• 산업경영시스템학회지
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• 제20권42호
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• pp.121-130
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• 1997

The purpose of this study was to find altermatives on restructuring of distribution system and rationalization of management in tourism industry. A theoretical approach was used to determine how principle concepts and strategies in marketing can be applied into tourism industries.

• 대한한방내과학회지
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• 제33권1호
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• pp.54-61
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• 2012

Objectives : This study aimed to obtain general information for the design of a medical tourism plan toward Chinese using Korean medicine (KM). Methods : A questionnaire was asked of Chinese tourists regarding of Korea traditional medical tourism. 148 valid responses were obtained and their awareness of KM, and preferred subject and decision factors for their participation in Korea traditional medical tourism were analyzed using SPSS version 12.0. Results : 72% of respondents showed over a moderate degree of interest in medical tourism of KM. The most preferred subject was skin aesthetics, followed by medical check-ups and rehabilitation. Medical skill level, communication, and medical cost were indicated as the important factors for participants' decisions about KM-based medical tourism. Conclusions : Medical tourism could be a potential avenue for development by the KM-based Korean medical industry. Cosmetic-associated medical services are recommended, and enhanced public relations about KM-medical skill levels are strongly suggested for Chinese tourists.

• 농촌계획
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• 제30권2호
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• pp.13-24
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• 2024

This study conducts an analysis of social media big data pertaining to island tourism resources, aiming to discern the diverse forms and categories of island tourism favored by consumers, ascertain predominant resources, and facilitate objective decision-making grounded in scientific methodologies. To achieve this objective, an examination of blog posts published on Naver from 2022 to 2023 was undertaken, utilizing keywords such as 'Island tourism', 'Island travel', and 'Island backpacking' as focal points for analysis. Text mining techniques were applied to sift through the data. Among the resources identified, the port emerged as a significant asset, serving as a pivotal conduit linking the island and mainland and holding substantial importance as a focal point and resource for tourist access to the island. Furthermore, an analysis of the disparity between existing island tourism resources and those acknowledged by tourists who actively engage with and appreciate island destinations led to the identification of 186 newly emerging resources. These nascent resources predominantly clustered within five regions: Incheon Metropolitan City, Tongyeong/Geoje City, Jeju Island, Ulleung-gun, and Shinan-gun. A scrutiny of these resources, categorized according to the tourism resource classification system, revealed a notable presence of new resources, chiefly in the domains of 'rural landscape', 'tourist resort/training facility', 'transportation facility', and 'natural resource'. Notably, many of these emerging resources were previously overlooked in official management targets or resource inventories pertaining to existing island tourism resources. Noteworthy examples include ports, beaches, and mountains, which, despite constituting a substantial proportion of the newly identified tourist resources, were not accorded prominence in spatial information datasets. This study holds significance in its ability to unearth novel tourism resources recognized by island tourism consumers through a gap analysis approach that juxtaposes the existing status of island tourism resource data with techniques utilizing social media big data. Furthermore, the methodology delineated in this research offers a valuable framework for domestic local governments to gauge local tourism demand and embark on initiatives for tourism development or regional revitalization.

• 한국과학예술포럼
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• 제26권
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• pp.339-351
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• 2016

본 연구의 목적은 전 세계의 주요 국제 컨벤션 도시를 중심으로 컨벤션 관광 목적지 브랜드 슬로건을 분석하는 것이다. 자료 수집은 2013년 10개 이상의 국제회의를 개최한 190개 도시의 공식 관광 웹사이트를 통해 이루어졌다. 이중에서 확인된 106개 목적지 브랜드 슬로건의 언어적 표현과 시각적 표현에 대한 내용분석을 실시하였다. 분석 결과, 슬로건의 구조면에서 단어형과 구형이 다수로 간결성을 추구하고 있으며, 스펙트럼 유형에 있어서는 지역 특성과 혜택을 드러내지 못하는 보편형 슬로건이 절반을 차지하였으며, 핵심 용어에 있어서는 'visit, city'를 가장 많이 사용하였다. 한편, 시각적 관점에서 슬로건의 글자체는 명시성이 있는 타이포그래피가 약 70%였으며, 슬로건의 60%가 인문과 자연자원을 이미지화 대상으로 선정하여 차별적 이미지 구축을 도모하는 것으로 나타났다. 또한 본 연구결과에 대한 전문가 회의를 통해 향후 효과적인 컨벤션 관광 목적지 브랜드 슬로건 개발에 대한 시사점을 도출하였다.

