• 한국산학기술학회논문지
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• 제10권9호
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• pp.2409-2414
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• 2009

통합적 마케팅 시스템의 한 방법으로 경진대회를 주최 하는 것은 주최자의 목적을 달성하고자 하는 하나의 방법이다. 그러므로 경진대회가 기업이미지 향상을 위하여 참여자는 물론 주최자 및 이해관계자들의 특성을 동시에 고려할 수 있는 연구가 필요하다. 본 연구의 실증분석을 통하여 다음과 같은 결과가 도출되었다. 첫째, 한국철도공사의 기업이미지에 대하여 신뢰성, 공헌성 등 총 6개의 요인으로 도출되었다. 마지막으로, 철도관광신상품 경진대회가 한국철도공사에 대한 기업이미지 향상 및 경진대회 재참여의사에 긍정적 영향을 미치는 것으로 파악되었다. 이에 본 연구결과를 중심으로 주최자는 경진대회의 취지 및 목적을 정확히 인식시킬 필요성이 제시된다. 이와 더불어 기업이미지 향상 프로그램 개발의 필요성을 제언한다.

• Journal of Smart Tourism
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• 제1권3호
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• pp.7-16
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• 2021

Promotional videos have been increasingly adopted in social media marketing. Given that video production incurs high costs, evaluating the effectiveness of promotional videos is necessary. This research examines the effect of promotional video on visit intention through affective and cognitive destination images, respectively. Furthermore, grounded in the theoretical reasoning of social ties and persuasive intent, the effects of promotional videos disseminated by different sources (i.e., unknown users, friends, and marketers) are compared. Two experimental studies were carried out with 200 participants in Study 1 and 243 participants in Study 2. Study 1 revealed that the presence of promotional video induces visit intention through affective and cognitive destination images. Study 2 found that promotional videos disseminated by friends (versus unknown users) are more effective to induce visit intention because of positive cognitive destination image, while the video effects are indifferent between marketers and users. Meaningful implications are provided for destination marketers.

• 아태비즈니스연구
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• 제12권2호
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• pp.161-174
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• 2021

Purpose - The purpose of this study was to examine the recent popular consumption trend, the hocance phenomenon, using social media big data. The study intended to present practical directions and marketing measures for the recovery and growth of the hotel industry after COVID-19 pandemic. Design/methodology/approach - Big data analysis has been used in various fields, and in this study, it was used to understand the hocance phenomenon. For three years from January 1, 2018 to December 31, 2020, we collected text data including the keyword 'hocance' from the blog and cafe of NAVER and Daum. TEXTOM and UCINET 6 were used to collect and analyze the data. Findings - According to the results of analysis, the words such as 'hocance', 'hotel', 'Seoul', 'travel', 'swimming pool', 'Incheon', 'breakfast', 'child' and 'friend' were identified with high frequency. The results of CONCOR analysis showed similar results in all three years. It has been confirmed that 'swimming pool', 'breakfast', 'child' and 'friend' are important when deciding on the hocance package. Research implications or Originality - The study was differentiated in that it used social media big data instead of traditional research methods. Furthermore, it reflected social phenomena as a consumption trend so there was practical value in establishing marketing strategies for the tourism and hotel industry.

• 융합경영연구
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• 제11권6호
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• pp.35-41
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• 2023

Purpose: This study aims to determine the marketability of the heritage sites in Region III, Philippines. More specifically, it will obtain information on the: (a) profile of the heritage sites in Central Luzon; (b) dimensional issues of their marketability along social, environmental, and economic lines; (c) quality of services in terms of tangibility, responsiveness, empathy, assurance, and reliability; and (d) its business model canvas. Research design, data, and methodology: This will utilize a descriptive survey of the heritage sites in Central Luzon, namely: Aurora, Nueva Ecija, Bulacan, Pampanga, Tarlac, Zambales, and Bataan. There will be 60 respondents, including 5 facilitators, 24 residents, and 31 tourists. The results will be statistically measured through the measures of central tendencies, dispersion, and the test of significance. Result and conclusion: This study will comprehensively examine the local tourism sector, benefiting various stakeholders. It serves as a valuable resource for tourists by providing insights into destination marketing strategies and enhancing heritage tourism experiences. Administrators benefit from coping strategy evaluations, aiding in the formulation of effective strategies aligned with industry goals. Tourism businesses align with industry objectives and the study streamlines ordinances for site protection for local government units. Additionally, the community gains empowerment through insights into employable activities and potential businesses, influencing assessments of the justification for local preservation ordinances.

• 한국환경과학회지
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• 제25권9호
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• pp.1299-1309
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• 2016

In order to vitalize the local area of Tendou City in Japan, this study chose a local indigenous industry and sought ways to connect the tourism industry with it. An inventory of local indigenous industry was assembled using relevant literature, field surveys, and interviews with local people. The Japanese chess industry was selected for a case study in connecting tourism with industry. Local indigenous industry was defined as an industry related to the local culture that uses local resources (and thus introduces possible industrialization). This industry can be easily marketed is to the rest of Japan or abroad. People in charge of local indigenous industry should understand the meaning and effects of connecting to the tourism industry, while people in tourism should acknowledge that local industry is good marketing material. Three steps are suggested: 1) to display the industrialy process of Japanese chess production: to tourism in safe and comfortable surroundings; 2) to offer amenities and producetion facility tuors; and 3) to offer tourists an opportunity to experience Japanese chess productions first hands.

