• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.411-422
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• 2009

The study seeks to explore essential factors that influence tourists' continual usage intentions to mobile tour information services. The variables such as characteristics of tour information service, accuracy, interactivity, context, ubiquitous connectivity, perceived usefulness, perceived ease of use were adopted from previous research and the hypotheses were developed on the basis of Davis's Technology Acceptance Mode(TAM). The survey was conducted by users who have previously experienced mobile tourism information service. Structural equation modeling was used to Investigate the relationships between the factors. The results showed that interactivity, context, perceived usefulness and perceived ease of use were found to have a positive impact on satisfaction. In particular, interactivity and context were found to be the most significant factors that influence reuse intentions. It suggests that increasing context and interactivity to make tourist trust about accuracy, ubiquitous connectivity is better than increasing perceived usefulness and perceived easiness. The identified factors that influence continual usage intentions on mobile services can be useful for analyzing the market trends and suggesting industrial guidelines of mobile services.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.370-376
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• 2006

The objectives of this study are: (1) to compare the satisfaction level between local residents and visitors regarding Jechon Medicinal-Herb Festivals ; (2) to examine methods to improve visitor satisfaction levels concerning Medicinal-Herb Festivals ; and (3) to make proposals to Festival organizers with regarding to developing successful Jechon Medicinal-Herb Festivals. The results from the study are as follows. Firstly, local visitor satisfaction levels were higher than other domestic visitors. Second, festival visitors enjoyed experiencing to the traditional medicine with which they are familiar. So it is necessary to develop more experience programs to increase visitor satisfaction levels. Finally, visitors were more satisfied with their tour when accompanied by guides who were explaining a traditional Medicinal Herb. It suggests that the more knowledgeable guides of traditional medicine, the higher resultant satisfaction levels. The importance of the role of a guide in the festival was reexamined throughout this study.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.12 no.2
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• pp.97-117
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• 2001

The Influences of the Ecotourism Motive, on the Attitude, Resource Interpretation and Satisfaction of Tourist Ecotourism has been recently introduced to maintain the relation of mutual dependence between the tourism and the natural environment. However it is adversely used and creates the destruction of ecosystem. It is Important that the ecotourism is a tourism which tourists can experience and enjoy themselves on site rather than a tourism which they only see and hear, understand. It is assumed that a method should be found to maximize toursist' satisfaction and that the presentation of interpretation of the tourism resource may satisfy the tourist's satisfaction. The results offer the suggestion points as follows. 1. By providing the interpretation of tourism resource as well as the recreational object, the ecotourism can be activated with a sound recognition of nature and the reservation of environment, and furthermore, the development policy may be based on not only the area of ecotourism but also all of the tour area. 2. By providing the interpretation service of tourism resource for tourists, the satisfaction can be maximized by the high cognition of tourist. 3. By providing the information about the tourism destination and resource, it will contribute to the side of education, it will contribute the preservation of resource and the reservation of environment. Ecotourism, Tourism Motive, Tourism Attitude, Tourism Resource Interpretation Tourist Satisfaction.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.107-114
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• 2008

With the exhibition materials and exhibition spaces are provided, it is the reaction of the visitors that completes the function of science museum. To satisfy the visitors, it is necessary to understand their needs, interests, and motives, apart from the physical environment of the museum. The purpose of this research is to verify the effect of children's personal characteristics on the satisfaction in science museum. In doing so, an interview survey was conducted: 210 primary and middle school students who had finished the exhibition tour were randomly selected and interviewed. The data was analysed by a T-test and an one-way ANOVA to find out the correlation. The results of analysis are as follows: First, a meaningful statistical differences are found by the age groups in terms of motivation, expectation, satisfaction, enjoyment, and total staying time at the museum. The lower the grade, students are satisfied with their everyday living; and this is reflected on their intrinsic motivations and higher expectations on visit. Also, their actual satisfaction and enjoyment are higher and they stay at the museum longer than the other group. Second, the group with intrinsic motivation and higher expectation is more satisfied with the contents of the exhibition than the group with extrinsic motivation. Third, the level of higher education of mothers, rather than that of fathers had mere effect on the learning of the children at the museum. Also, the children who are brought up by full-time house wives have bigger achievement of learning from the exhibition than those with working mothers.

• Journal of the Korean Society of Food Culture
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• v.26 no.3
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• pp.261-270
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• 2011

The purpose of this study was to investigate the relationship between 'family-work conflict/work-family conflict', job burnout, job satisfaction, and individual job performance in the employees at the restaurants in Daegu City. The sample of this study consisted of employees at the restaurants in Daegu City who visited the 2010 Daegu Food Tour Expo between October 7 and October 10. A total of 302 questionnaires were analyzed using statistical methods of factor analysis, reliability test, and covariance structural analysis. The research findings were as follows; firstly, work-family conflict was positively related to job burnout, secondly, job burnout was negatively related to job satisfaction and individual job performance and thirdly, job satisfaction was positively related to individual job performance. However, there was no relationship between family-work conflict and job burnout. The reason for rejection of the relationship between family-work conflict and job burnout was that family-related affairs were not important enough to affect job burnout among restaurant employees in Korea. This phenomenon happened differently in the US. Therefore, currently, restaurant managers in Daegu City should pay much attention to work-related affairs so as to mitigate job burnout as much as possible among their employees.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.207-219
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• 2016

