• Journal of Korea Trade
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• 제25권2호
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• pp.22-45
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• 2021

Purpose - This study aims to identify new attributes by analyzing reviews conducted by global automaker customers and to examine the influence of these attributes on satisfaction ratings in the U.S. automobile sales market. The present study used J.D. Power for customer responses, which is the largest online review site in the USA. Design/methodology - Automobile customer reviews are valid data available to analyze the brand personality of the automaker. This study collected 2,998 survey responses from automobile companies in the U.S. automobile sales market. Keyword analysis, topic modeling, and the multiple regression analysis were used to analyze the data. Findings - Using topic modeling, the author analyzed 2,998 responses of the U.S. automobile brands. As a result, Topic 1 (Competence), Topic 5 (Sincerity), and Topic 6 (Prestige) attributes had positive effects, and Topic 2 (Sophistication) had a negative effect on overall customer responses. Topic 4 (Conspicuousness) did not have any statistical effect on this research. Topic 1, Topic 5, and Topic 6 factors also show the importance of buying factors. This present study has contributed to identifying a new attribute, personality. These findings will help global automakers better understand the impacts of Topic 1, Topic 5, and Topic 6 on purchasing a car. Originality/value - Contrary to a traditional approach to brand analysis using questionnaire survey methods, this study analyzed customer reviews using text mining. This study is timely research since a big data analysis is employed in order to identify direct responses to customers in the future.

• 디지털콘텐츠학회 논문지
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• 제19권5호
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• pp.981-993
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• 2018

스마트 헬스케어는 ICT 분야와 의료서비스 분야가 융 복합 된 분야로 다양한 분야에서 학제 간 융 복합 연구가 활발히 이루어지고 있다. 본 연구는 토픽모델링(Topic Modeling)과 에고 네트워크 분석(Ego Network Analysis)을 활용하여 스마트 헬스케어 연구동향을 살피는데 그 목적이 있다. 이를 위해 2001년부터 2018년 4월까지 Scopus에 게재된 2,690편을 대상으로 텍스트 분석, 각 기간별 빈도분석, 토픽모델링, 워드 클라우드, 에고 네트워크 분석을 수행하였다. 토픽 모델링 분석 결과 8개의 주요 연구토픽이 도출되었다. 8개 주요 연구토픽은 "AI in healthcare", " Smart hospital", "Healthcare platform", " blockchain in healthcare", "Smart health data", "Mobile healthcare", "Wellness care", "Cognitive healthcare" 순으로 나타났다. 토픽모델링 결과를 보다 심도 있게 살펴보기 위해 연구토픽별 에고 네트워크 분석을 하였다. 이를 통해 스마트 헬스케어 연구동향을 파악하고, 향후 연구의 방향성을 수립하는데 시사점을 제시하고자 한다.

• 한국프랜차이즈경영연구
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• 제12권4호
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• pp.13-23
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• 2021

Purpose: This study aimed to derive clues for the franchise industry to overcome difficulties such as various legal regulations and social responsibility demands and to continuously develop by analyzing the research trends related to franchises published in Korea. Research design, data and methodology: As a result of searching for 'franchise' in ScienceON, abstracts were collected from papers published in domestic academic journals from 1994 to June 2021. Keywords were extracted from the abstracts of 1,110 valid papers, and after preprocessing, keyword analysis, TF-IDF analysis, and topic modeling using LDA algorithm, along with trend analysis of the top 20 words in TF-IDF by year group was carried out using the R-package. Results: As a result of keyword analysis, it was found that businesses and brands were the subjects of research related to franchises, and interest in service and satisfaction was considerable, and food and coffee were prominently studied as industries. As a result of TF-IDF calculation, it was found that brand, satisfaction, franchisor, and coffee were ranked at the top. As a result of LDA-based topic modeling, a total of 12 topics including "growth strategy" were derived and visualized with LDAvis. On the other hand, the areas of Topic 1 (growth strategy) and Topic 9 (organizational culture), Topic 4 (consumption experience) and Topic 6 (contribution and loyalty), Topic 7 (brand image) and Topic 10 (commercial area) overlap significantly. Finally, the trend analysis results for the top 20 keywords with high TF-IDF showed that 10 keywords such as quality, brand, food, and trust would be more utilized overall. Conclusions: Through the results of this study, the direction of interest in the franchise industry was confirmed, and it was found that it was necessary to find a clue for continuous growth through research in more diverse fields. And it was also considered an important finding to suggest a technique that can supplement the problems of topic trend analysis. Therefore, the results of this study show that researchers will gain significant insights from the perspectives related to the selection of research topics, and practitioners from the perspectives related to future franchise changes.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제8권1호
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• pp.13-18
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• 2019

