• 토지주택연구
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• 제13권3호
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• pp.1-20
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• 2022

본 연구는 북·중 및 북·중·러 접경지역을 경유한 북한관광에 대한 한국인의 수요를 추정하고, 북한지역에서 지출할 것으로 예상되는 관광지출액을 도출하여, 북한 지역경제 파급효과를 추정하였다. 북한 방문이 가능한 상황을 전제로 향후 5년 이내에 해당 지역을 방문할 의향이 있는지 물어 본 결과 응답자의 약 64.1%가 방문하겠다고 답하였다. 응답자의 방문의사를 기초로 마켓팅분야의 구매의도분석을 적용하여 수요를 도출한 결과 관광수요는 연간 연인원 4,136,361명으로 나타났다. 1인당 평균지출액은 153만 2천원, 총지출액은 6조 3,369억원으로 나타났다. 총지출액 중에서 항공료를 제외한 후 방문지역마다 균등하게 지출한다는 가정하에, 북한지역에 지출될 금액을 추정해 본 결과 2조 8,387억원으로 나타났다. 이 지출액이 북한 지역경제에 미칠 후방파급효과는 총생산유발 7조 9,721억원, 부가가치유발 2조 6,194억원, 취업유발 약 2,890,443명으로 나타났다. 추정한 부가가치유발효과는 한국은행이 추계한 2020년 북한 명목 GDP의 약 7.6%에 달하는 것으로 나타나, 한국인의 북한관광에 따른 지출은 북한 지역경제에 유의미한 영향을 줄 것으로 보인다. 한국인의 해외여행 증가에 따라 북한관광수요도 꾸준히 증가할 가능성이 있으므로 여건이 개선된다면, 북한 관광인프라개발을 위한 남북협력도 필요하다.

• 동아시아경상학회지
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• 제8권2호
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• pp.43-56
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• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• 한국조경학회지
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• 제27권3호
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• pp.69-79
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• 1999

Recently, new concept and paradigm of 'Environmentally-Friendless' is taking a growing interest in environmental planning and design. This study is to develop the new approach of sustainable development, and to establish the indicators for environmentally-friendliness of "Tourism Farms" in rural areas. A questionnaire survey was conducted for deputy manager group and expert group. The environmentally-friendliness of tourism farms is composed of three categories, conservation of global environment(Low Impact), friendliness to surrounding nature(High Contact), and environmental health and amenities (Health '||'&'||' Amenity). Four indicators, such as saving of energy and water resource, reduction and reuse of garbage, natural purification of sewage disposal, and utilization of natural energy, were affecting the first category, i.e., conservation of global environment(Low Impact). And, friendliness to surrounding nature (High Contact) is affected by 3 indicators, such as contact to nature and diverse green areas, water intimate '||'&'||' contact areas, and natural ecology observation by biotope. Finally, the dimension of environmental health and amenity is affected by 3 indicators, such as nature affinity by farming experience, environmental-friendliness of soil '||'&'||' crops by organic farming, campaign and education programs of environmentally-friendliness. From the result of Importance-Performance Analysis(IPA) for 10 indicators, environmentally-friendliness was recommended as 'Concentrate Here'. And, the content validity of 10 indicators for 3 categories was examined by factor analysis. The result showed as the same as hypothetical model, which proved the validity of hypothetical model.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.269-277
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• 2020

Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City. The key theory used in this study is SERVQUAL scale. The survey sample consists of 350 tourists who stayed overnight in Bao Loc City in the last quarter of 2019; 315 valid survey questionnaires could be used for the analysis. The research applied Cronbach's Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and bootstrap test. The results show that the satisfaction of the tourists who have visited Bao Loc City has been affected statistically by three factors: (1) Responsiveness; (2) Reliability; and (3) Empathy, which were ranked by descending importance. Surprisingly, the research found that Tangibles and Assurance do not have an impact on tourists' satisfaction towards Bao Loc City. The research formulates some suggestions to the city policy-makers and the tourism businesses management in Bao Loc City in order to enhance tourists' satisfaction through improving the tourism service quality at Bao Loc City.

• 환경영향평가
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• 제18권5호
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• pp.313-319
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• 2009

A complex maritime resort combined marina and with course of Korea is required to improve international tourism competitiveness by taking advantage of her environmental favorable circumstances. The development of tourism, however, is focused on land-oriented that incurred lower tourism efficiency and international tourism competitiveness. In addition, the regulation of "Preliminary environmental assessment for golf courses" by the Ministry of Environment is emphasized on land geography and geology that can cause damage of tourist attractions in an island region. In particular, the development of 6th or 7th ridges in mountainous island region within 2km from the sea, that holds scenic and academic value, can go against environment-friendly by geographical and geological damage. According to the regulation for consultation for golf courses and forestry is to preserve regional ecosystem over 6th ridge, but it cannot be applicable to island region because that can form excessive slopes where marine ecosystem is required to be maintained. It, therefore, can be desirable that the development of over 6th ridge in an island region. It is suggested that continuous comparative studies of geographical and geological characteristics between land and island region will be carried on to establish feasible and reasonable development model so that balanced development of land and island, and versatile international environment-friendly maritime resort can be achieved and developed.