This study was performed to investigate shopping behavior of Chinese, Japanese, and US tourists in Korea. For this purpose, travel activities and shopping items were identified first. And thereafter the shopping satisfaction, travel satisfaction, intention to word-of-mouth, and intention to re-visit were compared by country, gender and age. Finally, the effect of shopping satisfaction on travel evaluations as well as the effect of demographics on shopping satisfaction were examined. Secondary data were used for this survey, while ${\chi}^2$ test, t-test, ANOVA, Duncan test and regression analysis were applied to analyze data. The results were listed below. First, main travel activities were shopping, followed by enjoying natural scenery and visiting historic sites. Apparel, cosmetics, leather goods, and shoes were major shopping products. Chinese and Japanese tourists preferred cosmetics and apparel most, while US travellers bought lots of apparel and shoes. Men and older tourists tended to buy food products more than women and younger people did. Second, degree of shopping satisfaction significantly differed by country and age. The US tourists showed highest satisfaction, followed by Japanese and Chinese ones. Younger people tended to be satisfied more than older people significantly. In terms of travel satisfaction and intention for word-of-mouth, the US tourists, women, and younger people revealed higher scores than the other counterparts. Intention to re-visit Korea were significantly different, based on country and gender, showing higher for the US people and women. Third, shopping satisfaction was found to affect travel satisfaction, intention for word-of- mouth, and intention to revisit Korea significantly. In turn, travel satisfaction was also shown significantly to affect on intention for word-of-mouth, and intention to re-visit Korea.

• Journal of the Korea Society of Computer and Information
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• v.7 no.1
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• pp.161-173
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• 2002

The increasing disposable time through advancing information has come to make the tourism industry as well as the information communication industry glow in the 21st century We cannot make rational decision without proper guide information. It is impossible to anticipate tourism Products which are invisible products consisting of a variety of basic combinations of products. Tourists are getting dissatisfied with tourism experts' distorted guidance every year. A recent survey shows that the current tourism information system can't meet the need of tourists who are informative and individualized. This paper presents tourism information system that offers the most appropriate tour courses depending on the tastes of tourists by utilizing expert system, artificial intelligent applied technology. This paper is the first attempt to maximize comsumer satisfaction by developing the intelligent agent system that is able to reflect the traits of individualized customers' in the tourism industry The establishment of this system will contribute to activating the tourism industry, ultimately, by decreasing inconveniencies and tour schedules appropriate to the purpose of individual tours.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.9
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• pp.188-197
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• 2019

This study analyzed empirically the effects of the perception of outbound passengers, who flew from Korea to overseas tourist destinations, on the cabin service quality, tourist experience, and tourist satisfaction. For empirical analysis, a survey was given to Korean passengers using a national carrier of South Korea. Based on empirical analysis, the researchers judged that the analysis results and implications could be applied to inbound foreign passengers who visited Korea for the tourism purposes if researchers generated significant results from empirical analysis. This paper designed a research model that represented the meaningful relationship among, airline cabin-service quality, tourist experience, and tourist satisfaction following preceding research. According to the analysis, that factors that consisted of the cabin service quality had a significant effect on the tourist satisfaction with a mediating effect of both the cognitive and emotional tourist experience. Therefore, the perception on airline's cabin service quality of the national carrier would be a starting point that can help improve the tourist satisfaction.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.959-968
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• 2020

Tourist loyalty is created through good tourism service quality and the availability of tourism products. This study discussed the various attributes of tourism service quality, namely, tour agents, efficient personnel, accessible transportation, and information service quality. Whereas for tourism product availability attributes were varieties of product availability, wide selection of tour agents and tourist products, and wide variety of amenity services. As a general rule, the minimum is to have at least five times as many observations as the number of variables to be analyzed, and the more acceptable sample size would have a 10:1 ratio. A total of 424 questionnaires were returned, with 35 removed due to errors. Finally, 389 questionnaires respondents were used via accidental sampling method through the distribution of questionnaires to foreign tourists at Soekarno Hatta International Airport. In addition, AMOS 7.0 software is used to test models in confirmatory factor analysis (CFA) as well as hypothetical testing using structural equation modeling (SEM). The results showed that all hypotheses were accepted, except for the effect of tourism service quality on tourist loyalty in Indonesia. This research aims to contribute significantly to the existing knowledge of tourism, specifically from a foreign tourist perspective in Indonesia.

• The Journal of the Korea institute of electronic communication sciences
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• v.17 no.6
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• pp.1187-1192
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• 2022

Gangwon-do is a representative leisure resort. However, the provision of tourism information has not escaped the existing image- and text-oriented simplicity. Therefore, a linkage strategy for the content business is needed to revitalize tourist attractions. In this paper, first, we provide a 360-degree rotating VR content authoring function. Second, we propose a dynamic platform including a function that allows users to easily author tour scheduling after registering VR content on a map. Finally, the proposal system provides pre-tourism customers with an opportunity to increase satisfaction by providing online pre-experience.