Purpose: We propose an effective marketing strategy for eyeglasses stores on the basis of surveys about the relationships between customers' social values, customer satisfaction and selecting glasses store. Methods: All 245 surveys were conducted about customers had visited the eyeglasses store located in Seoul and Northern Gyeonggi-do regions from January 1 to June 30, 2014, and it were analyzed by SPSS v.20.0 statistical package program. Results: The order of customers' social values factors which have an influence on 'Selecting Store' is "Society oriented", "Ability oriented", "Freedom oriented" and "Happiness oriented". Also, the order of customers' social values factors which have an influence on satisfaction is "Society oriented", "Ability oriented". In addition, Customer Satisfaction is affected by Service, one of the factor of 'Selecting Store' factors. Conclusions: Each type of marketing activities should be conducted for customers by their various values. The best plan to elicit good reactions from customers is meeting them through "Society-oriented" factors. Meeting with customers through the "Ability-oriented" factors is second only to the best option. It is shown that the method to increase the satisfaction for customers' return visit is to manage 'Service factors' well.
The objective of this study is to find out how well-being influences consumer behavior of dining-out. Based on this objective, this study covers plans for improving marketing strategies, which contributes to menu development and purchase behavior of consumers. This study consists of two parts : a research based on the review of the literature and empirical study methods. The finding of the study would also be valuable for the development of management of advertising strategies to be implemented in the foodservice industry. Based on the survey statistics, Program SPSS 12.0 and Amos 5.0 were used in order to look into a casual relationship among group units. The findings of the demonstration analysis are as follows. Most of previous research regarding well-being in local study is psychological well-being dealt with individual health and psychological satisfaction. On the other hand, social well-being is likely to focus on public relation rather than private concerns. The fact that the term 'well-being' have not been definitely defined yet was a problem in research. Also, well-being should not be recognized as a temporary trend but as a general trend. Therefore, it is necessary to understand consumer behavior which is changeable as the circumstance of the foodservice industry changes.
Seo, Jihye;Lee, Byung-Wook;Park, Woo-Sun;Won, Deokhee
Journal of Korean Society of Coastal and Ocean Engineers
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v.30
no.1
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pp.10-18
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2018
Recently, a port city has been gradually expanding near coastal area, and many facilities for tourism and waterfront have been constructed near the shore. When storm surge developed by typhoon have occurred, coastal facilities have a lot of damage and failure with loss of life caused directly by the waves. Various barriers have been suggested to protect property and human life from disasters, they have not been widely applied though. Because they do not satisfy the recent trends that emphasize the surrounding scenery. In this study, a moveable barrier on revetment is proposed against wave overtopping. This moveable barrier has two function, sightseeing and protecting. In case of usual day, it is installed on the revetment and used observatory deck for sightseeing. When wave overtopping has occurred by storm surge, it protect coastal area through changing of flat deck to triangular barrier. The hydraulic and the structural performance of the newly proposed movable barrier was investigated through numerical analysis using commercial program. As a results, this structure has numerically good performance, and follow-up research is required through experimental tests though.
Journal of the Korean Institute of Traditional Landscape Architecture
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v.34
no.2
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pp.75-86
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2016
The area surrounding Segeomjeong, one of the famous pavilions near the capital in the Joseon Dynasty, was a favorite place of scholars to visit and enjoy the beautiful natural landscape. The recreational culture of Segeomjeong area in traditional societies representing the prototype of urban tourism in modern society indicates cultural landscape which is a combination of the surrounding landscape and human activities. At this point, the purpose of this research on Saegumjeong area as a recreation place was to examine recreational activities and landscape elements before restoration. Through the relevant historical literature, there were several recreational activities such as traveling to enjoy scenery, taking a view of stream with waterfalls, doing creative writing of reciting poems and drawing about the greatness of nature and gathering on a broad and flat rock or Tangchundae. Also, the main landscape elements-such as Saegumjeong, stream, broad and flat rocks, pine trees, Tangchundae Peak, and mountains-were extracted through paintings of Saegumjeong drawn before restoration. Consequently, in this study, it was confirmed that the Segeomjeong area was the spot that scholars visited consistently, the center for travel, and the place for communication between scholars and national banquets. This study is significant, in that it drew conclusions on the cultural landscape of the Korean people through the ages and helped to discover the meaning and value of cultural landscape of recreation places based on Korean natural characteristics and cultural climate.