본 연구는 커뮤니케이션이 활발한 SNS 속에서 사회적 이슈가 어떤 주제별로 나뉘어져 있고, 어떤 키워드들이 유기적으로 연결되었는지 그 연결 관계를 알아보고자 하였다. '미투'라는 새로운 단어가 생겨남과 동시에 큰 운동으로 번지고 있는 '미투운동'을 사회적 이슈로 간주하였고, 여러 SNS 중 특히 실시간 소통이 가장 활발한 트위터를 중심으로 분석을 실시하였다. 우선 키워드를 '미투'로 하여 관련된 키워드를 각 날짜별로 추출하였고, 주요 키워드를 파악한 후 토픽 모델링을 수행하였다. 이를 통해 사회적 이슈를 둘러싼 키워드들이 시간의 흐름에 따라 어떻게 변화하였는지 파악하고, 각 토픽 내의 키워드를 종합하여 토픽별 사회적 이슈의 다양한 관점을 해석하였다.

• 한국의류학회지
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• 제46권6호
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• pp.1004-1022
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• 2022

This study seeks to investigate K-fashion's external image by examining the trends in global media reporting. It applies Dynamic Topic Modeling (DTM), which captures the evolution of topics in a sequentially organized corpus of documents, and consists of text preprocessing, the determination of the number of topics, and a timeseries analysis of the probability distribution of words within topics. The data set comprised 551 online media articles on 'Korean fashion' or 'K-fashion' published on Google News between 2010 and 2021. The analysis identifies seven topics: 'brand look and style,' 'lifestyle,' 'traditional style,' 'Seoul Fashion Week (SFW) event,' 'model size,' 'K-pop,' and 'fashion market,' as well as annual topic proportion trends. It also explores annual word changes within the topic and indicates increasing and decreasing word patterns. In most topics, the probability distribution of the word 'brand' is confirmed to be on the increase, while 'digital,' 'platform,' and 'virtual' have been newly created in the 'SFW event' topic. Moreover, this study confirms the transition of each K-fashion topic over the past 12 years, along with various factors related to Hallyu content, traditional culture, government support, and digital technology innovation.

• 한국IT서비스학회지
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• 제15권2호
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• pp.81-92
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• 2016

Numerous people share their TV experience with other viewers on social media such as personal blogs and Twitter. It means that broadcast media, especially TV, affects the responses on social media. Moreover, the responses affect broadcast media ratings back. Social TV tried to use the relationship in marketing activities such as advertisement by analyzing the TV related social behavior. However, most of them used just the quantities of social media responses. This study analyzes the subjects of the responses on social media about specific TV dramas through topic modeling, and the relationship between the changes of popular topics and viewer ratings of the drama over specified periods. Five representative Korean dramas of 2014 were selected and Blog contents including viewer ratings about the dramas were collected from naver.com which is the representative portal in South Korea. The proposed analysis framework consists of three steps which are Blogs crawling, topic modeling, and topic trend analysis. We found some implications from the results of the topic trend analysis. Firstly, there were specific topics on dramas in social media. Secondly, the topics had some meaningful relationships with viewer ratings. Lastly, there were differences between the topics of dramas with higher viewer ratings and those with lower viewer ratings.

• 웰빙융합연구
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• 제5권4호
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• pp.33-37
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• 2022

Purpose: This study aims to understand the trend and central concept of domestic researches on laughter therapy. For the analysis, this study used total 72 theses verified by inputting the keyword 'laughter therapy' from 2007 to 2021. Research design, data and methodology: This study performed the development and analysis of keyword co-occurrence network, analyzed the types of researches through topic modeling, and verified the visualized word cloud and sociogram. The keyword data that was cleaned through preprocessing, was analyzed in the method of centrality analysis and topic modeling through the 1-mode matrix conversion process by using the NetMiner (version 4.4) Program. Results: The keywords that most appeared for last 14 years were laughter therapy, depression, the elderly, and stress. The five topics analyzed in thesis data from 2007 to 2021 were therapy, cognitive behavior, quality of life, stress, and the elderly. Conclusions: This study understood the flow and trend of research topics of domestic laughter therapy for last 14 years, and there should be continuous researches on laughter therapy, which reflects the flow of time in the future.

