• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.127-138
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• 2012

The number of Japanese and Chinese tourists visiting Korea has been increasing rapidly and cosmetics is one of the most popular shopping items for tourists. The purpose of this study was to examine factors affecting the cosmetic purchase of Japanese and Chinese female tourists in Korea and compare their purchase behaviors. Questionnaires were collected from December 12, 2010 to February 15, 2011 from the tourists visiting Myeongdong and duty free shops in Seoul. 126 responses from Japanese and 163 from Chinese tourists were used in the final analysis. There were significant differences in many aspects between the two groups. Chinese tourists were satisfied with Korean cosmetics more and found them to be more favorable, and were more active in information searches than Japanese tourists except in a few aspects. Hallyu (Korean wave) had a powerful influence on Korean cosmetics purchase behavior for both Japanese and Chinese tourists, but its effect was stronger among Chinese tourists.

• Knowledge Management Research
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• v.20 no.1
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• pp.101-132
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• 2019

In order to enhance the competitiveness of tourism destinations, it is important to manage tourist products considering the characteristics of tourist destinations and the characteristics of tourists. In this study, we divided Seoul's tourism products into four parts (shopping, food, culture, and natural landscape) to explore if there are some direct connections between tourism product involvement, self-congruity, and functional congruity. The other research question is if the degree of tourism product involvement reaches a certain intensity, will the place attachment be generated and the destination satisfaction be fulfilled. The survey was the focus on the international visitors in smart city, Seoul by using the random sampling and convenience sampling and collected 250 data. Finally, we found that destination personality significantly affects both self-congruity and functional congruity. If self-congruity and functional congruity are formed, tourism product involvement will be stimulated which will finally satisfy tourists and arouse their place attachment. The implications of these findings contribute to destination marketers to develop more effective destination management.

• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.17-28
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• 2024

Purpose: This paper is designed to deliver a deeper understanding of the implications of digitalization strategies in the tourism industry, exploring the opportunities and challenges in South Korea. Research design, data and methodology: To identify effective strategies, an integrated approach is employed in the research that encompasses the Glocal RPM analysis and SANEL HERMES model, as well as the examination of digital tourism factors within the DIANA economy. The data used for this study were derived from multiple sources, including literature review, participation interview, tourist survey and expert questionnaire. By conducting a tourist survey using questionnaires in this research, Glocal RPM and SANEL HERMES hybrid method is used identifying and classifying influencing factors limiting digitalization in tourism. As a final step, experts use a Quantitative Strategic Planning Matrix to propose, assess, and rank a number of digitalization strategies. Results: According to the analysis, the study revealed that combining both tools contributes to a more holistic understanding of the environment, uncovering the positives and negatives from diverse perspectives. The average satisfaction percentage of experts was determined to be 38%, indicating anatal level of digitalization for tourism industry in South Korea. Conclusions: These results can serve as a valuable guide for policymakers and stakeholders in formulating targeted strategies to enhance glocalization, rationality, professionalism, and morality within the digitalization context.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.4
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• pp.580-588
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• 2007

The purpose of this study was to measure the effects of the perceived sacrifice, service quality, value and satisfaction on the intention to revisit restaurants. A total of 273 questionnaires were completed. The equation model was used to measure the causal effects. The results demonstrated that the confirmatory factor analysis model provided an excellent model fit. The modified model yielded a significantly better fit to the data than the service quality model, and accounted for a greater share of the variance in intention to revisit than the service quality model. The effects of value and service quality on intention to revisit were statistically significant in both the service quality model and modified model. The effects of perceived sacrifice and service quality on value were statistically significant in the service quality model and modified model. As expected, service quality had a significant effect on satisfaction in the modified model. Satisfaction had a significant effect on intention to revisit in the modified model. Satisfaction also had a significant effect on service quality in the service quality model. Moreover, service quality had an indirect influence on intention to revisit through value and satisfaction in the modified model. Service quality had an indirect influence on the intention to revisit through value in the service quality model. The overall findings offer strong empirical support for the intuitive notion that improving service quality can increase favorable intention to revisit, and decrease unfavorable intention to revisit.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.168-181
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• 2012

The purpose of this study is to examine the influences of the tourists' action orientation on satisfaction with a festival and post intention of action of the tourists who attended a festival. The survey were conducted to analyze the tourists' action orientation, aiming at the tourists who attended 2011 Korea Food Festival, and 213 samples were collected The result of this empirical test indicated that the tourists' action orientation had influence on satisfaction with the festival and post intention of action. And among the tourists' action orientation factors, 'self-extension' had more influence on satisfaction with the festival and post intention of action. In addition, satisfaction with the festival and post intention of action were found to be positively correlated. Finally, theoretical and practical implications of this study were suggested in order to build a series of festival maketing strategies for tourist satisfaction.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.3
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• pp.177-190
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• 2020

