• 농촌지도와개발
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• 제22권1호
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• pp.15-24
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• 2015

Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

• 한국농촌건축학회논문집
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• 제9권1호
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• pp.51-59
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• 2007

This study is on analyzing of current and operation situation of rural Traditonal Theme Community started from 2002. In this study it analysed result of strength and weakness from the step of selection of plan to the process and operation situation about Bullat Community at Sojun-li in Cheongweon-gun, and suggested improvement method based on the result. First, rural communities have to get peculiar theme for success of green tourism. In spite of the disadvantage as regional conditions for access, the special themes of every communities brought good results about project propulsion. Second, It is need to manage programs which are tour events for short-term, and experience programs for staying all days for increasing income. To make succeed this kind of program, is necessary for giving informations for various visitors such as personal, family and groups. Third, there is need to make continuous programs attracting for four seasons, and operation management having a stable income.

• 대한지역사회영양학회지
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• 제9권5호
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• pp.654-662
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• 2004

The purpose of this study was to assess the structure of the decision and the importance of the attributes in choosing food-related tour program. Questionnaires were developed in three languages- Japanese, Chinese, and English- given to 300 foreign tourists who have visited Korea in 2002. Statistical data analysis was completed using SPSS Win (ver 11.0) for descriptive analysis and conjoint analysis. The results of this study showed that the 'price' was the most important attribute (35.62%) in choosing a hypothetical food tourism program, followed by 'place' (27.35%), 'time' (26.01 %), and 'type of program' (10.22%). With respect to the relative importance values for each attribute by different groups, English- and Chinese-speaking tourists considered 'price' more than other factors, while 'time' was regarded as the most important factor for Japanese tourists. Therefore, it indicated the need to recognize the different needs among tourists and put these factors into consideration in developing the programs.

• 스마트미디어저널
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• 제4권4호
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• pp.93-100
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• 2015

현재 국내 출판계의 전자책과 앱북 시장은 장르문학인 소설과 웹툰 분야의 매출이 전체의 80%에 이르는 특정분야 매출 편중 현상이 두드러지게 나타나는 상황이다. E-book에서 진화한 앱북은 오프라인에서 주로 판매되는 종이책과는 달리 가독성과 구매의 편리함이 강점이지만 일반화되기에는 대중적 전파력에 있어 시일이 걸린다는 점이 단점으로 작용하기도 한다. 그러한 상황 속에서도 국내 전자책 시장의 매출은 가파르게 성장하고 있으며 현재는 장르문학에 국한되지 않고 출판콘텐츠 분야에서 다양한 실험적 도전이 시행되고 있는 단계라고 할 수 있다. 본 연구는 부산관광콘텐츠를 기반으로 한 최초의 지역콘텐츠 소재 앱북의 기획과 개발과정을 통해 향후 웹 모바일 플랫폼으로서 관광 앱북을 개발하고 기존의 단순한 정보만을 제공하는 앱북의 단점들을 보완하여 유료다운로드를 통한 구매로 이어지는 지속적 사용이 가능한 여행 앱북의 활용 전략을 제안하고자 한다.

• 한국조경학회지
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• 제42권1호
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• pp.50-63
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• 2014

