• 한국병원경영학회지
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• 제16권4호
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• pp.85-110
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• 2011

As Gangwon-do Province needs an environmental-friendly alternative tourism according to low carbon green growth, this study analyzes specialized fields in green health industry, selects seven specialized fields in green health industry that is fit to Gangwon-do Province, and suggests a development strategy by conducting recognition surveys on preference and impotence of the specialized fields. Surveys and interviews are conducted of 106 students at Green Health Industry Education Center which is operating by Kwandong University and 84 persons who work at medical institutions and tourism related companies in Ganwondo. The surveys and interviews were completed from November 5 to November 19 in 2010, determined factors through a factor analysis when they have many questions, and analyzed by using SPSS 14.0. Out of the seven specialized fields, rest & recuperation field is highly recognized. In order to have competitive edge compared to other self-governing provinces, Ganwon-do Province should prioritize rest and recuperation field. A healthcare program in the green health industry specific to Ganwon-do Province includes hot springs and spa programs as a priority. Gangwon-do's hot springs are deemed to be competitive resources as global medical tourists prefer spa and sauna healthcare programs, while the province promotes its spring resources and builds medical tourism infrastructures. Gangwon-do Province can promote a medical tourism industry that is well suitable for the strength and characteristics of the province. It might pursue oriental medicine therapy tourism, which is related to a recuperating medical service that uses both oriental and western medicine. It can also run such programs as forest bathing (oxygen road), spring and spa, and sea water treatment, which are the specialized fields in green health industry with respect to recreation and healthcare.

• 한국항만경제학회지
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• 제27권4호
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• pp.109-127
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• 2011

본 연구의 목적은 한국의 크루즈관광산업이 당면하고 있는 문제점들을 지적하고 해결방안을 제시하여 한국의 크루즈관광산업의 성장과 발전을 도모하기 위함이다. 이 과정에서 크루즈선 기항지로서 한국의 현황과 장단점, 크루즈선의 수용 및 항만시설의 내용, 크루즈이용객의 출입국 수속문제, 크루즈 연계관광프로그램 등과 관련한 문제점들을 분석하고 효과적인 해결방안을 제시하였다. 한국 크루즈관광산업의 미래전략으로는 첫째, 중장기적인 마스트플랜의 수립, 둘째, 크루즈선 전용부두의 확충, 셋째, 국내크루즈선사의 육성기반 조성, 넷째, 출입국심사 간소화제도 도입, 다섯째, 크루즈선사에 대한 홍보활동의 강화, 여섯째, 크루즈노선의 확충과 연계관광벨트 개발, 일곱째, 크루즈전문인력 교육프로그램 활성화, 여덟째, 한 중 일 연계상품 개발 등이다. 이러한 제안들이 한국 크루즈관광산업의 육성과 발전을 위한 정책에 반영되고 실천될 때 크루즈선의 수용태세가 확실히 확립되고 크루즈관광객들의 인바운드 활성화도 크게 기대할 수 있을 것으로 사료된다.

• 농촌지도와개발
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• 제22권4호
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• pp.395-404
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• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• Journal of Information Technology Applications and Management
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• 제21권2호
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• pp.99-126
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• 2014

Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.

• Journal of Information Technology Applications and Management
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• 제29권5호
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• pp.1-12
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• 2022

This research is situated at the intersection between industry 4.0, circular economy and tourism, in an attempt to observe the fourth industrial revolution at the service of the application of circular economy principles in the tourism industry. This approach has gained importance due to the COVID-19 pandemic, which has accelerated fundamental dynamics of change linked to business digitization and environmental sustainability. Within the theoretical framework delimited by the aforementioned intersection, the 'goCircular Radar' project, launched by 'TheCircularLab', from Ecoembes (Spain), has been taken as an empirical reference. Among the 165 startups in the circular economy sector, special attention has been paid to those that are oriented, or have a potential application, to tourism. The activities they carry out are described, with particular attention to the technologies they use and their contribution to circularity.

