• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.477-486
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• 2008

This paper examines the evolution issues of regional tourism resources in complicated and networked industry the perspective of co-evolution types and dualism. Regional tourism structure has been changing more and faster according to various attractions and internal and external environment; natural resources, facilities, festivals and events, drama and movies, and public resources, etc. This paper approaches Olikowski's dualism perspective as a theoretical view about the alliance network between region's attractions and tourism industry in Korea. Exploratory analysis was explained the dualism cases performed on the matrix between resource characteristics and alliance complexity on human resources based on regional tourism industry.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.2
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• pp.286-301
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• 2012

This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

• Journal of Fisheries and Marine Sciences Education
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• v.26 no.4
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• pp.838-845
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• 2014

The objective of this study was to propose the priorities among the possible development strategies that can activate the industry while the market potential of cruise tourism industry has been increasing. To achieve the research aim, the A'WOT (SWOT-AHP) method was adopted in this study focusing on Jeju cruise industry. As a result of analysis, the strength factor (0.421) was the most important thing among the proposed factors. And, opportunity (0.348), weakness (0.135), and threat (0.096) factors were calculated in turn. Based on the A'WOT analysis, the most urgent thing among the strategy alternatives was 'Installation of dedicated department for Jeju cruise industry'. Accordingly, this result can be utilized as the fundamental data in order to make an optimal decision following by the environmental changes in Jeju cruise industry.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.1033-1036
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• 2010

본 연구는 한국 의료관광의 국제 경쟁력 향상을 위한 전략으로 한식의 도입가능성을 알아보고 이를 활용할 수 있는 방안을 제시하기 위한 목적으로 연구되었다. 연구 결과 한식은 의료관광에 있어서 잠재적 가능성이 높은 자원으로 활용이 가능하며, 이를 위한 전략으로 약선음식과 같은 전통음식을 차용한 의료관광상품의 개발, 한국 의료관광에 한식의 이미지 도입을 통한 차별화 전략을 제시하였다.

• Journal of the Korean association of regional geographers
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• v.14 no.4
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• pp.382-393
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• 2008

Tourism Industry can be treated as means for activating the economy of regions and must be considered as new alternative. As this trend, recently. the interest of tourism area connected with health industry is increasing gradually. And so, this study investigated the domestic abroad cases and established the promotion model of health tourism through experts' opinion to push ahead health tourism as strategy industry of Jeju region. Also this study proposed the planning to improve the competition ability of Jeju region by executing the fundamental research through the survey focused on tourists.

• The Journal of Fisheries Business Administration
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• v.49 no.4
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• pp.53-68
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• 2018

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, ${\chi}^2$ test, cluster analysis and ANOVA test.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.250-261
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• 2007

This research investigated the tourism resources strategies of royal tomb from the perspectives of Seosam-noung's social transfigurations and space characteristics. The result showed that environmental factors were no less important than cultural factors for evaluating royal tomb's recreational value. Because a royal tomb needs to be developed as a rest place for citizens, how citizen's rest place and tourism recreation can be coexisted is a significant matter for a space development. In addition, royal tomb's characteristic is related to the characteristics of culture, environment, man, gardening, and scenery. Therefore, the story research of these gardening, man, space needs to be investigated.

• Journal of the Korea Society of Computer and Information
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• v.27 no.8
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• pp.233-240
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• 2022

In this paper, we propose a marketing strategy for traditional markets that lays the foundation for regional economic development by developing traditional markets as regionally specialized tourism resources. This study conducted a survey of local residents and tourists, who are market users, and conducted a factor analysis to establish a market brand strategy using SPSS 25 and a reliability analysis to verify internal consistency. In addition, correlation analysis was performed to verify the significance to confirm the relevance. The analysis results of Anyang Central Market brand tourism products for traditional market marketing strategies are as follows. First, it is necessary to establish a brand identity that activates brand elements and brand criteria and brand positioning. Second, it is required to improve brand awareness, which can elicit brand awareness and brand information and brand memory. Third, it is necessary to improve the brand image that can increase brand association and brand loyalty. Fourth, it is necessary to make efforts to improve brand equity, which can improve brand value, brand concern, and brand life. By developing and proposing marketing policies for traditional markets by utilizing market brand strategies, it can be expected to revitalize traditional markets and local economies as specialized local tourism resources.

• Journal of Sasang Constitutional Medicine
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• v.21 no.2
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• pp.137-143
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• 2009

1. Objective : This study aims to evaluate the medical tourism structures in countries with prosperous medical tourism industry such as Thailand, Malaysia, Singapore and India in order ro propose optimal strategies that can promote the medical tourism in Korea. 2. Methods : All pertinent literature concerning medical tourism directly and indirectly were assessed, and reviews of medical tourism strategies found in various countries were evaluated. 3. Results : Evaluation of related literature reveals that medical tourism is a recent burgeoning industry that has grown In market size considerably in the last five to ten years. Also, it shows that oriental medicine is a highly likely candidate amidst the various medical fields for attraction foreign patients. 4. Conclusion : The Korean government should support and install appropriate legal and administrative bodies in order to attract medical tourists; Korea-specific medical tourism programs (ie. traditional Korean medicine package tours) should be developed in order to attract medical tourists from the western world and the middle-east. In addition, low-price policy of medical tourism is not a proper strategies for the competition against advanced medical tourism destinations such as Thailand, Malaysia, Singapore and India. Differentiated medical tourism package such as oriental medical tourism program rather than provision of low-price policy seems to be more effective strategy for the medical tourism in Korea. Future studies on strategies for promoting medical tourism should focus on how foreigners recognize traditional Korean medicine, what diagnostic approach might be appealing to them and how the legal system concerning the medical procedures may be altered and modified.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.17 no.1
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• pp.41-67
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• 2006

The study is aimed to analyze the influence of FTA(Free Trade Agreement) between Korea and Japan on tourism and to suggest ways to increase tourists exchange between them by considering countermeasures of Korea's tourism based on the analysis and deriving political significance. The results of the study showed that the expected effects of FTA between Korea and Japan on tourism would overall be positive. There would be increases in employment and a higher rate of foreign-exchange earning, which plays a critical role in the cash flow. Therefore the government is required to prepare for several political measures as follows. First, ways to promote investment in tourism have to be established in a systematic way for FTA. Second, restructuring of tourism has to be considered seriously for tourism to be a high value-added industry after FTA. Third, the tourism information industry needs to be included in the tourism promotion act to promote e-tourism using information technology. In addition to this, an expansive cluster strategy needs to be developed, which relates tourism to other industries like culture and movies and to find ways to re-locate and re-educate manpower currently engaged in the tourism industry. Though the study investigated the influence of FTA on tourism through a practical analysis, it was restricted only to Korea. So the influence of FTA between Korea and Japan on the tourism of Japan should be included in further study. Furthermore, in subsequent studies the CGE(Computable General Equilibrium) model will be applied for objective analysis of the effects. Or measuring the ripple effect with multinational inter-industry relation table will be made for the study to make practical contributions to the development of government policy.