• Title/Summary/Keyword: Tourism Content Creation

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A study on Innovation Methods for the Content Industry in the post-COVID-19 Era

  • Lee, Gun-Woong;Bang, Mee-Young
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.142-151
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    • 2021
  • The content industry was greatly affected by the pandemic that hit the world in 2020. The release and production of major Hollywood films were postponed. Performances, festivals, and mega-events such as tourism and the Olympic Games were also canceled or postponed. The innovation of the content industry became inevitable in line with these rapid environmental changes, and the industry had to undergo internal changes according to these external environmental changes. Representative examples are talent fostering and job creation for young people. This study conducts both SWOT analysis and PEST analysis on the South Korean content industry, thereby analyzing cases of talent fostering and job creation suitable for the new environment.

Systems Approach to Change Management for Sustainable Tourism Development in Bangladesh

  • Bhuiyan, Bashir Ahmed;Alam, Md. Jahangir
    • Asia-Pacific Journal of Business
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    • v.5 no.2
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    • pp.1-12
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    • 2014
  • Tourism has been considered as the largest industry in the world, which is contributing towards employment generation, wealth creation and pursuing social benefits. Growing concern about the impact of human activities upon the environment, increased awareness of and concern for global environment have intensified the demand for sustainable tourism and their focus on balancing of: profit-driven motives, preserving and enhancing the social as well as ecological balance. Based on secondary materials and content analysis present study evaluated existing status of sustainable tourism development and explored important change strategies for future improvement of tourism sector in Bangladesh. The study recognized different views of change management and various strategies for obtaining sustainability in tourism industry. The present study identified the institutional networks, challenges in the way of applying systems approach to change management for sustainable tourism development and suggested important options for overcoming the impediments to operate through the proposed strategic framework in Bangladesh.

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Corporate Social Responsibility (CSR) of Small Enterprises in Hospitality and Tourism Industry (환대관광산업 소규모기업 사회적 책임활동(CSR): 회사 홈페이지 커뮤니케이션 분석을 중심으로)

  • Ahn, Young-Joo
    • Journal of Distribution Science
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    • v.15 no.7
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    • pp.73-83
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    • 2017
  • Purpose - The purpose of this paper is to explore the CSR activities of small enterprises in hospitality and tourism industry in South Korea. Since previous research on CSR activities has considerably focused on large enterprises whereas small enterprises have relatively less attention, this study aims to explore the characteristics of small enterprises in hospitality and tourism industry and their CSR activities. Research design, data, and methodology - The population of interest for this study was social enterprises registered in Korea Social Enterprise Promotion Agency (2016), and it was used to verify the social enterprises which has a certification for social enterprises. From 1672 companies in total, the sampling frame was a database with 117 companies in hospitality and tourism industry. This study investigates social enterprises' CSR activities on the company's official websites (e.g., company reports, magazines, the news articles, and interviews). The websites of the selected enterprises in hospitality and tourism industry were analyzed for examining CSR activities by the quantitative content analysis. All of the CSR activities in small social enterprises were classified into six dimensions based on the stakeholder theory. Results - The findings of this study provide the characteristics of the 117 small social enterprises and their specific CSR initiatives. A total of eight main business lines were identified: 1) fair travel, 2) leisure/sports, 3) accommodation/camping, 4) medical tourism, 5) exhibitions/art events/cultural events, 6) leisure activities for vulnerable social groups, 7) Korean traditional culture, and 8) ecotourism/agricultural tourism. The CSR initiatives were classified into six dimensions: 1) environment, 2) employment, 3) multicultural families and vulnerable social groups, 4) local community, 5) economic prosperity, and 6) product. Conclusions - This study revealed the special CSR initiative examples of small enterprises in hospitality and tourism industry. Small social enterprises participate in CSR activities mainly related to their own business lines. Moreover, these enterprises are more closely embedded in their local community development, job creation and education for local residents and vulnerable social groups, and traditional heritage preservation. The findings of this study provide theoretical and practical implications and they can contribute to enrich CSR with literature for small enterprises in hospitality and tourism industry.

