• 수산경영론집
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• 제48권3호
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• pp.75-90
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• 2017

The ocean is used as the term of sea, it is expressed as a large sea. Marine tourism is an activity that takes place in the sea and on the coast. Many experts prospect that the 21st century will be the century of ocean. In recent years, many countries are interested in ocean and marine tourism can be significantly developed in the future. Jeju Island is an island formed by a volcanic eruption, which has a very high landscape value, and It is an oceanic climate with a yearly high temperature due to turbulent flow throughout the years, But Marine tourism is not developed. The purpose of this study is clarify the Marine Tourism activity types, Marine Tourism satisfaction and revisit intention of Chinese Tourists visiting JeJu island. And studies what is the needed activity types of Chinese Marine Tourist in future. This study deals with on the activity types, satisfaction and revisit intention of JeJu Marine Tourism With 252 effective responses gathered from an onsite survey. The statistical analysis of the data was conducted using techniques of frequency analysis, t-test and anova analysis.

• 농촌지도와개발
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• 제22권4호
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• pp.395-404
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• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• 동굴
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• 제73호
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• pp.45-47
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• 2006

The modern people spend more time with heir family on weekends, and this changed the perspective toward leisure and tourism. Along with this, the recognition toward tourism resources have underwent various modifications with the increasing number of family tourists. Caves are categorized as lava tube (formed by volcano activity), lime stone cave(formed by absorption of water into underground level), sea cave (formed by wave erosion) and artificial cave that were made for the fluent traffic activity of railways or roads. Caves manifest characteristics of tourism as a natural resources and tourism as a humanity study, so caves are valuable as a multipurpose tourism resource.

• 수산경영론집
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• 제47권2호
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• pp.33-41
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• 2016

The purpose of this study is to estimate the economic value of boat fishing experience marine tourism activity in Jeju Island's Chagwido. The economic value is estimated as consumer surplus using count data models including the truncated Poisson model and the truncated negative binominal distribution model. This study collects the effective 504 questionnaires from boat fishing experience tourists in Jeju Island's Chagwido. The truncated negative binominal distribution model was statistically more suitable and valid than other models. The truncated negative binominal distribution model was applied to estimate consumer surplus as economic value from boat fishing experience tourism activity in Jeju Island's Chagwido. A consumer surplus value per trip was estimated as about 209,900 won. The annual economic value from boat fishing experience tourism activity was estimated as 273,700 won in Jeju Island's Chagwido. Consequently, boat fishing experience marine tourism activity has a very large economic value in Jeju Island.

• 농촌계획
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• 제22권2호
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• pp.141-152
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• 2016

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

• 농촌지도와개발
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• 제29권3호
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• pp.143-153
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• 2022

Leisure activity characteristics are related to an individual's stress management as well as quality of life. This study analyzed the relationship between leisure activity characteristics, stress, and quality of life of healing tourists, and analyzed the moderating effect of involvement on rural healing tourism. For this purpose, this study analyzed 658 cases who experienced rural healing tourism. Among the characteristics of leisure activities, the conflict between work and leisure had a positive (+) effect on stress, and that stress had a negative (+) effect on the quality of life. Among the characteristics of leisure activities, social support was found to have a positive (+) effect on the quality of life. In the relationship between stress and quality of life, involvement on rural healing tourism was found to have a moderating effect. The results of this study indicate the importance of social support for work-life balance and leisure, suggesting that daily recovery through rural healing tourism has a positive effect on personal stress management as well as quality of life.

• 수산경영론집
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• 제47권1호
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• pp.21-29
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• 2016

The purpose of this study is to estimate the economic value of skin scuba marine tourism activity in Jeju Island. The economic value is estimated as consumer surplus using count data models including the truncated Poisson model and the truncated negative binominal distribution model. This study collects the effective 369 questionnaires from skin scuba marine tourists through three times in Jeju Island. The truncated Poisson model was statistically more suitable and valid than other models. The truncated Poisson model was applied to estimate consumer surplus as economic value from skin scuba in Jeju Island. A consumer surplus value per trip was estimated as about 4,081,633 won. The annual economic value from skin scuba marine tourism activity was estimated as 8,428,571 won in Jeju Island. Consequently, skin scuba marine tourism activity has a very large economic value in Jeju Island.