• 유통과학연구
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• 제22권7호
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• pp.63-71
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• 2024

Purpose: The main objective of this research is to encourage the increase of local MSME businesses through the sustainable tourism sector in South Sulawesi by proposing a research model that focuses on increasing revisit intention. This, in turn, is expected to stimulate local trade and strengthen tourism attractiveness. Research design, data and methodology: A quantitative research method involving 190 domestic tourist respondents was employed, utilizing a questionnaire for data collection. Structural Equation Modeling (SEM) analysis through AMOS software was applied, and the Sobel test to assess indirect effects. Results: The research findings indicate that memorable customer experiences and travel motivations significantly influence destination image. However, travel motivation does not significantly affect revisit intention. Furthermore, memorable customer experiences and destination image significantly impact revisit intention. Notably, destination image plays a significant mediating role in the relationship between travel motivation and increased revisit intention. Conclusions: Memorable customer experiences and travel motivations directly contribute to the formation of a more positive destination image. Furthermore, memorable customer experiences drive the revisit intention, but travel motivation is not significant. Memorable customer experiences only influence revisit intention through the formed destination image. Additionally, the improvement of memorable customer experience and destination image increased revisit intention.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.217-224
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• 2020

This study investigates the impact levels of determinants on the Balanced Scorecard application in evaluating the performance of tourism firms in Hanoi. The tourism industry not only promotes economic development, but also contributes to expanding cultural exchanges and improving people's knowledge. However, Vietnam's tourism industry is under fierce competitive pressure, with the participation of foreign enterprises, with large amount of capital, high professionalism and wide network. The rivalry is happening aggressively on many aspects such as products and human resources. Therefore, tourism firms are in urgent needs of having effective methods to evaluate its performance in order to improve business and development efficiency. This study uses data of tourism firms in Hanoi during 2018-2019. The data used for analysis and regression consists of 135 observations. We use Cronbach's Alpha, EFA and regression model to learn the effect of different variables on the Balanced scorecard application in evaluating the performance. The results show that two determinants, including internal factors of tourism firms (IF) and external factors of tourism firms (EF) had positive relationships with the Balanced scorecard application in evaluating the performance. Based on the findings, recommendations are given for improving the Balanced scorecard application in evaluating the performance of tourism firms in Hanoi.

• 한국환경복원기술학회지
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• 제2권3호
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• pp.74-82
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• 1999

This study is aimed to establish the development plannings for the sustainable tourism of Yongyoo Island and Mooeui Island, neighboring areas of Youngjong Island, for the conservation and environmentally friendly use of Korean coastal wetlands. The concepts of sustainable tourism is described. The current development status and its problems of Youngjong Island and its neighboring areas are analysed. The development plannings for sustainable tourism of Yongyoo Island and Mooeui Island are suggested as follows : (1) The small scale tourism development projects, which are able to represent region's own characteristics, instead of large scale ones, should be performed. (2) The participation of community people should be guaranteed at the beginning stage of the decision making processes for tourism development projects. Additionally, the profits of the development should be fairly distributed among community people. (3) The coastal wetlands should be conserved and their sewage disposal capacity should be protected by way of the minimization of reclamation. (4) The coastal wetlands should be developed into the tourist resorts utilizing migratory birds as tourism resources. In addition, the carrying capacity of the coastal wetlands, which is based on the current status of ecosystems and the Environmental Impact Assessment(EIA), should be calculated.

• 한국지역사회생활과학회지
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• 제22권2호
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• pp.283-298
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• 2011

Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

• 한국직업건강간호학회지
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• 제32권3호
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• pp.89-98
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• 2023

Purpose: This study proposes preventive strategies for factors affecting the work impairment of international medical tourism coordinators. Methods: Data for this study were collected via an online questionnaire survey involving 296 international medical tourism coordinators in South Korea, considering the impact coronavirus disease 2019. The survey was conducted from 25th April 2022 to 22nd July 2022 and data were analyzed SPSS/WINdows software version 22, including statistical, reliability, factor and regression analyses. Results: This study focused on occupational stress, health problems and job efficacy among international medical tourism coordinators in medical tourism research. The main objective was to examine the factors that influenced their work impairment. Conclusion: This study emphasizes the importance of factors such as occupational stress, health problems and job efficacy in influencing work impairment among international medical tourism coordinators. The identified factors account for 30% of explanation power. An intervention program tailored to the characteristics of domestic and international medical tourism coordinators is recommended.