• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.4
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• pp.176-181
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• 2020

In the face of the unprecedented crisis of coronavirus disease (COVID-19), the aviation and tourism industry fell without help. The bigger problem is that a crisis like COVID-19 can always come back. A new variant of the virus that is more powerful than COVID-19 may emerge, and another crisis such as a massive war may come. In addition, there may be an unexpected large-scale crisis that could shake the survival of the aviation and tourism industry in place. At that time, the aviation and tourism industry should not be pushed into a survival crisis defenselessly. Taking the experience of the crisis caused by COVID-19 as a crucial lesson, sufficient protection measures should be prepared in advance, and within the protection measures, the overall capabilities of the aviation and tourism industry should be preserved, and preparation should be made for the aftermath of the crisis. There is a need to establish a support system in which financial resources that can be used in crisis situation can be secured in advance, and various support measures can be implemented as effectively as possible by using the secured financial resources. Regarding the preparation for financial resources, various fundraising, insurance, and compensation for losses by the state or local government may be considered as a priority, and in addition, there is a need to continuously consider ways to prepare additional financial resources. On the other hand, in terms of system construction, establishment of the system inside the aviation and tourism industry may need to be considered first, but the improvement of related laws and systems needs to be more actively discussed and related legislation needs to be actively promoted.

• The Journal of Industrial Distribution & Business
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• v.12 no.7
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• pp.27-39
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• 2021

Purpose: The researchers reviewed the previous studies on the psychological anxiety and economic damage during the recent COVID-19 pandemic to understand the satisfaction, awareness and attitude of the residents in Jeju, Korea. Research design, data and methodology: 215 samples based on self-reported survey were collected for path analysis focused on controlling variables in demographic characteristics in PLS-SEM using Smart PLS 3.0. Results: The researchers found the Satisfaction with COVID-19 Prevention Measures and the Awareness of Tourism Crisis affect Attitude toward Tourism of the residents with the explanatory power (R² = 0.209). Age was found to be the only significant controlling variable in this model for the Awareness of Tourism Crisis to Attitude toward Tourism. Conclusions: The attitude toward tourism is influenced by the level of satisfaction of the prevention service for COVID-19 as well as the awareness of the crisis. Residents have different level of the tourism crisis awareness by the status of their economic activities while there is no differences in all age groups for satisfaction in the quarantine service. The study suggests that the importance of the public health service should be preferentially concerned for residents to have stable economic activities where the tourism is the major industry.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.961-969
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• 2021

The study aimed to investigate the level of customer trust, loyalty, and re-purchase intention of coastal tourism in Thailand during the COVID-19 crisis; to test the different levels of customer trust, loyalty, and re-purchase intention by local tourists between East-side and West-side coasts of Thailand; and to examine the influence of customer trust and loyalty on re-purchase intention in coastal tourism. Using multistage sampling, this study sampled 487 Thai local tourists who had experienced coastal tourism in Thailand during the COVID-19 crisis. A questionnaire, descriptive analysis, independent sample t-test, correlation matrix, and multiple regression analysis were used to collect and analyze the data. All customer trust, loyalty, and re-purchase intentions in coastal tourism by local tourists were at a high level. There were significantly different levels of customer trust, loyalty, and re-purchase intentions by local Thai tourists between the East-side and West-side coasts of Thailand. Moreover, the study found that there was a significant positive influence of customer trust and loyalty on re-purchase intentions in coastal tourism by local tourists in Thailand during the COVID-19 crisis. This study indicates that Thai tourism industry still must develop and improve its local customer loyalty and trust because these positively influence customer re-purchase intentions.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.3
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• pp.149-156
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• 2020

The study aims to investigate a close relation between macro and non-macro variables on stock performance of tourism companies in Korea. The sample used in this study includes monthly data from January 2001 to December 2018. The stock price index of the tourism companies as a dependent variable are obtained from Sejoong, HanaTour, and RedcapTour as three leading Korean tourism companies that have been listed on the Korea Stock Exchange. This study assesses the tourism stock performance using the quantile regression approach. This study also investigates whether global crisis events as the Iraq War and the global financial crisis as non-macro variables have a significant effect on the stock performance of tourism companies in Korea. The results show that the oil prices, exchange rate and industrial production have negative coefficients on stock prices of tourism companies, while the effects of tourist expenditure and consumer price index are positive and significant. We estimate the result of quantile regression that non-macro determinants have statistically a significant and negative effect on tourism stock performance because the global crisis could threaten traveler's safety and economy. Overall, empirical results suggest that the effects of macro and non-macro variables are statistically asymmetric and highly related to tourism stock performance.

• The Journal of Industrial Distribution & Business
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• v.13 no.9
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• pp.27-36
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• 2022

Purpose: The coronavirus pandemic has affected the tourism industry in a big way. The travel industry suffered intense damage from the pandemic and procedures acquainted to containing its spread because the pandemic outbreak has led to a decline in the number of tourists and a change in their behavior. At this point, this research is to investigate adequate solutions for tourism industry to overcome the crisis in a post-Covid 19 era. Research design, data and methodology: The current author gathered data from each included study to analyze and summarize the evidence when conducting a literature analysis. This stage involves gathering and reviewing intricate texts databases for the meta-analysis. Results: The current author found total five solutions from numerous literature contents, suggesting how to overcome the crisis in a post-Covid era for tourism industry. Solutions as follows, (1) Drawing beginning illustrations, (2) Introducing Government Backing Programs, (3) Increasing Promotion of Tourism Destinations, (4) Enhancing Safety and Security Measures, and (5) Improving Infrastructure and Facilities. Conclusions: This research suggests that although the global economic recession leads to reduced demand and intense competition from other sectors, the tourism industry will be well positioned to weather these challenges if practitioners of tourism organizations follow five solutions of this research.

