• Journal of Korean society of Dental Hygiene
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• v.12 no.4
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• pp.715-722
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• 2012

Objectives : The purpose of this study is to suggest an effective future development direction of dental medical tourism in Korea by examining dental hygienists' perception of medical tourism and factors which are necessary to boost medical tourism. Methods : The subjects in this study were the dental hygienists who worked in Seoul. The study was conducted on 189 people who participated in refresher training, which was held in November 2010, by the Seoul Dental Hygienist Association. Self-administered questionnaire surveys were used. Results : 1. 106 people (56.1%) responded that medical tourism is "a tour to treat illness" and 73 (39.5%) responded that the introduction of medical tourism is "timely." 2. opposition against the introduction of medical tourism accounted for the highest proportion (61.6%) and the reason for it was "concern for mushrooming of untested types of medical treatment." 3. 131 people (71.6%) responded that they are willing to participate in medical treatment of medical tourism and 172 (93.0% of participants) cited "communication" as a most difficult issue. 4. Those who recognized medical tourism proved to have higher intentions to invest time and money to prepare for it (p<.002). Conclusions : In order to boost medical tourism, a unified treatment program for foreigners and training program for medical staff throughout the hospitals should be established.

• The Journal of Fisheries Business Administration
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• v.41 no.1
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• pp.93-112
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• 2010

The purpose of this study is to understand general perception of utilizing whale resources and preference for implementing whale watching tourism. This article examines perception of whale resources and identifies preferred types of the whale watching program in the feasibility of a whale watching tourism. And also analyzing the causal effect between perception of the whale resources and intention for participating in regarding the types of whale watching tourism. The results of this study showed that there are high interest in protecting and preserving of whale resources and low intention to resume the operation of commercial whale hunting. For utilizing of whale resources, we need to consider developing whale watching tour as ecotourism. The interest and watching for whale resources have a high level of relation with participating intention in whale tourism. Participation of whale tourism will be induced by developing new types of whale tourism to meet the interests for whale resources, This approach is hoped by authors to provide useful data for implementation of whale tour program and establishing improvement plan of whale tourism.

• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.149-162
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• 2013

This study intended to suggest Voluntourism as a solution for alternative rural tourism for regional activation. Voluntourism is a form of alternative tourism on values of variety of tourism demand from pleasure to virtue. This study analyzed actual state of WWOOF(World-Wide Opportunities on Organic Farms) activities being operated in Korean rural village, one of representative of Voluntourism. Study aimed to explore the possibility of WWOOF activity as one of model of alternative rural tourism. We apply grounded theory method one of qualitative study methods for analysis of WWOOF Activities because WWOOF is still small activity in Korea. In result, we figure out the actual condition of WWOOF Korea activities as a vouluntourism through paradigm model of host and guest who had experience in WWOOF Korea. WWOOF activity is in its early stage so there many tasks. We suggested ideas for improving WWOOF activities to be one of new rural tourism business.

• Journal of Smart Tourism
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• v.1 no.2
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• pp.37-46
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• 2021

The travel-related applications on a smartphone help tourists make a reservation before their trip conveniently; use a map, direction guidance, and translation services during the travel; evaluate and recommend travel services communicating with others after their journey. This study examines the relationships among affordances and constraints provided by the mini-program, users' perceived value, and travel-related mini-program (TRMP) usage by analyzing the structural equation modeling. An online questionnaire was developed from the available scales in the published literature. A total of 651 TRMP users responded to the survey, and 448 valid responses were included for analysis. Affordance, including physical, cognitive, sensory, and functional affordance, significantly influenced the hedonic value of TRMP; utilitarian value except for cognitive affordance. There were negative relationships between unfamiliarity and both types of value. The utilitarian and hedonic value of TRMP significantly influenced both the exploitative and explorative use of TRMP. Travel-related mobile applications are dramatically increased in the tourism field. This research sheds light on TRMP usage, as a new and smart device, from a user's perspective based on the affordance theory. This study represents a valuable direction regarding the emerging travel-related online platforms in tourism.

• Proceedings of KOSOMES biannual meeting
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• 2017.04a
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• pp.134-134
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• 2017

• International Commerce and Information Review
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• v.1 no.1
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• pp.41-55
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• 2008

The Visa Waiver Program of the United States increases the number of Korean tourists to the US but lso affects the number of the US tourists to Korea. One of the most important factors in the tourism industry is the increase in the demand for tourism and other related services. In this regard, the VWP is expected to be a new opportunity which generates such demands. It should be reminded that the sustainable development in the industry is essential rather than limiting to the effects of the VWP. Transportation and communication has recorded unbelievable advancement which will be continued in the future.

• Journal of Agricultural Extension & Community Development
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• v.14 no.1
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• pp.149-170
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• 2007

The purposes of this study were to analyze the effect of service quality on tourist satisfaction and to determine the causes and effects relationship of the tourist satisfaction on rural experiential tourism for youth. The researchers developed a questionnaires to obtain the measures of two latent variables; service quality, satisfaction. Service quality was consisted of 4 sub－domains namely program, physical environment, interaction and achievement. Tourist satisfaction were measured by 4 question items respectively. The population of this study was 424 student participants who attended rural experiential tour conducted by Korea 4－H Association. Based on the conclusion of this study, the following recommendation were suggested to enhance participation on rural experiential tourism for youth: First, since the achievement was the important factor of the tourism, effective program should be emphasized for the successful rural experiential tourism for youth. Second, youth should be encouraged to have more opportunities to participate in rural tourism because of the high educational effects and satisfaction on rural experiential tourism.

• Journal of Korean Society of Forest Science
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• v.106 no.3
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• pp.353-361
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• 2017

This survey was conducted to study the mountain village residents' needs and awareness of eco-tourism. The survey included opinions about introducing Eco-tourism, Residents' willingness to join, types of policies to push forward, requirements to Korea Forest Service and expected outcomes. 346 residents were selected for this survey from 33 mountain eco-villages established by Korea Forest Service and 24 rural experience villages established by Ministry of Agriculture, Food and Rural Affairs, and they respectively participated in this survey through interview from June $17^{th}$ 2015 to September $17^{th}$ 2015. As a result of major analysis, the survey showed that 86.7% of residents were in favor of the introduction of mountain village eco-tourism and 78.3% of those questioned showed the willingness of their participation of the program. Also 42.2% of respondents reacted positively that Korea Forest Service, associated administration agency and local government should be cooperated when the policies are established. 60.4% of respondents said they expect installment of recreational facilities and 67.6% said they expect development of eco-tourism program, which were respectively the highest rate as the requirements to be supported when the eco-tourism program are introduced. 86.1% said that increasing visitors will help mountain villages more revitalized as eco-tourism is introduced. This research is expected to provide information when making the mountain eco-tourism policy in the future.

• Journal of Smart Tourism
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• v.1 no.1
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• pp.9-17
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• 2021

Smart tourism research and development have mainly focused on the benefits of smart tourism technologies to certain stakeholders with transactional relationships in destinations. However, smart technologies in destinations could also cause several negative outcomes, leading to social, ethical, and moral issues. Such issues arise from the power imbalance between different stakeholders of smart tourism development. To mitigate the adverse effects of smart technologies, destinations need to enunciate the essential moral and ethical principles when developing smart tourism. Therefore, adopting descriptive and normative approaches to stakeholder theory, this paper proposes a framework to showcase several methods to address the issues.

• Journal of Distribution Science
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• v.12 no.12
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• pp.75-82
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• 2014

Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.