• 융합경영연구
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• 제8권1호
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• pp.20-28
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• 2020

Purpose: This research explores possibilities for unique tourism programs in the Port of Incheon that would bring tourism benefits from the cruise line industry to Incheon. This research also tries to find practical strategies and principles for the cruise line industry by reviewing the current itinerary in the cruise line industry. Research design, data, and methodology: Because this study is exploratory research, it first reviews trends in global tourism, ocean tourism, and the cruise line industry. Then, this study compares the current status of cruise line industry in South Korea with those in Japan. Lastly, existing cruise itineraries are reviewed for practical strategies and principles. Results: Based on reviewing the example of a cruise ship itinerary from the cruise ship company, possible cruise line programs at stopover places are suggested for the Port of Incheon and if the program is planted, it will boost Incheon's economy and tourism industry. Conclusion: Basic data about tourism in coastal regions and data analyses are lacking. Therefore, this study not only recommends further research in itinerary development or evaluation of cruise stopover programs, but also future research should explore the impact of the cruise industry from many different perspectives.

• 한국컴퓨터산업학회논문지
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• 제3권5호
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• pp.557-568
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• 2002

본 연구는 플로우(Flow)의 개념이 인터넷이용에 있어서 중요한 역할을 하고 있음을 선행연구와 실증분석을 통하여 파악하였다. 인터넷이 마케팅활동에 주요한 의사소통매체의 도구로써 사용되어감에 따라 인터넷상에서의 효과적인 마케팅활동의 새로운 패러다임을 고려할 필요가 있다는 것을 문제로 제기하고, 제주도의 관광산업을 대상으로 실증분석을 하였다. 관광객들에게 편리하고 빠른 정보매체인 인터넷이 널리 이용될 수 있다면 관광사업자에게는 저렴한 비용과 큰 기대를 가져올 수 있는 좋은 기회가 될 것이다.

• 품질경영학회지
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• 제37권4호
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• pp.87-99
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• 2009

Medical tourism is a contemporary phenomenon which has its root in both tourism and health service. Especially, Korea's medical tourism market has grown dramatically after activation of foreign patient attraction law. The purpose of this study is to find out which is the most influential factors among political, economic, relative and national image in case of Japanese tourists when they purchase Korean medical tourism. This study estimates the Japanese tourists' Trust in the Korean health service quality and tourism service quality. It means perception of medical tourism. The results are as follows; The political, relative and economic image not have any significant influences on tourism service and trust in health service quality. And just the national image has a positive influence on tourism service and trust in health service quality. Tourism service quality is related with trust in the health service quality. Trust in health service quality is only related with purchase intention of medical tourism. The implications of this study are: First, the national image factors such as thoughtfulness, high education and polite attitude should be utilized as a Korea medical tourism marketing strategy to differentiate itself from the other foreign country in Japan. Next, the differentiated national image in Japan will be the most important factors for Korean hospital and tourism companies to attract medical tourists.

• 한국조리학회지
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• 제24권3호
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• pp.167-176
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• 2018

In this study, Big Data was used to collect the information related to 'Cooking Academy' keywords. After collecting all the data, we calculated the frequency through the text mining and selected the main words for future data analysis. Data collection was conducted from Google Web and News during the period from January 1, 2013 to December 31, 2017. The selected 64 words were analyzed by using UCINET 6.0 program, and the analysis results were visualized with NetDraw in order to present the relationship of main words. As a result, it was found that the most important goal for the students from cooking school is to work as a cook, likewise to have practical classes. In addition, we obtained the result that SNS marketing system that the social sites, such as Facebook, Twitter, and Instagram are actively utilized as a marketing strategy of the institute. Therefore, the results can be helpful in searching for the method of utilizing big data and can bring brand-new ideas for the follow-up studies. In practical terms, it will be remarkable material about the future marketing directions and various programs that are improved by the detailed curriculums through semantic network of cooking school by using big data.

• 산학경영연구
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• 제12권
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• pp.83-102
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• 1999

관광지에 대해 만족을 느끼는 관광객들은 재방문을 하게 될 것이고 다른 사람들에게 그 관광지를 추천하는 촉진효과에 영향을 미쳐 새로운 관광객들을 끌어들이게 할 것이다. 이러한 고객만족 경영개념을 관광경영에 도입하는 것은 관광산업의 역할이 상대적으로 큰 강원도에서는 아주 절실하다. 고객만족 경영을 위한 단계로서 관광객들의 관광지 선택과정에 대한 이해, 특히 관광목적과 선택속성들을 이론적으로 고찰해 보고, 이들이 관광객 만족에 어떤 역할을 하는지를 알아본다. 실증적 결과는 "관광목적에 따라 선택속성들의 중요성도 다름," "관광관련요인들이 관광 만족도에 미치는 영향은 관광목적에 따라 다름," "관광목적자체도 관광만족도에 영향을 미침,"을 보여준다. 이 논문에서는 관광목적, 선택속성들, 관광만족도에 관한 연결고리를 이해하는데 필요한 이론적 모델과 실증적 결과를 보여준다.