Journal of the Korean Institute of Traditional Landscape Architecture
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v.31
no.4
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pp.33-50
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2013
The purpose of this study was to seek the spatial organization and prototype landscape through literature reviews, historical evidences, and field surveys for Donggwanwangmyo(東關王廟) shrine in Seoul. The results were as follows : First, the basic layout of the main buildings in Donggwanwangmyo which is the remains influenced by China had bilateral symmetry on the central axis between the north and south. Second, the Chinese forms and features were found at Jeong-jeon and middle gate in Donggwanwangmyo, and the symbolic elements of royal authority was also found in each space of Donggwanwangmyo. Third, spatial organization was classified as the entrance and the ritual area, and the entrance area was maintained by administrators and was used as the place of ritual ceremony preparation. Fourth, the original form of Donggwanwangmyo had been damaged due to the project for making urban park in the 1970s. The most of the existing trees and shrubs which are not suitable to the shrine should be removed to recover the original landscape of Donggwanwangmyo and chui-byoung(翠屛), pond, landscape facilities also needed to be restored. Fifth, Donggwanwangmyo needed to reorganize the pious atmosphere to recover of the shrine environment, and needed to be reclassified as historical site. Finally, some criticizes that Donggwanwangmyo is the result of Toadyism, but Donggwanwangmyo can be used as the valuable tourism resource through the awareness that Donggwanwangmyo was built under the situation of Joseon Dynasty, and organization and understanding that Donggwanwangmyo is a symbolic remains for the exchange between Korea and China.
It has been two years since the national certificate of Arts & Culture Education Instructor(ACEI) was implemented the 2012 amendment to the Arts & Culture Education Act. Separate from the initial policy goals, students who attend the program to achieve ACEI certificate share various expectations, motivations and intents. The purpose of the research is to understand the collective identity of future ACEIs to evaluate the initial policy implementation during the period when the collective professional identity has not been fully formed yet. This research studies the data that were collected from 172 students who were attending one of the official ACEI institutes in Seoul area. As one of qualitative research methods, Questionnaire Method was employed to conduct this phenomenological study. James E Marcia's theory provides the theoretical framework for the data analysis of this study. The research results indicate that many students'identity status are between Identity Diffusion and Moratorium, which raises concerns for both arts and cultural fields as well as the policy success. Therefore, this research will relate these findings to the larger arts and culture infrastructure in order to better prepare them as arts and cultural professionals and also to stress the importance of the job market development and social environment that can accept them.
Journal of the Korean Applied Science and Technology
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v.38
no.2
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pp.378-388
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2021
This study investigated the effect of Ego-resilience, Marital communication, and Mental health on Happiness among middle-aged women Methods: A descriptive correlation study design was used with a convenience sample consisting of 239 women. SPSS Win21.0 program was used for the descriptive analysis, t-test, ANOVA, Pearson's correlation coefficient analysis, and multiple-regression analysis. The mean score for ego-resilience was 3.46±.527(range: 1-5), marital communication was 2.44±.52(range: 1-5), mental health 1.82±.66(range: 0-4) and happiness was 3.21±56(ranse: 1-5). Happiness was found to have a significant positive correlation with ego-resilience(r=.393, p<.001) and negative correlation with somatization(r=-.134 p=.039), depression(r=-.356, p<.001), anxiety(r=-.269, p<.001). The predictive factors on the Happiness were depression(β=-.437, p<.001), ego-resilience(β=.350, p<.001), Somatization(β=.239, p=.009) and subjective health status: average (β=-.150, p=.009), unhealthy(β=-.147, p=.015). The explanatory power was 30.4% (F=14.02, p <.001). Based on the findings of this study, it is important to provide services to ego-resilience and mental health among middle aged women.
