• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.396-409
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• 2016

This study has been conducted among the visitors to the Gangneung Danoje Festival 2014 and its purpose is to identify the presence of any correlation between festival attractiveness/visitor satisfaction and the festival factors comprised of interaction, story and telling with storytelling considered as a means that induces communications among visitors as a new method of festival expression. The study has found that the storytelling in traditional cultural festival has statistically significant effect on both festival attractiveness and visitor satisfaction. In particular, when it comes to festival attractiveness, diversity of programs, transportation and accessibility, service quality and lodging have shown to have statistically significant effect while affecting the satisfaction among visitors. Therefore, consistent efforts should be made to develop quality cultural contents through interactions and storytelling between a traditional cultural festival and visitors.

• Journal of Korea Multimedia Society
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• v.22 no.1
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• pp.70-78
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• 2019

The smart festival costume developed in this study maximizes the design elements by attaching electronic device to clothing, and uses voice, movement, and light sensor to utilize as expression elements. In addition, as a way to maximize cultural exchanges between Korea and China, smart festival costume was developed by applying smart clothing technology to the traditional costumes of both countries. and it was exhibited for 10 days at the 'Andong International Mask Dance Festival 2018'. The smart festival costume has the effect of multiplying the dynamism and excitement of the festival by the use of colorful lighting and it has been evaluated that the experience of wearing traditional costume of both countries contributes greatly to promote international cultural exchange. However, since smart clothing is inconvenient to wear due to the use of electronic products, meticulous research for consumer safety is required for practical use. Smart devices is expected to utilize for the development of traditional culture resources and the fashion industry in the future.

• (The) Research of the performance art and culture
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• no.18
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• pp.563-598
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• 2009

Gangneung Danoje is a local festival that has its origin in the county festival handed down premodern society. It was designated as an important intangible cultural asset in 1966, and has appreciated as a representative traditional festival of Korea since UNESCO designated it as 'the Oral and Intangible Heritage of Humanity' in 2005. Generally, it is known as a festival which it keeps up the premodern tradition. However, we can know that it is different from the festival performed in the 19 century in its framework and contents if we pay attention to the texts of festival performed in Gangneung today. I think that this change is a result of cultural adaptation by the change of transmission situation, and especially today texts of festival is an result of the pursuit, restoration and reproduction of its traditional form so as to be designated as a cultural asset. In this paper, after I have an accurate grasp of the traditional form of Gangneung Danoje from the present data related to Gangneung Danoje, I will compare its traditional text with the existing text which was reconstructed at the time of being designated as an important intangible cultural asset. To do this work, I verified the composition method of a county festival by investigating a general aspect of county festival in the $Chos{\breve{o}}n$ dynasty, brought out the aspect of its change by comparing its existing text with the procedures and contents of Gangneung Danoje before the Japanese occupation by force, and discussed the matter of its some changes. As a result of my work, I ascertained that the present Gangneung Danoje is very different from the festival transmitted in premodern society in the structure, time and space of festival, and the contents of performance containing the procedures of meeting god, seeing god off, and enjoying god.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.27-43
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• 2015

Festival costume shown in festival parades targeting historical events or figures helps to understand the theme of festival and grants visual effects and at the same time, is an important factor to identify then-cultural environment. Accordingly, this study aims to make a periodic review of traditional costumes used in parades for Hanseong Baekje Cultural Festival and Yeongam Wangin Cultural Festival which are both the festivals that backgrounded Baekje period, make a comparative analysis of the archetypes of reproduction costume vs Baekje costume, understand the problems of festival costume, and seek developmental directions. After making a comparative analysis of reproduction costume shown in festival parades, it was found that king costume, queen costume, governmental official costume, and humble class costume were all different from Baekje costume in terms of configuration, materials, color, shape, and creating method of costumes, and problems were drawn. When it comes to costume items, Pasul and Danryungpoh that didn't belong to Baekje period were worn. The problems in color research can be identified in governmental official costume. The problems in type of costume are shown in the length of po worn outside, margin of width, and degree of restoring accessories. Therefore, it seems to be necessary to convey and identify costume creating method by festival parade-related persons.

