• Title/Summary/Keyword: Tour Management

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A Study of Comparison between Cruise Tours in China and U.S.A through Big Data Analytics

  • Shuting, Tao;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.6
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    • pp.1-11
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    • 2017
  • The purpose of this study was to compare the cruise tours between China and U.S.A. through the semantic network analysis of big data by collecting online data with SCTM (Smart crawling & Text mining), a data collecting and processing program. The data analysis period was from January $1^{st}$, 2015 to August $15^{th}$, 2017, meanwhile, "cruise tour, china", "cruise tour, usa" were conducted to be as keywords to collet related data and packaged Netdraw along with UCINET 6.0 were utilized for data analysis. Currently, Chinese cruisers concern on the cruising destinations while American cruisers pay more attention on the onboard experience and cruising expenditure. After performing CONCOR (convergence of iterated correlation) analysis, for Chinese cruise tour, there were three clusters created with domestic destinations, international destinations and hospitality tourism. As for American cruise tour, four groups have been segmented with cruise expenditure, onboard experience, cruise brand and destinations. Since the cruise tourism of America was greatly developed, this study also was supposed to provide significant and social network-oriented suggestions for Chinese cruise tourism.

Development of Jeju Local Food Tour Package and Economic Value Estimation based on Contingent Valuation Method (제주 향토음식을 활용한 음식관광상품 개발 및 CVM을 적용한 경제적 가치 평가)

  • Ahn, So-jung;Yoon, Ji-young
    • Journal of the East Asian Society of Dietary Life
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    • v.26 no.4
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    • pp.346-358
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    • 2016
  • Local food reflects the identity and image of a specific region. It is also a core element for determining tourists' experience of a region. The purpose of the present study was to develop a Jeju food tour package using local foods and estimate the economic value of the suggested tour package using Contingent Valuation Method (CVM). Five food tour packages were developed by researchers. In order to modify and measure the value of each package, an expert panel survey was conducted, and 'package 5' was selected as a food tour scenario for the tourist survey. A survey was conducted on 295 domestic tourists who visited Jeju within the past 10 years in order to evaluate the economic value and feasibility of the Jeju food tour package. A total fo 72.9% of respondents answered that they were willing to pay for the Jeju local food tour, and the willingness to pay (WTP) range was between ₩45,000 and ₩105,000. The primary factors correlated with WTP was food expenses, followed by leisure experience expenses, interest in local foods, education level, visit frequency and age. The WTP of the Jeju local food tour was calculated with the significantly affected factors using stepwise regression model. The result of the present study reveal that tourists' WTP increased with higher food expenses, education level, and age group. The average value of food expenses, education level, and age were substituted into the formula derived from the regression analysis, yielding 58,385.752 KRW as the WTP. The expected economic value created by exploiting the Jeju local food tour was shown to be 700 billion KRW per year, calculated by multiplying WTP of the food tour packages by the number of tourists. This study examined the feasibility and plan of the food tour package to increase the economic value of Jeju local food. In the case of the culinary tour program based on Jeju local food launching, the estimated economic effect was great. Therefore, in-depth research to merchandise the Jeju local food tour program is needed.

The Evolution of Marketing Thought and Marketing Communication: The Perspective of Relationship Marketing (강원도 관광지 선택과 만족요인에 관한 연구)

  • Park, Sung-Yong;Oh, Tae-Hyun
    • Korean Business Review
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    • v.12
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    • pp.83-102
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    • 1999
  • People who are satisfied with tour sites will revisit those and recommend those to other people to visit. As a result, those tour sites will attract more tourists. The introduction of consumer satisfaction concept into tourism management is very critical for Kangwon province since tourism industry plays an important role compared with other industries. We investigate tour motives and influential factors in the tourist choice process theoretically and empirically. Empirical results show that "the importance of influence factors varies with tour motives," "the impact of tour-related factors on tourist satisfaction also different across tour motives," "tour motive itself is an important contributor to tour satisfaction." Therefore, this research develops a theoretical framework to understand the underlying motives, factors, satisfaction and discuss the results.

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A Study of Development for Travel Management Application (여행 관리 어플리케이션 개발에 관한 연구)

  • Park, Kwangsoo;Kim, Yongchun;Moon, SongChul
    • Journal of Service Research and Studies
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    • v.4 no.2
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    • pp.49-56
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    • 2014
  • Lately, We have experienced increasing of Smartphone. Therefore we have experienced increasing of Application for Smartphone. This study suggested Tour Management Application using the smartphone. When you travel, you need various information This study of Development for Application provide that guide of travel destination provide means of transportation, time of travel, traveling expensives management. This application will use conveniently This application provide various information of travel and this application will use tool of new mobile business.

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Implementation of Digital Game-based Learning Feature for Package Tour Management Application (패키지 투어 관리 애플리케이션을 위한 디지털 게임 기반의 학습 기능 구현)

  • Wahyutama, Aria Bisma;Hwang, Mintae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.7
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    • pp.1004-1012
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    • 2022
  • This paper contains the implementation of a game as a feature of a package tour management application with the Digital Game-based Learning approach that helps tourists learn about tourism spots. The game is written in Java language for an Android smartphone that is designed to be integrated with Content Management System (CMS) to manage the game's contents and assets. The game contains one tourism spots introductory level and five quiz game levels with each having a reward (points) and punishment (time penalty) system, then summed the results to obtain the total score from all levels. The total score will determine a tourist's performance and be listed on an online leaderboard to increase competitiveness among tourists. The conducted performance evaluation of the game shows satisfactory results of 0.9 seconds of response time from the database to the game. Implementing the game presented in this paper will potentially reduce the burden of the tour guide and increase the efficiency of managing the tour group.

