• The Journal of Industrial Distribution & Business
• /
• v.9 no.5
• /
• pp.47-62
• /
• 2018

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.5
• /
• pp.217-224
• /
• 2020

This study investigates the impact levels of determinants on the Balanced Scorecard application in evaluating the performance of tourism firms in Hanoi. The tourism industry not only promotes economic development, but also contributes to expanding cultural exchanges and improving people's knowledge. However, Vietnam's tourism industry is under fierce competitive pressure, with the participation of foreign enterprises, with large amount of capital, high professionalism and wide network. The rivalry is happening aggressively on many aspects such as products and human resources. Therefore, tourism firms are in urgent needs of having effective methods to evaluate its performance in order to improve business and development efficiency. This study uses data of tourism firms in Hanoi during 2018-2019. The data used for analysis and regression consists of 135 observations. We use Cronbach's Alpha, EFA and regression model to learn the effect of different variables on the Balanced scorecard application in evaluating the performance. The results show that two determinants, including internal factors of tourism firms (IF) and external factors of tourism firms (EF) had positive relationships with the Balanced scorecard application in evaluating the performance. Based on the findings, recommendations are given for improving the Balanced scorecard application in evaluating the performance of tourism firms in Hanoi.

• Journal of Smart Tourism
• /
• v.1 no.1
• /
• pp.41-52
• /
• 2021

This paper explored the digital application of intangible cultural heritage from the perspective of cultural ecology. Through field investigations, combined with cultural ecology theory, an ontology-based semantic web technology was proposed, and Nanjing "Yunjin" brocade weaving technique was selected as the research object. The specific steps were as follows: First, based on the field surveys and cultural ecology theory, the intangible cultural ecological environment was divided into natural and social environments. Next, constructing the intangible cultural heritage ontology was constructed, including the collection and collation of Nanjing Yunjin weaving technique knowledge corpus, based on user needs analysis and corpus analysis, CIDOC CRM was used to create rules to build the ontology. Finally, based on the MediaWiki platform and Semantic MediaWiki, the semantic web model of the intangible cultural heritage was designed, and its semantic retrieval function was realized, thereby achieving the practical application of intangible cultural heritage digitization. Based on the perspective of cultural ecology, a set of intangible digital application models was proposed, which expanded the digital application of the cultural ecology theory, verified the application of this model in the sustainable development of cultural tourism, and provided reference for the sustainable development of cultural tourism.

• Journal of Smart Tourism
• /
• v.2 no.1
• /
• pp.5-19
• /
• 2022

Smart tourism is seen as a revolution in the tourism industry, involving innovative and transformative theoretical-practical approaches for the sector. As a result of its application in the tourist context, benefits can be seen such as more sustainable practices, greater mobility and better accessibility in destinations, evolution of processes and experiences of tourists. Much of this is achieved through the support of technological solutions. However, despite the immense expectations, and the many researches carried out on it, a literature summary regarding the dimensions that can be observed in each application of this smart tourism has not yet been proposed. Therefore, supported by the PRISMA recommendation, this research proposed to carry out an integrative review of the literature on smart tourism (in its different levels of application, such as the city, the destination and the smart tourism region), with the objective of mapping the dimensions that underlie it. Thus, from an initial scope of 833 intellectual productions obtained, inputs were found for the dimensions in 363 of them after a thorough analysis. The compilation of data obtained from these productions supported the proposition of 14 operational dimensions of smart tourism, namely: collaboration, technology, sustainability, experience, accessibility, knowledge management, innovation management, human capital, marketing, customized services, transparency, safety, governance and mobility. With this set of dimensions, it is envisaged that the implementation of smart tourism projects can present more comprehensive and assertive results. In addition, shortcomings and opportunities for new research that support the evolution of the theory and practice of smart tourism are highlighted.

