• Title/Summary/Keyword: Tourism Management

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A CNN Image Classification Analysis for 'Clean-Coast Detector' as Tourism Service Distribution

  • CHANG, Mona;XING, Yuan Yuan;ZHANG, Qi Yue;HAN, Sang-Jin;KIM, Mincheol
    • Journal of Distribution Science
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    • v.18 no.1
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    • pp.15-26
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    • 2020
  • Purpose: This study is to analyze the image classification using Convolution Neural Network and Transfer Learning for Jeju Island and to suggest related implications. As the biggest tourist destination in Korea, Jeju Island encounters environmental issues frequently caused by marine debris along the seaside. The ever-increasing volume of plastic waste requires multidirectional management and protection. Research design, data and methodology: In this study, the deep learning CNN algorithm was used to train a number of images from Jeju clean and polluted beaches. In the process of validating and testing pre-processed images, we attempted to explore their applicability to coastal tourism applications through probabilities of classifying images and predicting clean shores. Results: We transformed and augmented 194 small image dataset into 3,880 image data. The results of the pre-trained test set were 85%, 70% and 86%, and then its accuracy has increased through the process. We finally obtained a rapid convergence of 97.73% and 100% (20/20) in the actual training and validation sets. Conclusions: The tested algorithms are expected to implement in applications for tourism service distribution aimed at reducing coastal waste or in CCTVs as a detector or indicator for residents and tourists to protect clean beaches on Jeju Island.

A Test of the Psychological Distance Effect for Online Travel Reviews Based on Construal-Level Theory

  • Seunghun Shin;Namho Chung;Doyong Kang;Chulmo Koo
    • Asia pacific journal of information systems
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    • v.27 no.4
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    • pp.216-232
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    • 2017
  • This study's objective is to use the construal-level theory (CLT) to explore the effect of the utility of online travel reviews on tourists' perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research.

A Study on the Utility Factor of Development of Hot Spring Leisure Resort Zone (우리나라 온천광관지개발 효율성에 관한 연구)

  • 이경모;이재곤
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.7
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    • pp.207-230
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    • 1997
  • Over the past few years, the economic growth had a great effect on tourism. As a number of tourist increase, particulary in the relaxation tourism, tourists inevitably need some measures which health their liver, as a social value. In this respect, it is required efficient development of hot springs designed to contribute to the improvement of national health, and suggest some good directions through on analysis of the following 1. The method of developping connection the neighborhood tourism area. 2. The development of travel commodities for trying to attract tourists, connecting hot spring bath. 3. The activity for management. 4. The establishment for tourism action. 5. The setting up development planning 6. The creation of attractive street.

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A Comparative analysis of the Pre- and Post-Construction Image Analysis of the Nakdong Estuary as Coastal Tourism Resource

  • Yhang Wii-Joo;Cho Yoon-Shik
    • Journal of Environmental Science International
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    • v.14 no.10
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    • pp.905-910
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    • 2005
  • The purpose of this study is the comparative analysis of Susan citizens' images of Eulsook-do as a coastal tourism destination before and after the construction of a road bridge across the Nakdong estuary in order to analyze local people's changes in leisure patterns. Analysis of the images of a pre-construction Eulsook-do that people aged both 40 and less and 50 and more had on five dimensions showed values higher than zero(0) that suggests neutral image, while their images of a post-construction Eulsook-do showed the shrinking size of pentagon on all five dimensions: ET(Entertainment), CA(Culture & Art), EE(Environment & Ecology), RC(Recreation) and LP(Leports) dimensions. Its pre- and post- construction image analysis conducted 20 years after it came to be built finds that the road bridge construction has led to the ecological, environmental disruption of the coast and the lower Nakdong river, having negative influence on the images of Eulsook-so.

A Case Study on the Success and Failure of Customer Service in Tourism Industry (관광산업에서의 고객서비스의 성공과 실패에 관한 사례연구)

  • 권현재;함봉균;이웅규
    • Proceedings of the Korea Contents Association Conference
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    • 2004.05a
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    • pp.82-93
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    • 2004
  • The objective of this study is to lead balanced development of tourism industry by proving the nature of customer service which is one of the service characters as well as ultimate goal of tourism industry. This paper contains a few case studies of service industry customer service and proposed desirable development plan. This study tried differentiate customer service from management side in its role. Meanwhile, management and tourism industry integration, partly in the service channel, is a task to be studied continuously in terms of customer satisfaction. Customer service should utilize for social welfare and improving the firm's competitiveness in the tourism industry

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Analysis for the Accessibility of Tourism Farm Using GIS (GIS를 이용한 관광농원의 접근성 분석)

  • Kim, Ki-Sung;Lee, Yong-Hee;Choi, Ye-Hwan
    • Proceedings of the Korean Society of Agricultural Engineers Conference
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    • 2002.10a
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    • pp.93-96
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    • 2002
  • This study was carried out to investigate the actual state of management for tourism farms of Chuncheon City. Also, it was evaluated whether the selection of suitable place was done for the existing tourism farms with GIS. Especially, it was analyzed for the distance and time used by visitors of tourism farms. The directions for the efficient agricultural land uses and selection of suitable places were suggested for the tourism farms being opened in the future with these analyses.