A study on the total marine tour "Platform Company" based on Social Network Service (SNS 기반 토털 해양관광 "플랫폼 컴퍼니" 구축에 관한 연구)

  • Lee, Nam-Kyu
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.11a
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    • pp.78-79
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    • 2011
  • Tourism demand is expected to continue to rise, actively respond to these demands and customer needs, optimize and differentiated consumer-based content development and delivery that incorporates principals of the need for mediation, is increasing. Smartphone and internet represented SNS collects information based on customer and customer needs by providing differentiated content to meet the cost and the total satisfaction of all tourism is needed to build Platform Company. Platform Company maximize the utilization of natural maritime resources, marine tourism to meet customer demand, profitable and stable income, including job creation are contributing to.

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Analysis of Present Situations on the Cultural Contents of Korean Royal Costumes (한국궁중복식의 문화콘텐츠화 현황 분석)

  • Park, Ga-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1014-1024
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    • 2009
  • The cultural content industry can be stimulated by the production of content based on Korean traditional culture such as Korean court culture. At present, the use of royal costumes of various Korean dynasties for content creation is rare. Less than ten government-supported projects managed by the Korea Culture & Content Agency (KOCCA) are related with Korean royal costumes. Only a handful of tourism-related cultural products (e.g., souvenirs and theme parks) are related to this subject. Fortunately, there are many events that demonstrate traditional court ceremonies; however, there is a need for more investment in academic research to ensure accurate reproduction. There are a number of issue in utilizing traditional royal costumes to produce cultural content that include: a lack of understanding the importance of Korean royal costumes, discrepancies of the content produced based on the historical context, a lack of public knowledge or support, and the lack of the historical accuracy of reproduced content. In order to benefit the most from royal costumes, this article suggests recreating the costumes as a source for further content creation, the development of a database to store information by design features and itemized topics, along with the active support of the government.

A Study on the Information Generating Plan of Tourist-oriented Tourism Contents - For the Sourthen Part of Busan - (관광객 중심의 관광콘텐츠 정보 생성 방안 연구 - 부산 남부지역을 대상으로 -)

  • Jeong, Myoung Gyun;Kim, Chang Soo;Rhee, Kyung Hyun;Kim, Young Bong;Kim, Dae Hwan
    • Journal of the Society of Disaster Information
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    • v.18 no.1
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    • pp.63-72
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    • 2022
  • Purpose: After the Crona Pandemic, all countries are interested in developing various programs to attract tourists. In order to activate the attraction of tourists, it is necessary to discover the information needed by tourists and provide the information based on the visitor's location. Method: This research proposes a system configuration method for creating tourist-oriented tourism contents information. To this end, it creates GIS and QR code-based content and provides necessary information from the tourist's current location. In addition, by using QR codes installed at various points, it provides travel time and other destination information from the current location, and AR image information based on QR codes. Result: The existing tourism content system provides information using a fixed location-based QR code. This research creates and provides customized tourism information based on the location of tourists by generating GIS-based QR codes. Conclusion: This research aims to contribute to the construction of a new tourism information contents and the activation of tourist-oriented tourism information provision.

Service Platform and Mobile Application for Smart Tour Guide (스마트 투어 가이드를 위한 서비스 플랫폼과 모바일 앱)

  • Jwa, Jeong-Woo
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.6
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    • pp.203-209
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    • 2016
  • Digital tourism is the digital support of the tourist experience before, during and after the tourist activity[1]. The GPS-enabled mobile phones provide location-based mobile applications such as tour guide and storytelling services. In this paper, we propose the smart tour guide service platform based on GIS and develop the mobile application to provide the smart tour guide service. The proposed smart tour guide service platform consists of CMS, the multi-modal navigation system, the tour attraction content creation and management system, the tour commodity creation and management system, the smart search system, and the user terminal. The smart tour guide application supports digital tourism in the pre-tour, during tour, and post-tour using the proposed smart tour guide service platform in the popular tourist attractions in Jeju.