• 지능정보연구
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• 제23권3호
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• pp.69-94
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• 2017

최근 빅데이터 분석 수요의 지속적 증가와 함께 관련 기법 및 도구의 비약적 발전이 이루어지고 있으며, 이에 따라 빅데이터 분석은 소수 전문가에 의한 독점이 아닌 개별 사용자의 자가 수행 형태로 변모하고 있다. 또한 전통적 방법으로는 분석이 어려웠던 비정형 데이터의 활용 방안에 대한 관심이 증가하고 있으며, 대표적으로 방대한 양의 텍스트에서 주제를 도출해내는 토픽 모델링(Topic Modeling)에 대한 연구가 활발히 진행되고 있다. 전통적인 토픽 모델링은 전체 문서에 걸친 주요 용어의 분포에 기반을 두고 수행되기 때문에, 각 문서의 토픽 식별에는 전체 문서에 대한 일괄 분석이 필요하다. 이로 인해 대용량 문서의 토픽 모델링에는 오랜 시간이 소요되며, 이 문제는 특히 분석 대상 문서가 복수의 시스템 또는 지역에 분산 저장되어 있는 경우 더욱 크게 작용한다. 따라서 이를 극복하기 위해 대량의 문서를 하위 군집으로 분할하고, 각 군집별 분석을 통해 토픽을 도출하는 방법을 생각할 수 있다. 하지만 이 경우 각 군집에서 도출한 지역 토픽은 전체 문서로부터 도출한 전역 토픽과 상이하게 나타나므로, 각 문서와 전역 토픽의 대응 관계를 식별할 수 없다. 따라서 본 연구에서는 전체 문서를 하위 군집으로 분할하고, 각 하위 군집에서 대표 문서를 추출하여 축소된 전역 문서 집합을 구성하고, 대표 문서를 매개로 하위 군집에서 도출한 지역 토픽으로부터 전역 토픽의 성분을 도출하는 방안을 제시한다. 또한 뉴스 기사 24,000건에 대한 실험을 통해 제안 방법론의 실무 적용 가능성을 평가하였으며, 이와 함께 제안 방법론에 따른 분할 정복(Divide and Conquer) 방식과 전체 문서에 대한 일괄 수행 방식의 토픽 분석 결과를 비교하였다.

• 정보관리학회지
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• 제32권1호
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• pp.153-169
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• 2015

이 연구에서는 토픽 모델링 결과 해석의 용이성을 위하여, 동적 인용 네트워크를 활용하여 LDA 기반 토픽 모델링의 토픽 수를 설정하고 중복 배치된 주요 키워드를 자아 중심 네트워크 분석을 통해 재배치하여 제시하는 방법을 제안하였다. 'White LED' 두 분야의 논문 데이터를 이용하여 분석한 결과, 동적 인용 네트워크 분석을 통해 형성된 분석대상 문헌집단에 혼잡도에 따른 토픽수를 사용하고 중복 분류된 토픽 내 주요 키워드를 자아중심 네트워크 분석 기법을 적용하여 재배치한 결과가 토픽 간의 중복도가 가장 낮은 것으로 나타났다. 따라서 동적 인용 네트워크 및 자아 중심 네트워크 분석을 적용함으로써 토픽모델링에 의한 분석 결과를 보완하는 다면적인 연구 동향 분석이 가능할 것으로 보인다.

• International journal of advanced smart convergence
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• 제8권2호
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• pp.183-190
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• 2019

In the era of the Fourth Industrial Revolution, digital transformation, which means changes in all industrial structures, politics, economics and society as well as IT technology, is an important issue. It is difficult to know which research topic is being studied because digital transformation is being studied in various fields. Convergence research is possible because a research topic is studied in various fields such as computer science area and Decision science area. However, it is difficult to know the specific research status of the research topic. In this study, eight research topics were derived using the topic modeling technique of text mining for abstract of academic literature and the trend of each topic was analyzed. We also proposed to create a Topic-Word Proportions Table in the LDA based Topic modeling process to predict the topic of new literature. The results of this study are expected to contribute to advanced convergence research on topic of digital transformation. It is expected that the literature related to each research topic will be grasped and contribute to the design of a new convergence research.