Factors on the Satisfaction of Korean Medical Tour Convergence Services of Chinese College Students (중국 대학생의 한국 의료관광 융합서비스에 대한 만족 요인)

  • Lee, Won Jae;Song, Yang Min;Oh, Hyun Sook
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.53-62
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    • 2017
  • This study was to find the factors influencing satisfaction of Korean medical tour services of Chinese college students. Structured questionnaire was developed to collect data. The data were collected from the 175 students between May 1 and May 15 in 2015 in an international college in China. The expectations and the evaluations on the Korean medical tour services were compare by t-test. To find the factors influencing satisfaction on Korean medical tour services, diverse linear regression models were estimated. According to the best fit regression model, technologies, quality of medical tour services, and health care cost significantly and positively influenced satisfaction on the Korean medical tour services. The results of the study suggested that we need to prepare marketing strategies to improve understandings on Korean medical tour services for the Chinese college students. Improvement of technology, improvement of quality of health service, and setting of reasonable price are important to attract more Chinese patients to Korea.

A Study of Tour Game Using LBS based on Smart Phone (스마트폰 기반의 LBS를 이용한 투어게임에 관한 연구)

  • Kim, Yong-Ho;Kim, Hyeong-Gyun
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.239-244
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    • 2012
  • This paper proposed a tour game using LBS based on smart phone. This game is based on the historical background of Silla and spatial background of GyoengJu. A Event of tour game uses a smartphone-based LBS. Game events has occurred by comparing pre-measured GPS values and smart phone A-GPS values. This paper has looked at game planning and run screen. In addition, the future direction of the game were discussed.

Extraction of Satisfaction Factors and Evaluation of Tourist Attractions based on Travel Site Review Comments (여행 사이트 리뷰를 활용한 관광지 만족도 요인 추출 및 평가)

  • Cho, Suhyoun;Kim, Boseop;Park, Minsik;Lee, Gichang;Kang, Pilsung
    • Journal of Korean Institute of Industrial Engineers
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    • v.43 no.1
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    • pp.62-71
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    • 2017
  • In order to attract foreign tourists, it is important to understand what factors on domestic tour spots are critically considered and how they are evaluated after visit. However, most of the researches on tour business have collected information from tourists through survey on a small number of tourists, which leads to inaccurate and biased conclusion. In this paper, we suggest a data-driven methodology to figure out tourists' satisfaction factors and estimate sentiment scores on them. To do so, we collected review comments data from popular web site. Latent dirichlet allocation is employed to extract key factors and elastic net is used to estimate sentiment scores. Then, an aggregated evaluation score is generated by combining the factors and the sentiment scores per topics. Our proposed method can be used to recommend travel schedules with themes and discover new spots.

A Genetic Algorithm Based Approach to the Profitable Tour Problem with Pick-up and Delivery

  • Lee, Hae-Kyeong;Ferdinand, Friska Natalia;Kim, Tai-Oun;Ko, Chang-Seong
    • Industrial Engineering and Management Systems
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    • v.9 no.2
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    • pp.80-87
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    • 2010
  • As express courier market expands rapidly, companies are exposed to fierce competition. To cope with struggle for their survival, they are continuously making efforts to improve their service system. Even if most of service centers are directly linked to a consolidation terminal in courier service network, some of them with regional disadvantages are operated in milk run type from/to the consolidation terminal, which is a traditional PDP (Pick-up and Delivery Problem). This study suggests an approach to solve the PDP with the objective of maximizing the incremental profit, which belongs to PTP (Profitable Tour Problem) class. After the PTP is converted to TSP (Traveling Salesman Problem) with the same objective, a heuristic algorithm based on GA (Genetic Algorithm) is developed and examined through an example problem in practice of a courier service company in Korea.

Factors Affecting Human Capital and Innovative Entrepreneurial Capabilities of Tour Operators: Evidence from Andaman Coast, Thailand

  • HAREEBIN, Yuttachai
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.359-368
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    • 2020
  • This research seeks to explain factors and relationship models of entrepreneurs capable of building service innovations in Andaman coast with the ultimate aim to ignite sufficient development of regional tourism, increase working potentials, and provide a guideline for tour operations. Initially, document examination and discussions with five experts were conducted to build in-depth interview questions. 19 entrepreneurs were interviewed to examine factors involved and we consulted later with the five experts and six successful entrepreneurs in the regions, as well as with the representatives of the Association of Thai Tour Operators and Tourism Authority of Thailand (TAT) of Phuket, Krabi, and Trang. The results were analyzed according to the theory of resource-based and innovative entrepreneurs. The factors obtained were generated from systematic causes: Nature of Entrepreneurships and Organizational capabilities, the mediator variables of Service Innovation Capability; and Organizational Performance (non-finance). Moreover, the external factors needing to be adjusted regarding the environmental changes were described. The tour operators are suggested to build networking to increase tourism potential with sustainability by providing the entrepreneurs opportunities to be involved in tourism development, accessing the knowledge, technology and innovations resulting in sustainable tourism, quality livelihood, and sustainable ecological management of communities.