235
43 Venkatesh, V., M. G. Morris, G. B. Davis, and F. D. Davis, "User Acceptance of Information Technology: Toward a Unified View", MIS quarterly, Vol.27, No.3, 2003, pp. 425-478   DOI
44 정도범, 임춘성, 김동민, "사용자 관점의 유비쿼터스 서비스 분류체계에 관한 연구", 한국경영과학회 2005 춘계공동학술대회논문집, 2005, pp. 473-479
45 Agarwal and Karahanna, "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage", MIS Quarterly, Vol.24, No.4, 2000, pp. 665-694   DOI   ScienceOn
46 Ajzen, I., "From Intentions to Actions: A Theory of Planned Behavior", Springer series in social psychology, 1985, pp. 11-39
47 Saade, G. R., and D. Kira, "The Emotional State of Technology Acceptance", Issues in Informing Sciences and Information Technology, Vol.23, 2006, pp. 529-540
48 Moore, G. C. and I. Benbasat, "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation", Information Systems Research, Vol.2, No.3, 1991, pp. 192-222   DOI
49 김렬, 성도경, 이환범, 송건섭, 조태경, 이수창, 사회과학 및 논문작성을 위한 통계분석의 이해 및 활용, 도서출판 대명, 2005
50 Davis, F. D., R. P. Bagozzi, and P. R. Warshaw, "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models", Management Science, Vol.35, No.8, 1989, pp. 982-1003   DOI   ScienceOn
51 Schaper, L. and G. Pervan, "ICT and OTs: A Model of Information and Communication Technology Acceptance and Utilisation by Occupational Therapists", Decision Support in an Uncertain and Complex World: The IFIP TC8/WG8.3 International Conference, 2004, pp. 734-744
52 Thompson, R. L., C. A. Higgins, and J. M. Howell, "Personal Computing: Toward a Conceptual Model of Utilization", MIS Quarterly, Vol.15, No.1, 1991, pp. 125-142   DOI   ScienceOn
53 Yang, Y., F. Mahon, M. H. Williams, and T. Pfeifer, "Context-Aware Dynamic Personalized Service Re-composition in a Pervasive Service Environment", Lecture Notes in Computer Science, Vol.4159, 2006, pp. 724-735
54 박정서, "Mobile Commerce 집중분석: 특성과 시장 전망", Working Paper, No.19, 2001
55 Mark Weiser, "The Computer for The Twenty-First Century", Scientific American, 1991, pp. 94-10
56 Oshlyansky, L., P. Cairns, and P. Thimblely, "Validating the Unified Theory of Acceptance and Use of Technology (UTAUT) Tool Cross-culturally", BCS HCI 2007 Conference, Vol.2, 2007, pp. 83-86