Design to Improve Educational Competency Using ChatGPT

  • Choong Hyong LEE
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.182-190
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    • 2024
  • Various artificial intelligence neural network models that have emerged since 2014 enable the creation of new content beyond the existing level of information discrimination and withdrawal, and the recent generative artificial intelligences such as ChatGPT and Gall-E2 create and present new information similar to actual data, enabling natural interaction because they create and provide verbal expressions similar to humans, unlike existing chatbots that simply present input content or search results. This study aims to present a model that can improve the ChatGPT communication skills of university students through curriculum research on ChatGPT, which can be participated by students from all departments, including engineering, humanities, society, health, welfare, art, tourism, management, and liberal arts. It is intended to design a way to strengthen competitiveness to embody the practical ability to solve problems through ethical attitudes, AI-related technologies, data management, and composition processes as knowledge necessary to perform tasks in the artificial intelligence era, away from simple use capabilities. It is believed that through creative education methods, it is possible to improve university awareness in companies and to seek industry-academia self-reliant courses.

Application on the Convergence Technology for Culture Festival Promotion of Riverside Space (강변공간의 문화축제 조성을 위한 융복합 기술의 활용)

  • Yeon, Sang-ho;Lee, Young-wook
    • The Journal of the Convergence on Culture Technology
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    • v.1 no.4
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    • pp.79-86
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    • 2015
  • Cheongpungho and riversides are located in the center of South Korea Jecheon Peninsula, cheongpungho be formed by a chungju hydroelectric dam built in 1984 has now been changed as a freshwater lake created by the center of the South Han River upstream over the past 30 years. Recent Jecheon-sigovernment is developing the entertainment and natural healing resorts for the future, this research is using remote sensing techniques and field survey plan in comparison to the feasibility study of the cultural festival of the area was conducted in geographic research and analysis very effective to conduct the natural environment and terrain analysis by aerial photography and remote sensing techniques that can be proven integration and cultural content, in the riverside area of future business creation and tourism resources of the facilities and events in the new brand through research It was envisioned. As a result, we propose a new direction for the future of cultural tourism to participate in the new state-of-the-art digital imaging technology to traditional cultural content in fusion experiments to be more multi-cultural festival is formed.

A Study on Strengthening the Window Effect of Content through Regional Cooperation of Local Traditional Cultural Resources - Focusing on cooperation with 'Namdo Renaissance' content (지역전통문화자원의 지역 협력을 통한 콘텐츠 창구효과 강화를 위한 연구 -'남도 르네상스' 콘텐츠와 연계 협력을 중심으로)

  • Jeong, Yeon Chul
    • Smart Media Journal
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    • v.6 no.4
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    • pp.101-109
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    • 2017
  • Traditional cultural resources in the region have unique cultural characteristics and are highly likely to be differentiated content resources. Therefore, when local cultural resources are developed as content, they can be given a role as a brand symbolizing the region together with economic value creation. In this paper, we propose a method to utilize traditional cultural resources in Jeonnam region as content material and to strengthen the connection with 'Namdo Renaissance' project contents in Jeonnam province. We propose seven regions as a region with content relevance for inter-regional collaboration through resource elements and analysis of Jeonnam cities and counties. We suggest "Story SarangBang" so that we can uncover and systematize stories with symbolic character by region. The developed story resources are developed as experiential contents through realistic media production technology and virtual reality platform and expanded to tourism contents and expanded to the window effect of contents. Also, by expanding cooperation governance between regions, it is possible to enhance opportunities for development of joint contents and enhance utilization as tourist contents, thereby contributing to regional economic development and related industries development.