생태관광은 환경보전과 지역활성화를 동시에 만족시키는 지속가능한 개발의 대표유형으로 각광을 받고 있다. 생태관광의 긍정적인 환경적, 사회문화적 영향에 대한 연구결과는 발표되고 있으나, 실제 경제적 가치에 대해서는 긍정적 의견과 부정적 의견이 엇갈리고 있으며, 경제적 효과를 높이기 위한 요인에 대한 연구는 거의 이루어지지 않았다. 이에 본 연구에서는 한국 생태관광지 중 가장 많은 방문객수를 기록하고 있는 순천만의 실제 방문객 314명을 대상으로 관광행태와 태도, 그리고 만족도가 그들의 소비활동과 어떤 연관성을 가지는지 분석하였다. 그 결과는 다음과 같다. 첫째, 연계관광 유무, 생태관광 경험 유무, 방문 전 순천만 생태관광에 대한 정보유무는 관광소비활동에 영향을 미쳤으며, 특히 관광소비활동 중 숙박비 지출과 관광행태와의 유의성이 가장 높은 것으로 나타났다. 둘째, 개별관광객(FIT)은 단체관광객보다 적극적인 관광태도를 가지고 있으며 숙박비, 체험 프로그램 이용비 지출이 높은 것으로 나타났다. 셋째, 순천만 관광객은 환경적, 사회문화적, 경제적 순으로 긍정적인 태도를 보였으며, 긍정적인 태도를 지닌 관광객의 체험 프로그램 참여가 높았다. 또한 프로그램 참여자의 기부 의사가 높고, 만족도 또한 가장 높았다. 생태관광객의 지역경제 기여도를 높이기 위해 단체관광보다는 개별관광을 유도하고, 생태관광 체험 프로그램 참여를 독려하는 것이 요구되며, 주변 관광자원과의 연계, 다양한 체험 프로그램 개발, 적극적인 정보 전달과 사전교육의 필요성이 고찰되었다.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.361-369
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• 2020

This study investigates the influence of community involvement on the destination sustainability for community destinations and spiritual destinations in Vietnam. Community involvement is measured by two constructs, which are community attachment and residents' support. A structural questionnaire consisting of 41 observation variables measured on a 5-point Likert scale was used to survey households who live in a spiritual destination in An Giang province and three community destinations in Lang Son province with the help of local tour guides and Youth Union. 168 out of 200 responses collected were valid for multivariate data analysis. The results of confirmatory factor analysis (CFA) and structural equation modeling (SEM) reveal three main findings. Firstly, community attachment has a direct effect on both perceived benefits and destination sustainability. Secondly, while residents' support has a direct effect on perceived benefits, it indirectly affects destination sustainability. Finally, community destinations have a higher level of sustainability than the spiritual destination. Based on those findings, this study proposed three suggestions for local authorities, policymakers, and residents to improve the sustainable development of their local tourism destinations, including (1) diversifying local tourism products, (2) encouraging the community participation in tourism development programs, and (3) increasing in the expected benefits in local tourism development policies.

• 아태비즈니스연구
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• 제6권2호
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• pp.81-95
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• 2015

This study is an investigative study into the effects that the 'travel motivations' of participants on walking tourism has on their 'degree of satisfaction' by identifying tourist motivations for selecting walking tour among many types of tourism and their effects on hikers' degree of satisfaction. This study was conducted with hikers affiliated with 'walking on beautiful roads '-one of Busan's preliminary social enterprises- with a total of 176 copies used for a final effective sample. Data collected was analyzed using SPSS WIN 18.0 to conduct a frequency analysis of the sample. Along with exploratory factor analysis, Cronbach's ${\alpha}$ coefficient was used as an estimate of the validity and reliability of each factor. Multiple regression analysis was done for an analysis of travel motivations and their effects on satisfaction. The scale rates items in the questionnaire in the following categories: 'Motivations' for walking tours consist of 5 factors- vacation, soul-searching, social get-togethers, nature tour, community experience-with a total of 20 items. 'The degree of satisfaction' is made up of a factor with a total of 4 items. The results of the study are as follows: with respect to the hypothesis that motivations for walking tour would have a positive effect on the degree of satisfaction, test results show that 'motivations' have significant partial effects on the 'degree of satisfaction'. Motivations affect the degree of satisfaction in the order of nature tour and soul-searching except for experience and social get-togethers- an indication that participants on walking tours tend to travel for the attractiveness of nature, wanting time for reflection and meditation. As the first investigative study into participants in walking tours products offered by travel agencies, the study has the following implications for marketers: First, travel agencies selling walking tour products and government institutions concerned about the development of hiking trails need to discuss ways to make the most of natural resources as they are- rather than using development-oriented approaches. The study has its own limitation: it is that with the lack of domestic and international studies on walking tours, the study has not gained access to precedent studies on the subject so it has not established a systemic approach to the emerging type of tourism. Hopefully, this study will make a small contribution to its development.