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A Study for the Direction of Korean Tourism Policy in Digital Economy (디지털경제에서의 한국 관광정책의 방향연구)

  • Lee, Ung-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2004.05a
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    • pp.37-49
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    • 2004
  • According as the use of information and communication technologies and the Internet are advancing rapidly, the digital economy are no longer emerging or beginning today. They are here with ours already. We are living in a new era that the economic paradigm and structures are changed remarkably, namely the digital economy era. Tourism policy is crucial to tourism industry competitiveness by triggering changes in the digital economy. Better tourism policy in the digital economy should satisfy the tourist needs as well as create additional value for the tourism industry.

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A Study on Development Strategy of Green Health Industry Specialized fields in Gangwon-do Privince (강원도형 녹색건강산업 특화분야의 발전 방안)

  • Choi, Eun-Mi;Ji, Ke-Yung;Han, Jin-Young
    • Korea Journal of Hospital Management
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    • v.16 no.4
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    • pp.85-110
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    • 2011
  • As Gangwon-do Province needs an environmental-friendly alternative tourism according to low carbon green growth, this study analyzes specialized fields in green health industry, selects seven specialized fields in green health industry that is fit to Gangwon-do Province, and suggests a development strategy by conducting recognition surveys on preference and impotence of the specialized fields. Surveys and interviews are conducted of 106 students at Green Health Industry Education Center which is operating by Kwandong University and 84 persons who work at medical institutions and tourism related companies in Ganwondo. The surveys and interviews were completed from November 5 to November 19 in 2010, determined factors through a factor analysis when they have many questions, and analyzed by using SPSS 14.0. Out of the seven specialized fields, rest & recuperation field is highly recognized. In order to have competitive edge compared to other self-governing provinces, Ganwon-do Province should prioritize rest and recuperation field. A healthcare program in the green health industry specific to Ganwon-do Province includes hot springs and spa programs as a priority. Gangwon-do's hot springs are deemed to be competitive resources as global medical tourists prefer spa and sauna healthcare programs, while the province promotes its spring resources and builds medical tourism infrastructures. Gangwon-do Province can promote a medical tourism industry that is well suitable for the strength and characteristics of the province. It might pursue oriental medicine therapy tourism, which is related to a recuperating medical service that uses both oriental and western medicine. It can also run such programs as forest bathing (oxygen road), spring and spa, and sea water treatment, which are the specialized fields in green health industry with respect to recreation and healthcare.

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The Effects of Memorable Travel Experiences, Tourism Brand Equity and Tourism Loyalty - Focus on Foreign Tourists in Seoul - (기억에 남는 관광경험과 관광목적지 브랜드 자산 및 관광목적지 충성도 간의 영향관계 연구 - 서울지역 외국인 관광객을 대상으로 -)

  • Wang, Jia Ying;Yan, Wen Yan;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.29
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    • pp.189-201
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    • 2017
  • The purpose of this study is to identify the factors that constitute the memorable tourism experiences and to grasp the influence relationship between the memorable tourism experience and the tourism destination brand equity and the loyalty of the tourism destination. The scope and method of the research are derived from the survey data collected through the questionnaire survey for foreign tourists who are visiting Korea, the reliability analysis and the feasibility analysis are conducted, and the relationship between the factors is analyzed through regression analysis. The results of this study are as follows. First, the results of the study are as follows. First, the results of the study are as follows. First, Interested exotic experiences, experience with local guides, and local residents' hospitality experience were found to have a significant effect on tourism destination brand assets. Based on this, And provided practical implications.

Indicators of the Destination Competitiveness of Rural Tourism Township in Korea (관광목적지로서의 농촌관광마을의 경쟁력 평가지표 개발)

  • Yoon, Jun-Sang;Kim, So-Yun;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.2
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    • pp.135-144
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    • 2015
  • Competitiveness has been associated in the tourism literature as a crucial factor for the success of tourist destinations. This study is to develop indicators that measure destination competitiveness of rural tourism townships in Korea. It was conducted via a Delphi technique and the analytical hierarchy process method. After four rounds of discussions, the panel members reached consensus on a set of 27 indicators with three dimensions which are attractor (resource, infrastructure, and tourism products), assistance (tourism business assistance and value-added processing assistance), and planning and management (planning for development, capacity for management). This set of destination competitiveness indicators can serve as a starting point for devising a set of indicators at the local level in order to be useful rural tourism sector manager and administrators. The selected indicators are measurable, demand driven and practical to show the real performance in rural destination.