• 아태비즈니스연구
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• 제14권1호
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• pp.411-426
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• 2023

Purpose - The purpose of this study was to explore and diagnose the characteristics and behavioural patterns of rural tourists after COVID-19 using decision tree analysis to classify and identify key segmentation groups. Design/methodology/approach - The CHAID algorithm was used as the analysis technique for the decision tree. The explanatory variables used in the analysis of each decision tree model were demographic variables and rural tourism usage behaviour and perception variables, and the target variables were the preferences of rural tourists' activities after COVID-19. From the Rural Tourism 2020 survey data, 614 samples with rural tourism experience were extracted and used in the analysis. Findings - The variables that significantly explained the preference for each type of rural tourism activity after COVID-19 were rural tourism safety perception, repeated visits to the region, rural tourism priority activity, rural tourism accommodation experience, gender, age group, marital status, occupation, and education level. Among them, rural tourism safety perception was the most important explanatory variable in each analysis model. Research implications or Originality - Overall, to promote rural tourism, it is necessary to enhance the safety image of rural tourism, strengthen loyalty programs for repeat visitors, and develop customized products that reflect the preferred trends of rural tourism.

• 산업융합연구
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• 제19권1호
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• pp.53-63
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• 2021

관광자는 타지역을 이동하면서 자신의 생각과 충돌하는 수많은 사실과 만난다. 이때 새로운 것을 알게 되고 삶에 대처하는 자신의 견해를 바꾼다. 이런 면에서 관광은 현장 적응적인 학습 방법의 하나다. 이 연구에서는 활동이론을 적용하여 관광지에서 겪는 경험과 학습의 관계를 분석했다. 활동이론의 분석단위는 관광활동의 주체, 목표, 공동체, 역할, 방법과 규칙, 성과물, 공동체와 관련성으로 설정하였다. 이를 바탕으로 관광경험에 큰 영향을 미치는 해설사·안내자와 심층면접을 진행하여 관광자의 학습과정을 분석했다. 분석결과 관광하는 동안에 일어나는 경험은 해설사·안내자의 해설과 안내의 활동체계 단위는 물론이고 단위 안에서 다양한 형태의 상호작용에 의해서 일어나고 있었다. 이 상호작용이 관광경험 활동체계의 변화를 유도하여 관광자의 학습을 가능하게 만든다. 학습 내용은 안내자와 해설사의 역할이 커질수록 학습 가치도 올라간다는 점, 관광경험이 사회적·문화적 차원의 학습 효과에 포함된다는 점, 활동체계 내 혹은 활동체계 간에는 상호작용하면서 이때 발생되는 모순의 해결과정을 관광자가 스스로 찾는다는 점, 관광경험은 고립된 단위가 아니라 계층 구조와 네트워크 교차점에 존재하기 때문에 공동체의 활동과 환경에 의하여 영향을 받는다는 점 등이다.

• 한국산학기술학회논문지
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• 제13권1호
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• pp.107-116
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• 2012

본 연구는 문화관광목적지의 개발접근요인이 각각의 수준 내에서 관광만족에 어떤 영향을 미치는지를 분석하고자 하였다. 연구 자료는 가야역사문화유적지와 경주국립공원을 방문한 관광객들을 대상으로 설문조사를 통하여 수집하였다. 먼저 대상자의 특성에 따른 관광만족도 차이를 분석한 결과 연령, 이용교통 수단, 동반자 형태에 따라 유의한 차이가 있었다. 다음으로 개발접근요인과 관광만족과의 관계를 분석한 결과 관광만족과 관광시장 접근영역(관광 편익, 관광활동 요인), 관광대상 접근영역(관광잠재력, 관광자원가치 요인) 모두 유의한 정적 상관관계를 보였다. 결과적으로 관광만족에 가장 높은 영향을 미치는 개발접근요인은 관광편익 요인으로 나타났으며, 다음은 관광활동, 관광자원가치 요인 순서로 나타났다. 이러한 개발접근요인들이 관광만족을 51.4% 설명하였다. 향후 관광편익, 관광활동, 그리고 관광자원가치 요인의 구성요소를 우선적으로 고려한 문화관광개발접근이 요구되고, 궁극적으로는 관광객의 관광만족을 지속적으로 충족시킬 때 문화관광개발의 효율성을 높일 수 있을 것으로 기대된다.