• 한국산학기술학회논문지
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• 제16권4호
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• pp.2442-2449
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• 2015

본 논문은 지식기반사회에서 중요성이 강조되고 있는 인적자원개발의 중요성을 알아보고, 인적자원개발의 전략과 유형에 따른 효과를 종합적으로 검토하기 위해 진행하였다. 특히, 대표적인 서비스산업으로 인적자원의 활용이 핵심을 이루는 관광산업을 중심으로 세부적인 전략을 검토하여, 관련 분야의 활성화와 인적자원개발 정책이 나아갈 방향을 제시하였다. 연구의 목적을 달성하기 위해 인적자원개발영역별 투입요소와 산출요소에 대한 분석을 수행한 결과 개발영역에 따른 차별화된 효과를 검토할 수 있었다. 특히, 관광개발사업의 경우에는 다른 영역에 비해 높은 취업자를 배출하였으며, 지역특성화 지원 영역에서는 다른 영역에 비해 많은 수료자를 배출하는 것으로 나타났다. 이후 관광산업분야를 중심으로 투입 및 산출요소에 대한 통계적 접근을 수행하여 개발 영역에 따른 차별화된 유형과 전략을 검토 하였다. 본 연구를 통해 향후에는 각 영역이 갖는 특성과 목적을 바탕으로 차별화된 인적자원개발 전략의 수립 사업운영이 필요할 것으로 판단된다.

• 한국항해항만학회지
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• 제30권4호
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• pp.295-302
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• 2006

This study is to integratedly examine coastal management policy and marine tourism development project for Korean coasts, especially for the South Sea of high development pressure, presenting sustainable tourism development policies for the future. To do so, it is examined central government-level coastal development projects set up by the Ministry of Culture and Tourism, the Ministry of Maritime Affairs and Fisheries and the Ministry cf Construction and Transportation, setting the direction of south coastal management and tourism development at a level of national territory planning. The problems of coastal management first and then the problems of the South Coast Tourism Belt Project are analyzed in order to present political and administrative alternatives. To overcome such problems and make Korea a marine tourism base in East Asia, there is a need for re-recognition of the value of the project and its continuous push through cooperation between central and local governments. Also, under the presupposition of consensus building among local people and the sustainable development of environments, there should be are-recognition that the future cf Korean marine tourism in the 21st-century and the success of an inverted $\pi-axis$ national development depend on the South coastal Tourism Belt Development Project.

• 한국유기농업학회지
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• 제13권3호
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• pp.261-279
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• 2005

This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.143-150
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• 2021

This study aims to determine (1) the inhibiting factors and solutions in the development of eco-tourism, and (2) how green entrepreneurship can be used for eco-tourism development. The increasing issue of global warming is pushing awareness of environmental preservation. This condition changes the people's paradigm in traveling from the concept of mass-tourism to the concept of eco-tourism. The development of eco-tourism has consequences for entrepreneurial activities which is known as green entrepreneurship. This study is applied research conducted in East Lombok, one of the regions in Indonesia. The sampling technique used is purposive sampling covering a total of 34 informants. Data collection methods are carried out through interviews, observation, and documentation studies. Based on the data analysis, the findings of this study show that (a) inhibiting factors of eco-tourism development are limitation of eco-tourism knowledge, lack of awareness in environmental preservation, and absence of supporting government policy; and (b) solution for eco-tourism development discovered in this research is divided into five factors i.e., condition, demand, related industry and support, strategy, government. Besides, for applying the green entrepreneurship model i.e., developing the spirit of green entrepreneurship, training in making products and services that are environmentally friendly is needed.

• International Journal of Contents
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• 제10권2호
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• pp.28-36
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• 2014

This study attempted to suggest a strategy for providing rural community tourism information services using smartphones. Study subjects were men and women among 300 who currently use smartphones. Empirical analysis was done on 249 of the 300 subjects. Upon verification of the effect factors of adults' smartphone usage and rural community tourism information services usage, they were both statistically significant based on Ajzen's(1991) Theory of planned behavior. Hence, behavior, subjective norms, perceived behavioral control should be augmented in order to increase smartphone usage behavior to access rural community tourism information services. Especially, behavioral intent and usage behavior was increased proportionately to behavioral control. We suggested that plans to provide applications free of charge and building a social consensus on utilizing rural community tourism information are important in achieving such status.