Purpose: In beauty industry, service quality is very critical, because it impacts on the customer's positive attitude and behavior to the beauty salon or beauty brand. Thus, this research examines the effects of service attributes on customer satisfaction and loyalty in beauty salon. This research suggests the guidelines for how beauty salons should manage their physical environment, price policy, professional skills, and employees that improve management and business performance. Research design, data, and methodology: This study examines the structural relationship between service attributes, customer satisfaction, and loyalty. Service attributes divide into four sub-dimensions such as servicescape, price service, technical service, and employee service. In order to test the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and examined in previous studies. A total of 160 questionnaires were distributed and collected, and 150 were used for analysis except 10 that were unresponsive or unfaithful. The data were analyzed using SPSS 22.0 and SmartPLS 3.0 statistical package program. Result: The results of this research are as follows. First, all sub-dimensions of service attributes such as servicescape, price service, technical service, and employee service have significant positive impacts on satisfaction. Second, customer satisfaction have significant impact on loyalty. Conclusions: This study suggests an integrated model of the relationship that the characteristics of beauty salon service attributes affect customer loyalty through satisfaction, and suggests how to manage and allocate limited resources in the beauty industry. The findings of this research indicate that the level of customer satisfaction is shown to be increased by servicescape, technical characteristics, value of money, and human attributes. Thus, beauty salon management should focus on the relationship with their customers how to improve customer loyalty through satisfaction. The quality of beauty service influences customer's attitudes and behaviors toward beauty salon. Considering the beauty business, where the quality and customer satisfaction of beauty services are determined by the hairdresser's beauty skills,, the beauty salons must find ways to improve their skills and new trend of hair style. If beauty salon customers perceive the high quality of beauty service, they revisit beauty salon and recommend it to others.
The Journal of Korea Institute of Information, Electronics, and Communication Technology
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v.13
no.6
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pp.597-604
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2020
This is a narrative research study conducted on the subject in order to understand the relationship between the meta-cognition, learning flow, and problem solving ability of nursing students in online class, and to find out the factors that influence problem solving ability, 88 students enrolled in 2nd and 3rd grade students who participated in online classes at G city universities. The analysis method was analyzed by means, standard deviation, t-test, one-way ANOVA, Pearson correlation, and stepwise multiple regression using SPSS version WIN 23.0. As a result of the study, the difference between learning flow and problem-solving ability according to general characteristics was significantly different depending on the perception of nurses after learning and the motivation for admission to the department of nursing, and the problem-solving ability was positively correlated with metacognition and learning flow. There was a relationship, and metacognition and learning flow were significant variables that influenced problem solving ability. The conclusion of the study is considered to be the basic data for the development of a systematic program that can increase the learning flow and meta-cognition to increase problem solving ability amid the change from nursing education to online classes, and to change the teaching method.
Background: The need for an investigation into the hygiene and awareness of hairdressers regarding Corona infection has emerged. Purpose: To investigate the level of interest in health and hygiene of hairdressers and their awareness of COVID-19. Methods: A questionnaire survey was conducted with hairdressers located in Daejeon Metropolitan City. The SPSS 26.0 program analyzed a total of 260 collected questionnaires. Results: The interest in the health and hygiene of hairdressers showed a statistically significant difference according to age, educational background, job title, type of hairdresser, and years of service. The hairdresser's risk and degree of awareness of COVID-19 were higher in those in their 30s or older, managers, medium-sized stores, and ten years of service. In terms of optimism about Corona, it was found to be high among those in their 20s, assistant staff, large stores, and less than five years of service. In addition, there was a positive (+) correlation between health care concerns, hand hygiene and mask hygiene, and awareness of corona risk and optimism. Conclusions: The level of health and hygiene interest and awareness of hairdressers significantly increased according to age, educational background, job title, type of hairdresser, and length of service. Therefore, it evaluated that this result would serve as primary data for research in this field.
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