• 아태비즈니스연구
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• 제14권2호
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• pp.167-185
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• 2023

Purpose - The purpose of this study is to identify the influence relationship between positive psychological capital, job satisfaction, and organizational commitment of tourism guides, and to provide implications through empirical research to increase the capabilities of tourism guides that are a factor in the performance of planned travel products Design/methodology/approach - This study conducted an empirical survey using the google online questionnaire. It was directly surveyed, distributed, and collected from workers who were or were performing tourism guide duties in Asia and Europe, and 203 questionnaires were used for analysis. The empirical survey was conducted in a self-written manner through a simple random sampling method, and the statistical package was conducted with frequency analysis, factor analysis, multiple regression analysis, and correlation analysis using the spss 21.0 program. Findings - First, among the positive psychological capital factors, two factors, hope and optimism, have a significant positive (+) effect on job satisfaction. Second, among the positive psychological capital factors, two factors, self-efficacy and optimism, have a significant positive (+) effect on organizational commitment. Third, job satisfaction has a significant positive (+) effect on organizational commitment Research implications or Originality - The implications of this study are that the research results have had a positive (+) effect on the variables of positive psychological capital, job satisfaction, and organizational commitment of tourism guides, and have laid the foundation for academic research on research topics. In practice, it is expected to increase the positive psychological capital of tourism guides and have a significant impact on the organization's performance by actively supporting and supporting individuals related to the sustainable growth of travel products.

• 디지털융복합연구
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• 제17권5호
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• pp.127-135
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• 2019

본 연구는 해양음식 관광콘텐츠를 개발하여 섬 관광을 활성화 하는 방안을 제시하는 것을 연구 목적으로 했다. 섬 관광 활성화는 해양음식 관광콘텐츠를 개발하는 것에서 시작하는 것이 우선이라는 관점에서 선행연구들을 고찰하였고, 관련 사례들을 분석하였다. 이를 위해 본 연구는 국내외에서 발간된 다양한 연구논문과 정기간행물, 정부문서와 신문기사 등을 문헌 고찰하고 사례 분석하였다. 본 연구의 결과, 우리나라 해양음식 관광콘텐츠를 개발하여 섬 관광을 활성화하기 위해서는 해양음식 관광콘텐츠를 섬 관광의 대표적인 콘텐츠로 육성, 고부가가치의 융 복합형 해양음식 관광상품 개발 및 운영, 기존 사업과의 연계를 통한 섬 관광 활성화 정책 추진의 효율화, 섬 관광 패러다임과 관광객의 관광패턴 변화에 부응하는 해양음식 관광상품 개발이라는 방안을 도출하였다.

• 마케팅과학연구
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• 제16권4호
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• pp.55-73
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• 2006