• SUVANNABHUMI
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• v.14 no.2
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• pp.27-59
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• 2022

During the past two decades, the Southeast Asian region has experienced a range of major crises. Service industries such as tourism and the marginal and migrant laborers who work in them have usually been at the sharp end of these testing events, from natural and environmental disasters, epidemics and pandemics, global financial slumps, terrorism, and political conflict. The latest challenge is the "Novel Coronavirus" (Covid-19/SARS-CoV-2) pandemic. It has already had serious consequences for Southeast Asia and its tourism development and these will continue for the foreseeable future. Since the SARS epidemic of 2002-2004, Southeast Asian economies have become integrated increasingly into those of East Asia (China, Japan, South Korea, Taiwan, Hong Kong). This paper examines one of the most significant current crises, Covid-19, and its consequences for Southeast Asia, its tourism industry, and its workers, comparing experiences across the region, and the issues raised by the over-dependence of some countries on East Asia. In research on crises, the main focus has been on dramatic, unpredictable natural disasters, and human-generated global economic downturns. Not so much attention has been devoted to disease and contagion, which has both natural and socio-cultural dimensions in origins and effects, and which, in the case of Covid-19, evoke a pre-crisis period of normality, a liminal transition or "meantime" and a post-crisis "new normality." The transition is not straightforward; in many countries, it operates as a set of serial lockdowns and restrictions, and to predict an uncertain future remains difficult.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.4
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• pp.209-229
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• 2021

Recently, the tourism industry faced a crisis due to COVID-19. Smart tourism that combines information and communication technology (ICT) is rapidly growing to overcome the crisis in the tourism industry. In order to revitalize the tourism industry after COVID-19, such as non-face-to-face and non-contact, smart tourism incorporating information and communication technology (ICT) is actively encouraged and promoted. The purpose of this study is to empirically verify how perceived pleasure, perceived awakening, and perceived domination, which are three important variables of emotional response theory, affect the intention to continue use through perceived usefulness, expectation, and satisfaction. The survey was conducted for two weeks from November 1 to 15, 2020. A total of 175 surveys were collected during the period and used for analysis. As a result of the study, first, perceived pleasure did not significantly affect perceived usefulness, expectation, satisfaction, and intention to continue use. Second, perceived awakening had a significant effect on expectations, but did not significantly affect perceived usefulness, satisfaction, and continued use intention. Third, perceived domination had a significant effect on perceived usefulness, expectation, and continued use intention. However, it did not significantly affect satisfaction. Fourth, perceived usefulness did not significantly affect satisfaction. Fifth, expectations had a significant effect on perceived usefulness and satisfaction. Sixth, satisfaction had a significant effect on the intention to continue use. Through this, companies and developers that provide online review content for aviation and hotels should know what part of the content is actually focused on and provide it to customers. In addition, content should be provided in consideration of the emotional aspects that aviation and hotel online review users feel while watching videos.

• Journal of Smart Tourism
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• v.1 no.3
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• pp.17-20
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• 2021

Technology and tourism have become inseparable, and technological innovations propose new services to the tourism industry. During the current pandemic, service robot usage has increased more than at any other time which comes with advantages and disadvantages. This paper discusses the opportunities and challenges of utilizing service robots in the service industry during and after the pandemic crisis. The study follows a content analysis methodology. Findings indicate that service robots are easy to access, offer an alternative form of communication, reduce costs and boost operational safety; in contrast, robotics increase unemployment and cause anxiety and depression among the demoralized employees.

• Korean Business Review
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• v.19 no.2
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• pp.117-140
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• 2006

The purpose of this study is to activate tourism industry in Sorak area where faces crisis arising from environmental change. To achieve its' purpose, this study investigated operational problem concerning about development of tourism in Sorak area and politic problem concerning about tourism resource in order to devise activation of regional economy through its effective conservation and development. and at same time, compared difference of perception between tourist and worker of tourism empirically in aspect of product, service, public marketing in order to activate regional tourism industry through effective development of tourism resource. Finally, this study also suggested countermeasure suitable for the above stated. As seeing above results, this study contributes to promote tourism in Sorak area by developing tourism resource in vein of localization age which means local area can be center of the world in consideration of globalization age without national boundary. Conclusively, it can be said that segmentation of tourism market based on tourist's interest needs to be accomplished through connection between regional limitation and academic research with making use of advantage of abundant tourism resource in Sorak area. what is more, supplement of attention. to improvement of service quality can cause more positive effect.

• Journal of Distribution Science
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• v.19 no.10
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• pp.17-22
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• 2021

Purpose: Covid-19 has caused an unprecedented situation for the tourism industry with slumping demand during the outbreak and many uncertainties about tourist behavior in the post-pandemic. This study is aimed to discover the distribution in the behavior of tourists in Vietnam, whose government has taken serious and early actions towards the health crisis and among the earliest to reopen the economy. Research design, data, and methodology: We adopted a mixed-method approach - combining qualitative interviews with quantitative research using a questionnaire survey. Through the form of the online survey through social networking channels: Facebook, Gmail. The study received 261 valid responses for analysis. Multivariate analysis techniques were used: descriptive statistics, exploratory factor analysis (EFA). Results: From the data and result of EFA, the result showed that the distribution of tourist behavior could be grouped into four main factors, including (1) the general impacts, (2) travel-related behaviors; (3) attitudes and preferences regarding modes of tours and destinations; (4) awareness of safety and hygiene. Conclusions: These results highlighted the importance of the theory of perceived risks in explaining the travelers' prudent decisions. In addition, this study provides practical implications for policymakers and various stakeholders of Vietnam's tourism industry in formulating the recovery strategy.