• The Journal of Information Systems
• /
• v.27 no.1
• /
• pp.43-65
• /
• 2018

Purpose The emergence of mobile applications has simplified our life in various ways. Regarding tourism activities, mobile applications are already efficient in providing personalized tourism related information and are very much effective in booking hotels, flights, etc. However, there are very few studies on classifying the actual service requirements and improving the customer satisfaction in mobile tourism applications. The purpose of this study is to implement a practical mobile tourism application. To serve the purpose, we classify and categorize the service requirement of mobile tourism applications in Korea. We employed Kano model and analytic hierarchy process (AHP). Specifically, we conducted a focus group study to find out the service requirements in mobile tourism applications. Design/methodology/approach The data for this study were collected from Koreans and Foreigners who has the experience using mobile tourism applications. Participants needed to be familiar with mobile tourism applications because such users may be more aware of the mobile tourism applications services. We analyzed 147 valid data using Kano model and conducted AHP analysis on five experts in the field of tourism using Expert Choice software. Findings In this paper, we identified the 17 service quality requirements in the mobile tourism applications. The results reveal that the service requirement such as Geo-location map, Multilingual option, Compatibility with different operating systems were unavoidable service, absent of such requirements leads to the dissatisfaction. Based on the results of the integrated application of both Kano model and AHP analysis, this study provide specific implications for improving the service quality of the mobile tourism applications in Korea.

• Journal of Information Processing Systems
• /
• v.19 no.3
• /
• pp.347-354
• /
• 2023

The rapid development of information technology has accelerated the application of big data and the Internet of Things in various industries. Big data has a great potential in the development of smart tourism. With the help of innovation in emerging technologies such as big data and Internet of Things, smart tourism has a better possibility to surpass traditional tourism. Therefore, this article provides a theoretical support to this process. It has explored the innovative management model of big data and IoT in smart tourism and evaluate their effects on promoting tourism. It offers a reference for the integration and innovation of the tourism theory system. Before big data technology, the development of Internet boosted online tourism. However, tourism marketing is still inefficient due to a lack of understanding about tourists. After many practical explorations of big data technology, tourism websites begin to adopt big data technology in their daily operations. With the changes in tourists' preferences and needs, further innovation and research are needed to help smart tourism keep up with the changes in the market and create more competitive products and services. Innovation serves as the driving force for enterprises to occupy the market and develop.

• Journal of Agricultural Extension & Community Development
• /
• v.10 no.1
• /
• pp.77-85
• /
• 2003

Globalization and the WTO agenda have aggravated socioeconomic problem in rural Koreas. People think that agriculture is out-of-data industry and rural areas lose their vitality. The main question is: What will be the future of the rural areas? Rural tourism is perhaps one of the solution that help improve the situation in rural areas. Rural tourism is however a complex notion and difficult to implement. This paper is an exploratory study of rural tourism and its application. The objective of this study is 1) to explore the idea of rural tourism, 2) to analyze the planning process, and 3) to examine the application of rural tourism in Mundangri, as a study case.

• Journal of Information Technology Applications and Management
• /
• v.29 no.5
• /
• pp.1-12
• /
• 2022

This research is situated at the intersection between industry 4.0, circular economy and tourism, in an attempt to observe the fourth industrial revolution at the service of the application of circular economy principles in the tourism industry. This approach has gained importance due to the COVID-19 pandemic, which has accelerated fundamental dynamics of change linked to business digitization and environmental sustainability. Within the theoretical framework delimited by the aforementioned intersection, the 'goCircular Radar' project, launched by 'TheCircularLab', from Ecoembes (Spain), has been taken as an empirical reference. Among the 165 startups in the circular economy sector, special attention has been paid to those that are oriented, or have a potential application, to tourism. The activities they carry out are described, with particular attention to the technologies they use and their contribution to circularity.

• IEIE Transactions on Smart Processing and Computing
• /
• v.3 no.2
• /
• pp.74-82
• /
• 2014

Automatic identification is pervasive in many areas and its applicable areas are increasing gradually. 2D bar-code, NFC, and RFID technologies are representative examples of the automatic identification. This paper explains the implementation of mobile tourism application software on RFID technology. The mobile application provides the location and navigation information by combining the tag inventory and web database. The interactions among the user, application and database server are described in detail. This paper proposes a simple way of minimizing the efforts to build the entire system by storing the URLs for the tag and accessing existing tourism information services through the URLs.

• Journal of Korean Society of Rural Planning
• /
• v.14 no.3
• /
• pp.11-17
• /
• 2008

Drawing on Herzberg's two-factor theory, this article suggests that visitors to rural tourism base their overall evaluation with an experience on their consideration of two types of aspects referred to as either 'motivators' and 'hygienes' by using the critical incident technique. 233 critical incidents described by 121 participants are categorized into three exclusive factors which are named as experiential factor, cognitive factor, and affective factor. The application of Herzberg's two-factor theory to rural tourism suggests 'satisfiers' to come from the experience-activity itself, experiential factor. While more peripheral elements constitute 'dissatisfiers', cognitive factor. The paper provides the advancement and broad application of Herzberg's theory to further understand rural tourists satisfaction.