• Fashion & Textile Research Journal
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• v.19 no.1
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• pp.1-10
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• 2017

The purpose of this research is to industrialize and to localize traditional culture resources of Andong by developing festival costumes related to 'Andong Mask Dance Festival'. We tried several methods to deliver meanings and images of festival costumes, as followings. Frist, from April, 2009 to October, 2012, we created the new design of the festival costumes after consulting with 7 festival experts about the conditions and characteristics of 'Andong Mask Dance Festival'. The festival costume design is characterized by the detachable parts of clothing based on Han-bok style, the front and back of bodice, right and left side of both sleeves, and pockets, which can be tied up with strings. Therefore the consumers can choose and attach the part they want. Secondly, the newly created festival costumes were evaluated appropriately to the consumer's satisfaction, implementation, practicality, and long-term development possibility according to the survey of 85 participants who were, in fact, wearing the festival costumes in the festival. The results are as follows: Frist, festival costumes are based on Korean traditional costumes, and it appears wearing object as festival costumes. Secondly, traditional beauty and modern beauty are well matched up, so men and women of all ages are possible to wear. Thirdly, size of costume can be controlled, so it's easy to wear. Finally, construction method is very simple. The possibility of long-term development by various material development is needed.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.2
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• pp.339-353
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• 2003

In recent, events tourism of community festival is a particular form of tourism which has experienced considerable growth in Korea, and is become the important strategy for tourist inducement and revitalization of regional economy. Many events of community festival were mainly established since 1995, and most of local government such as city and county adopted the events of cultural tourism festival. Among these community festival, Hampyeong Butterfly Festival of Hampyeong-gun of Jeollanamdo, is recognized as one of famous events all over the country. In particular, Hampyeong Butterfly Festival to be held since 1999, attracts over 1 million tourists annually, and provides a lot of opportunities educational shows and exhibitions, including ecology experiences and learning sites, as well as environmentally-friendly agriculture learning sites, folklore customs, cultural heritage and traditional plays. Therefore, the purpose of this study focuses on the tourist behaviour of Butterfly Festival 2002. Most tourist have positive attitude and evaluation about festival, in particular, tourists present show high satisfaction with many programs of festival. However, in order to strengthen the competitiveness of festival, Hampyeong-gun have to concern with some improvements such as the expansion of tourists' facilities, active publicity activities, and matketing of special products of Hampyeong-gun.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.665-671
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• 2006

This study is to develop tourist souvenir which designed image of butterfly, the symbol of Hampyeong Butterfly Festival, using natural dyeing product, the specialty of Namdo region. Results of market survey of tourist souvenirs for Hampyeong Butterfly festival showed that souvenirs of butterfly design sold in market which were not discriminated from that of general products and locality or characteristic of the region could not be exhibited. According to the results of market survey, design of souvenirs of Hampyeong Butterfly Festival is as follows; Butterfly pattern of hinge and Dangcho pattern are developed to graphic motive of modern sense with traditional beauty to make design which can be consumed by modern consumers in their actual life and then proper pattern is planned by combining, repeating and disassembling them. Such a pattern is applied to souvenirs like T-shirts, necktie and scarf to make tourists feel identity and unification of the festival visually. In addition, design of souvenirs was made to be coordinated with casuals. Therefore, visual factor could be extracted from Korean cultural heritages suitable to concept of local festivals and it is considered that ways of commercialization and development of traditional pattern suitable to consumers' demands can be suggested.

• Journal of the Korean Home Economics Association
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• v.49 no.5
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• pp.11-22
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• 2011

This study aimed to suggest more appropriate and accurate festival costumes based on a comparative analysis on various reproduced costumes and a period review of traditional festival costumes. In particular, the comparative analysis examined festival costumes which appeared in Korean and Japanese festival parades during the Baekje Period. The Baekje Cultural and Sacheonwangsawasso Festivals were examined. A literature review as well as field research and digital restorative techniques were used in the study. The reproduction patterns of Baekje costumes from both festivals were compared with original Baekje costumes, demonstrating several differences in the configuration, material, color, and shape of the costumes in addition to the way they were worn. Based on the comparative analysis, Baekje costumes used in Festivals were grouped into three categories: King's Costume, Queen's Costume, and Government Official's Costume. Dress sketches and 3D illustrations also have been presented.

• The Journal of the Convergence on Culture Technology
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• v.1 no.4
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• pp.79-86
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• 2015

Cheongpungho and riversides are located in the center of South Korea Jecheon Peninsula, cheongpungho be formed by a chungju hydroelectric dam built in 1984 has now been changed as a freshwater lake created by the center of the South Han River upstream over the past 30 years. Recent Jecheon-sigovernment is developing the entertainment and natural healing resorts for the future, this research is using remote sensing techniques and field survey plan in comparison to the feasibility study of the cultural festival of the area was conducted in geographic research and analysis very effective to conduct the natural environment and terrain analysis by aerial photography and remote sensing techniques that can be proven integration and cultural content, in the riverside area of future business creation and tourism resources of the facilities and events in the new brand through research It was envisioned. As a result, we propose a new direction for the future of cultural tourism to participate in the new state-of-the-art digital imaging technology to traditional cultural content in fusion experiments to be more multi-cultural festival is formed.