• 디자인학연구
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• 제13권1호
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• pp.19-28
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• 2000

지방 자치제와 더불어 지역적 특성이 부각되고 나름대로의 독자적인 지역 문화 정립으로 시, 군민들이 애향심을 가지고 생활할 수 있도록 하기 위해 자치단체 이미지 통일화 계획(Community Identity Program)이 활성화되고 있다. 유럽이나 일본의 경우에는 이미 거의 모든 자치단체에 CI가 확대실시되고 있어 이제 시민들에게도 일반화된 개념이다. 본 연구에서는 전라남도 해남군의 CI 연구 사례를 중심으로 자치단체 CI개발에 관해 다루었다. 해남군은 남도관광의 시발지인 땅끝탑과 우항리 공룡 발자국등으로 유명한 고장이다. 군민들의 자긍심과 애향심을 고취시키고 외부 관광객들에게 해남군만의 개성있는 이미지를 형성할 수 있도록 CI 프로그램을 연구 개발하였다.이와 관련하여 노출 빈도가 높은 디자인 요소들을중심으로 해남군의 이미지를 시각화하였다.

• 환경생물
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• 제22권1호
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• pp.213-219
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• 2004

동굴 내 정점별 세균 군집 구조를 분석하기 위하여 PCf amplified 16S rDNA denaturing gradient gel electrophoresis(DGGE)를 적용하였다. DGGE는 동일한 분자량을 갖는 dsDNA band라고 할지라도, 각각의 염기서열 차이에 따라 전기영동 상에서 고유한 band양상을 나타낼 수 있다. eubacteria의 16S rDNA V3region을 증폭하기 위해 GC341F와 PRUN518r을 primer로 사용하여 지하수내에 미생물 군집의 다양성과 유사성을 분석하였다. DGGE band 양상을 통해 동굴내의 세균 군집 구조는 외부 환경에 비해 상대적으로 종다양성이 낮으며 동굴내 에서 특이적으로 서식하는 종이 있음을 확인하였다. 또한 유기 영양물질의 공급이 제한되어 있는 동굴에서 구아노가 주요 유기 영양물질의 공급원으로서 큰 영향을 미치고 있는 것으로 파악되었다. DGGE 상의 일부 band의 염기서열분석 결과 Pseudomonas sp. NZ060과 Pseudomonas pseudoalcaligenes, uncultured Variovorax sp., soil bacterium NS7로 동정되었다.

• 한국농촌건축학회논문집
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• 제18권4호
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• pp.9-16
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• 2016

Since 2000, family tour has increased a lot by effect of five-day workweek in South Korea. So, it became much needed road station. however road station's facilities are lacking. Recently, there is a growing emphasis on rural regional activation. So the government is concentrating in rural policy. In Japan case study, Road Station(RS, Michinoeki) make regional activation by Road station service. Rs is rest area for motor driver in rural area. In general, it is construct at rural roads, not a highway. In this paper, we hope to take a lesson from the RS case study. 2015, 2016, in japan, we visited to 7 case study and interviewed to a staff. As a result, In Japan's Rs was offering convenient services to motor driver and raising farmers's profits by selling local produce. The aim of that this paper is to suggest to Korean Type's Rs. There are five results from this paper as follows : First, Japan Rs, it works well to improve in regional activation in rural area. Two, Also Rs has to community facilities attached to the culture, welfare, library etc. Three, 5 Korean Type Rs can sort out. There are Community type, Joint tourism type, 6th industrialization type, Urban-Rural Interchange type, Shopping center type. This RS is introduced to Korea hopes to contribute to the regional activation in rural area.