Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)
- Volume 20 Issue 42
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- Pages.121-130
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- 1997
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- 2005-0461(pISSN)
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- 2287-7975(eISSN)
The theoretical approach on strategy of tourism marketing
관광마아케팅 전략에 대한 이론적 접근
Abstract
The purpose of this study was to find altermatives on restructuring of distribution system and rationalization of management in tourism industry. A theoretical approach was used to determine how principle concepts and strategies in marketing can be applied into tourism industries.
Keywords