본 연구는 국제적 상호의존성이 증대되고 국제협력의 유력한 수단으로 관광교류협력 문제가 중요한 이슈로 부각되고 있는 오늘날 남북한 관광교류협력사업의 중요성과 사업 그 자체에 국한된 많은 정책적 논의, 즉 남북한 관광교류 촉진 및 확대, 남북관광 활성화 측면에 주로 관심이 집중되었던 기존의 시각에서 탈피하여 관광교류협력사업과 주변지역의 발전적 측면에서 금강산관광사업과 강원도 고성군을 중심으로 관광교류협력사업이 연계지역의 관광발전에 미치는 영향요인과 속성을 실증적으로 규명하고자 하였다. 연구결과 관광교류협력사업이 연계지역에 미치는 6가지의 관광발전 영향요인이 도출되었으며, 영향요인에 대한 연계지역 관광개발주체간의 서로 상이한 의식성향도 확인할 수 있었다. 또한 관광교류 협력사업의 영향요인과 10개 영역을 중심으로 한 연계지역 관광부문간의 상호관계 및 특징 등에 대해서 실증적으로 규명한 본 연구 결과와 시사점들은 미시적 차원에서 관광교류협력사업인 금강산관광사업과 주변지역 고성군의 관광발전 방안을 강구하고, 나아가 거시적 차원에서 남북한 관광교류협력사업과 연계지역의 관광활성화 방안에 대한 정책적 자료를 제시하는 기회가 될 수 있을 것이다. 한편 본 연구는 지속적으로 확대 발전될 관광교류협력사업과 연계지역의 관광발전문제와 관련영향요인에 대한 실증적인 사례연구로서 그 의의가 있다고 할 수 있다.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.177-184
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• 2014

This research analyzes the effects of factors on the demands for outbound to the countries such as Japan, China, the United States of America, Thailand, Philippines, Hong Kong, Singapore and Australia, the countries preferred by many Koreans. The factors for this research are (1) economic variables such as Korea Composite Stock Price Index (KOSPI), which could have influences on outbound tourism and exchange rate and (2) unpredictable events such as diseases, financial crisis and terrors. Regression analysis was used to identify relationship based on the monthly data from January 2001 to December 2010. The results of the analysis show that both exchange rate and KOSPI have impacts on the demands for outbound travel. In the case of travels to the United States of America and Philippines, Korean tourists usually have particular purposes such as studying, visiting relatives, playing golf or honeymoon, thus they are less influenced by the exchange rate. Moreover, Korean tourists tend not to visit particular locations for some time when shock reaction happens. As the demands for outbound travels are different from country to country accompanied by economic variables and shock variables, differentiated measure to should be considered to come close to the target numbers of tourists by switching as well as creating the demands. For further study we plan to build outbound tourism forecasting models using Artificial Neural Networks.

• Journal of Ecology and Environment
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• 제38권2호
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• pp.257-262
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• 2015

The ancient fishing methods include stone fish weir, beach seine and baulk net, but the fish catches of the stone fish weir is the most abundant. The stone fish weirs not only constitute important landscape, but also are representative of the fishery culture in Penghu, because they are fishing ground built by ancient people to take advantage of natural environment and resources. The objectives of this study is to understand the relevance of stone fish weirs in Penghu and to preserve biological diversity, as well as the value of stone fish weirs in Penghu fishery culture, and further make suggestions on the stone fish weirs. According to the present study, the marine species around the stone fish weirs tend to be diversifying, and in the future the region's economy can be revitalized by sightseeing, which may promote the ecotourism, and also volunteer tourism. In the future, stone fish weirs must be promoted as a sightseeing destination. Also, by taking into consideration the experience of the Jibei stone weir protection team, the local communities of Penghu can have their own protection team to revitalize the stone fish weirs for sustainable operation and management.

• 디지털산업정보학회논문지
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• 제8권2호
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• pp.145-160
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• 2012

The globe-trotting trend has been converted from tourism for the simple purposes of sightseeing and enjoyment to a form of learning and practicing the more specialized contents by directly participation. Traditional cultural resources have sufficient potential as culture and tourism assets that fit this kind of trend. Therefore, building proper tourist resources for their application has become a very urgent and important matter. To make masterpiece tourism packages through combined services of traditional cultural resources, it is necessary for operators to ponder diverse methods that can be used to develop various experience programs and conserve traditional cultural properties by continuously generating profits. The major results of this research are as follows. Firstly, this study proposes plans for unified tourist information and combined services of traditional cultural resources based on ubiquitous IT. Secondly, it is ascertained that the organization of combined operational consultative groups and the improvement of operator' capability are required to execute combined services of traditional cultural resources. Thirdly, we propose business plans to generate profits in both product aspect and network aspect.