• 한국산림과학회지
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• 제87권4호
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• pp.620-629
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• 1998

본 연구는 국립공원 지정과 앞으로의 관리방향에 대한 지역주민의 태도와 환경적, 경제적, 사회문화적 관광영향에 대한 지역주민의 지각을 파악하고, 지역주민의 사회경제적 특성에 따른 관광영향 지각 차이를 검증하였다. 1997년 11월과 12월 동안 설악산 국립공원 경계 내에 거주하는 지역주민 153명의 설문자료를 수집, 분석하였다. 지역주민들은 긍정적, 부정적인 환경적, 경제적 관광영향을 모두 지각하는 한편, 사회적 관광영향에 대해서는 크게 지각하지 않는 것으로 나타났다. 또한 관광의 부정적인 영향 지각에도 불구하고 더 집중적인 편광개발을 선호하며 설악산 보전을 위한 이용자 수 제한에는 반대하는 입장을 표명하였다. 관광영향에 대한 지역주민의 지각은 연령, 학력, 직업과 관광의 관련 여부, 거주지, 거주기간 등의 사회경제적 특성에 따라 유의한 차이가 있었다.

• 한국콘텐츠학회논문지
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• 제8권6호
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• pp.242-252
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• 2008

본 연구는 관광개발에 대한 지역주민의 태도와 참여의사에 미치는 영향요인을 파악하기 위해, 충남 논산시 지역주민을 대상으로 관광개발에 대한 태도, 관광개발의 참여의식, 개인의 자기검색성향에 대하여 연구를 실시하였다. 그 결과, 지역주민의 자기검색성향과 관광개발에 대한 태도와의 영향관계에 있어서 자기검색성향이 관광개발의 경제적 태도와 관광개발의 사회적 태도에 영향을 미치는 것으로 조사되었다. 자기검색성향과 관련하여 관광개발에 대한 참여의식에 대한 영향관계를 확인하고자 로지스틱회귀분석을 실시한 결과, 관광개발의 참여의식에 모든 요인들이 2배에 가까운 영향관계가 있는 것으로 조사되었다. 이것은 자기검색에서 타인지향성 성향을 갖춘 지역주민들이 증가되면 될수록 관광개발에 있어서 관광개발의 참여 활동에 적극적인 행동을 보여 질 것으로 기대된다.

• 한국농공학회논문집
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• 제61권5호
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• pp.57-68
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• 2019

Rural tourism has been identified as providing opportunities to revitalize the rural economies since early 2000s. During last decade in South Korea, government has enacted many policies aiming to establish tourism support programs as well as instigating activities between rural and nearby urban districts. In particular, the promotion of the rural tourism has been actively sought in various forms of products and services, such as green tourism village, village festival, one-company one-village campaign and etc. However, in order to prepare effective policies, it is very crucial to identify measureable evaluation criteria that can be used to assess socio-economic situations of the rural districts. Such criteria should be objective, timely and provide insights about living conditions of local residents and relevant properties. They can also be used to evaluate if progress is being made after the policies are implemented. While considerable efforts and resources have been invested to aid the tourism programs in South Korea, we still lack such systematic means to quantify and evaluate its impact on rural districts. In this work, we have applied regional deprivation analysis on well-established community experiential and recreational business in rural villages throughout the country based on three criteria (i.e., population, local commerce, and buildings). Surprisingly, the result shows that the implementation of the community experiential and recreational businesses did not bring any noticeable changes to at least one of the evaluation criteria. We concluded that the current government policies on revitalization of rural tourism at the village scale is insufficient for bringing meaningful socio-economic impacts to rural districts, with rare exceptions.

• 환경영향평가
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• 제19권6호
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• pp.633-645
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• 2010

As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

• 환경영향평가
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• 제19권4호
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• pp.409-420
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• 2010

Heritage resources have become important social assets as the global interests in heritage tourism increased. Utilization of heritage as unique tourist destination has positive effects on regional economy, which in turn plays an important role in heritage conservation. However, it was found that the essential quality of heritage resources has been degraded and even destroyed when excessive use was permitted. This undesirable side-effects of heritage tourism have led to the growing concern for sustainable tourism that can contribute to both utilization and conservation of heritage. In order for sustainable tourism to be effectively implemented, it is crucial for visitors to be aware of the need for heritage conservation because they are the most important consumers of the heritage. The purpose of this study was to suggest some basic information for sustainable tourism by investigating visitors' evaluation of conservation and use values of heritage resources. The study sites were the two Korean traditional temples(Sokrisan Bubjusa and Naejangsan Naejangsa) and contingent valuation method was used. 390 visitors in Bubjusa and 308 visitors in Naejangsa participated in the questionnaire survey. From the results, sustainable tourism is possible in such heritage areas as traditional temples because the participants had relatively balanced values for heritage conservation and use. The WTP for natural conservation value was found to be highest in both temples; visitors may be more agreeable with the heritage conservation plan if the sustainability of natural resource is emphasized. Also, the use value of heritage could be influenced by the tourism utilization of the area where the heritage was located. If there are no other famous tourist destinations except the heritage in the area, additional plans to develop alternative destinations should be prepared in order to formulate the agreement on the need to protect the heritage among visitors, local communities, and government.