This study aims to present explicit findings from an internal perspective, namely the interaction patterns of marketing communication between pentahelix elements and testing the expectations of tourists towards tourism activities through a simulation model between variables. This study is divided into two methods of analysis, namely qualitative explorative, where the study aims to invest in communication patterns and patterns of interaction between pentahelix stakeholders in Sitiwinangun Tourism Village, West Java, Indonesia with involve 17 informants who came from pentahelix elements (Government, academics, community, business and media). Second, quantitative method to measure the extent of effectiveness rather than collaboration activities and the role of marketing communication to tourist satisfaction is done by an analytical approach involving 30 tourists through customer satisfaction surveys. The results of this study illustrate that the involvement of each pentahelix element has not been maximized. The pattern of interaction and communication between elements also shows the gap between interests, expectations, and reality. This study provides a real picture that to realize a tourism program that is profitable, holistic, and sustainable requires collaboration that is wrapped with transparent and interactive communication patterns. The marketing communication concept approach combined with collaboration theory between stakeholders can be useful for sustainable tourism.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.117-133
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• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• Korean journal of food and cookery science
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• v.22 no.3 s.93
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• pp.346-354
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• 2006

The purpose of this study was to gather useful information for establishing an efficient marketing direction by investigating the performance (satisfaction) and importance for the quality, popularization and merchandising of local foods in the Ulsan area. A questionnaire was answered by 500 citizens over 16 years old living in the Ulsan area. The study data were analyzed by Importance-Performance Analysis method(IPA), frequency analysis, T-test, and ANOVA. The analysis of the quality attributes of local foods for tourist merchandising showed that importance was generally higher than performance. 'Sanitation', 'taste', 'freshness', 'healthfulness', 'nutrition' and 'service' were revealed to be significant ones in the quality attributes. The respondents thought that a lot of emphasis needs to be placed on 'generalizing and globalizing local cuisine', 'passing down traditional recipes','hosting various cultural events related with traditional foods', and 'increasing the number of restaurants specializing in local traditional foods'.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.117-128
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• 2017

This study aims to propose measures to consistently induce Chinese tourists who represent the largest percentage of inbound tourism from foreign countries, utilizing raw data of 2015 Korea International Visitor Survey conducted by the Korea Culture & Tourism Institute under the Ministry of Culture, Sports and Tourism. Differences and influence factors for overall satisfaction on travel in Korea, intention to revisit Korea, and intention to recommendation were analyzed by demographic characteristics and tourism characteristics of Chinese consumers. As a result of analysis study, it came out that there are differences between overall satisfaction on travel in Korea and intention to revisit Korea by age and job of demographic characteristics. Among the tourism characteristics, there are differences in intention to revisit Korea depending on purpose of travel, intention to revisit Korea and recommendation according to route of travel information search, and there are differences in all three categories according to type of travel. The most important factor of all three category was identified as 'Food' factor and the second most influential factors were immigration procedures, security, and tourist attractiveness. It is suggested that more active research and improvement efforts are needed in the government, industry, and academia in order to attract Chinese tourists in the future.

• International Area Studies Review
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• v.21 no.2
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• pp.45-70
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• 2017

Tourist industry has many sensitive issues with climate change and is worthy of study from an aspect that it could provide new opportunities and threats from the low-carbon - green- growth point of view. To study how the change of awareness and attitude of the customers due to climate change affects the tourism demand and tourism choices is very important. Even at present, the effect is ongoing. In this paper, diverse needs and changes of tourists, who are the subjects of tourism activities, have been grasped through the examination of psychological characteristics according to climate change after defining the influencing relations of tourism experience, tourism value, tourism risk factors, satisfaction, and behavioral intention, affected by awareness of climate change and their attitude toward it. Through this, the implications that are necessary for establishing marketing strategies could be provided. The results of this present paper are as follows: First, it was shown that awareness of climate change did not affect tourism risk factors while it had a significant influence on tourism experience and tourism value. Secondly, it was revealed that the Chinese tourists generally influenced more greatly than the Koreans. Thirdly, it was shown that the attitude toward climate change did not affect tourism value while it influenced significantly on tourism experience and tourism risk factors. Fourthly, it was revealed that tourism risk factors did not affect tourism satisfaction while tourism experience and tourism value had a significant influence on tourist satisfaction. Fifthly and last, it was shown that tourism experience, tourism value, and tourism risk factors did not influence behavioral intention respectively.