• 한국엔터테인먼트산업학회논문지
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• 제15권3호
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• pp.13-26
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• 2021

본 연구는 관광 SNS 효익의 하위요인(경제적 효익, 고객화 효익, 심리적 효익)과 관광 SNS 가치의 하위 요인(경제적 가치, 기능적 가치, 감정적 가치)이 재이용의도에 미치는 영향 관계를 파악하고, 도출된 결과를 이용하여 관광산업의 장기적인 관계 형성을 통해 고객에게 지속적인 차별화된 서비스를 제공하고, 수익증대를 도모해야 한다. 이를 위해서 기존 고객 유지 및 확보할 수 있는 마케팅 전략을 통해 관광산업 활성화를 위한 방안을 제시하고자 하는 데 목적이 있다. 본 연구는 19세 이상의 성인 326명을 대상으로 실증분석을 시행하였다. 연구 결과는 다음과 같다. 첫째, 관광 SNS 효익 하위요인(경제적 효익, 고객화 효익, 심리적 효익)과 관광 SNS 가치의 하위요인(경제적 가치, 기능적 가치, 감정적 가치)의 관계에서 관광 SNS 효익의 하위요인이 관광 SNS 가치의 모든 하위요인에 긍정적인 영향을 미치는 것으로 확인되었다. 둘째, 관광 SNS 가치의 하위요인(경제적 가치, 기능적 가치, 감정적 가치)과 재이용의도 간의 관계에서 SNS 가치의 모든 하위요인이 재이용의도에 긍정적인 영향을 미치는 것으로 분석되었다. 이러한 연구 결과를 기초로 하여 온라인 환경에서 관광산업의 지속적인 성장을 유지하기 위해서는 고객 강화를 위한 장기적인 관계 형성이 필수이다. 모빌리티 앱(App)과 같은 콘텐츠를 개발하여 효율적인 마케팅 전략의 필요성을 제시함과 동시에 고객이 인지하는 관광 SNS 효익과 관광 SNS 가치를 극대화한다면 관광상품의 재이용의도가 향상될 것으로 사료된다.

• 한국융합학회논문지
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• 제11권12호
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• pp.207-224
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• 2020

중국 국민의 경제 수준이 점진적으로 향상되고, 명절과 공휴일제도가 지속적으로 개선되면서, 마음을 안정시키는 생활체험이 주요 목적으로 부각되면서 농촌 관광이 급속도로 발전하였다. 농업인의 기업가정신, 농가소득 증대, 농촌 번영 및 관광경영학과, 관광기업의 경영 및 운영목표 달성을 위하여, 본 연구는 관련 문헌 검토와 참고자료에 기초하여 연구 가설을 제시하였다. 본 논문은 앞선 연구결과를 바탕으로 주민의 농촌관광 행동 의도에 대한 설문조사를 하였고, SPSS23.0을 이용하여 표본 데이터에 대한 상관분석과 가설검증을 통하여 다음과 같은 결론을 도출하였다. (1)시골 관광 태도, 주관적인 규범과 지각 행위 통제가 농촌 관광 행위의 방향에 긍정적인 영향을 미친다는 것이다. (2)정책 시스템과 자원 조건은 농촌 관광 행동 의도에 상당히 긍정적인 영향을 미친다는 것이다. (3)정책 시스템은 주관적 규범과 인식된 행동 통제에 상당히 긍정적인 영향을 미치고, 자원 조건은 농촌 관광 태도, 주관적 규범, 인식된 행동통제에 모두 상당히 긍정적인 영향을 미친 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.217-224
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• 2020

This study investigates the impact levels of determinants on the Balanced Scorecard application in evaluating the performance of tourism firms in Hanoi. The tourism industry not only promotes economic development, but also contributes to expanding cultural exchanges and improving people's knowledge. However, Vietnam's tourism industry is under fierce competitive pressure, with the participation of foreign enterprises, with large amount of capital, high professionalism and wide network. The rivalry is happening aggressively on many aspects such as products and human resources. Therefore, tourism firms are in urgent needs of having effective methods to evaluate its performance in order to improve business and development efficiency. This study uses data of tourism firms in Hanoi during 2018-2019. The data used for analysis and regression consists of 135 observations. We use Cronbach's Alpha, EFA and regression model to learn the effect of different variables on the Balanced scorecard application in evaluating the performance. The results show that two determinants, including internal factors of tourism firms (IF) and external factors of tourism firms (EF) had positive relationships with the Balanced scorecard application in evaluating the performance. Based on the findings, recommendations are given for improving the Balanced scorecard application in evaluating the performance of tourism firms in Hanoi.

• 한국지역사회생활과학회지
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• 제18권4호
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• pp.523-537
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• 2007

This study aimed to explore residents' perceptions towards Kangwon Land Casino. An on-site survey was conducted for residents in the casino communities using self-administered questionnaires. Completed questionnaires were obtained from 191 residents in the study area. A factor-clustering method identified four distinct segments: positive perceived impact residents (52.8%), negative perceived impact residents (11.3%), unconcerned residents (28.9%), and selectively perceived impact residents (6.9%). Results showed that women and younger residents are more likely to perceive positive impact with casino development. Men, middle-aged residents and farmers are more likely to perceive negative impact with casino development. White-collar business-class residents are more likely to perceive the impact selectively with casino development. We suggest that the stakeholders including public bodies on casino industry development boards share with local residents information on the economic benefits and other topics related to the casino business.

• 동아시아식생활학회지
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• 제22권5호
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• pp.701-710
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• 2012

The purpose of this study was to classify customer's satisfaction of coffee shops in term of economic and non-economic satisfaction, as well as to examine the effects of coffee shops image on customer's economic and non-economic satisfaction and customer brand loyalty. For this purpose, we collected data from 301 coffee shops, as well as from customers who visited brand name coffee shops in Seoul, Korea. The result of this CFA shows that this study was valid and reliable. Our findings were as follow: (1) Product and accessibility image of coffee shops influenced customer's economic satisfaction, whereas facility and staff image did not. (2) The effects of product, facility, staff and accessibility image on customer's non-economic satisfaction were significant. (3) Coffee shop image was not influenced by brand loyalty. (4) Economic and non-economic satisfaction had a significant impact on brand loyalty.